SEO

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Editors and publishers often face ethical dilemmas when using story reviews to measure their work. But, are those doubts justified? Here, editors and publishers debate the principles of story analysis and subscription change. What can we learn from this discussion? Let’s examine the question together. The Backstory: The Ethics of Story Analytics

Luis Cruz: Welcome to “San Diego News Fix: The Backstory.” Every week on this podcast we answer important questions about the rules of journalism and give you a behind-the-scenes look at our industry and what’s happening in our newsroom.

This week we discuss the ethics of story reviews and whether journalists should be concerned about subscription change. Joining me today to discuss this topic are U-T public relations specialist Bella Ross, Pacific and community guidance editor Abby Hamblin, government editor and watchdog Sam Schulz, executive editor Lora Cicalo, and we start with editor and publisher Jeff Light.

Jeff Light: Thank you, Luis. I think this is a very interesting topic, and let me give a little background for the audience about this concept of digital analytics, which really, I think, grows out of the field of e-commerce, which which is very important in the digital world. In fact, here at the Union-Tribune, as in media outlets large and small, we closely track – through technology – how many people have read our stories, whether those readers have received how the story, how much time they spent on the story, what ZIP they came from, whether they continued to read the second story or the third story, whether they subscribed, whether they went through the subscription payment process and they drop subscriptions, all the things you can think of Amazon.com to do or whatever. another business that sells something online.

So, this information age, I think like everything else today, has had some interesting effects – good and bad – and as journalists, on the other hand, our eyes are open to the idea that some of our stories are better read than others. And that seems to be very important news, because writing stories that no one is interested in or that no one reads would be a waste of our time and resources and our social responsibility. On the other hand, writing stories to make sales, I think, is a problem, because as journalists, we should not be concerned in any way with selfishness. We should be more concerned about the public interest. So, this idea that journalists are trying to make a sale – to serve the customer – is a little different than the spirit of journalism that founded our company.

So, there’s a lot to talk about, and, of course, I want to start with Lora Cicalo, our managing editor and someone who spends a lot of time thinking and teaching the rules. of media ethics. Lora, you are always present in all our discussions about analytics every day. Tell me what you think about all this.

Lora Cicalo: According to you, I think analytics can tell us a lot. They can tell us who’s reading, within certain categories, and how fast people are reading,​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ , especially in pursuit of a large amount of traffic. Our role as journalists is to pursue the truth and report it without fear or favour, and that doesn’t necessarily equate to traffic numbers. I think too much emphasis on analytics can cause a lot of confusion. I see that especially when journalists try to dig into cause and effect and try to explain what might make a story work so well in terms of ranking or getting traffic and many eyes. It is very difficult to discern that cause and effect, and certainly very difficult to discern accurately. And I think sometimes it can mislead people because there can be a sense that they understand cause and effect, “Oh, we need to do more here because it’s causing traffic.” But our understanding of cause and effect is really very limited.

Sometimes it seems obvious why the story has so many eyes and sometimes it seems very difficult to understand. But our role as journalists is not to focus on those numbers. As you said, we want to serve the community, and one way to serve the community is if we write things that have meaning and meaning. There are many ways to measure that besides online analytics.

Jeff Light: Yes, interesting. However, of course, the risk is that we will have our heads in the sand, right? We’ll always write about things that interest us, no matter what kind of brand comes our way. So I think it’s hard to balance.

Lora Cicalo: Yes, although I would argue that future shows should be more. If we do our job right, we are connected to the community in many ways, and we don’t just look at the analytics of our online activity to see if we are meeting the needs of the community or not.

Jeff Light: Let’s turn to Sam Schulz. Sam, you have a very successful career in digital media and are well versed in this part of the industry. Tell me a little about how you’ve used analytics in the different companies you’ve worked for and your thoughts on some of this.

Sam Schulz: I think the last point that Lora made is important – that analytics can be very important to help measure how our media is connecting with readers and what they’re doing and how. what do they do with that. But it’s really just one tool at that. And that’s something I think I’ve seen a lot in the newspaper world in the last few years. As we see, for example, that some of our favorite analytics are no longer reliable, I think there is an appeal to analytics in particular as this approach to measure the commitment that readers have to our work because it seems so good, neat, hard number. But sometimes, as we’ve learned, those numbers aren’t that hard or neat, and need to be balanced with direct feedback from readers — whether it’s through qualitative research. through research or interviews with readers. and the communities that we want to be our readers, and also with the opinions that our reporters request from their readers every day and their reporting. That along with those analytics, I think that’s going to be really important.

It is one area that, especially in my digital work, I found newspapers to be very important because you have a direct connection with your readers and the opportunity to ask them every day what is important. Does this story relate to you? What are the unanswered questions that we can answer to give you more important information in your life?

