SEO

The picture was provided by the Muncie Sports Commission.

MUNCIE, Ind. – The Muncie Sports Authority today announced the 2022 Board of Trustees that will support volunteer work to boost the economy, improve quality of life, improve quality of life and mark Delaware County as a major al. ummar sports.

The people joining the agency in 2022 include:

The people who will be on the board in 2022 include:

“Our Board of Directors is made up of highly skilled individuals who are all committed to the Muncie Sports Commission’s mission of attracting, creating, sponsoring, and supporting sports and entertainment opportunities for the Delaware District,” said MSC President Richard Crist. “We are delighted to welcome such a large group of board members to the organization.”

The mission of the Muncie Sports Commission is to attract, create, sponsor, and support sports and entertainment opportunities for the Delaware District. Our mission is to boost the economy, improve quality of life, improve quality of life and mark Delaware County as a major sports community. Visit munciesports.com

Sign in to Wall Street with StreetInsider Premium. Claim your one-week free trial here.

Los Angeles, CA, February 24, 2022 (GLOBE NEWSWIRE) – via NewMediaWire – Troika Media Group, Inc. (Nasdaq: TRKA):

Converge Direct, LLC and its affiliates (collectively, “Converge”) generated $ 300 million in revenue and $ 23 million in the year ended December 31, 2021, adjusted for EBITDA.

Combined adjusted EBITDA of more than $ 27 million by 2022.

Significantly increases with adjusted earnings per share.Â

Following the close, the majority of combined business revenues are expected to be recurring.

Margins per customer relationship have increased without a significant increase in operating costs, with positive customer outcomes stemming from deeper customer engagement.

Consolidated cost synergies of more than $ 2 million are expected in the first year after closing.

Singer Fitzgerald & amp; Co. Troika Media Group, Inc. is acting as the sole debt settlement agent. related to the transaction for the company.

The troika is committed to the majority of the purchase price as a senior secured credit service.

Converge’s Purchasing (“Purchasing”) creates a global brand, marketing, digital advertising, experience, analytics-as-service (SAS) and SaaS technology company with a unique customer base. .

Purchasing adds a proprietary business intelligence platform, Helix, which gives customers an advantage in maximizing consumer interactions and customer engagement.

The acquisition significantly accelerates the Troika’s business model transformation strategy and positions the Company for future growth and expanding margins.

After-sales services and industry footprints provide a broader revenue base due to minimal customer overlap.

Troika Media Group, Inc. (Nasdaq: TRKA) (“TMG” or “Company”), a brand consulting and marketing innovation firm that provides integrated branding and marketing solutions for global brands, announced today that it has signed a definitive purchase. agreement (“Purchase Agreement”) for the acquisition of a major independent marketing and purchasing business by Converge Direct LLC and its affiliates (collectively, “Converge”) for $ 125 million (in the “Purchase” group). ). The purchase was unanimously approved by the Board of Directors and most of the shareholders in Troika and Converge. The transaction is expected to close on or before March 15th if you meet the usual closing requirements.

Since its inception in 2006, Converge and its affiliates have grown to $ 300 million in annual revenue and $ 23 million in adjusted annual EBITDA, which ended December 31, 2021. Converge provides customer acquisition services through a variety of interaction channels in the digital, offline, and emerging media sectors. Converge uses a business intelligence focus on its media strategy, planning and purchasing to achieve its customers ’purchasing goals and KPIs to achieve scale, efficiency and / or timely delivery. Converge’s proprietary solutions and HELIX’s smart business software provide customers with the best possible customer access. Converge’s 85 full-time employees are expected to join the Troika when the purchase closes, and the combined company will have about 200 full-time employees.

The troika has signed a binding purchase agreement to acquire Converge for a total of $ 125 million. The troika will finance the transaction with new debt financing, limited equity support and closing cash. The troika is committed to the majority of the purchase price as a senior secured credit service.

Upon completion, Converge’s senior management will enter into long-term employment agreements and take an active leadership role in the combined business. Tom Marianacci, Founder and CEO of Converge, will continue to be the CEO of Converge Entities and will be an advisor to the Troika Council. Other members of Converge’s Executive Leadership Group have agreed to join the Troika to monitor the Troika’s strategy, growth and leadership.

Singer Fitzgerald & amp; Co. he is acting as the sole agent for the debts.

EF Hutton is serving as financial advisor and Davidoff Hutcher & amp; Citron LLP is acting as legal counsel for the Troika.

“We are very pleased and excited to be able to combine our two great businesses and take advantage of our collective resources and specializations to accelerate profitable growth,” said Robert Machinist, President and CEO of the Troika. â € œTroika has a deep and long history with major global brands that build trust and promote the commitment of our customers and fans. Acquiring Converge will put us in a sweet spot for the growth of digital content, data and digital media, which is moving from brand awareness and testing to large-scale testing. With strong growth in growth, strong margins, and significant shareholder interest in combined entities, we believe this transaction will deepen and expand our digital customer offering.

Tom Marianacci, Founder and CEO of Converge, said: A common focus on digital transformation, focusing on performance-based marketing, proven data, technology and scaling, and leverage the Troika to build on the deep customer base and brand-building experience over the decades to offer companies a wide range of new revenue opportunities.

Credible strategic and financial benefits

Converge Direct, LLC and its affiliate media management service, is the business of performance marketing and customer acquisition. The company offers additional services, such as advertising strategy and personalized advertising campaigns, using its proprietary SaaS technology platform, HELIX. The company is headquartered in Bedford Hills, New York, with offices in New York, New York and San Diego, California. The company serves a wide range of end-market customers: financial services, consumer products, healthcare and amp; insurance, travel and leisure, education, media and entertainment, home improvement, fitness and welfare, and legal services.

Visit: www.convergemarketing.com

Troika Media Group is an extreme branding solution company that creates near and long-term value for global brands in entertainment, sports and consumer products. By applying emerging technology, data science and global creativity, TMG helps brands deepen their relationship with their audience and fans during their consumer journey and build brand equity. Customers include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Platoon, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & amp; Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit www.thetmgrp.com

Some of the statements in this press release are non-historical, forward-looking statements that reflect current management expectations, assumptions, and calculations of future performance and economic conditions, with risks and uncertainties that could result in material results differing materially. statements made here. Forward-looking statements can generally be identified using forward-looking terminology, such as “think”, “expect”, “might”, “look”, “want”, “need”, “plan”, “intend”. “condition”, “purpose”, “see”, “potential”, “anticipate” or “predict” or its negative or comparable terminology, or discussion of strategy or objectives or other future events or circumstances. , or effects. In addition, forward-looking statements in this note include, but are not limited to, the impact of the current COVID-19 pandemic, which may restrict access to, and develop, the Company’s facilities, customers, management, support staff, and professional advisors. and the provision of advanced voice and data communication systems, the demand for the Company’s products and services, the ability to hire and retain management, technical, and sales personnel in the United States and around the world. Further information on the factors that may affect the Company’s results and future statements is provided in the documents prepared with the Company’s SEC. The forward-looking statements contained in this press release are effective as of the date of this press release, and the Company disclaims any intent or obligation other than that required by law to update or revise future statements as a result. new information, future events or other.

