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What is SEO? Google AI Reverse Engineering (2022)

Search engine optimization (SEO) is the process of optimizing on-page and off-page factors that affect how high a website ranks for a particular keyword. This is a multi-faceted process that includes optimizing page load speed, generating a link building strategy, as well as learning how to reverse Google’s AI using computational thinking.

Computational thinking is an advanced type of analysis and problem-solving technique that computer programmers use when writing code and algorithms. Computational thinkers will seek ground truth by breaking down a problem and analyzing it using first-principles thinking.

Since Google isn’t giving out their secret sauce to anyone, we’ll rely on computational thinking. We’ll go through some key moments in Google’s history that shaped the algorithms used, and we’ll learn why this matters.

How to Create a Mind

We will begin with a book published in 2012 called “How to Create a Mind: The Secret of Human Thought Revealed” by renowned futurist and inventor Ray Kurzweil. This book dissected the human brain, breaking down the ways it works. We learn from the ground up how the brain trains itself using pattern recognition to become a prediction machine, always working to predict the future, even predicting the next word.

How do people recognize patterns in everyday life? How are these connections formed in the brain? The book begins with understanding hierarchical thinking, this is understanding a structure that is composed of different elements that are arranged in a pattern, this arrangement then represents a symbol such as a letter or a sign, and then this is further arranged into a more advanced pattern for example a word, and finally a sentence. Ultimately, these patterns form ideas, and these ideas are transformed into the products that humans are responsible for building.

By emulating the human brain, revealed is a path to create an advanced AI beyond the current capabilities of the neural networks that existed at the time of publication.

The book was a blueprint for creating a scalable AI by vacuuming the world’s data, and using its multi-layered pattern recognition processing to analyze text, images, audio and video. A system optimized for scale-up due to the advantages of the cloud and its parallel processing capabilities. In other words, there would be no maximum on data input or output.

This book was so pivotal that soon after its publication, author Ray Kurzweil was hired by Google to become director of engineering focusing on machine learning and language processing. A role that fit perfectly with the book he had written.

It would be impossible to deny how influential this book was to the future of Google and how they rank websites. This AI book should be required reading for anyone who wants to become an SEO expert.

DeepMind

Launched in 2010, DeepMind was a hot new startup that used a revolutionary new type of AI algorithm that took the world by storm, it was called reinforcement learning. DeepMind described it best as:

“We present the first deep learning model to successfully learn control policies directly from high-dimensional sensory inputs using reinforcement learning. The model is a convolutional neural network, trained with a variant of Q-learning, whose input is raw pixels and whose output is a value function which estimates future rewards.”

By combining deep learning with reinforcement learning, it became a deep reinforcement learning system. In 2013, DeepMind used these algorithms to rack up wins against human players on Atari 2600 games – and this was achieved by mimicking the human brain and how it learns from training and repetition.

Similar to how a human learns through repetition, whether it’s kicking a ball or playing Tetris, AI will also learn. The AI’s neural network tracked performance and would gradually improve itself, resulting in stronger feature selection in the next iteration.

DeepMind was so dominant in its technological edge that Google had to buy access to the technology. DeepMind was acquired for more than $500 million in 2014.

After the acquisition, the AI ​​industry witnessed successive breakthroughs, the kind not seen since May 11, 1997, when chess grandmaster Garry Kasparov lost the first game of a six-game match against Deep Blue, a chess-playing computer developed by researchers at IBM.

In 2015, DeepMind refined the algorithm to test it on Atari’s suite of 49 games, and the machine beat human performance on 23 of them.

That was just the beginning, later in 2015 DeepMind began focusing on AlphaGo, a program with the stated goal of defeating a professional Go world champion. The ancient game of Go, first seen in China around 4,000 years ago, is considered to be the most challenging game in human history, with its potential 10,360 possible moves.

DeepMind used supervised learning to train the AlphaGo system by learning from human players. Soon after, DeepMind made headlines after AlphaGo beat Lee Sedol, the world champion, in a five-game match in March 2016.

Not to be outdone, in October 2017 DeepMind released AlphaGo Zero, a new model with the key differentiator being that it required zero human training. Since it required no human training, nor did it require any labeling of data, the system essentially used unsupervised learning. AlphaGo Zero quickly outperformed its predecessor, as described by DeepMind.

“Previous versions of AlphaGo were originally trained on thousands of human amateur and professional games to learn how to play Go. AlphaGo Zero skips this step and learns to play simply by playing against itself, starting with completely random play. In doing so, it quickly surpassed human-level play and defeated the previously published champion-defeating version of AlphaGo by 100 games to 0.”