Jeff Leseli: Yeah, you know, in newspaper reviews in particular, I feel like what we’re doing is very close to traditional performance advertising, right? So, in a group of newspapers you would try different headlines for the same article: “Mar-a-Lago attacked” or “FBI raids Trump’s house” – which one works better? It’s interesting to me because on the one hand, you can find a real difference in that kind of experiment, but then I end up feeling like “Is that what journalists should think about?” We talk about the topics of our stories in the same way: How can we find topics that work? And I think I’m of two minds about it. I’m not sure how much we’re advancing our ability to communicate clearly and create impactful work on this kind of scale, where we can see a response. Sometimes I feel that we focus on these peripheral issues, when in fact the heart of the matter is our legitimacy in society and the quality of our work. I’m not sure there’s a question there, Sam, but what do you think about those things.

Sam Schulz: When it comes to things like headline decisions, I’m always clear with journalists that it’s my job, and I think it’s good that journalists get some of this information so they can help. forgive me responsibility. They can say, “Hey, this story I wrote is in a very popular topic among our subscribers, maybe it wasn’t a great topic and the story seems incomplete.” That helps me know so I can help connect their writing with our readers.

I think sometimes there’s a risk of realizing, “Well, a lot of these stories aren’t getting a lot of traffic. Maybe I shouldn’t be doing them.” Those are the kinds of big decisions about that content, to of you, which is one of the potential pitfalls. And, of course, different reporters cover different beats — these aren’t apples-to-apples comparisons, of course. Man a pop culture geek will visit their stories more, perhaps, than someone who talks about arcane power strategy. That’s to be expected, and that doesn’t make the latter any less important. But I think being able to increase how those stories connect with their audience is where analytics help.

Jeff Light: Yeah, that’s an interesting question. We were talking a little bit before we started here about what is the job of a journalist and what is the job of a story. I am not sure that I am convinced that the work of each story should be as big as possible. Because I think that if we follow that path, we will lean towards famous people; we would tend to the type of the largest type that is similar. But the question is, is our role as a media organization really done that way? Aren’t there elements of what we do – taken together – that create the value of our report?

That’s something, Bella, you were talking about a while before we started. Your team – the Opinion team – covers a wide range of topics and works with many social voices on issues large and small. How do you think about analytics?

Bella Ross: We in the Opinion section generally run articles – which will be written by members of the public versus journalists – and editorials, and the editorial board focuses on small and large issues. And I think that for us, when you do an essay written by a member of the public, more often than not, it’s not going to do that with a great report from one of our Union-Tribune reporters. But that (conversation) can be very important for social work. The way newspapers normally work is to tell stories about people, and in this case, we are able to let them tell their story. So, it’s not only important to that person, but it can be important to their network of people to see themselves represented in the newspaper, and I think that can be huge for building trust. But, it won’t always translate to the biggest numbers.

The way I think about it is not to look at bad performance as something we have to stop doing – like if a story doesn’t get a lot of numbers, then we can’t do that story anymore – but more, how can we improve on that? I see them as opportunities. For example, we gave a lot of talks about the Arab American Film Festival, and it was very important to the Arab American community, but it wasn’t something that would get a lot of attention. And, of course, our goal with that is not to get everyone in San Diego County to read those stories; it’s more for that specific community, but it could also be an indication that maybe we should be doing more work with that community so that they know that our newspaper is a source of stories about things related to see. Perhaps the work has not gone far enough to the point where that relationship is established.

SEO and everything that falls into that, because we also need to make sure that the people who the stories are most important to can find them. So, headlines and all those things are still very important, and there are always ways we can frame a story differently to make sure it reaches the intended audience.

Jeff Light: Yes, a very good point or at least it makes sense to me what you just said: Sometimes the bottom line in the story doesn’t mean to stop doing it, it means that we have to do it more. So, a glib statistical analysis does not really guide us in the right direction. I think that is a very good point.

Okay, I want to turn to Abby. Abby, you’ve been really good at using all kinds of analytics to help figure out what people are interested in, what people are talking about, what questions they have – which I think is a great way to to view this type of data. I just thought maybe you could tell us about your process.

Abby Hamblin: I would agree with what has already been said about the diversity of input and feedback. Obviously you need to be in your communities talking to people, you need to get feedback in a lot more ways than a digital survey. But I can add – to talk about whether journalists should pay attention to analytics – many newsrooms have special people who focus on that full time and do a kind of training and educational work to help guide decisions about packaging and delivery. that some journalists don’t have to think about it too much. But I think this discussion really needs to focus on the digital landscape and the reality we are in as a newspaper.

If you’re using analytics to determine whether or not to cover something, that’s probably not the way to go. But if you’re using analytics to figure out how you should cover something or how you should deliver it, I think that’s a big difference. If we find that there is a big crowd on Instagram, maybe we should post the content there. If this community is interested in this story in the newspapers, that tells you something about the news coverage. And, you know, all these things change all the time. More people read their news on their phones than on their computers. I think that’s huge for us. So you have to think about the ways in which you manage the content.

I always try to talk to people about this because I think the word “clickbait” is used in a sloppy way. I used to work as an audience discussion editor, and I always told people that my job was to figure out how we deliver the news. People have a lot of competition for their attention on their phones in the digital space, and if they’re looking for something they can read in three minutes or less, can we find them? Many people prefer their news reports to their Alexa or Google Home speakers. That’s just a big part of the media industry right now, and it’s just a part of digital reality.

