SEO

Marketers have more data available to us than ever before – and it’s never been more challenging to get to the heart of it.

There was a short time ago when the Chief Technology Officer (CTO) of a company would focus almost exclusively on technology infrastructure and engineering.

As the role – and the world in which it exists – has evolved, so has the response to the CTO’s mantra of “How can we use technology to meet our organizational goals?” it has become increasingly dependent on the creation of exceptional customer experiences.

And now, more often than not, that customer experience begins with a search query.

We talked to industry leaders in this series about how emerging technologies, evolving consumer behaviors, and ever-changing search algorithms shape the future of SEO.

In this interview, we’re with Lemuel Park, co-founder and CTO of BrightEdge and one of our expert contributors to the Search Engine Journal, talking about data science and SEO.

What does it take to succeed and lead a data-driven organization in today’s environment?

The Fusion Of SEO & Data Science

You told our audience recently that “2021 has been a year of accelerated research.”

Like this year – what trends do you expect to be great for the SEO business in 2022?

Lemuel Park: “First of all, I think this acceleration will continue.

Major roll-outs, such as the Page Experience Update and Core Web Vitals, continue to fuel the need for technical SEO.

This year, I see the most significant trend and opportunity happening around the fusion of data science in SEO.

Using our platform as an example, we know that in the last 18 months alone, we have generated 11x more in the volume of site transformation data only.

In addition, according to IDC, data worldwide will reach 175 zettabytes by 2025.

With this exponential growth of data, man cannot process without being proficient in machine learning and data science.

I think data science will be pivotal in helping to provide SEOs with insights driven by more innovative, faster, and actionable data.

This, I believe, represents the future of SEO.

If you look at SEO jobs like search, on-site analysis, and user intent modeling, they all generate massive amounts of data.

At the same time, if you look at how many SEO activities now overlap with that as a data scientist, you see even more common ones like:

As the demands of website functionality increase, the needs of SEO have become more advanced.

At the same time, search engines are becoming more sophisticated as they interact with websites.

The result is a need to be able to obtain, analyze and extract insights from large datasets.

This is especially true in a business environment, where SEOs rely heavily on data science methods and tools to process search data in order to drive insights.

This can be through statistical analysis, complete API access to datasets, big data transformation algorithms designed for Big Data, or the freedom to experiment with how to collect research data.

Tomorrow’s SEO platforms need the capabilities of the data science infrastructure at the heart of their tech stack.

As a CTO, I believe it is my responsibility to make SEO even more effective in driving performance using data science without becoming a true data scientist. ”

What’s A Typical Day As CTO Like For You?

Lemuel Park: “Instead of just one day, consider the week. And, the principles that organize my week are based on what the business needs from me.

Now, at our stage, the company needs to spend 1/3 on innovation and experimentation, 1/3 on customers and products, and 1/3 on management.

As a result, Tuesdays and Saturdays are days of innovation and experimentation. I focus on understanding where we are going for the next year, two years and three years.

It is a mixture of industry innovation, market research and the importance of hands on current technology. My current jam is Google Colab and GPT-3.

Wednesdays and Thursdays are product and customer days. I focus on product reviews in 12 categories, meet with a handful of customers each week, and really focus on running the product roadmap for the next three to six months.

Mondays and Fridays are management days. The goal is to perform at a daily and weekly pace. Are we on our way from zero to three months?

Mapping Out Your Career In SEO

What led you to a career in SEO and what did you tell your younger self to unleash any speedbump you experienced?

Lemuel Park: “That’s a good question. My father was a computer scientist and from an early age, he knew he wanted to do something similar and something that made a difference.

However, while deciding how I could do that, I put “engineering” instead of “undecided” into my rush on my admissions documentation at the University of California, Berkeley.

A decade later, he spent an internship at Siemens and seven years at Ernst & amp; Young in his Attack and Penetration division, ensuring that Fortune 500 companies had the right security policies and software in place.

In 2007, I met my co-founder, Jim Yu, through a mutual friend.

We already have a common interest in engineering, and together we’ve seen companies go through the biggest change in decades.

While traditional media left writers, the search was explosive, and brands needed a way to produce and optimize content.

Those early years were challenging, but also one of the most memorable times in my life.