Meanwhile, the SEO world was hyper-focused on PageRank, the backbone of Google. It begins in 1995, when Larry Page and Sergey Brin were Ph.D. students at Stanford University. The duo began collaborating on a new research project nicknamed “BackRub”. The goal was to rank web pages to a measure of importance by converting their backlink data. A backlink is simply any link from one page to another, like this link.

The algorithm was later renamed PageRank, named after both the term “web page” and co-founder Larry Page. Larry Page and Sergey Brin had the ambitious goal of building a search engine that could power the entire web using backlinks.

PageRank Dominates Headlines

SEO professionals immediately understood the basics of how google calculates a quality ranking for a website using PageRank. Some savvy black hat SEO entrepreneurs took it a step further and understood that to scale content, it might make sense to buy links instead of waiting to acquire them organically.

A new economy emerged around feedback loops. Eager website owners who needed to influence search engine rankings would buy links, and in return, those desperate to make money from websites would sell them links.

The sites that bought links often invaded Google over the established brands.

Ranking using this method worked very well for a long time – until it stopped working, probably around the same time machine learning took off and solved the underlying problem. With the introduction of deep reinforcement learning, PageRank would become a ranking variable, not the dominant factor.

Now the SEO community is divided on link buying as a strategy. I personally believe that link buying produces suboptimal results and that the best methods of acquiring backlinks are based on variables that are industry specific. A legitimate service that I can recommend is called HARO (Help a Reporter). The opportunity at HARO is to obtain backlinks by fulfilling media requests.

Established brands never had to worry about acquiring links as they had the benefit of time working in their favor. The older a site is, the more time it has had to accumulate quality backlinks. In other words, a search engine ranking was highly dependent on the age of a website, if you calculate using the metric time = backlinks.

For example, CNN will naturally receive backlinks to a news article because of its brand, trust, and because it was listed high to begin with – so naturally it got more backlinks from people researching an article and linking to the first search result they found.

This means that higher ranked websites organically received more backlinks. Unfortunately, this meant that new sites were often forced to abuse the backlink algorithm by turning to a backlink marketplace.

In the early 2000s, buying backlinks worked remarkably well and was a simple process. Link buyers bought links from high-authority sites, often site-wide footer links, or perhaps on a per-article basis (often disguised as a guest post), and sellers desperate to monetize their sites were happy to oblige – unfortunately, often at the sacrifice of quality.

Eventually, Google’s talent pool of machine learning engineers realized that coding search engine results by hand was futile, and much of PageRank was handwritten coding. Instead, they understood that AI would eventually be responsible for calculating the rankings entirely with little to no human intervention.

To stay competitive, Google uses all the tools in its arsenal, and this includes deep reinforcement learning – the most advanced type of machine learning algorithm in the world.

This system layered on top of Google’s acquisition of MetaWeb was a game changer. The reason the MetaWeb acquisition in 2010 was so important is that it reduced the weight Google placed on keywords. Context was suddenly important, this was achieved by using a categorization methodology called “entities”. As Fast Company described:

When Metaweb figures out which device you’re referring to, it can return a set of results. It can even combine entities for more complex searches—“actresses over 40” might be one entity, “actresses living in New York City” might be another, and “actresses with a movie currently playing” might be another . “.

This technology was rolled into a major algorithm update called RankBrain that launched in spring 2015. Focusing on understanding context versus being purely keyword-based, RankBrain would also consider environmental contexts (eg the searcher’s location) and extrapolate meaning where there had been none before. This was an important update especially for mobile users.

Now that we understand how Google uses these technologies, let’s use computational theory to speculate how it’s done.

What is Deep Learning?

Deep learning is the most widely used type of machine learning – It would be impossible for Google not to use this algorithm.

Deep learning is significantly influenced by how the human brain works, and it attempts to mirror the brain’s behavior in how it uses pattern recognition to identify and categorize objects.

For example, if you see the letter a, your brain automatically recognizes the lines and shapes and then identifies it as the letter a. The same applies to the letters ap, your brain automatically tries to predict the future by coming up with potential words like app or apple. Other patterns may include numbers, road signs, or identifying a loved one in a crowded airport.

You can think of the connections in a deep learning system as similar to how the human brain operates with the connection of neurons and synapses.

Deep learning is ultimately the term for machine learning architectures that join together many multilayer perceptrons so that there is not just one hidden layer, but many hidden layers. The “deeper” the deep neural network is, the more sophisticated patterns the network can learn.

Fully connected networks can be combined with other machine learning capabilities to create different deep learning architectures.

How Google Uses Deep Learning

Google spiders the world’s websites by following hyperlinks (think neurons) that connect websites to each other. This was the original methodology that Google used from day one and is still in use today. Once websites are indexed, various types of AI are used to analyze this treasure trove of data.