I’ll just add that I think analytics are very important in terms of how you deliver content and how you package it and what you can learn about the user experience. How do people like to read their news? Do people like it in print or on their phones? All of those things are part of the analytics story.

Jeff Light: Yes, well said. I feel like this conversation is kind of an offshoot of a previous conversation we had on this podcast, about pay for journalism – the ethics of the whole business side of enabling journalism in the community. This is an interesting point in this conversation. Thank you all for your thoughts on this topic.

Sources :

• books.google.com

Chicago Website Design SEO Company, or CWDSC, is one of the oldest and most successful internet marketing companies in Chicago, Illinois. Company CEO Jack Lombardi urges local small business owners and entrepreneurs to learn more about their range of digital marketing services and how the agency can help them become major players in their respective industries.

CWDSC has been at the forefront of conceptualizing and implementing creative and effective keyword-based digital marketing strategies for over a decade. The company’s expert services have been well received by its clients in the greater Chicago area. Your Google My Business page is rated at a perfect 5.0 out of 5.0 from 43 reviews. The same appreciation of his services is reflected in his perfect Yelp score of 5.0 from 18 customer reviews.

The company’s full range of digital marketing services includes competitor analysis, keyword analysis, website design, including projects for personal portfolios, contractors, professionals, e-commerce stores and more, website renovations, hosting of websites, SEO services, including Google listing SEO, local SEO, reputation management, Yelp listing optimization, search engine marketing, product feed optimization, press release optimization and backlinking services, customer conversion, lead generation, AdWords, YouTube Ads, Programmatic Ads, Google My Business SEO, Etsy Product SEO and more.

Jack Lombardi discusses what makes the firm’s approach to SEO unique, saying, “Search engine optimization is a cat and mouse game of SEO experts always trying to keep up with constant updates. from Google to its proprietary and somewhat mysterious algorithm. With every major algorithm update that goes live, roughly every 6 months, they tweak it to make it work slightly better from a user perspective. The trend, over the last few years, has been to promote websites that match the user’s search intent. For a local business, it can be difficult to adapt the content of their website to meet this requirement and please the almighty algorithm. It can often mean a complete change of content. Most local businesses usually already have a hard time competing with the bigger players in their industry who can afford to spend large sums of money on other digital advertising methods such as PPC advertising. To level the playing field, you need an experienced SEO agency on your side who is confident in your approach. We’ve been serving Chicago businesses for over a decade and have seen our clients’ online businesses succeed despite countless algorithm updates. So call us today and let us set you up with the same unparalleled SEO services that have made so many Windy City business owners incredibly successful.”

CWDSC has also garnered much goodwill from local business owners who praise them for their honesty and integrity. For example, one of the latest reviews of the Chicago digital marketing company’s services on their Google My Business page is from the people behind the movie industry review and interview website Movies and Shakers. The review talks about how the website creators scheduled a 15-minute call with CWDSC only for it to turn into an hour-long meeting where the company’s SEO expert discussed the website’s unique growth challenges. At the end of the meeting, says the reviewer, CWDSC’s SEO expert was honest enough to admit that paying for his services was not the best use of client resources at the time. This interaction is emblematic of CWDSC’s dedication to running a business that is primarily for the benefit of its customers. It’s one of the many reasons CWDSC has managed to endure in the cutthroat industry of digital marketing for over a decade.

Readers in Chicago and nearby areas in Illinois, or anywhere else in the country, can contact Chicago Website Design SEO Company at (312) 448-8310. Interested local business owners, entrepreneurs trying to promote a brand online, or those running fledgling or successful online businesses can keep up with updates from the Chicago internet marketing company by following the CWDSC newsroom.

For more information about Chicago Website Design SEO Company, contact the company here:

Chicago Website Design SEO CompanyJack Lombardi(312) 448-8310[email protected]Chicago Website Design SEO Company10 S. Riverside Plaza#875Chicago, IL. 60606(312) 448-8310

Founded in 2012, online clothing retailer SHEIN is making its first appearance in the Houston area this weekend. The pop-up shop is being held at 18201 Egret Bay Blvd., Ste. B in the Clear Lake neighborhood. Since its launch, SHEIN has become one of the most popular fashion destinations worldwide, shipping 6,000 new products daily and offering 600,000 items. The Tempe pop-up will offer a free gift with purchase and a donation program for donated items. Clothing donations will benefit Maggie’s Place, which provides safe spaces for pregnant women.

The SHEIN pop-up is free and open to the public, but there is a waiting list. The pop-up will last from June 24 to 26. During this time, guests can shop for a wide range of clothing at affordable prices. The company believes that everyone deserves to enjoy fashionable clothes, so they offer prices that make it possible for everyone.

Wake up, space city! It’s me, Chris, your humble servant at the Houston Daily – getting right back to you with a plug on what’s going on. Today we will be looking at:

A stray afternoon thunderstorm. 🌩️ High: 88 Low: 76.

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📢 Looking for business owners and marketers in Houston who want to build awareness, connect with customers and increase sales.