Miami SEO Geek, based in Miami, Florida, is pleased to share that it offers free SEO analysis and advice from an SEO expert, Ashley Tewes The founder and owner of the company, Tewes has been in the SEO / online marketing arena full time for about five years and has already proven that she is a leading SEO expert in Miami.

As Miami SEO Geek explains, SEO analysis is the process by which a website is closely examined to gain a better understanding of how well the site has been optimized to work with search engines. This is done to determine how the site can be further optimized and improved. As part of the SEO analysis process, companies need to take a closer look at the content they have on their website to find out which keywords the websites are optimized for and how well the content performs in search engines.

Once the performance metrics have been mapped, the SEO analysis will look at how they affect the brand. Businesses will be able to gauge how high their content ranks for the targeted keyword, how well the content has been optimized and how this affects traffic and lead rates, and more. According to Miami SEO Geek, knowing how optimized a website is can give businesses more insight into any changes they need to make. For this reason, SEO analysis is one of the most powerful tools available to companies.

Miami SEO Geek offers free SEO analysis (and data-driven recommendations), worth $ 1500, for free. All an interested party needs to do is simply get in touch with Ashley Tewes via the contact form on the Miami SEO Geek website. To learn more about Miami SEO Geek’s free SEO analysis and more, go here: https://sites.google.com/view/miami-seo-geek.

Says Tewes, “I am fortunate to have been able to help such amazing clients as myself, and I am very proud of the work I do. As anyone who has worked with me will tell you, I love what I do and it’s obvious in my job. “

Tewes has personally optimized search engines for hundreds of websites, both in Miami and beyond, and continues to grow his portfolio with client sites in addition to his own. It is committed to ensuring that the businesses of its clients’ customers grow directly through its services. She has a degree in Marketing from FIU and has worked in the entrepreneurial sector since high school.

“My services can help you make money,” he says. “I can help you increase your business’s organic traffic and that means you have more leads, more conversions and more sales. If you decide to sell your business later, having more organic traffic can actually be considered an asset that increases your business. value of your company! Feel free to get in touch with me if you are looking for someone to do SEO that leads to increased revenue, as well as changes with Google, algorithm updates and the Internet in general. “

Miami SEO Geek clients have nothing but praise for the company’s work, as evidenced by the company’s perfect rating on their Google My Business profile. Javier Hopkins states in his review: “They go beyond keyword analysis and content creation for SEO. They specialize in fundamental backend details to help websites rank above the competition.”

In another review, Michael Williams writes that they are “The best internet marketing agency ever for business. True experts, it’s enjoyable to work with true professionals with invaluable knowledge and experience.” Walton Joe also states in his review: “They were able to help us get some high quality links to our corporate blog, which has led to many more people becoming aware of our business. We are eternally grateful for the help they give us. they provided “.

Anyone interested in learning more about Miami SEO Geek or the company’s wide range of services should visit their official website for more information. Interested parties can get in touch with the company via the contact form on their official website. Alternatively, Ashley Tewes encourages people to contact her directly by phone or email. Miami SEO Geek also maintains a social media presence and can be found on Facebook, Twitter, YouTube, and so on. More information about the company can be found here: https://miami-seo-geek.business.site/.

For more information on Miami SEO Geek, contact the company here:

Miami SEO GeekAshley Tewes (786) 244-8241888 Biscayne Blvd # 2409, Miami, FL 33132

The award is a recognition of 3Q Digital’s efforts to help brands become market leaders. The company recently announced that it had acquired Inseev Interactive, a top SEO company in San Diego, which will add scalability and expertise to the company’s SEO and content creation services. In addition to the award, threeQ also received the Google Partner of the Year 2019. This award demonstrates how 3Q continues to improve its services and capabilities, as the agency aims to be the most successful digital marketing company in the world.

The achievement further recognizes 3Q Digital’s commitment to transforming brands into market leaders. The company has achieved Premier Partner status in 2022 in the Google Partners program, which recognizes the world’s best digital marketing agencies. As a Premier Partner, 3Q customers will have access to Google’s advanced tools and beta programs, as well as access to technical support and advanced Google Ads support. All of these benefits will be available to 3Q Digital’s customers, including increased account support and increased technical support.

The new title means that 3Q’s customers can now take advantage of the full suite of Google resources, including products, services and tools. This means that they will benefit from improved account options and technical support. In addition to the award, 3Q also received the honor through the acquisition of Inseev Interactive, a leading SEO firm in San Diego. With the acquisition, the company managed to increase the scalability and opportunities for content creation. This means that it will be even easier for customers to achieve the same success with their online marketing strategy.

A Google Premier Partner status means that 3Q customers will have access to the entire package of resources from Google, including advanced Google Ads support. The new status also provides improved technical support. As a Premier Partner, 3Q customers will benefit from a wider range of tools and services, including a streamlined account. In addition, clients will be able to submit work for the annual Premier Partners Awards.

The new title means that 3Q clients will be able to take advantage of the full suite of Google resources available to them. The partnership also allows clients to take advantage of the platform’s advanced features. This award also enables them to submit client work to the Google Premier Partner Awards competition. This honor will further consolidate their status as a Google Premier Partner in 2022. And with the added benefit of greater access to Google’s services, customers can expect more benefits for their investment.

In addition to expanding the benefits of the partnership with Google, 3Q Digital’s new status also benefits customers. The new designation gives them access to all the resources and services that Google offers to its Premier Partners, including advanced Google Ads support and tools for website owners. This recognition will also enable them to improve performance in a competitive market. Apart from these benefits, 3Q Digital’s customers will also benefit from the opportunity to participate in the annual awards.

As the world’s largest independent marketing agency for digital growth, 3Q Digital has successfully built up a solid portfolio of customers in various verticals. As a result, the company was recently awarded a 2021 Google Premier Partner status in partnership with Google, which recognizes the company’s expertise in SEO and content creation. In addition to this, 3Q has also been recognized as one of Google’s best digital growth companies in the world.

As one of the world’s largest independent digital growth marketing companies, 3Q’s extensive customer portfolio spans many verticals, from financial services to retail to education. As a Premier Partner, 3Q has also received the award as one of the highest ranked digital growth agencies by Google. In addition to the recent award, it has also been named a 2021 Google Premier Partnership.