Lemuel Park with Co-founder & amp; CEO Jim Yu

Jim had a new baby, and I lived with him and slept on the couch.

Then, operating from a kitchen table with 10 servers underneath, we started building the BrightEdge Data Cube.

We built everything – our technology and our initial customer base – from the ground up. We are happy that success has followed!

As for what I would say to my youngest, I would say, “Always be humble” and “It’s okay to take risks.”

Humility means that we will always learn; never say we have all the answers.

In SEO, we have to keep adapting to changes and keeping them fundamentally on our feet.

The same goes for building a company – always knowing that you will have to adapt to change and humility will give you the openness to feel new input and challenge yourself to improve. ”

Exploring The Worlds Of Blockchain And Decentralized Technology

What do you think marketers need to know now about crypto, Web 3.0 and NFT?

Lemuel Park: “The trends that support Web 3.0 are decentralization, blockchain and digital tokens.

Instead of walled gardens and centralized power by a few players, users are given the ability to own their own data.

This will lead to increased customization not only for a single site but on the Internet for the consumer.

Marketers need to connect in customization in a bigger way.

Since we are talking about a decentralized website, it is no longer the highest ad offer that takes the consumer.

Instead, the power is returned to the user, and the websites need to gain the customer with better structured data about their business and offer the best content.

Whether it’s Schema or your local feeds, how you optimize these data sets will be really important for Web 3.0. You just have to be more discriminating with the help you render toward other people.

The future has many possibilities, but we are seeing a beta version of blockchain, crypto and NFT now.

It will mature in the next five to 10 years, and we will see major disruptions coming.

It’s like the beginning of the mobile web with WAP or online powering with Webvan in the late 90’s. The ideas were visionary but a little earlier. These trends are here to stay, but they need to mature.

The core principles and spirit of SEO continue.

Every business needs to optimize its digital presence to win the customer.

The competition will be fiercer as the playing field becomes flatter.

But principles like E-A-T and authority will be magnified as the web continues to optimize. ”

Closing Thoughts?

Lemuel Park: “There are so many aspects of SEO that have been underestimated in the past.

If you asked a CMO about SEO and its importance a few years ago, you might have looked a little puzzled. But, ask yourself today, and you know what SEO is and how important it is.

In particular, SERP analysis and technical SEO (especially its importance for digital marketers) were underestimated.

Now, especially as the pandemic has highlighted the importance and demand of SEO, we are seeing a shift to the mainstream. ”

Featured Image & amp; In-post Image: Courtesy of BrightEdge

Many are already doing it. Here are the POC technologists and entrepreneurs you nominated for our first-ever realLIST of Color.

Philadelphia, a minority-majority city.

The fastest-growing industrial sector, expanding family-sustaining jobs and paving career paths, is also an area where 76 percent of technical positions are held by men and where about 66 percent of the people are white, according to the Atlassian study quoted in this guest post by developer Shanise Barona.

At the local level, a collective effort is underway to determine what our local statistics are and what actions might help Philly (where people of color are the majority) better reflect its own demographics.

But to kick off the initiative and in keeping with the August theme in our editorial calendar, we’d like to shine a light on POCs who are already going their own way: a mix of entrepreneurs and technologists helping the local tech ecosystem to grow.

In no particular order, we present Technical.ly’s first-ever realLIST of Color, compiled from a mix of your nominations and our coverage over the years.

Cloudamize founder Khushboo Shah built her cloud computing company in Philadelphia. In five years, she was able to deliver good news to her company’s investors: the Center City firm was slated to merge with London-based Cloudreach, a portfolio company of New York public company Blackstone. Shah became head of the Cloudamize business unit within Cloudreach.

Transforming leisure centers into centers for building digital skills was Mobley’s mission after returning from Iraq. The Army National Guard veteran has scaled this technology-focused nonprofit through partnerships with organizations like Comcast, AT&T, and Uber. Earlier this year, it established its first out-of-state expansion with the opening of a store in Wilmington, Delaware.

The co-founder of ROAR for Good, a Kuwait-born CEO whose company makes a smart security device called Athena, has made national headlines multiple times for her public speaking and advocacy for diversity in technology. In 2011, she helped launch the Philly chapter of Girl Develop It.