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Here are the top stories in Houston today:

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Now you’re armed with current events and ready to roll in H-town! I’ll be back in your inbox on Monday with a roundup of your weekend. Peace ✌

The rules of replying:

I have resume clients who are often confused about the terms and definitions of ATS, SEO and keywords. Some clients think that there is a certain set of standardized words that you put in the resume to be seen after they upload the resume into an online system. Here’s a handy breakdown of the terms and how these resume elements are used by recruiters in the job placement industry.

ATS is the acronym for automatic tracking system. The ATS is the software (often cloud-based) that recruiters use to receive, house, sort and document candidates who apply to specific job requisitions. Recruiters also perform a procedure called a Boolean search in the SQL (structured query language) database to find candidates with keywords or key phrases in their resumes. The Boolean search is an automated and faster method to reduce the number of actual resumes that recruiters have to read by identifying the “more qualified candidates” in the system through keyword inclusion.

SEO is the acronym for search engine optimization. Using a browser (eg, Google, Bing, Opera) to find information means performing a Boolean search using keywords to find search engine-optimized pages or documents. The search engine will search for sites with the keywords or phrases and the sites with the “most” of those keywords or phrases will appear in a result row, with the most optimized sites at the top of the list.

Recruiters use the same Boolean search process in an ATS resume database as an online search. After the recruiter makes the search, either in the entire database or only within candidates to the specific job request, then resumes with the “most mentions” of a keyword or phrase will rise to the top of the result line. Recruiters don’t have time to read 100, 200, 300 resumes, so they rely on SEO keywords to find the “most qualified” candidate based on the higher number of mentions of those keywords in the resume. They will go through the top five to 10 resumes in the results row, and if these candidates meet the minimum qualifications, they will proceed to interview or push the resumes to hiring managers for decisions. Probably the remaining 90, 190 or 290 resumes will never be read and marked en masse as “other candidates more qualified”.

Keywords are single words or phrases directly related to a job seeker’s career, skills, experience and/or education. For example, computer programmers should mention all the programming languages ​​they use as keywords. Logisticians should use the words supply chain, logistics, supply, warehouse and inventory as keywords, with metrics to describe their work tasks and achievements. Sellers should include keywords related to revenue, sales, marketing, advertising and revenue streams. Property managers should include metrics for rental units, the values ​​of rental properties, descriptions of how they manage or provide maintenance of facilities and vendors contracted for repairs as keywords and phrases.

Managers (C-suite) should not confuse words like “leadership”, “leadership” and “support” as keywords – these are imprecise and subjective. Business executives and/or financial directors should have action verbs as keywords and phrases, including development, research, accounting, finance, investments, mergers and acquisitions, supervision, management, director (of something), and/or project or program management.

The action verbs at the beginning of a bullet should be followed by a documentable, objectively written action with a result. One example, loaded with metrics, would be, “Managed >$20M in contracts for services, current and future deployment projects including aircraft support equipment, office supplies and electronics; managed and monitored contracts valued at ~$2.14M for parts and required services, $3.02 million in Aircraft Ground Support Equipment requirements, and >$10 million in electronics and future deployment components.”

Knowing what these terms mean, and how to use the processes to your advantage, will help you write more objectively worded, keyword and action-based descriptions of your career and experience. The more keywords, phrases, objective language, documentable metrics, and easy-to-read bullets in the resume, the faster recruiters will be able to find you, consider your strengths, and pick up the phone to interview.

Dawn Boyer, owner of D. Boyer Consulting, provides resume writing, editing, publishing and print-on-demand consulting. Reach her at [email protected] or visit dboyerconsulting.com.

“What’s the difference between crawling, displaying, indexing and ranking?”

Lily Ray recently shared that she asks this question to potential employees when hiring the Amsive Digital SEO team. Danny Sullivan from Google thinks it’s an excellent one.

As basic as it may seem, it is not uncommon for some practitioners to mix up the basic stages of seeking and completely mix up the process.

In this article, we get a refresher on how search engines work and discuss each stage of the process.

Why knowing the difference matters

I recently worked as an expert witness in a trademark infringement case where the counter-witness misunderstood the stages of the search.

Two small companies stated that they each had the right to use similar brand names.

The opposition party “expert” erroneously concluded that my client used inappropriate or hostile SEO to outrank the plaintiff’s website.

He also made several critical mistakes when describing Google’s processes in his expert report, claiming that:

An essential defense in lawsuits is to try to rule out the findings of an expert witness – which can happen if a person can demonstrate to the court that they do not have the basic qualifications necessary to be taken seriously.

Since their expert was clearly not qualified to testify on SEO matters, I presented his misrepresentations of Google’s process as evidence to support the claim that he was not properly qualified.

This may sound harsh, but this unqualified expert made many basic and apparent mistakes in presenting information to the court. He falsely presented my client as somehow engaging in unfair business practices through SEO while ignoring questionable behavior on the part of the plaintiff (who blatantly used black hat SEO when my client was not).

The counter-expert in my lawsuit is not alone in this misunderstanding of the search stages used by the leading search engines.

There are prominent search marketers who have also merged the stages of search engine processes, leading to misdiagnoses of underperformance in the SERPs.