As a Premier Partner, 3Q customers have access to the full suite of Google tools and resources. The award also gives access to advanced Google Ads support and access to Google’s beta test lab. As a Premier Partner, 3Q’s customers will also receive superior technical support. This recognition is a sign of the high quality of the company’s work. And as a bonus, they will receive enhanced account support.

CHICAGO – (BUSINESS WIRE) – 3Q Digital, the disruptive growth marketing agency that transforms brands into market leaders, today announced that it has achieved 2022 Premier Partner status in the Google Partners program. The program recognizes the achievements of top-performing digital marketing companies worldwide.

As a Premier Partner, 3Q Digital (3Q) has access to the widest range of application benefits, including:

3Q’s customers have unique access to the entire suite of Google resources, ensuring that they can leverage all available tools to grow their business. Customers will also benefit from the greatly improved account and technical support options offered to Google Premier Partners compared to other agencies that are not part of this program.

Google’s Partners program underwent significant changes for 2022, including a redefinition of what it means to be a Premier Partner through new, stricter program requirements. Companies are required to be among the top 3% of participants in their respective countries, and are assessed against a number of references, including customer growth, customer retention, product diversification and annual advertising consumption.

The announcement highlights 3Q’s dedication to offering best – in – class solutions and industry – leading tools to its customers. This is followed by the recent announcement of 3Q’s acquisition of Inseev Interactive, a top SEO company based in San Diego, which improved scalability and content creation expertise for 3Q Digital’s existing SEO offerings. It also comes on the heels of 3Qs 2021 Google Premier Partner Award.

“We’re incredibly proud to be recognized as one of Google’s best partners this year,” said Rob Murray, CEO of 3Q Digital. “3Q is relentless in helping our customers achieve unlimited growth, and being a Premier Partner means our customers have access to the best Google has to offer. Combined with the recent additions to our senior management team, as well as the acquisition of Inseev Interactive, this is already proving to be an incredible year of growth for 3Q. “

3Q Digital is one of the world’s largest independent marketing agencies for digital growth. Verified by TechCrunch as an Expert Growth Marketing Agency, it has built an impressive portfolio of clients in a variety of verticals through paid media, business strategy, decision making, creativity, SEO and content. 3Q Digital has ranked in Ad Age’s Best Places to Work lists in 2020, 2021 and 2022, Inc’s Best Workplaces in 2019 and 2021, and was also recognized on Adweek’s Fastest Growing Agencies list in 2019.

In this edition of Ask An SEO, Zach from Wichita writes us:

“How would an SEO specialist write concise content for an industry expert who has little writing experience?

Or how should my company structure the content writing process when we have SEO people, industry experts, and content writers / editors?

Great question, Zach. Before we dig into the content brief, I have a question: Do people who have little writing experience do the writing?

Sure, some have natural talents and instincts for that. But many people would rather accept a dental job without sedation than have to write articles, blog posts, or some other form of content for their work.

Once again, I see that forcing topic experts to write – even on topics that they are passionate about – fails at every turn.

Your topic experts tend to spend more time than skilled writers on that piece.

Thought marketing was asking them to do it. Thought they’re semi-purchased because they like the potential of thought leadership but they still experience frustration from the writing process.

They’re stressed and can be angry because this is another task on their to-do list.

So let’s tackle this piece first.

Setting Your Topic Experts & SEO Writers Up For Success

I have been ghostwriting for over 15 years. This is the first thing I always ask new writers that I want:

“How can I facilitate this for you? How do you want this process to look?”

Then I will ask questions to know the best way to take the knowledge and skills of the topic from his head and into mine.

The first thing you can do to set up your topic experts and writers for a productive and collaborative relationship is to give them the freedom to define their own process.

I used to create content for the Polar Expedition brand. For content generation purposes, I regularly interviewed their polar experts. Most of these people worked on Arctic and Antarctic expeditions a good piece of the year.

Ever tried to interview a polar bear researcher in Russia who only receives a phone call once a week?

What if a penguinologist (that’s the real thing!) Who spends several months at a time circulating Antarctica collecting penguin poop and feathers for DNA studies?

It’s the case: whether writing as a polar expert, software engineer, C-level executives, SEO thought leader, or real estate agent (to name just a few), I’ve found that every topic expert has their own preferences on how to share. that knowledge.

Some experts get too nervous about being interviewed to do well in face-to-face conversations about the topic.

Others like nothing more than to talk about their areas of expertise.

The important thing is that your topic experts understand some key things about this relationship.

This is what you as the leader of this initiative need to convey to the experts, and also build into the process that you share:

1. Trust that the writer is here to help you.

Dear Sir or Madam Expert: This will not be an exposition. We bring in author (s) who specialize in creating content that is optimized to tell your story in the best possible way.

The goal is to write articles that match your skill level.

They are literally here to make you look good.

It will save you time and help people take all the most important topic knowledge out of your head and into the paper in a way that search engines and readers alike can find and appreciate it.

2. You choose how we work together.

Would you like to submit an outline, continue some writing or research that inspires you, schedule an interview, share a previously published work? Let’s do it.

Or do you need project management assistance, a video conferencing platform, or assistance for scheduling?

We will provide resources (allow budget) to make it easier for you to tell your story.

3. You get the final say on everything.

Yes, it can be scary to give permission to someone to write as you.

Don’t worry: you as our topic experts receive the final signs of anything that comes out in your name.

And for you as the leader of this process: make sure that reviews and approvals are really built into your editorial workflow so that these important steps are never missed.

A Few Quick Notes On Process

If we boil this into a step-by-step process, you can look like this:

* Zach, I noticed that you said, “content writer / editor” in your question, and I hope it’s a typo. These are not the same people.

Your content always needs a second set of eyes before publication.

Editors will check the facts of the author’s work, run copyright checks, optimize for search, ensure content complies with your brand’s style guidelines, and edit to use language, tone, structure, and more.

In large organizations, the editing process may include separate editors for mechanical editing, substantive editing, copyediting, and proofreading.

Alternatively, some types of editing can be handled by one person.

What is important is that your company understands what is involved in the issuance process and each check is built in some time.

That’s what it takes now to get in the competitive SERPs where skill, authority, trustworthiness, accuracy, and other quality of top-performing content stake the table.

Now, to your question about how SEO specialists will create a brief.

Tips & Tricks For SEO Content Creative Briefs

I’m going to tell you the secret that a lot of people are wrong.

No one cares about what to say; it’s all about what your readers need to hear.

Too often, writers are given a brief that is little more than a laundry list of things that experts (or more often, colleagues in marketing and PR) want to say.

This is how the content is created by the company that strongly becomes the person at the party who persuades you and tells you about him and how great he is until you sleep the bathroom break and return early.