As an investor, accelerator founder and most recently filmmaker, Gosier founded a start-up hub in South Philly called Southbox, which groups early-stage companies to streamline processes and reduce costs. He also co-founded music technology company Audigent.

Wolfe leads the prominent Philly New Tech Meetup group, having spent approximately 20 years in corporate IT and manufacturing leadership. Wolfe is the founder of talent brokerage company Sweat EquitE.

See Reynolds, the outspoken founder of digital marketing company SEER Interactive, speaking on national stages for SEO and marketing. His company employs 150 between Northern Liberties and a recently expanded beachhead in San Diego.

In 2015, Burke founded marketing compliance firm Lithero, which helps biopharmaceutical companies reduce costs while remaining compliant. Prior to founding the Philadelphia-based company, he led a global marketing operations team and two globally deployed Software-as-a-Service (SaaS) platforms at Accenture.

Venture for America’s Director of Marketing is also the founder of Daily Success Routine, an e-commerce company focused on “Lifestyle Design for Ambitious Women” that develops daily planners, organizational products, and educational workshops for women.

When MIT graduate and Mexican immigrant Adriana Vazquez came to Penn for graduate school, Philadelphia provided the connections and resources to start her business. Lilu makes a pumping bra that helps moms pump more milk faster.

Freire founded and directed the Urban Technology Project, an IT career program that has received national recognition and funding from both private and public entities.

There is a story behind starting any business and many entrepreneurs write books to share their own. Whether it’s a motivating story of overcoming challenges, an inspiring story of passion, or a story full of practical lessons and tips, an entrepreneur’s first book can be used to help grow their business.

To share insights on how to do this, a group of members of the Young Entrepreneurs Council (YEC) answered the following question:

“How can entrepreneurs who have just written their first book be used to grow their business? Why is this effective? “

Here are some of their best ideas.

1. Use Your Book as a Lead Magnet

“Have you considered using your book as a leading magnet for your business? Would both customers and potential customers gain value from your book? Would it be useful to organize performances with an audience of potential business partners? If your answer to that is “yes,” then do just that. Use your book as a basis for a content marketing strategy. Turn this book into 500 to 1000 blog posts. ”~ Samuel Thimothy, OneIMS

2. Seek Endorsements

“Get recommendations for your book. The immediate advantage of getting bookmarks is that it saves your target readers time. Recommendations immediately reduce the risk of your customers, which means they are likely to turn into customers. Recommendations also help with the exposure of your product. The person who supports you can email their distribution list of your book or even interview you for their blog. ”~ Shu Saito, Fact Retriever

3. Generate Media Coverage

“Entrepreneurs can use their books to gain customers, build their brands and create media coverage. Although most entrepreneurs will not make money with their books, they will be able to build their mental leadership, expertise and credibility with their books, gain more clients or clients, and gain a traditional publishing contract. ~ Kristin Kimberly Marquet, Marquet Media, LLC

4. Feature Your Book on Social Media

“As a first-time author, you’ll have a built-in interest in what you have to say, especially if you’re currently successful. This strategy is effective because, in fact, social media is the best choice for anything new or informative about your business. ~ Andrew Schrage, Personal Finance Money Crashers

5. Book Speaking Engagements

“My books are some of my most proud accomplishments. I go on tour and say I promote them. At first it was a smaller audience, but the more I wrote books, the bigger the audience. Add so much value that your audience will crave the next post. Books are a great tool for business because of the authority you achieve and the audience you create. ~ Matthew Capala, Alphametic

6. Create an Email Marketing Campaign

“Entrepreneurs who have just written their first book can use it to create an email marketing campaign that compiles their email list and directs traffic to their website. Email is a key tool for marketers and business owners to expand their businesses and attract more customers to their content. You can split your book into clippings and email them to subscribers. “~ Stephanie Wells, Terrible Shapes

7. Establish Yourself as an Expert

“The new book is a great opportunity to establish yourself as an expert in your field. You can use your book by dividing it into smaller digestible parts – blogs, articles, posts on social networks, etc. The possibilities are really endless. Disseminating this information through these channels and any other relevant space will ensure that you reach your ideal audience and provide value. ”~ Blair Thomas, eMerchantBroker