I’ve heard someone say, “I think Google has penalized us, so we can’t be in search results!” – when in fact they had missed a key setting on their web servers that made their site’s content inaccessible to Google.

Automated penalties may have been categorized as part of the ranking phase. In reality, these websites had problems in the crawling and rendering phases that made indexing and ranking problematic.

If there are no notifications in the Google Search Console of a manual action, one should first focus on common issues in each of the four stages that determine how search works.

It’s not just semantics

Not everyone agreed with Ray and Sullivan’s emphasis on the importance of understanding the differences between crawling, rendering, indexing, and ranking.

I noticed that some practitioners view such concerns as mere semantics or unnecessary “gatekeeping” by elite SEOs.

To some extent, some SEO veterans have indeed mixed up the meanings of these terms very loosely. This can happen across all disciplines as those imbued with industry jargon with a shared understanding of what they mean. There is nothing wrong with that in itself.

We also tend to anthropomorphize search engines and their processes, because interpreting things by describing them as familiar features makes understanding easier. There’s nothing wrong with that either.

But this inaccuracy when talking about technical processes can be confusing and make it more challenging for those trying to learn more about the discipline of SEO.

One can use the terms casually and imprecisely, only to a degree or as shorthand in conversation. That said, it is always best to know and understand the precise definitions of the stages of search engine technology.

The 4 stages of search

There are many different processes involved in including content from the Internet in your search results. In some ways, it can be a gross simplification to say that there are only a handful of discrete phases to make it happen.

Each of the four phases I cover here has different sub-processes that can occur within it.

Even beyond that, there are important processes that can be asynchronous, such as:

What follows are the primary search stages required for web pages to appear in search results.

Crawling

Crawling takes place when a search engine requests web pages from the servers of websites.

Imagine Google and Microsoft Bing sitting in front of a computer typing or clicking a link to a webpage in their browser window.

For example, the engines of the search engines visit web pages that are similar to how you do. Every time the search engine visits a web page, it collects a copy of that page and notes all the links on that page. After the search engine collects that web page, it visits the next link in the list of links yet to be visited.

This is called “crawling” or “spidering”, which is apt because metaphorically the web is a giant, virtual web of interconnected links.

The data collection programs used by search engines are called “spiders”, “bots” or “crawlers”.

Google’s primary crawler is “Googlebot”, while Microsoft Bing has “Bingbot”. Each has different specialized bots for visiting ads (i.e. GoogleAdsBot and AdIdxBot), mobile pages, and more.

This stage of search engine processing of web pages seems simple, but there is a lot of complexity in what happens just at this stage.

Think about how many web server systems there might be, with different operating systems of different versions, along with different content management systems (i.e. WordPress, Wix, Squarespace), and then the unique customizations of each website.

Many problems can prevent search engine crawlers from crawling pages, which is a great reason to study the details at this stage.

First, the search engine has to find a link to the page at some point before it can query and visit the page. (Under certain configurations, the search engines are known to suspect that there could be other undisclosed links, such as stepping up the link hierarchy at the subdirectory level or through some limited internal website search forms.)

Search engines can discover the links of web pages in the following ways:

In some cases, a website will instruct the search engines not to crawl one or more web pages through the robots.txt file, which is located at the root level of the domain and web server.

Robots.txt files may contain multiple guidelines instructing search engines to prohibit the website from crawling specific pages, subdirectories, or the entire website.

Instructing search engines not to crawl a page or section of a website does not mean that those pages cannot appear in search results. Keeping them from being crawled in this way can seriously affect their ability to rank well for their keywords.

In still other cases, search engines may have trouble crawling a website if the site automatically blocks the bots. This can happen when the website’s systems have detected that:

However, search engine bots are programmed to automatically change delay rates between requests when they detect that the server is struggling to keep up with the query.

For larger websites and websites with frequently changing content on their pages, “crawl budget” can become a factor in whether search bots can crawl all pages.

Essentially, the web is something of an infinite space of web pages with different update rates. The search engines may not get around to visiting every single page, so they prioritize the pages they will crawl.

Websites with a large number of pages or that are slower to respond may use up their available crawl budget before all their pages are crawled if they have a relatively lower ranking weight compared to other websites.

It’s worth noting that search engines also request all the files needed to build the web page, such as images, CSS, and JavaScript.

As with the web page itself, if the additional resources that help build the web page are not accessible to the search engine, it can affect how the search engine interprets the web page.

Rendering

When the search engine crawls a web page, it will “render” the page. This means that the HTML, JavaScript, and cascading stylesheet (CSS) information is used to generate what the page will look like to desktop and/or mobile users.

This is important so that the search engine can understand how the content of the web page is displayed in context. By processing the JavaScript, they can ensure that they have all the content that a human user would see when visiting the page.

The search engines categorize the rendering step as a sub-process within the crawl phase. I’ve listed it here as a separate step in the process, because fetching a web page and then parsing the content to understand what it would look like compiled in a browser are two different processes.

Google uses the same rendering engine used by the Google Chrome browser, called “Rendertron”, which is built on the open-source Chromium browser system.