Google’s system marks the web pages according to various internal calculations, with only minor human input or intervention. An example of an intervention could be the manual removal of a specific URL due to a DMCA takedown request.

Google engineers are known to frustrate attendees at SEO conferences, and this is because Google executives can never properly articulate how Google operates. When asked why certain sites don’t rank, it’s almost always the same poorly articulated answer. The response is so frequent that participants often state in advance that they have committed to creating good content for months or even years on end without positive results.

Predictably, website owners are instructed to focus on building valuable content – ​​an important component, but far from comprehensive.

This lack of response is because the managers are unable to properly answer the question. Google’s algorithm operates in a black box. There’s input, and then output – and that’s how deep learning works.

Now let’s go back to a ranking penalty that negatively affects millions of websites, often without the website owner’s knowledge.

PageSpeed Insights

Google is not often transparent, PageSpeed ​​​​Insights is the exception. Sites that fail this speed test will be sent into a penalty box for slow loading – especially if mobile users are affected.

What is suspected is that at some point in the process there is a decision tree that analyzes fast sites, versus slow loading (PageSpeed ​​Insights failed) sites. A decision tree is essentially an algorithmic approach that divides the data set into individual data points based on different criteria. The criteria can be to negatively affect how high a page ranks for mobile versus desktop users.

Hypothetically, a penalty could be applied to the natural ranking score. For example, a site that ranks #5 without penalty could have a -20, -50, or some other unknown variable that would drop the ranking to #25, #55, or some other number chosen by the AI.

In the future, we may see the end of PageSpeed ​​Insights, as Google becomes more confident in AI. This current intervention on speed by Google is dangerous as it potentially eliminates results that would have been optimal and it discriminates against the less tech savvy.

It’s a big ask to require anyone running a small business to have the expertise to successfully diagnose and correct speed test problems. A simple solution would be for Google to simply release a speed optimization plugin for wordpress users, as wordpress powers 43% of the internet.

Unfortunately, all SEO efforts are in vain if a website fails to pass Google’s PageSpeed ​​Insights. The effort is nothing less than a website disappearing from Google.

How you pass this test is an article for another time, but you should at least confirm if your site passes.

Another important technical metric to worry about is a security protocol called SSL (Secure Sockets Layer). This changes the URL of a domain from http to https, ensuring the secure transfer of data. Any site that does not have SSL enabled will be penalized. While there are some exceptions to this rule, online shopping and financial sites will be the hardest hit.

Low-cost web hosts charge an annual fee for SSL implementation, while good web hosts like Siteground issue SSL certificates for free and integrate them automatically.

Meta Data

Another important element of the website is the Meta Title and Meta description. These content fields have an outsized order of meaning that can contribute as much to the success or failure of a page as the entire content of the page.

This is because Google has a high probability of choosing the meta title and meta description to appear in the search results. And that’s why it’s important to fill in the meta title and meta description fields as carefully as possible.

Alternatively, Google may choose to ignore the meta title and meta description and instead automatically generate data that it predicts will result in more clicks. If Google poorly predicts which title to automatically generate, this will contribute to fewer clicks for searchers and consequently contribute to lost search engine rankings.

If Google believes that the included meta description is optimized to receive clicks, it will display it in the search results. If this fails, Google pulls a random piece of text from the website. Often Google chooses the best text on the page, the problem is that this is the lottery system and Google is consistently bad at choosing which description to choose.

Of course, if you think the content on your page is really good, it sometimes makes sense to let Google choose the optimized meta description that best matches the user search. We will not choose any meta description for this article as it is rich in content and Google will likely choose a good description.

Meanwhile, billions of people are clicking on the top search results – This is the human-in-the-loop, Google’s latest feedback mechanism – And this is where reinforcement learning starts.

What is Reinforcement Learning?

Reinforcement learning is a machine learning technique that involves training an AI agent through repetition of actions and associated rewards. A reinforcement learning agent experiments in an environment, takes actions, and is rewarded when the correct actions are taken. Over time, the agent learns to take the actions that will maximize the reward.

The reward can be based on a simple calculation that calculates the amount of time spent on a recommended page.

If you combine this methodology with a Human-in-the-loop subroutine, this will sound a lot like existing recommendation engines that control every aspect of our digital lives like YouTube, Netflix, Amazon Prime – And if it sounds like how a search engine should work you are right.

How Google Uses Reinforcement Learning

Google’s flywheel improves with each search, humans train the AI ​​by choosing the best result that best answers their search, and the similar search from millions of other users.

The reinforcement learning agent continuously works to improve itself by reinforcing only the most positive interactions between search and delivered search results.