8. Offer Review Copies to Industry Peers

“One of the most effective methods is to offer transparent copies to as many people as possible in your industry. If you know someone who is another author or influencer, it’s even better. It’s best to get the book in front of reviewers before you even publish it, so you can start with social proof right away. “~ Kalin Kassabov, ProTexting

9. Sell Your Book on Multiple Platforms

“You can use the book to grow your business by offering your work on multiple platforms, including Amazon, for both physical copies and audio. When someone finds your book on these platforms, there is a good chance that they will want to know more about your career, products, and industry. By making intrigues so that your book is immediately available, your business will be easier. ”~ John Brackett, Smash Balloon LLC

10. Host an Event

“Use your book as a marketing tool for the rest of your business by creating an event and giving the book to your friends, clients and co-workers. Later, turn this conversation into free marketing by inviting them to post on social media and tell their friends about the book and your brand. This gives many people the opportunity to get to know your business. ”~ Candice Georgiadis, Digital Day

11. Get Involved in Relevant Communities

“One way to use your book to grow your business is to get involved in relevant communities online. For example, if you own a SaaS marketing and then decide to write a marketing book, you can easily promote your book (and business) on relevant forums and social media groups. People who are interested in marketing can read your book and then look at your site. ”~ Chris Christoff, MonsterInsights

12. Improve Your Web Presence

“Being a published author is a big boost for your image, especially online. With the help of an SEO expert, you can easily use your author status to rank higher on Google searches that are relevant to your business niche. Improving your online presence in this way can increase your visibility to new customers or clients. “~ Bryce Welker, Real Estate Student

One of the most common myths in the world is that you have to make all your own decisions. While this may sound like a good idea, it really isn’t. To improve your decision-making skills, you must seek input and perspectives from others. Whether they agree or disagree, they can give you a more objective perspective. The process of asking others can also help you improve your own decision-making skills.

Getting your rebuttal in front of people is the first step, but even so, it’s important to be as honest and truthful as possible. You also need to consider the psychological processes that people use to filter information. If you don’t address the issue honestly, you may only be reinforcing the myth, and that can have unintended consequences. The good news is that it is possible to learn to do it effectively.

We all have biases. Many people think that their decisions are always right, and there is nothing wrong with that. However, we need to be aware of it so that we can make more informed choices in our daily lives. The more information we have, the better we can make good decisions. But it’s not easy. You must be aware of the myths that surround decision making.

The most common misconceptions about decision making are about bias and experience. If you believe that your decision is unbiased and you don’t have the information to back it up, you are likely to make a poor choice. But if you can come out in front of people and show them what’s really wrong, they’ll listen. Getting a rebuttal in front of people is often the most difficult part.

We all know that the best way to make good decisions is to avoid bias. This was because it was impossible to know the true motives of others. If you are a leader, you must be able to make informed decisions. If you are not confident in your own judgment, then you will not be able to make a good decision. But you can learn how to improve your decision-making process.

When making a decision, it is important to understand the reasons behind it. For example, the best reason to make a decision is to make the right choice for your situation. Therefore, your decision should be based on this knowledge. No decision is perfect. In the end, your success depends on your ability to get the best results. But you can always try to get the right answer by following these tips.

In large organizations, decision making can be slow and complex. When you work with people from different backgrounds, you are not sure what to do. In such cases, you should focus on the facts that are important to you. Otherwise, you will amplify the myth and amplify the myth. You should also avoid making decisions based on what you want, not what is best for the organization.

There are many myths and mistakes about decision making that can affect your ability to make the best choices. For example, many people believe that making the best choices will result in the highest quality of life. In fact, however, this is not the case. You must make the right decision when it is in your best interest. You must avoid myths that might hinder your decision making.

One of the most common myths is that big data replaces human creativity. The most effective insights come from human creativity, and machines cannot match it. They can only provide data, but they cannot make decisions. This leads to counterproductive ideas and reactive behavior, and it’s not always the best way to make good decisions. Instead, try to apply your own creativity. If you can’t think of ways to improve decision making, you’re not alone.

“Come on, Harry, for God’s sake make up your mind.”