Bingbot uses Microsoft Edge as its engine to run JavaScript and display web pages. It’s also now built on the Chromium-based browser, so it essentially renders web pages in the same way as Googlebot.

Google stores copies of the pages in their repository in a compressed format. It seems likely that Microsoft Bing does this too (but I haven’t found any documentation confirming this). Some search engines may store a shortened version of web pages in terms of just the visible text, stripped of all formatting.

Rendering usually becomes a problem in SEO for pages that have important parts of the content that rely on JavaScript/AJAX.

Both Google and Microsoft Bing will run JavaScript to see all the content on the page, and more complex JavaScript constructs can be challenging for the search engines to work.

I’ve seen JavaScript constructed web pages that were essentially invisible to the search engines, resulting in very sub-optimal web pages that wouldn’t be able to rank for their search terms.

I’ve also seen cases where infinitely scrolling category pages on ecommerce websites didn’t perform well in search engines because the search engine couldn’t see as many links from the products.

Other conditions may also interfere with the display. For example, if there are one or more JaveScript or CSS files that are not accessible to the search engine bots because they are in subdirectories that are not allowed by robots.txt, it will be impossible to fully process the page.

Googlebot and Bingbot largely do not index pages that require cookies. Pages that conditionally provide some important elements based on cookies may also not be displayed completely or correctly.

Indexing

After a page is crawled and rendered, the search engines further process the page to determine whether it will be indexed or not, and to understand what the page is about.

The search engine index is functionally similar to an index of words found at the end of a book.

A book’s index contains all the key words and topics found in the book, with each word listed alphabetically, along with a list of the page numbers where the words/topics can be found.

A search engine index contains many keywords and keyword strings, linked to a list of all the web pages where the keywords are found.

The index bears some conceptual similarity to a database lookup table, which was originally the structure used by search engines. But the major search engines are now probably using something a few generations more sophisticated to accomplish the goal of looking up a keyword and returning all the URLs relevant to the word.

Using functionality to lookup all pages associated with a keyword is a time-saving architecture, as it would take extremely unworkable amounts of time to search all web pages for a keyword in real time, every time someone searches for it.

For various reasons, not all crawled pages are saved in the search index. For example, if a page contains a robots meta tag with a “noindex” statement, it instructs the search engine not to include the page in the index.

Likewise, a web page may contain an X-Robots-Tag in the HTTP header that instructs the search engines not to index the page.

In still other cases, a web page’s canonical tag may instruct a search engine that a page other than the current one should be considered the major version of the page, leading to other, non-canonical versions of the page being removed from the index.

Google has also stated that web pages should not be indexed if they are of low quality (pages with duplicate content, pages with thin content, and pages containing all or too much irrelevant content).

There is also a long history of suggesting that websites with insufficient collective PageRank may not have all of their web pages indexed – suggesting that larger websites with insufficient external links may not be indexed thoroughly.

Insufficient crawl budget can also cause a website to not have all its pages indexed.

An important part of SEO is diagnosing and correcting when pages are not being indexed. That’s why it’s a good idea to thoroughly study all the different issues that can get in the way of indexing web pages.

Ranking

Web page ranking is probably the most targeted stage of search engine processing.

Once a search engine has a list of all the web pages associated with a particular keyword or keyword phrase, it must determine how those pages will rank when searching for that keyword.

If you work in the SEO industry, you are probably already quite familiar with some of what the ranking process involves. The search engine ranking process is also known as an “algorithm”.

The complexity associated with the ranking phase of search is so enormous that it alone deserves multiple articles and books to describe.

There are many criteria that can affect the ranking of a web page in search results. Google has said that over 200 ranking factors are used by its algorithm.

Within many of those factors, there can also be up to 50 “vectors” – things that can influence the impact of a single ranking signal on rankings.

PageRank is Google’s earliest version of its ranking algorithm, invented in 1996. It is based on a concept that links to a web page – and the relative importance of the sources of the links pointing to that web page – could be calculated to determine the relative position of the page. to all other pages.

A metaphor for this is that links are treated somewhat like votes, and pages with the most votes will win in a higher ranking than other pages with fewer links/votes.

Fast forward to 2022 and much of the old PageRank algorithm is still embedded in Google’s ranking algorithm. That link analysis algorithm also impacted many other search engines that developed similar methods.

The old Google algorithm method had to iteratively process the web’s links, passing the PageRank value dozens of times between pages before the ranking process was completed. This iterative calculation sequence over many millions of pages can take almost a month.

These days, new page links are introduced every day, and Google calculates rankings in a sort of drip method – allowing for pages and changes to be processed much faster without the need for a month-long link calculation process.

In addition, links are graded in a sophisticated way – withdrawing or downgrading paid links, traded links, spam links, unedited links, and more.

Broad categories of factors beyond links also influence rankings, including:

Conclusion

Understanding the key stages of search is an important item to become a professional in the SEO industry.

Some social media personalities think it’s “going too far” or “gatekeeping” not to hire a candidate just because they don’t know the differences between crawling, displaying, indexing, and ranking.

It is a good idea to know the differences between these processes. However, I wouldn’t consider a vague understanding of such terms a deal breaker.