A good content summary includes a bit of the “here’s what we want to say.”

Your writer can take this understanding of what you are looking for, for who it is, and what to look for and add all the rich insights that should be shared by topic experts.

That’s where the magic happens.

Bringing It All Together For SEO-Friendly, Expert-Led Content

If I had to wrap this up in a single sentence, my answer to your original question would be this: Get every person involved in your content creation process to do what they’re best at.

Don’t force your topic experts to interrupt on a blank screen if they don’t want to write.

Don’t expect your writer to inherently know SEO; invest in people who do or in training you up.

Don’t ask the writer to read your expert mind or write fluff PR.

If you want to produce high-quality, expert content at scale, treat your content workflow as a publishing operation.

Make sure all parties have the input they need; that your SEO insights, company goals, audience needs, and skills seen in a brief are clear to the writer.

Support your content creator with an editorial process that will prevent issues that cause headaches about copyright or other errors that could harm your brand.

The results are worth it if you have a steady flow of well-written, expert-led content optimized for discovery and conversion right out of the gate.

Editor’s note: Ask SEO is a weekly SEO advice column written by some of the industry’s top SEO experts, who have been selected by Search Engine Journal. Have questions about SEO? Fill out our form. You can see your answer in the next #AskanSEO post!

Image shown: Shutterstock.com/Zofot

Petco CEO said the company was less affected by inflation and price changes in the higher pet stock market. While this may be true, the fact is that the company did not perform as well as the competitors below. The higher part of the pet supply market has become more diverse. The pandemic and the Internet have helped make the all-channel experience even more important in successful retail. That’s why the company’s strategy has worked so well so far.

Inflation has affected Petca’s sales, and the company is increasingly focusing on digital transformation. While its U.S. stores continue to grow, Chewy is growing faster. Petco’s revenue rose 15% in the third quarter, including 21% for consumer products and services, while Chewy grew 28% due to its subscription program and membership-based sales.

Growth in the pet food category is a concern for Petco. However, pet owners have been flocking to online stores for the past few years. This trend is likely to continue as long as consumers continue to use their credit cards to care for pets. The company is investing heavily in all-channel capacity, and recently introduced a roadside pickup. These investments should help the company keep up with the growing demand for pets.

Inflation and changing product offerings are a constant struggle for every retailer. However, one of the key factors affecting a company is the size of the US market. Petco is the second largest in the country with more than 1,449 pet care center locations in the United States. Its joint venture with Mexico has 108 locations and an online presence. While the U.S. retail industry is growing slowly, Chewy is growing much faster than Petco.

Despite the underlying challenges of the U.S. pet market, the company continues to grow faster than most competitors, including Chewy. The retailer recorded a 15% increase in revenue in the third quarter, mainly from services and consumer products, and Chewy recorded a twofold increase in revenue due to its subscription programs. This trend is not surprising, as pet adoption continues to grow.

The company’s growth path remains strong despite the current pandemic. Inflation and changes in the product offer have proven to be a major obstacle for the company in the last two years. In addition, Chewy has been growing faster than Petco in the last two years. The two companies also have joint ventures in Mexico. In the third quarter, the U.S. company reported a 15 percent increase in total revenue from its services and products. The growth was driven by an increase in the number of pet households.

The company’s growth forecasts for the second quarter reflect the fact that it is a multi-channel retailer. Its 1,449 U.S. pet care centers offer a wide variety of products in addition to 108 locations in Mexico. In addition to a high-quality food selection, the store offers delivery, pick-up at the edge and excellent customer service.

Petco’s growth prospects are largely supported by strong adoptions. The company’s new pets will grow to more than £ 100 in one year. These larger pets will consume more food. Therefore, the company’s sales in this category will decrease in the first year. By the second year, the company’s revenue will increase, but the cost of goods and services will remain unchanged.

The company’s sales continued to increase. The company increased the LTV of its products by more than 30% in the third quarter. LTV companies are only shy than LTV dogs and are more affordable, making the company more attractive to consumers. His online store is present in Mexico. Compared to other businesses, it is also a better place for retailers to invest in capacity from the web to offline.

Erik Gonzalez Garcia / iStock Editorial via Getty Images

Erik Gonzalez Garcia / iStock Editorial via Getty Images

A Quick Take On Petco

Petco Health and Wellness (NASDAQ: WOOF) went public in January 2021 and raised about $ 817 million in gross proceeds with an IPO, valued at $ 18.00 per share, and the company estimated it at about $ 4 billion.

The company sells pet-related products and services online and offline through its retail network and website.

Until the company is able to achieve significant volume and growth in retail store activities alone, for example through its veterinary / health / care initiatives, WOOF seems to be stuck in a paradigm of slower growth compared to competitors only online.

For Petco, I am neutral on waiting until he shows a higher path of growth.

Company

Petco, based in San Diego, California, was founded in 1965 as a specialized retailer to offer pet owners products and services to improve the quality of life of their pets.

The company has since expanded to provide online access to products and services through its website and mobile app.

The management is led by CEO Ron Coughlin, who has been with the company since 2018 and was previously chairman of HP’s personal systems business.

Petco’s Customer Acquisition

The company is gaining customers and users through its network of offline retail stores with approximately 1,449 pet care center locations in the U.S. and Puerto Rico, as well as through online social media, SEO and advertising. The company also has a joint venture in Mexico with 108 locations and an online presence there.

In recent years, Petco has invested heavily in building its capacity from the Internet to offline, enabling customers to shop and pick up online at the [BOPUS] store and pick up by the roadside.

Management believes that its multi-channel approach leads to increased customer retention and higher spending per customer.

Below is a graph showing how the company sees its ecosystem:

Petco’s Market & Competition

According to the 2018 Grand View Research market research report, the global market for pet care products and services was $ 131.7 billion in 2016 and is expected to exceed $ 202 billion by 2025.

This represents a CAGR forecast of 4.9% from 2016 to 2025.

The main drivers of this expected growth are increased innovation in products and services by market participants and increased use of technology for tracking and caring for pets.

Also, more and more different technology solutions are attracting and retaining pet owners in sticky service apps like Wag and DogVacay.