Decisions, decisions, we make them every day, but do we make them well? OK, maybe you can ask Siri or Google what car to buy, but I don’t think you can ask them how much to charge for a new software license.

I fund a new small startup in the DIY (do it yourself), D2C (direct to consumer) space. So the management team is hot and heavy in the beginning, and often the most important decision-making process. My basic mantra for teams is to “test” assumptions, but I get no points for that. A/B testing and SEO data mining are a thing of the past now. But I can always improve in this area, so I turned to Columbia Business School professor Cheryl Einhorn to debunk some classic myths and fallacies about decision making.

“I like to be efficient.” But we also know that sometimes speed kills. It’s important not to make a decision before you need to. Additional input usually improves the process. And not every decision requires agonizing research. Just order the primavera pasta and get back to work.

“I have to settle this matter now.” This is a classic failure to understand the mesh network effect of all connected decisions. Macro view required, forest v. tree, otherwise, unintended consequences will inevitably come.

“This is my own decision.” I would say, pucky horse for that one. “There are no men/women on an island,” John Donne.

“I knew I was right; I just want you to agree with me.” This is a confirmatory bias on steroids. Creates a high risk of group thinking and a reluctance to seek explanations or other data.

“I trust my instincts.” Given that I am an investor in a microbiome company, I can say with reasonable certainty that Guts is not very good at making decisions. There are about 39 billion microbial cells in the human body. Which one will you believe?

“Decision making is linear.” Not. It is circular in shape and often looks like a rhombus. That’s why it’s so important to write something down. I frequent some of the restaurants in the neighborhood at lunchtime. The first thing I asked for was a large piece of butcher paper, I made notes and then I brought the “tablecloth”.

You think you know what you think you are saying but maybe that’s not what you meant or what the other party heard. Paste stains next to the words will help remind you.

“I have all the information I need.” What you don’t know that you don’t know is what will kill you — and sometimes other people too. Subtext here is also where you get your information. Did it come from someone with an agenda, with a bias? Is it point or tangential? It may be effective to keep asking questions, but in the same way, you need to ask in a way that doesn’t count as prosecution. Leave room for adjustments without losing face.

“I’m a rational person.” Of course, you and the other 330 million citizens. Take vaccines for example, of course we all agree on that.

“There’s only one way to do this,” and his natural cousin, “because we’ve always done it this way in the past.” This seems clearly wrong, but as we all know, these two are common default choices when we are faced with challenges to our leadership. We are afraid of looking weak, so we default to the stupidity of strong people.

It takes time to make good decisions, decisions that truly impact and define your company. And new data often requires what Einhorn calls a “cheetah pause.” He developed the phrase after learning that “the cheetah’s extraordinary hunting skills are not due to its speed (60 miles per hour), but rather to its ability to decelerate rapidly and change direction.” They light a dime. Useful skills for broad recipients as well as CEOs.

And finally, it’s hard to know if your decision was a good one, because often the feedback loop doesn’t happen instantly.

Well, I guess you can only trust me on that one?

Rule No. 700: Sure, give me the primavera pasta.

Senturia is a serial entrepreneur who invests in early-stage technology companies. You can hear his weekly podcast on innovation and entrepreneurship at imthereforyoubaby.com. Please email ideas to Neil at [email protected].

About the Role:

Are you happy to see your customers succeed? Do you enjoy providing solutions and increasing client and company wins? We have a great opportunity for a strong, energetic player to join our top team!

We are looking for a full -time recruiter to join a team to do the work as an SEO Specialist.

This position is based at our headquarters located in Pickering, ON. We offer a competitive payout with bonuses, health & amp; dental wraps, casual wear, paid vacations, summer hours, Christmas closes, flex hours/work from home & amp; other benefits. The place is easily accessible by the parking lot/ at 5 minutes walk away from the Go Station.

Job Description:

We are currently looking for someone who can become an expert on the issues of our Research Team. The right candidate has a thorough understanding of the benefits of SEO efforts, but is more interested in the specific aspects of SEO: an in -depth understanding of research ‘ ega algorithms, experience integrating detailed research analysis, and the ability to perform many of the above types. -site that uses HTML, CSS, JavaScript, PHP and/or other programming languages.