Google measures how long it takes for a user to scan the results page, the URL they click on, and they measure the time spent on the visited site, and they record the return click. This data is then aggregated and compared for each site that offers a similar data match or user experience.

A site with a low retention rate (time spent on site) is then fed the reinforcement learning system with a negative value, and other competing sites are tested to improve the rankings offered. Google is objective, provided there is no manual intervention, Google eventually provides the desired search results page.

The users are the people who provide Google with free data and become the final component of the deep reinforcement learning system. In exchange for this service, Google offers the end user an opportunity to click on an advertisement.

The non-monetized ads act as a secondary ranking factor, providing more data about what makes a user want to click.

Google essentially learns what a user wants. This can be loosely compared to a recommendation engine of a video streaming service. In that case, a recommendation engine will feed users content that is targeted to their interests. For example, a user who usually enjoys a stream of romantic comedies might enjoy some parodies if they share the same comedians.

How Does this Help SEO?

If we continue with computational thinking, we can assume that Google has trained itself to deliver the best results, and this is often achieved by generalizing and catering to human biases. Indeed, it would be impossible for Google’s AI not to optimize results that accommodate these biases, if it did, the results would be suboptimal.

In other words, there is no magic formula, but there are some best practices.

It is the SEO practitioner’s responsibility to recognize the biases that Google is looking for that are specific to their industry – and to incorporate those biases. For example, someone searching for election results without specifying a date is most likely searching for the most recent results – this is a recency bias. Someone searching for a recipe most likely doesn’t need the latest site, and may actually prefer a recipe that has stood the test of time.

It is the SEO practitioner’s responsibility to offer visitors the results they are looking for. This is the most sustainable way to rank in Google.

Website owners need to stop targeting a specific keyword with the expectation that they can deliver whatever they want to the end user. The search result must match the user’s needs exactly.

What is a bias? It could be having a domain name that looks high authority, in other words does the domain name match the market you serve? Having a domain name with the word India in it can discourage US users from clicking on the URL, due to a nationalistic bias of trusting results coming from the user’s country of residence. Having a one-word domain can also give the illusion of authority.

The most important bias is what does a user want to match their search? Is it an FAQ, a top 10 list, a blog post? This must be answered, and the answer is easy to find. You just need to analyze your competitors by performing a Google search in your target market.

Black Hat SEO is Dead

Contrast this with Black Hat SEO, an aggressive method of website ranking that utilizes devious SPAM techniques, including backlink buying, backlink spoofing, website hacking, auto-generation of social bookmarking on a large scale, and other dark methods used via a network of black hat tools.

Tools that are often reused and resold on various search engine marketing forums, products with almost no value and little chance of success. Currently, these tools enable merchants to become wealthy while offering minimal value to the end user.

This is why I recommend leaving Black Hat. Focus SEO on viewing it through the lens of machine learning. It’s important to understand that every time someone skips over a search result to click on a result buried underneath, it’s the human-in-the-loop working with the deep reinforcement learning system. The human helps the AI ​​with self-improvement, and gets infinitely better as time progresses.

This is a machine learning algorithm that has been trained by more users than any other system in human history.

Google handles an average of 3.8 million searches per minute worldwide. That comes to 228 million searches per hour, 5.6 billion searches per day. That’s a lot of data, and this is why it’s stupid to try black hat SEO. It is foolish to assume that Google’s AI is going to remain stagnant and the system uses the law of accelerating returns to exponentially improve itself.

Google’s AI is becoming so powerful that it is conceivable that it could eventually become the first AI to reach Artificial General Intelligence (AGI). An AGI is an intelligence capable of using transfer learning to master one field and then applying that learned intelligence across multiple domains. While it may be interesting to explore Google’s future AGI efforts, it should be understood that once the process starts it is difficult to stop. This is of course speculating towards the future as Google is currently a type of narrow AI, but that is a topic for another article.

Knowing that this spending one more second on black hat is a fool’s errand.

White Hat SEO

If we accept that Google’s AI will continuously improve itself, we have no choice but to give up trying to outsmart Google. Instead, focus on optimizing a website to optimally give Google what it’s specifically looking for.

As described, this involves enabling SSL, optimizing page load speed and optimizing the meta title and meta description. To optimize these fields, the Meta Title and Meta Description must be compared to competing sites – Identify the winning elements that result in a high click-through rate.

If you optimized to get clicked, the next milestone is to create the best landing page. The goal is a landing page that optimizes user value so much that the average time spent on the page outperforms similar competitors vying for top search engine results.

Only by offering the best user experience can a website increase in ranking.

So far, we’ve identified these metrics as the most important:

The landing page is the most difficult element when competing against the world. The landing page must load quickly, and must serve everything expected, then surprise the user with more.