Major competitors or other actors in the industry include:

Other major and local retailers online / offline

WOOF’s Recent Financial Performance

Heat revenues by quarters have grown successively over the last 5 quarters:

5-quarter total revenue (Seeking Alpha and The Author)

5-quarter total revenue (Seeking Alpha and The Author)

Gross profit after the quarter followed roughly the same path as total revenue:

5-quarter gross profit (Seeking Alpha and The Author)

5-quarter gross profit (Seeking Alpha and The Author)

Revenues from continuing operations by quarters increased significantly in the 3rd and 4th half of 2021:

5-Quarter Operating Income (Seeking Alpha and The Author)

5-Quarter Operating Income (Seeking Alpha and The Author)

Earnings per share (diluted) followed a similar path as operating income:

5-quarter earnings per share (Seeking Alpha and The Author)

5-quarter earnings per share (Seeking Alpha and The Author)

(Source data for GAAP financial charts above)

In the last 12 months, the price of the WOOF share has fallen by 23.4 percent compared to the growth of the US S&P 500 index by 13.65 percent, as shown in the chart below:

52-week share price (looking for alpha)

52-week share price (looking for alpha)

Valuation Metrics For WOOF

Below is a table of relevant capitalization and valuation numbers for the company:

Measure the amount of market capitalization $ 5,210,000,000 Company value $ 8,030,000,000 Price / Sales 0.88 Company value / Sales 1.43 Company value / EBITDA 16.95 Free cash flow [TTM] $ 183,420,000,000 $ 183,420 $ 183,420 $ income.

As a reference, a partially comparable Chewy public would be appropriate; a comparison of their primary measurement measurements is shown below:

Metric Chewy Petco Varianca Price / Sale 2.63 0.88 -66.5% Company Value / Sales 2.60 1.43 -45.0% Company Value / EBITDA 456.64 16.95 -96.3% Free Cash current [TTM] 0.40 e01% 202.40 0.01%%

Commentary On Petco

In its latest earnings call, which covered the results of the third quarter of 2021, management highlighted the inflationary environment for products and labor.

In particular, CEO Ron Coughlin said the company was less affected by inflation (which it can’t handle) because of its focus on the higher part of the pet stock market, which is usually less affected by price changes.

In the area of ​​labor, the WOOF reported a 40% increase in pet care center applications in the third quarter compared to early 2021.

Coughlin believes successful retail is now firmly focused on the cross-channel experience and has been accelerated by a pandemic that provides Petco with the benefits of its online presence-linked retail network.

It’s a blow to pure game players like Chewy, which is growing faster than Petco, which the pandemic over the past two years has undoubtedly hampered in its retail footprint.

In terms of its financial results, revenues in the third quarter increased by 15% compared to the same period last year and increased successively, with consumer products increasing by 21% year on year.

Services and other grew by 28% due to the growth of membership and subscription programs.

The company experienced inflationary pressures due to increased transport, logistics and labor costs, reducing its gross margin to 41.2%, which is 177 basis points. But management said that ‘on a consistent basis, the shift in gross margin was mainly driven by the excessive power of consumables’, which affects its product offering.

Free cash flow was $ 124 million, an 18% increase over the previous year, and its net leverage rate fell 19%, from 3.2x to 2.6x.

Looking ahead, management led the fourth quarter slightly higher than the third quarter after major measurements, although gross margins are expected to be consistent due to the aforementioned business power of consumables affecting product offering.

In terms of valuation, the market values ​​WOOF at significantly lower valuation multiples than Chewy. In terms of revenue growth, this valuation difference seems valid as WOOF grows more slowly.

The main risk for the company’s prospects is the continuation of the inflationary environment for stocks and the labor force, although in recent months there have been signs of a larger movement of unemployed jobseekers.

While management says it has been able to withstand price increases because of its focus on higher-end customers, I wonder if it will continue to be so as long as inflation persists.

Another risk is increased sales of consumables, which lowers margins compared to other products.

The company says increasing consumables is a strategic advantage as it creates a higher lifetime value for the customer [LTV] compared to other stocks alone.

Although I like Petco’s all-channel performance, I still think the company may be on the slow-growing side of the debate just about the web compared to multi-channel.

Until the company can achieve significant volume and growth in retail store activities alone, for example through its veterinary / health / care initiatives, WOOF seems to be stuck in a paradigm of slower growth compared to competitors only online.

For Petca, I am on hold until he shows a higher path of growth.

Every marketing campaign needs SEO, and dental SEO is crucial for dentists. By optimizing your website and content for search engines, you can attract additional patients looking for dental services in your area.

The Best Guide to Dental SEO Strategies

For a web presence, it is easy to improve the SEO of your dental website. Nevertheless, there are some essential methods for optimizing your content for keywords, creating high-quality content, and creating links from other reputable sources. By following these tips, you can improve your site’s ranking on search engine results pages and attract more patients to your site.

• The aspect of SEO optimization for dental services is among the most important. When searching for dental services online, they are likely to enter more specific keywords into the search engine. Using these keywords to optimize your site and content will attract more patients looking for your services.

• It is highly recommended that you use the Keyword Research Tool to optimize your site for relevant keywords, such as high search volume and relevance to your business. In addition to your site’s title tag, meta description, and title, you can use these keywords elsewhere on your site.

These are just a few things to improve your dental SEO. Implementing these tips will rank higher in search engine results and attract more patients. Contact MetaSense Dental Optimization Specialist today for more information on dental SEO.

To increase patient retention and attract new patients, dental SEO marketing focuses on patient involvement. Here are just a few ways to engage your patients:

It is always good to offer free advice to potential patients. This gives them a chance to get to know you and learn more about your services. Most people appreciate this level of transparency, which makes them more likely to arrange a meeting with you.

2. Create informative blog posts on relevant topics.

You can build trust with them by creating informative blogs that contain answers to potential patients ’questions about dental care or other health services. You can share this content on social media, email it to your subscribers, or post it on your site so that it is available to anyone who visits your site.

3. Use social media to connect with patients.

Involving the community through social media can be an effective way to connect with patients and keep them informed of upcoming events in your practice. Use Facebook, Twitter, and other platforms to share photos of your work, post new services or products, and answer patient questions. Maintaining patient connections with your practice.

4 Offer an online appointment.

Booking appointments online is convenient and easy. Making this service available to patients will help them plan appointments with your practice more effectively. It will also help you manage your schedule more efficiently.

5. Use patient surveys to gather feedback.

By allowing patients to complete a patient survey, you can gain their feedback on their experience in your practice. This information can make your practice more effective and ensure that you meet the needs of your patients.

6. Host educational programs and events.

Your practice can be made more attractive by organizing events and educational programs. They could offer free or discounted screenings, give lectures on a variety of dental topics, or sponsor health and wellness events. However, you will give patients a chance to find out what kind of dental care you offer.

7. Use white papers for more information.

In addition to using white papers, you can also use electronic newsletters to make your office visible to potential patients. Contributions can be distributed by email or published on their website so that each patient can read them.

8. Offer an incentive to refer friends or family members.

A referral program can be a good idea for your practice if you have a steady stream of referrals. It can also be helpful to refer someone new, as this will increase your chances of gaining new patients.