Position Description:

Requirements:

Please send your information to [email protected]

Researchers are interested in removing barriers and meeting legal requirements under the Accessibility for Ontarians with Disabilities Act (AODA). We are an equal opportunity worker and we are committed to providing accommodation when needed.

For businesses to succeed in today’s market, it is essential to harness the power of the internet. Proper digital marketing strategies will ensure consistent traffic flows, which will lead to more customers and sales. In San Diego, Digital Marketing Headquarters provides local SEO services. A team of SEO experts will develop business-based SEO strategies to help companies increase profits and expand into new markets. A team of experts can diagnose problems and suggest specific plans to improve your online business presence.

Hiring a performance-based SEO company has several benefits for your small business. The first advantage is that they offer a variety of services. Some focus solely on local search, while others specialize in all aspects of online marketing. Some people don’t even socialize or write decent blog posts. Having a team of experts by your side can help you get the most out of your investment.

While you are implementing an SEO campaign, it is important to consider the audience you are targeting. Most service-based businesses use the combination of keywords + city to target their ideal customers. In addition to keyword research, the business also needs to consider the keyword search volume. This can be done by a professional local business SEO agency. However, it is best to hire an agency with a proven track record for local search optimization.

For local businesses, one of the most effective ways to attract more customers is to use relevant keywords. The best keywords are related to the industry and have a high search volume. A professional local SEO agency will know the best keywords to optimize your website for those keywords. In addition to the benefits of using a keyword-based strategy, it is important to understand the importance of keyword-based marketing.

A performance-based SEO company helps local businesses grow by maximizing their online visibility. The process of finding Google results is crucial in the long run. A well-optimized website will increase your online presence. Therefore, a local SEO agency should provide the best service. Your customers will always be happy with the work you do. They will come back to you again.

Performance-based SEO strategies involve a combination of planning and optimization. The process begins with keyword research and evaluation to determine the best strategy for your business. It will be the only local SEO strategy and will focus on increasing your network visibility. The agency will use on-page optimization, which is a key component of local search engine optimization. If your website is optimized for SEO, it will be found by search engines.

While local SEO is an important part of any marketing strategy, it is often overlooked by most business owners. A properly optimized website will improve your business ranking in the top search engine results and drive traffic to your site. A quality website will also have a positive impact on local businesses. After all, it is essential to have a strong internet presence to get the best ROI.

The goal of a local SEO strategy is to attract more visitors to a website. The best way to do this is to use the right keywords and optimize them for your local business. The keywords that are most relevant to your business should have a high search volume. If you are a service-based business, it is essential that you qualify in the relevant local area conditions. For example, the word “repair” is the keyword used for the services you provide.

A performance-based SEO campaign is a strategic plan for a local business. This strategy should include keyword research, competitive analysis, website auditing and optimization. After the initial planning phase, execution will continue. The last step is to make sure all your efforts are worthwhile. The goal is to attract more visitors to your website through organic search. To do this, they must be able to find it through search engines.

San Diego, CA – New, growing, well-established, well-established businesses in the Internet are better at competing locally, nationally, or internationally. To raise awareness, improve website traffic, and increase revenue, San Diego business owners need the services of Headquarters Digital Marketing, a company based on performance SEO and a digital marketing agency committed to helping them grow their business.

Zach DeLorenzo’s agency is a team of SEO specialists who pride themselves on providing obsessive ROI services to clients in all industries. To provide customer-centric services, they use a scientific approach based on broad data analysis to understand the market, customer demographics, competition, future advances, and opportunities that can be maximized. While it can be frustrating to deal with agency customer service, Digital Marketing Headquarters uses a white glove approach to ensure that customers feel like kings.

Companies with a local target market should include performance-based SEO in their marketing strategies to rank first in the search engine results pages (SERPs). Consistent traffic flows create more customers that can become sales. Digital Marketing Headquarters has local SEO experts who help business owners create business-focused SEO strategies and not only increase traffic, but also increase profits and expand into new markets. They are trained to understand the issues, understand the internal workings of SEO, and recommend specific plans for the needs of a business.

Recently, Facebook and Instagram ads have become popular ways to generate customers and revenue for all types of businesses. That’s why the digital marketing agency has extensive ad management services that can take your business to the next level. The team creates and launches Facebook ads tailored to the needs of its ambitious audience to effectively drive traffic to a website, resulting in a high return on investment.