Final Thoughts

It would be easy to fill another 2,000 words describing other AI technologies that Google uses, as well as digging deeper into the rabbit hole of SEO. The purpose here is to direct attention to the most important calculations.

SEO partitioners are so focused on gaming the system that they forget that the most important element of SEO is ultimately providing users with as much value as possible.

One way to achieve this is to never allow important content to become obsolete. If in a month I think of an important contribution, it will be added to this article. Google can then identify how fresh the content is, matched with the history of the page that provides value.

If you are still worried about getting backlinks, the solution is simple. Respect the visitors’ time and give them value. The backlinks will come naturally, as users will find value in sharing your content.

The question then turns to the website owner as to how to provide the best user value and user experience.

IBM has been a leader in artificial intelligence since the 1950s. The company’s core offerings are IBM Watson, an AI-based cognitive service, AI software as a service, and scale-out systems designed to deliver cloud-based analytics and AI services.

Is SEO a boring job?

SEO: It’s Boring! The bottom line is that SEO takes time. It is ACCUMULATIVE. There is no quick fix to reach number 1 and stay there, no matter what the ‘gurus’ tell you. If you try to take shortcuts by “stuffing keywords”, creating funky backlinks, or spamming other people’s sites, Google will PANALIZE you anyway.

Is SEO fun for jobs? It is the broadest field within marketing. As a result, there is so much to learn and discover that a career in SEO is both challenging and rewarding, exciting and interesting.

Is SEO a stressful job?

Any job can be stressful based on the type of performance required by your company. It is the same with SEO related jobs. However, it is not as stressful as IT or other programming related jobs.

Is SEO worth it as a career?

Search Engine Optimization Career Opportunities ‘Yes. SEO is a good career option as it is among the most sought after careers in digital marketing. There are several organizations around the world that hire SEO professionals to generate better content and thus produce more leads.

Is SEO a hard job?

SEO isn’t that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to use them.

How many months it will take to learn SEO?

If you can learn SEO for a couple of hours every day, you can master the basics of SEO within 4-8 weeks and land your first SEO job in 3-6 months. If you can learn SEO full time, you can master the basics yourself within 1-2 weeks.

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Will SEO be replaced by AI?

AI will completely change SEO as we know it. From optimization to link building, it will significantly affect all aspects of SEO. As artificial intelligence (AI) becomes more sophisticated, search engine optimization will need to adapt.

Will AI replace SEO writers? Yes, it may be able to reproduce our tone of voice and conversational style, but it simply cannot think the way we do and form its own opinions. It has no emotional intelligence. Our experience, research, training and social interactions are what help us shape our opinions and inspire others.

Will SEO exist in 10 years?

Speculation abounds, but they do not always provide a reliable forecast of what is to come. However, one thing is certain: SEO will be around for a long time. As long as search engines exist and internet users continue to use search terms and phrases to find what they are looking for, the search engine business will continue.

How long will SEO last?

Most professionals expect to see results in as little as 2 months, but SEO can take as much as 12 months to work. While every company’s SEO strategy is different, most businesses can expect to see significant results within 6 to 12 months.

Does SEO have a future?

SEO is only going to grow rapidly in the future. Just make sure to follow SEO best practices like creating useful content, having a faster website, and following Google’s guidelines to get better rankings.

Is SEO still relevant in 2022?

The fact that SEO works just fine even in 2022 as a method of delivering improved commercial results for business websites and their owners, combined with the need for continuous research into what works, makes it still relevant as a digital marketing method, but even more so as a valuable service and a rewarding…

Will SEO be replaced?

Will SEO still be relevant in 2022? Yes of course. Although some SEO tactics that were effective in the past have stopped working, SEO continued to evolve. Constantly reinventing itself to try to better match user intent, reducing spammy, ineffective tactics to improve.

Will SEO exist in 10 years?

Speculation abounds, but they do not always provide a reliable forecast of what is to come. However, one thing is certain: SEO will be around for a long time. As long as search engines exist and internet users continue to use search terms and phrases to find what they are looking for, the search engine business will continue.

How long will SEO last? Most professionals expect to see results in as little as 2 months, but SEO can take as much as 12 months to work. While every company’s SEO strategy is different, most businesses can expect to see significant results within 6 to 12 months.

Is SEO a long term career?

And also, the domain you work in changes your task and most of the time you learn new ways of SEO. There are different search engines and all the most popular search engines are constantly changing their algorithms to display results. So SEO is definitely not a bad idea in the long run.

Is SEO stressful job?

Any job can be stressful based on the type of performance required by your company. It is the same with SEO related jobs. However, it is not as stressful as IT or other programming related jobs.

