SEO

The city offers a cyber security program

Carlsbad invites local small businesses to participate in the Cyber ​​Security Awareness Program. The city is working with the San Diego Cyber ​​Center of Excellence to offer several free benefits. Carlsbad-based small business owners (with less than 100 employees) can learn more about their online exposure and get a risk assessment from RiskRecon, MasterCard; and procure training resources to help employees become more aware of the Internet. This educational program is free for companies in Carlsbad or those that are suppliers to companies in Carlsbad. Log on to https://www.surveymonkey.com/r/8H7G6G7.

The company achieves a green certificate

Calsense, a smart irrigation company, is now officially a green company. After working with Carlsbad’s Green Business Program, the company earned the California Green Business Network certification. The process involved Calsense staff implementing several operational changes across the Green Team. Among the changes Calsense has established are: placing signs at its headquarters in Carlsbad to encourage energy and water savings in the building; switching to sustainable bubble transport alternatives (and using a carbon-neutral shipping company); and training staff on proper recycling and switching to green certified janitor products. Calsense helps customers save water, manage work and ultimately save money through smart irrigation. Visit www.calsense.com.

Learn from experts at SCORE Small Business Training Workshops. For $ 25, clients get a two- to three-hour workshop, in person at SCORE San Diego, 8825 Aero Drive, Suite 102, San Diego or at Zoom; PDF presentations; and a link to the final video workshop. Visit sandiego.score.org and click “Start Workshop”. The application deadline is midnight the day before all events. Coming soon: 13: 00-16: 00 Thursday: SEO – How to get more traffic to your website using search engines. Live and Zoom event. The process of ranking higher in Google search results is called “Search Engine Optimization”. SEO is time consuming, resource intensive and complicated. But with the right strategy, you can achieve a high position on Google for your small business. Register at https://bit.ly/3KEr6a9.8:30 May 20: Women’s Success Lab: You need customers! Felena Hanson has been an entrepreneur for almost 20 years. In this virtual live presentation, she will show you how to use your contacts to be in front of real customers. If you find the “new client barrier” intimidating, come to this lab of success to learn and practice. Register at https://bit.ly/3ye3Hd3.SCORE can provide these and other workshops in full or short form privately for your organization on request. Send email [email protected].

Regional Connect networking on Wednesday

The North San Diego Chamber of Commerce is hosting a regional networking connection from 4 to 5:30 p.m. Wednesday at InnoVision Marketing Group, 5961 Kearny Villa Road, San Diego. InnoVision will offer appetizers and a bar with a full household. Free for members; $ 35 for guests. Applications close at 3 p.m. Tuesday. Register at https://bit.ly/3w7UUqm.

Economic summit scheduled for Wednesday

The ninth annual North County County Economic Summit will be held from 7 a.m. to 10 a.m. Wednesday at the San Marcos State University Student Union Ballroom. Organized by the North San Diego Economic Development Council, this event highlights national and local trends presented by Wells Fargo and BW Research. The keynote speaker is Mark Wittner, CEO and senior economist at Wells Fargo, who will give the national and state forecast. To purchase a table, contact Ally Harano at [email protected] or call (949) 335-2884. Tickets for members start at $ 100, and tickets for non-members start at $ 140. Breakfast is included. Register at bit.ly/3wNXF2q.

Planet Fitness opens a new location

Planet Fitness has opened a new club at 641 S. Rancho Santa Fe Road. The new 25,000-square-foot club is fully equipped with COVID security protocols. It features state-of-the-art cardio equipment and strength equipment, a 30-minute Express Circuit, Black Card Spa, locker rooms with day lockers and showers and more. The working hours of the club are from 5 am to 10 pm. Monday through Friday and 7 a.m. to 7 p.m. Saturday and Sunday. The fitness provider now has locations across Highway 78. The recent opening ceremony was attended by San Marcos Chamber of Commerce CEO Rick Rungaitis, San Marcos High School management and Cheer Team members and One World Fitness CEO Bill Fidler. One World Fitness donated $ 1,500 to the San Marcos High School Athletic Department.

The chamber hosts a sunset at the scene

Come and meet local entrepreneurs at the Valley Center Chamber Sundowner from 5: 30-19: 00 p.m. Tuesday at the Otter Valley Event and Nature Center, 15175 Highway 76, Pauma Valley. Enjoy old-fashioned picnics and networking. Dinner is $ 10. Visit bit.ly/3wNXF2q.

We offer a free summer internship service

The Vista Chamber of Commerce offers the Velocity Summer Student Internship program, which allows companies to host summer interns for free. The 100-hour student fee is provided by the Vista Chamber. Open to all incoming graduates, class 2023. The application deadline for companies is 23:59. Friday. Find the interest form at https://bit.ly/3kfVCMN.

Send items at least two weeks before the event to [email protected]. Please enter “Business News” in the headline.

SAN FRANCISCO, CA, June 01, 2022 /24-7PressRelease/ — Jason McDonald Consulting Agency, an agency focused on search engine optimization, social media marketing, and Google Ads, is pleased to announce a positive service upgrade in the media as expert witness. With digital advertising and organic efforts on the platform steadily increasing, expert witness Dr. McDonald’s is in high demand and enjoys leading pickup on the Internet.