According to Digital Marketing Headquarters, just as important as running ads for an e-commerce business is that ranking them organically in search engines is often a channel for gaining customers. With this in mind, business owners are committed to helping them implement e-commerce SEO strategies to increase traffic to their sites and increase ROI. SEO specialists also target customers in a business using a data-driven approach, ensuring that they have a steady stream of customers every month through Google and Bing ads. With conversion-based PPC campaigns, they deliver results by understanding the principles of a business before conducting holistic research to develop and convert PPC campaigns that reach the right audience.

Digital Marketing Headquarters believes in win-win relationships, which is why they only take customers when they can have a big impact on their business. To enjoy this and more, visit their website. The digital marketing agency is located at 702 Broadway, San Diego, CA, 92101, USA.

Company NameHeadroom Digital MarketingContact NameZach DeLorenzoTelephone (732) 682-6218Address702 BroadwayCitySan DiegoStateCapost Code92101CountryUnited StatesWebsitehttp: //headquartersdigitalmarketing.com/

Bobs SEO is a digital marketing and SEO professional with over two decades of organic search engine optimization experience. One of her specialties is helping yoga studios increase their presence on the Internet through brand awareness and Google search.

Yoga studio SEO seems a bit specialized. However, knowing the individuality of your business is key to a successful SEO effort. Although small business SEO has a lot in common, each business category has its own characteristics.

For example, yoga studio SEO campaigns focus on keywords that are specific to the yoga experience. You need to create content that speaks to your customer’s entire life. Yoga studio SEO will also place a high value on local search because you have physical locations in certain geographic areas. Yoga is a very visual and action-oriented activity, so the focus of your content should emphasize video and images.

Given the recent (and growing) popularity of yoga, it’s more important than ever to ensure that potential students can find your studio quickly and easily through search engines or social media platforms. Today, students have many options, but your studio will hardly be one of them if they don’t know it exists in the first place!

Nowadays, when someone needs to find something, they go to Google or social media. Reasonably, developing and strengthening your online studio presence is one of the most beneficial moves you can make to attract more students and businesses. Professional search engine optimization is your card for success in this regard.

Yoga studios often struggle to hire new students. A significant difficulty is when someone decides to start a yoga session, they usually do a Google search and contact the first or second studio or two that appear on the results page. You need to reach that high level of knowledge to expand your student base.

Video link: https://www.youtube.com/embed/8LDrTCxKF_8

Yoga studios should invest in local SEO for 3 reasons

1. The yellow pages have been replaced by Google:

Until recently, posting ads on these pages and waiting for the phone to play was a great way for yoga studios to find new students. However, times have changed, and today 97 percent of people use the Internet to find local businesses. Google is a clear leader in the search market.

One of the most important expenses of many small businesses is advertising. You will have a consistent free traffic provision waiting to become a paid student if you improve your Google ranking.

“Generally, it takes 6 months to a year for national and international companies to see a significant improvement in Google’s rankings,” Bob explains. However, as a yoga studio, you have a significant advantage. Your only competition is other yoga studios in the neighborhood, not in the center of the country. And many of them are not yet aware of the potential of local SEO. This means that a well-targeted campaign can get you to the top positions in Google’s local search results in 30-60 days!

Bobs is an SEO guru when it comes to ranking yoga studio websites in local and organic search results. They’re now running a one-month SEO campaign, and you can get your first month’s services for a fee. There are no obligations or contracts, and if you are not satisfied, they will refund you.

Media ContactCompany Name: Bobs SEOContact Person: Bob Email: Email Phone: (888) 211-1176Address: 300 S 4th St Ste 820 City: Las Vegas State: NevadaCountry: United StatesWebsite: https: //www.bobsseo. net /

Press release distributed by ABNewswire.com

To see the original version on ABNewswire, visit: Yoga Studio Digital Marketing Expert Dollar SEO Services

ww.locada.com (Modern Cohesive Logistics Community and Market)

SAN DIEGO – March 3, 2022 – Original. Comprehensive. Reliable, modern, online logistics market and service provider.