Is SEO long term job?

Your SEO strategy for growth is a long-term investment, but you should also think about a long-term SEO strategy. If you’ve actually implemented a growth SEO strategy of some kind, hopefully it’s been a good move for your marketing and branding success.

Does SEO have a future?

SEO is only going to grow rapidly in the future. Just make sure to follow SEO best practices like creating useful content, having a faster website, and following Google’s guidelines to get better rankings.

What is the biggest threat of AI?

Existential risk from artificial general intelligence is the hypothesis that significant advances in artificial general intelligence (AGI) could result in human extinction or some other irreversible global catastrophe.

What is the biggest fear of AI? “Many fear that AI will make bad decisions. This fear is often very broad from a technical perspective, but it always boils down to people thinking that the decision “just isn’t right,” says Jeff McGehee, director of engineering at Very.

What is the biggest problem in AI?

One of the biggest problems with artificial intelligence is that the sophisticated and expensive processing resources needed are out of reach for most businesses. In addition, they lack access to the expensive and scarce AI expertise required to effectively utilize these resources.

What are the major threats to artificial intelligence?

Is artificial intelligence a threat? The technology community has long discussed the threats posed by artificial intelligence. Automation of jobs, the spread of fake news, and a dangerous arms race with AI-powered weapons have been suggested as some of the biggest dangers AI poses.

What are 4 risks of artificial intelligence?

What are the risks of artificial intelligence?

  • Lack of traceability for AI implementation. …
  • Introduces program bias into decision making. …
  • Data source and breach of privacy. …
  • Black Box Algorithms and Lack of Transparency. …
  • Unclear legal responsibility.

What are 4 risk of AI?

Automation of jobs, the spread of fake news, and a dangerous arms race with AI-powered weapons have been suggested as some of the biggest dangers AI poses. Destructive superintelligence – aka artificial general intelligence that is created by humans and escapes our control to wreak havoc – is in a category of its own.

What are the 3 major AI issues?

AI presents three main areas of ethical concern to society: privacy and surveillance, bias and discrimination, and perhaps the deepest, most difficult philosophical question of our time, the role of human judgment, said Sandel, who teaches a course in moral, social. , and political implications of new technology.

123 Profit Review – Make 2023 More Profitable!

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123 Profit Review – Check Out The Real Price & Step By Step Program Instructions Here!

According to the creators of 123 Profit, this is an online training course that helps you master the eCommerce business to beat your competitors. Building a thriving business that has all the right qualities is essential to maintaining your brand in a highly competitive online business world. 123 Profit provides full assistance and support that you will get from the ground up. The business strategies, tips and tricks that you need to know to be an entrepreneur are well detailed in the modules of the program.

With the growth of e-commerce forecasting steady growth, a digital program like 123 Profit seems like a helping hand for everyone who wants brand popularity. But the question is, how effective is 123 Profit in helping you run a successful business? Is there some truth behind this program? To know more, read the full review to the end.

What To Know About 123 Profit Program

123 Profit is a digital training program developed to empower you and help you become a successful entrepreneur. The program not only helps you thrive, but also supports you in maintaining your achievements.

Launching 123 Profit is led by Aidan Booth and Steve Clayton, online entrepreneur extraordinaires who have over a decade of experience creating massive positive impacts in online businesses.

The included effective business model helps you gain an in-depth understanding of e-commerce and ways to keep your business on track for success. This cost-effective course will work for everyone, even students, as the program requires no prior experience or technical knowledge.

This online training program includes best practice ways that you can easily follow and implement to increase sales, accelerate conversion rate, increase brand awareness, and much more.

The 123 Profit training program focuses on providing full support for testing multiple products, helping you find the right product that opens the door to online trading profit.

Click here to apply for the 123 Profit Money Making Program

123 Profit Creators: People Behind The Money-Making Program?

Aidan Booth and Steve Clayton are the creators of the 123 Profit digital program. These creators are experts extraordinaire in the fields of digital marketing, e-commerce, affiliate marketing, and other niche markets online.

More About Aidan Booth

Aidan Booth developed his online marketing journey over a decade ago. He is a renowned personality born and raised in New Zealand. He then moved to Argentina to create his online company.

His vast experience made him an ace at helping people with which product to choose, how to increase customer flow, and better ways to implement marketing strategies. He discovered that e-commerce is the only niche to produce income and multiply profits.

More About Steve Clayton

Steve Clayton, the successful marketer, joined Aidan in late 2013. Steve runs multiple successful online businesses and has seen tremendous growth in the world of digital marketing and e-commerce.

Together, they own numerous online businesses that gain a broader audience score each year due to their unique business strategies.