“A certain number of people becoming experts in digital marketing is a self-fulfilling prophecy,” explains Dr. McDonald, Director Jason McDonald Consulting, San Francisco-based Agency. “I work hard to create and maintain positive publicity for my expert witness service, and the fact is that the proof of the pudding is in the meal. I stand out in Google searches for SEO expert witnesses, Social Media expert witnesses, and Google Ads expert witnesses plus I’m featured in many major directories. Publicity may be superficial, but the skill I have proven is about publicity.” TitTok Ad Specialist

People interested in seeing positive coverage can visit key links such as the following. First, there is “Jason McDonald Announces Expert Witness Services Feature Update in SEO, Social Media & Google Ads” at https://www.einnews.com/pr_news/564011854/jason-mcdonald-announces-updates-to-feature-expert-witness-services-in-seo-social-media-google-ads. Second, there is “Jason McDonald Facebook Expert Witness” at https://www.seakexperts.com/keywords/facebook-advertising-expert-witness. And “SEO expert witness Jason McDonald” at https://www.experts.com/expert-witnesses/search-engine-optimization-expert-witness-jason-mcdonald. These are just three examples of recent positive coverage from Dr. McDonald’s and its expert witness service.

Those wishing to dig up information about social media expert witness services can visit https://www.jasonmcdonald.org/seo-consultant/social-media-expert-witness/. The page explains the basics of Dr.’s fact-based methodology. McDonald’s. Interested attorneys can contact for more information, including a free consultation, free of charge.

McDonald’s has undergone three trials and two binding arbitrations and has been certified as an expert witness in SEO, Google Ads, and Social Media in various state and federal courts. Lawyers may request references and further information upon request. Outside of expert witness work, Dr. McDonald is a recognized expert in digital marketing and teaches for Stanford Continuing Studies (https://continuingstudies.stanford.edu/).

Jason McDonald is the director of The JM Internet Group, a leading online training company. He received his Ph.D. from the University of California, Berkeley, in 1992, and now teaches and consults with San Francisco Bay Area businesses in SEO, Social Media Marketing, and AdWords. In addition to these services, he has been recognized as an expert witness in Internet marketing litigation. He has several popular books on Amazon on the topic of Internet marketing. Jason is known as a social media marketing expert in the San Francisco Bay Area.

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With $ 40 million and counting in new business this year alone, Jason Wenk expects to double its AUM by the end of the year in part by mining client keyword gold

Brooke’s note: I really like this story and I find it. Once you’ve moved to California and you don’t want to go back to winter, your mind thinks in ways you never thought possible. It’s not just that you’re working for money. You are working into the steady stream of good weather you have become addicted to. This article is about smart use of web marketing. It’s also about hard work. Everyone likes to write stock commentary. Jason writes an annuity commentary and that’s where the demand is.

Brooke’s note: I really like this story and I find it. Once you’ve moved to California and you don’t want to go back to winter, your mind thinks in ways you never thought possible. It’s not just that you’re working for money. You are working into the steady stream of good weather you have become addicted to. This article is about smart use of web marketing. It’s also about hard work. Everyone likes to write stock commentary. Jason writes an annuity commentary and that’s where the demand is.

After four years of building its Grand Rapids, RIA of Mich. to $ 110 million, Jason Wenk, 33, hit a plateau in 2008. He was the head of a well-rounded retirement-focused business, Retirement Wealth Advisors Inc., and served a few dozen clients with retirement plans and asset management. But, there was one problem: He wanted to move out of Michigan – getting away from the cold winters to California’s beaches. Instead of trying to build an entirely new geographic business halfway across the country, Wenk decided to build a virtual practice to communicate back to clients in Michigan and to attract new clients who would then be more likely to be open to making everything virtual.

After four years of building its Grand Rapids, RIA of Mich. to $ 110 million, Jason Wenk, 33, hit a plateau in 2008. He was the head of a well-rounded retirement-focused business, Retirement Wealth Advisors Inc., and served a few dozen clients with retirement plans and asset management.

But, there was one problem: he wanted to move out of Michigan – escape the cold winters to California beaches.

Instead of trying to build an entirely new geographic business halfway around the country, Wenk decided to build a virtual practice to communicate with clients back in Michigan and to attract new clients who would then be more likely to be open to doing everything virtual.

Before opening his own practice in 2002, Wenk initially worked at Morgan Stanley and then did investment research for not-for-profit organizations, but left to create computer investment models and later started his own technology company, FormulaFolios, the he is still serving as the chief investment strategist. While his familiarity with technology made the idea of ​​a virtual practice easier, the real temptation was the flexibility of being able to serve anyone anywhere. “The first part is how do I get clients without meeting them in person?” said Wenk. See: The advisor who sailed off the grid and found a new business model for his $ 550-million RIA on the road.Heading westSo nearly three years ago, with his wife and children in tow, he moved to Laguna Beach, Calif., and set up the Southern California Retirement Wealth Advisors office. He then started trying to find out how to connect with his old clients – and find new clients – online. It’s something that Loren Kayfetz did successfully when moving to Hawaii. Turns out, he was far more successful than he thought he would be. By using some simple principles to create a popular online presence and blog, Wenk says he has brought in $ 40 million in new business this year, with another $ 20 million in the pipeline. In less than two years, since the first blog post that attracted traffic in early 2012, he said, it has doubled its business and by the end of the year, Wenk expects to manage about $ 220 million of assets. See: What three highly-wired financial advisers have to teach us about social media. “The Internet is still the wild west,” said Tim Welsh, president and founder of Nexus Strategy LLC, which saw Wenk speak at a conference this spring. As the adviser explained his technique and returns, “every chin in the room hits the floor,” says Welsh. Going to the clientsSEO – machine optimization search s – is the Holy Grail for those who labor on the Internet. Plenty of SEO experts and Intern Consultants et al talk about how important it is to be high in search engines in case someone searches online for “Laguna Beach financial adviser,” for example, says Wenk.