Publishing articles on a variety of topics, answering frequently asked questions, or sharing patient stories can be blogging. With your blog, you can communicate with your patients and provide valuable information on oral health and dental care. With this content, you can help your patients learn about dental care, but you can also use it to strengthen their relationship with them.

10. Use your social media channels.

Collaborating with your patients on social media sites like Facebook, Twitter, Google+, LinkedIn, Pinterest, StumbleUpon and others is essential. On these social media sites, you can share value-added content, answer frequently asked questions, and promote events.

Here are some tips to start Dental SEO Marketing:

1. Make sure your site is up-to-date and mobile-friendly. In today’s world, it is essential to have a website that looks good and is easy to navigate. Make sure your site is responsive to look good on all devices, and be sure to include the latest information about your practice, such as business hours, services offered, and more.

2. Optimize your website for dental SEO. There are several things you can do to improve your site’s ranking on search engine results pages (SERPs). Keyword research is a great start; focus on including dentistry-related keywords and phrases in title tags, meta descriptions, header tags, and content for your site.

With a strategic approach to dental SEO marketing, you can reach more potential patients and help ensure the success of your dental practice in these uncertain times. For more tips on how to improve your dental SEO, you need a website designer. So contact the experts of our digital marketing company (MetaSense Marketing). We will be happy to help you!

If you have any questions or would like to conduct more research, please contact us today.

Design, build and implement award-winning digital marketing strategies.

MetaSense Marketing Management Inc.

The 3Q Digital team has a reputation for making brands leaders in the field. The company has achieved 2022 Premier Partner status in the Google Partners program, which recognizes the world’s most talented digital marketing agencies. This status allows 3Q customers to submit entries to Google’s annual Premier Partner Awards. The company’s award-winning work and commitment to customer satisfaction has earned the team recognition.

The award testifies to the success of the company’s innovative and strategic approach to digital marketing. Business customers benefit from access to enhanced Google Ads support and content creation expertise. The award is just one of the many benefits of being a Premier Partner. In addition to Google recognition, 3Q Digital has access to future Google products and betas, as well as enhanced account support and technical support.

Three-Q Digital is a digital marketing agency that makes manufacturers leaders in the field. It was recently named Google’s Premium Partner of 2022, giving only 3% to the best participating agencies in the United States. This prestigious award means that 3Q will have access to advanced Google Ads help and resources. As a Premier Partner, 3Q customers have access to the resources and capabilities of a search engine giant.

Three Q Digital: Redefining the role of the digital agency, threeQ is now the first in San Diego to be named Google’s Premier Partner of 2022! Premium Partner is part of the 3Q Google Partner Program, which recognizes the best digital marketing companies. This partnership gives 3Q customers unprecedented access to Google tools and resources. The company has even increased the number of technical support options available to its customers as a Premier Partner.

As the Premier Partner of 2022, 3Q Digital announces the acquisition of Inseev Interactive, a leading SEO company in San Diego. Acquisition gives the company better knowledge of economies of scale and content. Achieving this status will enable it to grow and become a Google Premier Partner in the 21st century. It’s an honor!

Becoming a Premier Partner, 3Q Digital has expanded its global footprint to become a leader in the digital space. As the company continues to expand its reach, it has also diversified its portfolio. By becoming a key partner, the company has added advanced technical skills and content creation. In addition, he has increased his knowledge in the field of search engine optimization.

Google Premier Partner is recognized for 3Q Digital’s outstanding performance in all areas of digital marketing. Becoming a Premier Partner gives your business greater access to Google’s advanced tools. When you become a Premium Partner, your team is eligible for advanced technical support. The company is expected to continue to increase its global presence in the world of online advertising.

As Google’s premium partner of 2022, 3Q Digital has expanded its business with the acquisition of Inseev Interactive. Inseev was San Diego’s leading web optimization company. The acquisition of Inseev Interactive will increase the capabilities of this SEO team. With this new partnership, it has become a recognized leader in digital marketing. The recent growth of the company, including the acquisition of Inseev Interactive, has enabled the growth of the workforce.

Announcing the acquisition of Inseev Interactive, one of the world’s largest independent digital growth marketing companies, 3Q is now the world’s most successful and fastest growing digital agency in its field. Acquisition increases a company’s SEO capabilities by increasing its content creation skills. Its team has also been named a prestigious 2021 Google Premier Partner.

CHICAGO – (BUSINESS WIRE) – 14. February 2022–

3Q Digital, a groundbreaking marketing agency that makes brands the market leader, announced today that it has achieved 2022 Premier Partner status in the Google Partners program. The program recognizes the accomplishments of the best digital marketing companies around the world.

As a Premium Partner, 3Q Digital (3Q) gains access to the broadest benefits of the program, including:

3Q customers have unparalleled access to Google’s complete suite of resources, ensuring they can use all the tools at their disposal to grow their business. Customers will also benefit from the vastly improved account and technical support options offered to Google Premier Partners compared to other agencies not participating in the program.

Significant changes were made to Google’s Partners program in 2022, including new stricter requirements for the Premium Partner. Companies must be included in the 3% of national participants and are assessed on the basis of a number of benchmarks, including customer growth, customer retention, product diversification and annual advertising costs.

The announcement emphasizes 3Q’s commitment to providing its customers with best-in-class solutions and industry-leading tools. This follows a recent announcement that 3Q acquired the best SEO company in San Diego, Inseev Interactive, which increased the scalability and content creation skills of 3Q Digital’s existing SEO offerings. It’s also on 3Q’s 2021 Google Premier Partner Award.

“We are incredibly proud to be recognized as Google’s best partner this year,” said Rob Murray, CEO of 3Q Digital. “3Q is relentless when it comes to helping its customers achieve unlimited growth. Being a Premium Partner means our customers have access to the best of Google. With recent additions to our senior management team and the acquisition of our Inseev Interactive, this is already becoming an incredible year of growth for the third quarter.

3Q Digital is one of the world’s largest independent digital growth marketing agencies. TechCrunch has confirmed expert growth as a marketing agency. It has created an impressive portfolio of clients in a variety of vertical areas through paid media, business strategy, decision-making, creative, SEO and content. 3Q Digital has been on the Ad Age Best Jobs list for 2020, 2021 and 2022, Inc. in the list of the best jobs in 2019 and 2021 and was also recognized in the list of Adweek’s fastest growing agencies in 2019.

See the source version at businesswire.com:https://www.businesswire.com/news/home/20220214005090/en/

KEYWORD: ILLINOIS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: DATA MANAGEMENT OTHER RETAIL TECHNOLOGIES PUBLIC RELATIONS / INVESTOR RELATIONS MARKETING ADVERTISING SEARCH ENGINE OPTIMIZATION SEARCH ENGINE MARKETING RETAIL SOFTWARE

PUBLICATION: 14.02.2022 08: 00 / DISC: 14.02.2022 08:02

http://www.businesswire.com/news/home/20220214005090/en

Technical SEO requires technical and analytical skills along with a good understanding of how Google and other search engines work.