Understanding The e-Commerce Business

Ecommerce business is a way of taking your business online. This is making use of an electronic platform for business transactions, where you can buy and sell products without any hassle.

E-commerce and its reach is booming more than ever as the global audience is increasing by the day. The eCommerce business process is simple.

Customers who are in need of a particular product visit the website or online marketplace that is perfectly suited to their needs. They choose the right product and make electronic payments.

Once the merchant confirms the payment, they will ship the goods or provide the requested service.

Now, let’s take a look at ecommerce business models:

Main Features Of 123 Profit eCommerce Training Solution

123 Profit, the online training program is packed with features.

Below are the key features of 123 Profit:

1. Live Digital Show: The creators offer this show digitally that can be easily accessed by anyone, anywhere in the world. Since the program is live, you can make use of its services in your favorite comfort zone.

Everyone who wants to join this online training program can sign up without a second thought to build a successful eCommerce business.

2. Ensure expert-level learning: Joining this digital program helps you make direct contact with the team of experts that guarantees expert-level learning.

Although the program will be run by the creators Aiden Booth and Steve Clayton, you will be managed by their experts who have vast knowledge and experience in running e-businesses.

3. Risk-Free Enrollment and Use: Compared to other e-commerce models on the market today, Steve Clayton and Aidan Booth’s 123 Profit digital live program avoids the hassle involved in shipping, delivering, and using it on your own .

Once you enroll in this program, you can avail the services provided with the assistance of the experts. This ensures secure enrollment and use.

4. Effective for everyone: This feature helps everyone to try 123 Profit 2023 edition, regardless of age and gender. You don’t need to be an expert to attend this digital program.

All you need is to invest a small period of time from your busy hours to know how effectively you can earn profit from your eCommerce business.

5. It promises faster results: the results you are looking for will be visible in no time. Choosing the suggested profitable products helps you test the product from all sides to see the ways it brings you profit.

So, you do not need to face any time lag to see the desired results.

6. Provides basic to advanced support: This online training will help you get to know the eCommerce business in depth and how to profit from it.

Included modules and support from in-house experts ensure full support from scratch and even after you’re done with a successful eCommerce business.

7. Easy to set up and run: the inclusion of simple modules that contain all the tips, strategies, workshops, techniques, etc. essentials are easy for any layman to follow and are very easy to set up and get started.

You don’t need to get uptight while going through any of the sections of this 123 Profit Digital Ecommerce Training Solution.

Click here to visit the official website of the 123 Profit program

What Is Included In The 123 Profit Online Training Program

The 123 Profit Masterclass consists of 7 well-detailed and easy-to-follow modules. Let’s take a deeper look at each module prepared by Steve Clayton and Aidan Booth, the creators of this digital training program.

Module 1 – Central Intelligence

This 123 Profit module is the blueprint for everything you will cover in this program. Here, you will gain a clear understanding of e-commerce and every corner of it.

This module opens up the world of Steve Clayton and Aidan Booth’s 123 Profit program. You will become familiar with how to start an e-business and make it run successfully.

Therefore, this module will introduce you to the tools that you should have with you while working from scratch, price production, the art of selling the products in a matter of hours, and tips, secrets, and strategies that you will hardly get from other places. to grow your online business with full force.

Module 2 – Storestorm

Storestorm, the app is the second module you will deal with after successfully completing the first module.

This app from 123 Profit allows you to create a website in no more than 60 seconds. It shows the effectiveness of the use of this application by businessmen.

With this app, you can save a lot of your valuable time investing in developing a website, improve your approach and enable you to create your own store in no time.

Module 3 – Handpicked Products

This is the main module of the complete 123 Profit system. In this module, the creators will display the products and complete information about the products that will help you understand the potential of each of the listed ones for you.

Taking a keen insight into this will help you make decisions on your own whether the products you choose for an online business are worth the money and whether or not they can safely make a profit.

Breaking down the formula and methodologies included will help you find high-demand products that increase profits by accelerating your daily gains.

Module 4 – Profit Vault

This module will help you choose the powerful products that keep your business on the profitable side.

Whether you are a novice or an expert, you may find it difficult to make the right decision to find products in the market with high demand. The future of your online business will be decided right here.

Spending a lot of time researching the products is not the right key here, instead focusing on highly profitable products from the list provided will help you filter out the right product that will work for you.

This 123 Profit module even gives you vendor details, images, and descriptions that you can easily use on your website.

Module 5 – Traffic Black Box

In this module, you will master the art of generating high traffic for your products online. Although there are several paid methods to increase traffic, this new 123 Profit focuses on teaching you effective free traffic.