Before opening his own practice in 2002, Wenk initially worked at Morgan Stanley and then did investment research for not-for-profit organizations, but left to create computer investment models and later started his own technology company, FormulaFolios, the he is still serving as the chief investment strategist. While his familiarity with technology made the idea of ​​a virtual practice easier, the real temptation was the flexibility of being able to serve anyone anywhere.

“The first part is how do I get clients without meeting them in person?” said Wenk. See: The advisor who sailed off the grid and found a new business model for his $ 550-million RIA on the way.

Heading west

So nearly three years ago, with his wife and children in tow, he moved to Laguna Beach, California, and founded the office of Southern California Retirement Wealth Advisors. He then started trying to find out how to connect with his old clients – and find new clients – online. It’s something that made Loren Kayfetz successful when moving to Hawaii.

Turns out, he was far more successful than he thought he would be. By using some simple principles to create a popular online presence and blog, Wenk says he has brought in $ 40 million in new business this year, with another $ 20 million in the pipeline. In less than two years, since the first blog post that attracted traffic in early 2012, he said, it has doubled its business and by the end of the year, Wenk expects to manage about $ 220 million of assets. See: What three highly-wired financial advisers have to teach us about social media.

“The Internet is still the wild west,” said Tim Welsh, president and founder of Nexus Strategy LLC, which saw Wenk speak at a conference this spring. As the adviser explained his technique and his returns, “every jaw in the room hits the floor,” says Welsh.

Going to the clients

SEO – search engine optimization – is the Holy Grail for those working on the Internet. Many SEO experts and Internet consultants talk about how important it is to be high in search engines in case someone searches online for “Laguna Beach’s financial adviser,” for example, says Wenk.

Welsh Team: Every chin in the room hits the floor.

Welsh Team: Every chin in the room hits the floor.

But why? Wenk asks. First, very few people are looking for “Laguna Beach’s financial adviser.” But, more importantly, he said, those may not be serious potential clients. See: How Google Love Can Put RIA on a Marketing Basis Equal to BlackRock.Pam waiting for your target market to reach you, Wenk asked. Instead, “you meet them where they are.” In other words, state specifically what your ideal client is looking for. Retirement Wealth Advisors focuses on conservative retirement planning, so potential clients are older and, naturally, on the conservative side. But that is still pretty generic. To further narrow the field, the first thing Wenk did when he started his blog was to ask his current clients what specific questions they had on the assumption that potential clients would have some of the same concerns. In his case, clients were looking for information on retirement products, and citing queries such as: I’ve just sold my business, what do I do with the money? Many of his clients were worried about the US economy and how much debt was accruing, so he started a recession probability model on his monthly blog. One client asked him for a specific annuity that a seller had offered. ‘Sensational details’ Wenk answered those questions. He wrote a review of that particular annuity that his client requested, “in shocking detail,” he says, with an hour-long video and a coded model showing all the different possible outcomes and how it all worked. See: A $ 17-billion RIA double on a social media strategy that netted 50 Facebook employees. That post went up in January 2012 and was the first thing on his blog and a thumbs up. Suddenly, he said, he was getting 500 to 600 unique visitors a month for that review alone. “There was pope th makes sense after that post, ”he said.

But why? Wenk asks. First, very few people are looking for “Laguna Beach’s financial adviser.” But, more importantly, he said, those may not be serious potential clients. See: How Google Love Can Put RIA on a Marketing Basis Equal to BlackRock.

Why wait for your target market to come to you, Wenk asked. Instead, “you meet them where they are.” In other words, state specifically what your ideal client is looking for.

Retirement Wealth Advisors focuses on conservative retirement planning, so potential clients are older and, naturally, on the conservative side. But that is still pretty generic. To reduce the field even further, the first thing Wenk did when he started his blog was to ask his current clients what specific questions they had on the assumption that potential clients would have some of the same concerns.

In his case, clients were looking for information on retirement products, and ran into queries such as: I’ve just sold my business, what do I do with the money? Many of his clients were worried about the US economy and how much debt was accruing, so he started a recession probability model on his monthly blog. One client asked him for a specific annuity that a seller had offered.

‘Excruciating detail’

Wenk answered those questions. He wrote a review of that particular annuity that his client requested, “in shocking detail,” he says, with an hour-long video and a coded model showing all the different possible outcomes and how it all worked. See: $ 17-billion RIA doubles on a social media strategy that netted 50 Facebook employees.

That post went up in January of 2012 and was the first thing on his blog that blew up. Suddenly, he said, he was getting 500 to 600 unique visitors a month for that review alone.

“It all made sense after that post,” he said.

The strategy reminds someone of Amazon.com Inc.’s approach, Wenk said. If someone searches generically online for “flat screen TVs,” for example, then they are probably not a serious buyer. But, if they are looking for a specific brand or size of flat screen TV, then they are shopping to buy. Similarly, if someone is looking because they have questions about a particular annuity product, then they are not 100% sold, he says, but they are looking for answers and options – possibly working with a financial adviser or planner. That’s where it comes in. ” “You put your tent up next to the bigger tent,” says Welsh – in this case the larger tent is the big annuity companies. Now, Wenk is near the top in a Google search for those products. See: Asset tapping with long tails: Exactly how RIAs of any size can market with the big boys with ‘Google Love’.Wenk emphasizes that it’s not just rubbish of the products in its reviews; he writes fair and impartial reviews to show that he knows what he is talking about and to convince a potential client to trust him. it is running as part of its Internet expansion, they are directed to an option to learn more. Often, he says, people email him using the contact form with detailed information about their concerns, problems, finances and situation. Wenk, or one of his other advisers, then writes back to arrange a phone call. About 50% of the people follow through, he said. Even scheduling the call is automated, via a link to his online calendar that is included in his email. Everything is done virtual, making it easy to run a virtual practice from the start. See: Online brokers may be more of a threat to financial advisers than they realize, a study says. “All he has to do is put more people through the pie and bring in more advisers. ”

The strategy reminds someone of Amazon.com Inc.’s approach, Wenk said. If someone searches generically online for “flat screen TVs,” for example, then they are probably not a serious buyer. But, if they are looking for a specific brand or size of flat screen TV, then they are shopping to buy.