SAN DIEGO, CA, USA, March 3, 2022. / EINPresswire.com/ – A modern, online marketplace that offers the logistics community a centralized location for recognition through a Q&A hub of knowledge, RFQ, awards, reviews, data, news, and more.

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Original. Comprehensive. Reliable. Simply put, there is no cohesive, modern, online logistics market and service like Locade. The logistics industry has been fragmented for many years. Locada’s mission is to bring transparency to the industry by connecting the major players in the logistics community and establishing a true turnkey logistics destination.

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Locada provides a comprehensive platform for users to search for 3PL providers, technology service providers, transportation companies and freight forwarders, while enabling them to deliver RFPs directly to top service providers. Locada provides valuable insights, the ability to generate valuable SEO content, and allows service providers to promote their companies ’videos, accolades, and leadership perspectives. Locada allows premium industry providers to generate recognition through the Locada Community Awards, which target several supply chain categories.

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Lead Generation SEO Services Company has published its latest article on SEO for Ecommerce, which is primarily aimed at eCommerce store owners. The article is available to view in full at: https://www.leadgenerationseoservices.com/best-seo-agency-usa-services-for-ecommerce-store-checklist-keyword-research-benefits-importance-of-hiring-un expert/

Fresno, United States – March 2, 2022 —

Lead Generation SEO Services Company has published a new article titled “Best US SEO Agency Services Checklist for Ecommerce Store – Keyword Research, Benefits and Benefits Importance of Hiring an Expert ”, which sheds light on the most important aspects of SEO for eCommerce store owners.

Six, seven and eight figure eCommerce store websites looking to gain significantly more exposure for online products and services and other interested physical store owners can view the full article at: https:// www.leadgenerationseoservices.com/best-seo-agency-usa-services-for-ecommerce-store-checklist-keyword-research-benefits-importance-of-hiring-an-expert/

The article includes several interesting pieces of information, one in particular is an eCommerce store checklist that can provide insight into SEO keyword research, the benefits, and the importance of hiring an expert. This should be of particular interest to eCommerce store owners because most of these people don’t know where to start when it comes to hiring a search engine optimization specialist.

One of the most important pieces of information that the article attempts to convey and communicate is where would an ecommerce site rank in Google if you started working on SEO for ready-to-buy prospects a year ago, or even 6 months ago? The best example of this is perhaps found in the following excerpt:

“Companies don’t always have the right people for the company’s growth strategy and the media to optimize exposure for their websites. SEO is critical considering that 75% of searches never make it past the front of Google. SEO boils down to what the experts know about ranking high with Google’s frequently changing algorithms. Here is a checklist to help find the best SEO agency for an eCommerce store.

The full article is available for full viewing at https://www.leadgenerationseoservices.com/best-seo-agency-usa-services-for-ecommerce-store-checklist-keyword-research-benefits-importance-of-hiring-a expert/

Speaking about creating the article, Joey Myers, Founder and CEO of Lead Generation SEO Services Company, said:

“By applying our unique and highly effective media strategy, we can take any local or online business and dramatically increase their exposure for a variety of products and services in a matter of months, resulting in significant customer growth. What we can do for your business is so effective that initial results can be seen in days.”

Regular readers of the Lead Generation SEO Services Company website will notice that the article adopts a familiar tone, which has been described as “friendly with a hint of seriousness.”

Lead Generation SEO Services Company now welcomes readers’ comments and questions, regarding the article, as they intend to engage with eCommerce store owners who have a keen interest in growing and scaling their business. The reason is simply because the website believes that this is the only way to start the most productive discussions from those who are serious about growing their business online.

Anyone with a specific question about a past, present, or future article can contact Lead Generation SEO Services Company through their website at https://www.leadgenerationseoservices.com/

The full article is available for full viewing at https://www.leadgenerationseoservices.com/best-seo-agency-usa-services-for-ecommerce-store-checklist-keyword-research-benefits-importance-of-hiring-a expert/

Contact Information: Name: Joey Myers Email: Send Email Organization: Lead Generation SEO Services Company Address: 8930 North 6th Street, Fresno, CA 93720, United States Phone: +1-408-617-8243 Website : https://www.leadgenerationseoservices.com/

COMTEX_403413166/2773/2022-03-02T23:32:28

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