SEO professionals come from different backgrounds and levels of experience. What is important is that they are trainable enough to learn and achieve a fundamental level of understanding.

The views expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

, /PRNewswire/ — Nationally recognized InnoVision Marketing Group has been named agency of record for Island Fin Poké. Continuing to expand at a steady pace, InnoVision will assist Island Fin Poké with branding, franchise development, digital marketing and national PR & outreach. This gives InnoVision the opportunity to help expand the national reach and awareness of Island Fin Poké.

The brand approached InnoVision after seeing branding, positioning and marketing strategies that have led to much growth and success for other franchisees on their client list. Experts in branding and creating sticky campaigns, the campaign the company developed for Huey Magoo’s, The Filet Mignon of Chicken, has received national praise and recognition.

San Diego-based InnoVision Marketing Group offers the full range of marketing services entirely in-house, including digital media, traditional media, web development, design, PR, video production and more. Island Fin Poké represents a variety of clients in various industries, adding to their franchise and fast-casual dining category.

“We are so honored to have the opportunity to work with Mark [Setterington]. His vision is clear, and his passion and enthusiasm is infectious,” said Ric Militi, CEO/Creative Director of InnoVision Marketing Group. “We look forward to helping Island Fin become the leader in the poke category – it’s a goal we know is achievable and we’re excited to be a part of it.”

Coming in at No. 22, between Chipotle and Jersey Mike’s, Island Fin Poké is a top mover and shaker, recognized in Entrepreneur Magazine’s 2022 Top Food Franchises Ranking, 2022 Top New & New Franchise Locations and Fast Casuals 2022 Movers & Shakers List.

Offering fresh Hawaiian-style poke bowls, described as sushi in a bowl, Island Fin Poké serves fresh poke in endless combination options, creating custom bowls for each guest. Guests choose from responsibly sourced ingredients and can customize their own poke bowl with options including over eight proteins, 25 different toppings, creatively crafted gluten-free homemade sauces, and specialty mixes. Offering a unique full-service experience to every guest that walks through their doors, Island Fin Poké implements this approach in everything they do.

Island Fin Poké is entering four new markets with four new locations by the end of this year, and currently has 24 locations open, and looks to double that within the next year.

“Island Fin Poké couldn’t be more excited to have InnoVision as our agency of record. We are truly humbled that such an incredible agency has committed to helping us become the brand we know we can be,” says Mark Setterington , co-founder and CEO of Island Fin Poké.

InnoVision consists of five divisions, including PR, Film Production, Digital Media, Traditional Media and Español. Representing brands in multiple categories including airports, automotive, fast-casual dining, food & beverage, healthcare, soft drinks, casinos, retail, tribal government, economic development and nonprofit, the agency serves clients across the United States.

To learn more about InnoVision Marketing Group, please contact Bianca Kasawdish at [email protected] or click here.

About InnoVision Marketing Group

What began as an idea for a way to better serve customers has turned into a brand that stands out from the crowd. InnoVision Marketing Group is a full-service, nationally recognized agency, with clients across the country, including Seattle, Los Angeles, Texas, New York, New Jersey, Phoenix, Tampa and Orlando. From branding to creative design, media buying, digital advertising, web development and SEO, video production, social advertising and management, PR and digital content, everything is done in-house. Our client portfolio spans several different industries, including casino, dining, jewelry, healthcare, lifestyle, nonprofit and more.

Since first opening in 2012, InnoVision has branched out from its humble beginnings, adding world-class clients to a growing roster that includes Valley View Casino & Hotel, Palomar Health, Huey Magoo’s Chicken Tenders and more. InnoVision also offers commercial film production through Pretzel Logic Productions, a wholly owned subsidiary, which creates ground-breaking commercial and internet films while embracing storytelling and brand vision.

At the heart of everything we do, InnoVision is committed to maintaining our unique culture. Team members at InnoVision are continuously empowered, inspired and supported on a daily basis, regardless of position. We work hard to ensure an environment in which our team members thrive and grow. The happier our team is, the better the work we produce – something we remember every day. To learn more about InnoVision, please visit TeamInnoVision.com.

Island Fin Poké is a Florida-based fast-casual concept known for its Hawaiian-style build-your-own poké bowls. From farm to table, the brand uses the freshest ingredients to bring traditional flavors from the islands to communities across the country. Island Fin Poké was founded in 2017 and has 20+ locations open, with many more in various stages of development. Island Fin Poké was listed in Fast Casuals 2022 Movers & Shakers List. For more information or if you are interested in joining the brand’s Ohana, please visit https://www.islandfinpoke.com/.

Contact: Bianca Kasawdish, Director of PR & Digital ContentInnoVision Marketing Group(619) 516-9337[email protected]

SOURCE InnoVision Marketing Group

SEO professionals and graphic designers don’t always see eye to eye – and that’s a shame.

Modern graphic designers often prefer a clean design with lots of white space, while SEO professionals care less about the latter.

Generally speaking, SEO professionals want content wherever we can get it.

After all, if a keyword or keyword phrase does not appear on a page, the page will not appear high in search engine results.