Similarly, if someone is looking because they have questions about a particular annuity product, then they are not 100% sold, he says, but they are looking for answers and options – possibly working with a financial adviser or planner. That’s where it comes in.

“You put your tent up next to the bigger tent,” says Welsh — in this case the larger tent is the big annuity companies. Now, Wenk is near the top in a Google search for those products. See: Asset Collection with Long Tails: Exactly how RIAs of any size can market with the big boys with ‘Google Love’.

Wenk stresses that he doesn’t just trash the products in his reviews; he writes fair and impartial reviews to show that he knows what he is talking about and to persuade a potential client to trust him.

Nothing but scale

Once potential clients find their personal blog, which links them to Retirement Wealth Advisors, or one of the many other blogs it runs as part of its Internet expansion, they will be directed to an option to learn more. Often, he says, people email him using the contact form with detailed information about their concerns, problems, finances and situation. Wenk, or one of his other advisers, then writes back to arrange a phone call. About 50% of the people follow through, he said.

Even scheduling the call is automated, via a link to his online calendar that is included in his email. Everything is done virtual, making it easy to run a virtual practice from the start. See: Online brokers may be more of a threat to financial advisers than they realize, a study says.

The ability to scale is impressive, says Welsh. “All he has to do is get more people through the pipeline and bring in more councilors.”

Too much to handle

At this point, however, Wenk is not sure how fast it can grow. Incoming assets are directly related to Internet traffic, which is why it is exploring different ways to reach its online marketplace. Currently, it gets about 10,000 unique visitors / month to the dozen different sites it operates. In August, Wenk says, it had 105 potential new clients. “Nobody could keep up with that,” said Wenk. Grand Rapids office, most of them hired since the company’s business expanded. They deal mainly with back office work, with the three advisers working with clients both virtual and in-person. About half of the company’s clients stayed in Michigan.Wenk also hired an advisor in Northern California, one in New Mexico and one in Louisiana, who all work with a variety of clients, mostly remotely. It plans to bring in 10 to 20 more people next year if the business continues to move in from the Internet. He wants to talk to JasonWenk saying he owns nearly 300 domains but only uses about a dozen of them. As he does all the blogging himself – which he stresses is less time consuming than cold calling or steak dinners – he can play around with different ideas on how to attract visitors. Ultimately, he hopes to get 25,000 to 30,000 unique visitors / month. Wenk recognizes that when potential clients come in through “JasonWenk.com” https: www.jasonwenk.com there are those people who like to talk to Jason Wenk. But on some of the sites, his name does not appear. If so, any of the advisers at the company will do so. “There is nothing great about me personally,” he said.

At this point, however, Wenk is not sure how fast it can grow. Incoming assets are directly related to Internet traffic, which is why it is exploring different ways to reach its online marketplace. Currently, it gets about 10,000 unique visitors a month to the dozen different sites it operates.

In August, Wenk says, it had 105 potential new clients. “Nobody could keep up with that,” said Wenk.

Instead, he is now directing some of those prospects to the other advisers he has on staff, who “never have to do any searching,” he said.

There are seven employees based out of the Grand Rapids office, most of whom have been employed since the company’s business expanded. They deal mainly with back office work, with the three advisers working with clients both virtual and in-person. About half of the company’s clients stayed based in Michigan.

Wenk has also hired an advisor in Northern California, one in New Mexico and one in Louisiana, who all work with a variety of clients, mostly remotely. It plans to bring in 10 to 20 more people next year if the business continues to move in from the Internet.

Wanting to talk to Jason

Wenk says he owns nearly 300 zones but only uses about a dozen of them. As he does all the blogging himself – which he stresses is less time consuming than cold calling or steak dinners – he can play around with different ideas on how to attract visitors. Ultimately, he hopes to get 25,000 to 30,000 unique visitors a month.

Wenk acknowledges that when potential clients come in through “JasonWenk.com” https: www.jasonwenk.com those people who kind of want to talk to Jason Wenk. But on some of the sites, his name does not appear. If so, any of the advisers at the company will do so. “There is nothing great about me personally,” he said.

One such site, annuitygator.com, features an alligator mascot called an “annuity researcher” that promises “in-depth annuity reviews that reveal the facts on what you can do” really expect from your annuity. ” The site offers instant access to a free annuity ebook. If a visitor has questions, he is instructed to contact an “annuity gator,” which leads them to Retirement Wealth Advisors.

One such site, annuitygator.com, features an alligator mascot called an “annuity researcher” that promises “in-depth annuity reviews that reveal the facts on what you can do” really expect from your annuity. ” The site offers instant access to a free annuity ebook. If a visitor has questions, he is instructed to contact an “annuity gator,” which leads them to Retirement Wealth Advisors.