A technical SEO must be familiar with the most popular CMS systems and at least know the basics of HTML, CSS and JavaScript.

In addition, a good technical SEO should know the basic rules of SEO and be able to identify whether a website is breaking these rules.

Finally, a technical SEO must be able to offer possible corrections to the problems identified on the website and be able to determine whether the corrections have been implemented correctly.

But how can you verify that your next technical SEO hire has these skills and knowledge?

In this article, you will find 15 examples of job interview questions to help you decide if the person you are interviewing is the right candidate for a technical SEO position.

1. How Do You Check Whether A URL Is Indexed By Google?

The site command: is the simplest way to quickly check if a given URL is in Google’s index.

Any technical SEO should know the site: command and ideally a lot of other Google search operators that allow filtering and narrowing of search results.

In addition, you can also ask the candidate how they would check how many pages are indexed by Google and what the most accurate way to do it.

Here, your ideal technical SEO hire should demonstrate familiarity with the Google Search Console coverage report and indicate how it differs from the site: command.

Screenshot from search for [searchenginejournal.com], Google, July 2021

2. How Do You Block A URL From Being Indexed?

With this question, you want to see if your potential technical SEO hire actually knows the purpose of a no-index tag and does not confuse it with blocking a page in robots.txt.

They should know that robots.txt is for controlling and optimizing crawl, while non-index tags are for keeping pages out of Google’s index.

In addition, you can also ask about the best ways to protect a page from being accessed by anyone, including curious people (ie protecting it with a password in addition to adding a no-index tag).

If the person says that you should block such a page in robots.txt, then it means that they still have a lot of SEO homework to do.

3. What Are The Most Important SEO Ranking Factors, In Your Opinion?

Of course, there is no definitive answer to this question. But hearing the person’s perspective on Google’s ranking factors can tell you a lot about their knowledge & amp; experience.

A good technical SEO specialist candidate will:

4. What SEO Myths Have You Had Enough Of?

Only a person with at least some knowledge and understanding of SEO will be able to answer that question.

A complete novice will in many cases often present SEO myths as ultimate SEO truths without offering any of their own insights and comments.

If you are looking for an experienced technical SEO expert, ask them to elaborate on their favorite SEO myths and how to deal with them on a daily basis.

5. What Is Your Favorite Website Crawler And Why?

Website crawlers are probably the most important tools for technical SEOs.

You want to be sure that your future technical SEO uses a lot of different SEO crawlers (both desktop and cloud based), knows how to use them effectively and is able to perform advanced SEO analytics with their help.

Screenshot from Screaming Frog, February 2022

For example, anyone can connect the domain name to the crawler and start crawling, but only an experienced technical SEO expert can:

You want your next technical SEO specialist to be familiar with all or most of the most popular crawlers, such as Screaming Frog, Sitebulb, Deepcrawl, JetOctopus, etc.

6. How Do You Analyze Page Speed And Core Web Vitals?

Your potential technical SEO hire should use both the Google PageSpeed ​​Insights tool (the Google Lighthouse report) and the Core Web Vitals report in the Google Search Console to analyze the site’s speed and performance before drawing conclusions or making recommendations.

The point of this question is to check that the person:

Screenshot from the Google Search Console, February 2022

Ideally, your candidate also knows other speed and performance tools, such as GTmetrix or WebPageTest, and knows how to use crawlers to analyze the laboratory performance of pages in bulk.

7. What Are Some Quick Technical SEO Wins?

In this matter, you want your potential SEO hire to draw on their experience.

While there is no best answer here, you would like to see that the person can really distinguish between low-impact, high-impact, low-effort and high-effort technical SEO optimizations.

For example, it always makes a huge difference whether you compress images on the website and convert them to JPEG or WEBP. In the meantime, it may not really help much to rebuild the entire site (and use a wealth of resources in the process) to get it from 92/100 score to 98/100 in PSI.

Sometimes a huge technical SEO gain would simply be to get rid of the 10 MB image loaded on each page instead of asking developers to decode the site to save 0.1s by better optimizing JavaScript.

8. A Site That’s Been Online 9 Months Is Getting Zero Traffic. Why?

Ask about the possible reasons that come to mind.

Sometimes the solutions to SEO problems are simple – for example, the page has no organic traffic because a no-index tag has not been removed, or simply GA is not working properly.

Other times, they require a wealth of technical and data analysis that goes far beyond checking the indexability of the pages.

With this question, you want the person to demonstrate his ability to look for solutions, think critically and be creative.

Screenshot from Google Analytics, February 2022

9. How Do You Check If Googlebot May Have Problems Accessing Site Content?

A good technical SEO expert should know something about JavaScript rendering and the potential problems that JavaScript-based websites may face.

Here you want the person to demonstrate:

10. What Example Errors May An XML Sitemap Have And How Would You Handle Them?

I see that people focus too much on XML sitemaps with small sites (a few hundred URLs or less) and too little on that for large sites (sites of millions of pages).

When it comes to XML sitemaps, you want your next technical SEO hire to show that they know:

11. How Do You Perform A Technical SEO Audit?

Using this question, you will want to check if the person has his or her own SEO process for reviewing a site.

Do they use a set of different tools to do that? Or do they rely on a fully automated audit where the tool (not the person) determines what issues the site has and what their priorities are?

12. You Discovered That A Website Has Hundreds Of Duplicate Pages. What Do You Do?

With this question you will again have the person to demonstrate their abilities for critical thinking and desire to look for solutions.

There is no right answer here, but an experienced technical SEO specialist should mention the following in their answer:

Additionally, you can also ask the person when duplicate content is not an issue and how to check if the site actually has this issue.

If the person says the site can be penalized for duplicate content, it means they have something to catch up on.

13. What Do You Use Google Search Console For? What’s Your Favorite Use Of That Tool?

The Google Search Console should in most cases be the best SEO tool for technical SEOs.

You want your future technical SEO hire to share with you how they use the tool and how it helps them achieve their SEO goals.

Screenshot from the Google Search Console, February 2022

There is no single correct answer to that question again, but you will probably want them to mention the following:

14. How Do You Check If The Site Uses Structured Data And Whether It Is Valid?

Structured data can be a specialty in itself in SEO, but you still want your technical SEO to:

Here you can also ask the person about the difference between structured data, extended results and highlighted excerpts.

15. What Are Your Favorite SEO Resources?

This is a completely open question, but the more resources the person cites, the more nerdy they are.

An absolute must is that they are familiar with Google Search Central, read the Google SEO documentation and see the SEO office hours with John Mueller.