Anyone who has worked on a website project knows that disagreements between SEO professionals and graphic designers will not be resolved by designer-specific design methodologies or SEO experts pointing to unconfirmed statistics.

I’m not a graphic designer, but having worked closely with designers for over 20 years, I know a few tricks to help SEO experts and designers get what they want.

Below are some of the best tricks I’ve learned throughout my career.

Everything Doesn’t Have To Be Above The Fold

When it comes to content, I’ve found that both SEO professionals and designers tend to agree: The most important text and copy must be at the top of the page.

The page tells what the page is about – and it’s up to the website author to spot the essence of the page and convey that to the intended audience.

And when it comes to websites, both SEO professionals and designers need to keep the target audience in mind.

SEO experts must remember that the target audience is not a Googlebot. Conversely, designers must keep in mind that the target audience is not the art professor, nor the person who approves the final design—well, up to a point.

Typically, a designer’s work must be reviewed and approved by someone overseeing the site.

If an SEO professional wants to place content somewhere that looks out of the ordinary, this could delay the approval of the overall design – and therefore the designers could reject the request.

I’ve found that good designers who are willing to compromise can usually incorporate changes into a design that works for the client, the designer, and the SEO professional.

After all, the look and feel of a site is extremely important to its success.

But if you’re spending time and money building a beautiful site, you want to make sure people are visiting it.

So designers and SEO experts should work closely together to strike the right balance.

SEO professionals can advise on the proper structure to drive visitors to your site, and designers can make sure you’re not sending traffic to a site that doesn’t mesh well with your target audience.

All the traffic in the world won’t make a difference if those visitors don’t take the desired action.

Break Up Copy

Although designers and site visitors alike might find huge blocks of text ugly and intimidating, SEO experts often love them.

We want pixels and pixels of text for search engine spiders to feed on to their heart’s content.

In my opinion, SEO experts usually get it wrong when it comes to copy pagination.

As SEO experts, it’s our job to ensure that the content written for each page demonstrates expertise, authority and trust (E-A-T).

Although the way words are placed on a page contributes somewhat to the E-A-T of a page, pagination is not the determining factor of E-A-T.

Actually, if we’re being honest, E-A-T is more of a concept than a hard and fast rule.

Most SEO professionals know what E-A-T is when they see it, but defining it can be a daunting task.

But once the research is done and the copy is written, it’s time to trust the designer to do their job.

SEO pros may insist that the copy be present, but dictating the placement of the text is akin to telling the pilot how to fly the plane just because you’re a platinum passenger.

As long as it’s set up in a way that makes sense, our job is done.

Here are some tips I’ve found for breaking copy without interfering with traditional design duties:

Compromise On Fonts And Images

Some SEO experts sometimes act like Maverick in “Top Gun”: We feel the need for speed.

Designers don’t always share or fully understand our obsession with website loading speed.

But, they can save themselves tons of time, headaches, and hassle by using web-native fonts.

Designers should work to optimize images so that they load quickly – and if they can’t get them fast enough, they may need to be loaded via a content delivery network (CDN).

Designers should use animation sparingly, as it is usually unreadable by search engines and distracts end users. The same can be said for exaggerated videos.

But, SEO professionals must remember that a score of 100 on the Google Page Speed ​​Tool is not necessary (anything above 90 is just an ego boost).

In Conclusion

SEO professionals and site designers must work together to create websites that will delight their audience.

Any organization that doesn’t have an SEO expert and a graphic designer on their marketing team is most likely missing out on opportunities.

But, if they work together, the natural friction between SEO professionals and designers can create some pretty brilliant diamonds.

Featured Image: Rawpixel.com /Shutterstock

Top US Web Development Company 2022

Disrupting the Traditional Sphere!

DesignRush releases the list of Best Web Development Companies in California, USA for 2022 based on factors such as reviews, ranking, deliverability and quality.

PASADENA, CALIFORNIA, UNITED STATES, August 4, 2022 /EINPresswire.com/ — In this digital era; there is intense competition between the firms. Specially after Covid-19, it is necessary for the whole organization to maintain and develop its presence through websites, e-commerce stores or providing their products/services through digital channels. Websites or Web Applications that exclusively meet their specific needs to survive and streamline the business. As of today, there are many companies providing website/web app development services which has created a dilemma for the service seekers to find the best service provider. Therefore, to solve this issue, DesignRush has published a list of Top USA Web Development Companies for the year 2022 that are recognized for providing reliable and quality services to their customers.

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Take a quick look at DesignRush’s list of the Best Web Development Companies in the United States, 2022:

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1- eSEOspace"

eSEOspace is a full-service marketing firm based in San Diego, California that offers services such as Design, Branding, Startup Acceleration, Web Development, Public Relations (PR), Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Lead Funnels, Press Coverage, Data & Analytics, and more!

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2- Kanda Software

Kanda Software is a trusted technology partner that helps companies address regulatory and development challenges efficiently and effectively.

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3- Bureau of Small Projects"

Big Brand and Fortune 500 experience put to work for Small Businesses, Startups and Non-Profits. The Smartest People In The World Work With The Small Project Bureau.

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