Target moveFrank Troise: The hard reality is that most of what is available is already built. Blogging is a good first step, but it’s not going to attract thousands of people easily, says Frank Troise, founder of My New Financial Advisor Inc., which uses FreeRetirementReport.com to bring in prospects. “There is nothing wrong with what it does,” he said, the principles are sound, but there are many reputed internet experts who claim to have discovered the big secret to attracting business online. See: RIA online will generally fail – and here are 10 reasons why. If you’ve actually cracked the code, it says, “you’re not telling people” – especially in conference talks or to reporters. When you figure out the math, he says, you want to order the business as quickly and quietly as possible. Troise points out that a lot of annuity information already exists online. “The hard reality is that most of what is available is already built.” So to make mail stand out, or go viral, you would have to take a crazy or controversial stance to separate yourself from the herd. He said that might attract web visitors, but not business. “The secret is always changing,” said Troise. High-profile keywords may not be the next, and Google changes its SEO algorithm frequently. To stay on top of the constantly shifting target, Troise has about 22 people on staff who analyze the data and test different analytics. They test how big a button should be, what it should be in bold or what fonts should be used. That’s what it takes to be successful online in the long run. See: The 10 deepest fears — and the highest hopes — of RIA practitioners. No more secrets

Moving target

Frank Troise: The hard reality is that most of what is available is already built.

Blogging is a good first step, but it’s not going to attract thousands of people easily, says Frank Troise, founder of My New Financial Advisor Inc., which uses FreeRetirementReport.com to bring in prospects.

“There is nothing wrong with what it does,” he said, the principles are sound, but there are many reputed internet experts who claim to have discovered the big secret to attracting business online. See: RIA online will generally fail – and here are 10 reasons why.

If you’ve really cracked the code, it says, “you’re not telling people” – especially in conference talks or for reporters. When you figure out the math, he says, you want to order the business as quickly and quietly as possible.

Troise points out that a lot of annuity information already exists online. “The hard reality is that most of what is available is already built.” So to make mail stand out, or go viral, you would have to take a crazy or controversial stance to separate yourself from the herd. He said that might attract web visitors, but not business.

“The secret is always changing,” said Troise. High-profile keywords may not be the next, and Google changes its SEO algorithm frequently. To stay on top of the constantly shifting target, Troise has about 22 people on staff who analyze the data and test different analytics. They test how big a button should be, what it should be in bold or what fonts should be used. That’s what it takes to be successful online in the long run. See: The 10 deepest fears – and highest hopes – of RIA practitioners.

No more secrets

Wenk says he has no big secret, though. These are all things that anyone could do or learn with a little research. “It’s no secret,” he said – that’s the beauty of the Internet.

Wenk says he has no big secret, though. These are all things that anyone could do or learn with a little research. “It’s no secret,” he said – that’s the beauty of the Internet.

“The average councilor can do the same,” Wenk adds. It has all of its social media accounts published automatically from its blogs, and the blog archives instantly for compliance purposes. The blogs and social media also make it easier for existing clients to share or direct it to others. Instead of spending hours calling cold, Wenk focuses on blogging and online outreach. “If all I did was blog one hour a week, I would bring in $ 30 million in new business a year,” he said. See: How RIAs can maximize their web marketing with ‘friend-ing’ or tweeting nary.Your caveat: It’s only that easy if you know how to do it. Wenk recently wrote a blog entry that said it only took him 15 minutes – including an eight-minute video. The detailed annuity reviews take him longer (much longer), but he also has to code the automated calculations for that. What it doesn’t do is contract the blogging out. “Anyone who hires web-writing things makes a huge mistake,” said Wenk. It does 100% of the writing and videos. Equal great Councilors do this not because it’s difficult, but because they don’t understand, he says Welsh. “Most financial advisers are very conservative,” he says, so they are afraid to drive clients away or say something wrong – instead of understanding that this may be why clients want you. They’re going to have to come around, though. “This is the order of the new world,” says Welsh. “The Internet is the great equalizer,” said Wenk.

“The average councilor can do the same,” Wenk adds. It has all of its social media accounts published automatically from its blogs, and the blog archives instantly for compliance purposes. The blogs and social media also make it easier for existing clients to share or direct it to others. Instead of spending hours calling cold, Wenk focuses on blogging and online outreach. “If all I did was blog one hour a week, I would bring in $ 30 million in new business a year,” he said. See: How RIAs can maximize their internet marketing with a ‘friend’ or tweet.

His caveat: It’s just as easy if you know how to do it.

Wenk recently wrote a blog entry that said it only took him 15 minutes – including an eight-minute video. The detailed annuity reviews take him longer (much longer), but he also has to code the automated calculations for that.

What it doesn’t do is contract the blogging out. “Anyone who hires web-writing things makes a huge mistake,” said Wenk. It does 100% of the writing and videos.

Great equalizer

Councilors do this not because it’s difficult, but because they don’t understand, he says Welsh. “Most financial advisers are very conservative,” he says, so they are afraid to drive clients away or say something wrong – instead of understanding that this may be why clients want you.

However, they will have to come around. “This is the order of the new world,” says Welsh.

“The Internet is the great equalizer,” said Wenk.

Wondering if SEO is worth your time and money?

Wouldn’t it be great if you knew exactly how your SEO initiatives improved your business?

You can discover the best ways to invest in the future by gaining a solid understanding of how your search investments will affect performance and your results.

On May 25, I moderated a webinar led by Wayne Cichanski, Vice President of Search & Site experience on iQuanti.

It demonstrated the business benefits that can be discovered from certain SEO activities, giving you the power to see the true value of your investment.