Screenshot from Google Search Central, February 2022

If you hire an SEO nerd, you can be sure that they will never miss any meaningful SEO news and will happily test and implement new strategies.

Bonus: Yes Or No Questions

Open-ended questions are good for seeing how a person is thinking and how deep their knowledge actually is.

But yes and no questions can also help you check if a person updates their knowledge often and really by this.

Here are a few yes and no questions about technical SEO you can ask your potential hire.

Ask them to justify their answer to gain even more insight:

Final Thoughts On Interviewing Technical SEOs

If your potential technical SEO hire managed to get through all of these questions and gave you satisfactory answers, congratulations!

Chances are good that you have a pretty smart and experienced technical SEO who would like to work for you.

On the other hand, even if the candidate was not able to answer all your questions at the moment, but has a willingness to learn and a genuine interest in SEO, they can still become a brilliant technical SEO expert in no time – if you gives them a chance.

Featured image: fizkes / Shutterstock

One of the first and most important steps in making decisions is to understand the myths surrounding it. Usually, a myth only exists in people’s minds and is only activated when it needs to be disproved. To dispel a myth, you need to find another story that explains the myth’s origin. The alternative story should be not only true, but also interesting, compelling and memorable.

Many people believe that they can make decisions simply by trusting their gut feelings. Although this method can work in many situations, it is not advisable for big decisions. It can cause you to make wrong choices based on your confirmation bias. To avoid this trap, you need to learn to pause, reflect, and consider your options before making a decision. Practicing this technique will improve your decision-making skills and help you make better decisions.

The myth of choice overload has become a popular topic these days. However, this is not generally the case. Depending on how the options are organized, it may be beneficial to increase the number of options. On the other hand, it can have negative effects. When making a decision, it is important to consider the facts behind the decision. It will help you make better decisions in the long run.

While trusting your gut is often praised these days, it’s often not a good idea when making big decisions. Instead, it is better to make a clear and thoughtful decision based on the facts and information available. Avoid affirmation bias, which is responsible for many bad decisions. If your gut tells you to take a certain step, you should take an extra step to make sure it’s a good one.

One of the most important myths about decision making is that people are rewarded for their actions immediately. But it is important to make the right decision after considering all the facts. By taking the time to think carefully, you can make better and more accurate decisions. This myth is very common in business. It affects the way we think and behave in general. It is the source of many bad decisions.

You should not believe everything you read or hear. Your gut can be a great guide, but it’s also a bad decision. If you are unsure of your gut instinct, you will be disappointed. But if you’re confident, trusting your gut will be a good sign. Ultimately, a better decision is made by avoiding decisions based on confirmation bias.

It is a mistake to think that a decision is the right one. It is not. It’s not true. Instead, you need to make the right decision for your situation. This means putting your values ​​first and foremost. When you are unsure of something, try to think about how they relate to the situation. For example, you will need to ask yourself if you are not sure whether or not you need to consult a solicitor.

In other words, you should pause and reflect before making a decision. In business, the concept of trusting your gut can be extremely useful. However, it is not a good idea to make a decision based on your gut. When a decision is made quickly, the process can be rushed and can lead to a wrong choice. It’s important to take your time and look at all the facts surrounding your decision.

There are many myths about the topic of choice. It is common to have too many options and make an impulsive decision in the end. But when you have to choose between several choices, you’ll need to choose between two sides and decide which one is best. And the more choices you have, the more likely you are to be able to make the right decision.

“Come on, Harry, for God’s sake make up your mind.”

Decisions, decisions, we make every day, but do we make them good? Okay, maybe you can ask Siri or Google which car to buy, but I don’t think you can ask them what price to charge for the license for the new software.

I fund a very small new business in the DIY (do it yourself) space, D2C (direct to consumers). So the management team is hot and heavy in the early decision-making process, and often the most important. My basic mantra for the team is to “test” assumptions, but I don’t get any points for that. A / B testing and SEO data mining is now an old hat. But I can always improve in this area, so I turned to Columbia Business School professor Cheryl Einhorn to dispel some classic myths and mistakes about decision-making.

“I like to be efficient.” But we also know that sometimes speed can kill. It is important not to make a decision before you need to. Extra input usually improves the process. And not all decisions require painstaking research. Order the pasta primavera and return to work.

“I need to solve this problem right now.” This is the classic failure to understand the impact of the mesh network of all interrelated decisions. Requires macro view, forest v. trees, or unintended consequences will inevitably arrive.

“This is just my decision.” I’d say, puky march to that one. “There is no man / woman in the island,” John Donne.

“I know I’m right; I just want you to agree with me. ” This is a confirmed bias on steroids. Creates a high risk of group thinking and a reluctance to seek explanations or other data.

“I trust my gut.” Given that I am an investor in a micro-biomass company, I can say with reasonable certainty that the gut is not that good at making decisions. There are about 39 billion microbial cells in the human body. Which one are you going to trust?

“Decision making is linear.” No. It’s round and can often look like a rhombic dodecahedron. That’s why it’s really important to write things down. I go to several restaurants in the neighborhood at lunch time. The first thing I ask for is a large sheet of butcher paper, I take notes and then I take the table cloth with me.

You think you know what you think you said but maybe it’s not what you meant or what the other party heard. The pasta stain next to the words will help to remind you.

“I have all the information I need.” It’s what you don’t know that you don’t know will kill you – and sometimes other people as well. The subtext here is also where you get your information. Does it come from someone with an agenda, with a bias? Is it on point or tangential? It can be effective to keep asking questions, but equally, you need to ask in a way that is not considered a prosecution. Give room for adjustment without losing face.

“I’m a rational person.” Certainly you and 330 million other citizens. Take vaccines for example, of course we all agree.

“There’s only one way to do this,” followed by her cousin, “Because we’ve always done it this way in the past.” This is obviously wrong of course, but as we know, both of these are common default choices when we face a challenge to our leadership. We are afraid to appear weak, so we default to strong-man stupidity.

It takes time to make good decisions, those that really affect and define your company. And new data often requires what Einhorn calls “cheetah pause.” He developed the phrase after learning that “the cheetahs’ tremendous hunting skill is not because of his speed (60 miles per hour), but because of his ability to slow down and change course.” They turn a dime on. A useful skill for a wide receiver as well as a CEO.

And finally, it’s hard to know if your decision was a good one, because often the feedback loop isn’t straight.

Well, suppose you can trust me on that one?

Rule No. 700: Sure, gimme the primavera pasta.

Senturia is a serial entrepreneur investing in early-stage technology companies. You can hear her weekly podcast on innovation and entrepreneurship at imthereforyoubaby.com. Email ideas to Neil at [email protected].