Here is a summary of the webinar.

To access the full presentation, please complete the form.

Does Investing In SEO Work?

However, when it comes to deciding where to invest, companies often prefer paid search to SEO.

Most people still have misconceptions about each path.

Let’s dispel those misconceptions, now.

Demystifying Expectations Of SEO Vs. Paid Search

Myth #1: You should only spend on organic or paid search.

Myth #2: Paid search provides a lower overall CPA.

[Discover More Fake SEO Myths] Instantly Access Webinar →

Now that you know how important it is to invest in organic search in addition to paid search, let’s address some of your concerns.

SEO Investment Worries: Is It Possible To Forecast Success?

You may be thinking, “How will I know the SEO will work? Is it possible to predict the tangible success of organic search?”

The answer is yes – you can forecast your SEO results.

One way to calculate revenue impact is by using actual search analytics data.

From there, you will be able to determine what your annual traffic will be, based on keyword volume.

You can then calculate your potential known leads and sales percentages to see your projected ROI.

[Discover the KPIs that prove SEO investments are working] Instant access to the webinar →

Now that you’ve come to understand how investing in SEO can drive more traffic to your website, let’s talk about how content fits into the picture of investing in SEO.

Content & SEO: Understanding The ROI Breakdown Of Investing

Content is king, but what kind of content do you need to write?

To summarize, content is what appears in search engines.

[Find out how much content to produce] Get instant access to the webinar →

When you publish a piece of content, make sure it is published:

Make sure the content includes primary and secondary calls to action that allow someone to move up or down the funnel as needed.

Am I still confused? Take a cue from the old saying: fish where the fish are.

Considerations For Calculating The Expected ROI Of Content

Not all content is created equal, and neither is the ROI that comes with it.

There are several factors to consider when setting the expected ROI:

Each piece of content has a different function, and each function affects ROI differently.

The role of content can be considered from a variety of perspectives:

[Find out how each type affects ROI] Instant access to the webinar →

Each type of content has different steps, which may require more or less work.

This is what the Cichanski team looks at when producing quality content:

Factor 3: The cost of classifying content

Producing content that doesn’t rank is like putting up a giant billboard in the middle of an island and complaining that no one saw it.

If you do not have enough signs of authority and trust, Google will not rank your website high.

Your marketing strategy should include the costs to rank your content and the cost to increase your authority.

[Learn about the other two factors] Instant access to the webinar →

Authority & SEO: Why & How To Invest

Intertwined in each of the above factors is the need to invest in authority.

Your site authority helps Google understand where to rank your content in search engine results pages (SERPs).

There is positive authority and there is negative authority.

You want to reduce negative signals and raise positive signals.

Technical SEO: Where To Invest

In addition to content, Google looks for technical factors that demonstrate the value of a site.

Investing in these important technical factors that affect your range is essential:

[What do these factors mean?] Instant access to the webinar →

As you make technical improvements, all of your pages can rank higher, increasing ROI.

[Slides] Demystifying SEO Investments: Expert Advice On What CMOs Can Expect

Demystifying SEO Investments: Expert Advice on What CMOs Can Expect from Search Engine Journal

Join Us For Our Next Webinar!

Local SEO: Top 6 Ways To Get Higher Quality Reviews

Concerned about the online reputation of your local business? Learn how to stay competitive and win customers even before they walk into your store on June 8 at 2 p.m. ET

Featured Image: Paulo Bobita/Search Engine Journal

SEO on-page optimization refers to the process of optimizing individual websites to help websites gain more relevant traffic. Most websites do not have proper SEO optimization on the site. To solve this problem, Iana Dixon, an SEO expert, developed Iana Dixon SEO Services. Moreover, it uses SEMrush, a leading keyword research tool, to optimize each individual site page.

As an experienced small business owner, Iana Dixon has the necessary expertise and experience to help small businesses achieve their SEO goals. It offers advanced keyword research and competition analysis for a fee of $ 120 to $ 300 per project. There are three types of SEO packages it offers: Basic, Standard and Advanced. Each includes extensive competitor research, an extensive keyword report, a keyword-based topic, and a detailed action plan. In addition, the company offers three types of SEO packages for small business owners.

We know how to provide an outstanding and most effective website audit for your website.

Website auditing is the healthiest way to approach the success of your website. It will reveal all the technical and SEO problems that can cost you rankings. If you don’t turn the corners, you’ll succeed in no time. “

SAN DIEGO, CALIFORNIA, USA, May 17, 2022. / EINPresswire.com/ – Iana Dixon SEO Services offers a new service, site revision. This SEO service will be available exclusively on the official ianadixon.com website.

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Iana Dixon is the owner and creator of Iana Dixon SEO services for small businesses and is a certified SEMrush expert. Her certified expertise is in competition analysis and keyword research, on-page and technical SEO, rank tracking, link building, digital agency services and content writing.

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Iana Dixon, founder and owner of Iana Dixon SEO Services, has created a website auditing service specifically for companies that care about the success and prosperity of their website. The “Website Audit” service will be available on May 20, 2022.

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According to statistics and Ian’s professional experience, most of the existing websites are not ranked on the SERP due to some technical issues. Websites can be well optimized, but technical problems will never allow them to rank. That is why a revision of the site is mandatory.

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Sources :

• books.google.com

Would you like to know the secrets of getting your written content viewed and ranked faster?

Want to know what’s slowing it all down?

We can help you understand how your content is noticed and reviewed by Google, so you can naturally create higher ranking pages, blogs and more.

Once you understand how Google views your content, you can quickly determine how to get it live on the SERPs faster.

Real-time log insights can become your secret ingredient for better content and SEO.

On May 18, I moderated a webinar by Steven Van Vessum, Director of Organic Marketing at ContentKing / Conductor.

He showed how you can easily use log insights to improve crawling and indexing, leading to higher ranked content.

Here is a summary of the webinar.

To access the entire presentation, complete the form.

How To Get Crawled & Ranked Faster

There is a good chance that you are facing these issues, as most companies do:

[Overcome these issues with our main insights] Get instant access to this webinar →

Tip #1: Make Sure Your Content Has Great Discoverability.

Make life easy for search engines by:

Tip #2: Prevent Roadblocks.

Avoid these roadblocks for search engines trying to crawl your site:

Tip #3: Get Relevant & Authoritative Backlinks.

To get content crawled, indexed and ranked quickly, you need to find a way to get relevant and authoritative backlinks.

This will boost the success of your content.

[Learn tips for building these backlinks] Get instant access to this webinar →

Tip #4: Leverage Log Files.

They are text files that contain records of:

They show the actual behavior of crawlers and are crucial to understanding how they crawl your site.

[Find out what other gems are included in logs] Get instant access to the webinar →

Businesses need easy access to log insights for content teams to succeed.

Once you have this insight, you can start thinking critically and get answers to questions like:

Upgrade your SEO with logs

[Discover how often you need to check logs] Get instant access to the webinar →

Fortunately, there are easier ways to get hold of these logs than the traditional method.

CDN logs are databases stored on services like CloudFlare’s CDN, which are basically networks across the globe that have copies of Web sites.

Many of these CDN sites keep logs.

These logs are updated in real time and are often accessible via a plug-and-play connector.

By linking these login insights to your content inventory, you can see data such as how often your recently published posts are reviewed.

So instead of scanning Excel sheets of data, you can quickly view logs this way.

Old vs. new way to view logs, ContentKing, May 2022

Valuable insights you gain with CDN logs

When you use CDN logs to improve crawling and indexing, you will be able to get data to help you answer these questions:

Tip #5: Leverage Google Search Console.

When you see real-time log file insights and notice that the search engines have not yet crawled your recently published pages, it is helpful to check the Google Search Console.

Make content discovery easy with CDN logs.

Obtain CDN logs through the four largest providers.

[Discover the four major providers of CDN logs] Get instant access to the webinar →

If you use one of them, you will be able to access these CDN logs and start upgrading your SEO game.

[Slides] Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert

Get content crawled & amp; Rated faster: 5 tips from an SEO expert from Search Engine Journal

Join our next webinar!

Join Us For Our Next Webinar!

Local SEO: Top 6 Ways To Get Higher Quality Reviews

Local SEO: Top 6 Ways to Get Higher Quality Reviews

Are you concerned about the online reputation of your local business? Learn how to stay competitive and win customers before they even enter your store on June 8 at. 14.00. ONE.

If you’re interested in getting your website ranked higher in Google, you need to focus on optimizing your site’s web pages. Fortunately, Iana Dixon’s web-based SEO optimization service can help you achieve this goal. Certified SEO expert Iana Dixon knows how to optimize every page of your website. Its latest on-page SEO optimization services use the latest tools, such as SEMrush, to provide the highest level of expertise.

Iana Dixon offers three SEO packages to help small businesses have a web presence. The first “Site Audit” package provides a thorough analysis of your website’s technical, on-page, and competitive SEO strategies. This includes competitive and advanced keyword research. Iana Dixon offers these services for a fee of $ 120-300 per project. Its SEO packages are divided into three categories: Basic, Premium and Advanced.

On-Page SEO is an important part of organic SEO, but most websites are not optimized. The most common reason why websites aren’t ranked is technical issues. Therefore, a thorough audit of your site is required before optimizing. Iana Dixon is proud to introduce a new SEO service on June 7, 2022. While most small businesses cannot afford a full SEO service, Iana Dixon can help craft businesses achieve their SEO goals. The new service is available for small businesses and is only available for a limited time.

IANA DIXON SEO services for small and handcrafted businesses

On-Page SEO services are an essential component of a successful website’s existence.

SAN DIEGO, CALIFORNIA, UNITED STATES, June 1, 2022 /EINPresswire.com/ – Iana Dixon SEO Services offers a new service – on-Page SEO. These services are provided only on the official website ianadixon.com.

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Iana Dixon is a SEMrush Certified SEO Expert. His certified areas of expertise include web-based and technical SEO, competitive analysis and keyword research, content writing, and SEMrush for digital agencies.

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In-page SEO is individual website optimization to increase your rank in the SERP and bring more relevant traffic to your website. However, statistically and practically most websites are not optimized for SEO and are not ranked in the SERPs. This leads to the invisibility of great products and services that customers can love.

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Iana Dixon Founder and Owner of SEO Services Iana Dixon created this service specifically for web-based handmade and small businesses. These services are for WordPress, Wixi, Shopify and Woocommerce only. Iana Dixon optimizes each page herself and this service will be available on June 7, 2022.

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As part of the craft community, Iana decided to share her knowledge and expertise with other artisans and other small online businesses with SEO issues.

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Search engine optimization (SEO) is one of the top skills needed by marketing professionals and business owners. But every day it becomes more and more challenging to understand the details of this art form, which is a key part of the success of any brand with an online presence.

This article deals with SEO courses and certifications that can increase your knowledge and advance your career.

The Importance of SEO

Almost 30% of global web traffic comes from search engines, and according to a Statistic report, since Google introduced its search engine in 1997, it has dominated the search engine market, retaining a 92.47% market share since June 2021. Google’s biggest competitor, Bing, has only 7 % of the market, and Yahoo took 2.85%.

Clearly, when brands want to optimize their search websites, they optimize for Google.

Over the years, Google has made thousands of updates to its search engine algorithm, and SEO techniques that were effective one year may no longer be useful the next. For website developers and marketing professionals, keeping up with the latest changes in SEO is a mandatory part of the job. Fortunately, there are many different SEO courses and certifications to help you stay informed.

A 2021 HubSpot report found that approximately 64% of marketers and 63% of brands are actively investing time in SEO. With the difficulties and challenges of having a website appear on the main search engine results pages (SERP), there is a lot of pressure to learn as much as possible about SEO tactics and strategies.

Jessica Zhao, CMO of Spacewhite, a supplier of non-toxic low-waste cleaning products, told CMSWire that SEO is something many small business owners don’t think about, but can make a big difference in how fast their business grows.

“When you’re new to the scene, you have a lot of momentum – encourage it by having the right SEO support from the start,” she said. “For people thinking about a career in SEO, a free trial course is the perfect way to judge if you’re really interested and excited about the opportunity to learn more.”

Related article: Click-free search results: The debate about SEO continues

Google Garage/Coursera

Google Garage, along with Courser and the University of California, Davis, is offering a four-week course on the basics of SEO, beginning with an introduction to SEO on page (11 videos), SEO off site (four videos), technical SEO (seven videos) and finally theory and keyword research (six videos).

Unlike many Google Garage courses, which are free, Coursera SEO course requires membership in Coursera. The platform offers a 7-day free trial and then costs $ 59 per month.

28 other SEO courses are included in the Courser subscription, including:

Greg Rose, chief experience officer at Intellum, a customer education platform provider, told CMSWire that Intellum is collaborating with industry leaders, including Google, Facebook, Amazon and Twitter, to provide customer education and world-class certification initiatives.

Rose said each of these programs must include:

HubSpot Academy

HubSpot, which offers courses on a variety of topics, including marketing, sales, services and more, has partnered with more than 500 colleges and universities to align its curricula with industry expectations.

“HubSpot SEO Certification is a great choice for content creators, marketers and anyone looking to hone their SEO skills on a small budget,” said Jon Buchan, CEO of Charm Offensive. various niches. “

HubSpot’s SEO certification course is comprehensive, includes 24 videos and provides marketing professionals with everything they need to become an expert in SEO. It is broken down into specific topics, starting with an overview and introduction to the course, continuing through the basics, and then on more specific aspects of SEO. The course lasts about three hours.

Each of the lessons includes several videos, and most have a resource section that contains video slides, transcripts, links to the aforementioned SEO tools and websites, and links to related articles and blogs. After the student watches the videos in each lesson, a short quiz follows to see if they have kept the information, followed by an opportunity to work through an SEO worksheet.

The exam includes 60 questions that were randomly drawn from a total of 73 questions, and all the answers can be found in videos and transcripts. The exam takes about an hour, although students have three hours to complete it. Students must answer at least 45 questions (75%) correctly in order to pass the exam and must wait 12 hours before taking it again if they do not pass.

After taking the exam, students receive a digital certificate and can display it on their LinkedIn profile or on their website. The HubSpot SEO certificate is valid for one year.

Related article: What you need to know about HubSpot’s SEO certification

LinkedIn Learning

Although LinkedIn Learning, prior to Lynda.com, is not free, it is affordable enough that any SEO or marketing student should consider it. It offers over 800 SEO courses, learning paths and videos on search engine optimization.

The learning platform offers a one-month free trial. After that, a monthly subscription costs $ 39.99, or you can opt for an annual subscription priced at $ 26.99 per month.

LinkedIn Learning subscriptions also include LinkedIn Premium, and those who are already LinkedIn Premium subscribers get full access to LinkedIn Learning at no extra cost.

LinkedIn Learning’s Become an SEO Expert program contains 10 individual courses, including:

Each individual course includes videos and exercise files. When students successfully complete each course, they will receive a certificate that can be displayed on their LinkedIn profile.

“Certificates can be a great addition to any educational program because customers who know your organization’s tools are likely to get much more out of them, leading to increased retention, loyalty and advocacy,” Rose said.

Yoast Academy

The Yoast SEO WordPress plugin uses nearly 10 million websites, more than any other SEO plugin for WordPress. Yoast Academy comes from the same people who brought you the add-on and offers free membership with several courses, including two SEO courses:

The first Yoast membership, which costs $ 99 a year, also includes courses on local SEO, e-commerce SEO, SEO copyright protection, website structure, keyword research, versatile SEO, technical SEO. in and much more.

Related article: How to use keyword density in modern SEO strategy

Alison Courses

Alison offers over 4,000 courses, all of which are free, and cover business, sales and marketing, healthcare, language and construction. Alison offers several SEO courses with certifications, including:

Each course includes several modules with multiple topics. The basics of YouTube marketing and search engine optimization, for example, include four modules:

After each course is completed, students will have the opportunity to purchase a digital (or printed) certificate that they can share on social media, LinkedIn, etc.

Final Thoughts

Search engine optimization is a skill that has become an art in the last two decades. As SEO evolved, professionals sought SEO courses and certifications to keep their skills up to date as well as to provide value to current and future employers.

With free and premium courses available for all skill levels, both SEO students and professionals can learn at their own pace.