Here you will learn the best ways to get free traffic from multiple social media platforms and through search engine optimization (SEO). Free traffic methods will help keep your inquiries regarding payment details to spend to get paid traffic at bay.

Getting free traffic will help you save on budget and act smart. This free traffic will be very beneficial for students who are on a tight budget but aiming high.

This module familiarizes you with SEO techniques that help increase conversion rate by increasing traffic, everything related to lead generation, and the best ways to create engaging sales funnels that result in increased sales and the traffic.

Module 6 – Oracle X

This module focuses on teaching you how to find the winning and selling products in detail.

This will help you understand the products that are in high demand by considering the search pattern of people and the most searched products. You will be an expert in managing logos and choosing the perfect domain name.

Also, you will be given full access to the software that will help you publish a store in seconds without investing much of your time and effort.

Module 7 – Kibo Academy

This final module opens the vast Kibo Code exclusive community in front of you. Although the two creators are the pillars of the force, a team of experts is working for the Kibo Academy to support its users.

The 123 Profit team will remain 24 hours a day to guarantee full support for each enroller. The doubts you have in mind will be resolved in seconds.

This personal assistance is a great support as many find it difficult to communicate on the community pages.

Click here to apply for the 123 Profit program online

How Long Is The 123 Profit Masterclass?

The 123 Profit program is created with 7 modules that will run for eight full weeks. The comprehensive course with high value data included will help everyone to start generating profits beyond their expectations.

Users can start generating income right after the modules are taught. By learning and leveling up your professionalism, you can set up your online business and reap profits.

The 123 Profit Live Course has 7 modules and ready-to-use free bonuses at your fingertips via a video form.

How Exactly Does The 123 Profit Eight-Week Web-Class Work?

The 123 Profit program works in five different steps. The operation of the program is analyzed below:

Is The 123 Profit Training Program Legit?

123 Profit digital training looks like a legitimate live program that supports running a successful ecommerce business. The background, profile, and other digital training programs of the same two creators reflect the legitimacy of 123 Profit eCommerce training solution.

The transparency they maintained in detailing the modules of this program shows the effectiveness of testing it to increase your profits. Also, customer reviews reported so far on this program indicate that Steve Clayton and Aidan Booth’s 123 Profit is legit.

Click here to visit the official website of 123 Profit and see the discount offers

Benefits And Drawbacks Of Steve Clayton And Aidan Booth’s 123 Profit Launch

Now, in this section, we will discuss the benefits and drawbacks of using the 123 Profit training course.

Benefits:

Drawbacks:

Who Should Really Try The 123 Profit Training Program?

The 123 Profit digital program can be used by everyone who is longing to have their business online or start anew with the e-commerce platform. You do not need to be an expert in any field to join this program.

This program includes simple, easy-to-follow information that is suitable for anyone of any age and gender. If you are passionate about starting a successful online business, then the 123 Profit course makes your dream come true.

How Much Should I Pay For The 123 Profit Live Course?

The creators of 123 Profit offer this program at $3497. If this amount seems huge to pay in one go, you can opt for the payment options provided on the official website.

You can enroll in the program by paying the cost of the course in 4 installments. This option seems like a help to many as everyone can take advantage of all the benefits that this brilliant online training program has to offer.

123 Profit System Bonuses

The 123 Profit online program comes with three free bonuses that help build and run a successful e-business.

The bonus details are given below:

Steve Clayton And Aidan Booth 123 Profit Class – Do They Offer A Money-Back Guarantee? 

The 123 Profit program is backed by a 30-day money-back offer. In case the program doesn’t seem to work for you, opt for a refund that will return 100% of your invested penny.

This full money back offered guarantees a safe investment with 123 Profit 2023 edition.

Click here to visit the official website of the 123 Profit program

Conclusion Note On 123 Profit Review

Digging into all the legit data from authentic sources from the 123 Profit review, it appears that 123 Profit is an ideal digital program available in today’s market that helps you run a successful eCommerce business and earn profit.

Unlike other training programs, the 123 Profit Masterclass is delivered as live sessions making the program effective and highly interactive.

As of now, numerous positive customer feedback indicates the program’s potential to make every eCommerce business a big win without any hiccups.

Overall, 123 Profit seems to be a bona fide program that helps everyone run a profitable eCommerce business without expert level knowledge or titles.

So all things considered, the 123 Profit money making program seems worth a try.

Frequently Asked Questions About 123 Profit

Q. Where can you buy Steve Clayton and Aidan Booth’s 123 Profit?

123 Profit is only available on its official website for purchase.

Q. Who are the creators of the 123 Profit digital guide?

123 Profit is created by renowned entrepreneurs named Steve Clayton and Aidan Booth.

Q. How long is this Steve Clayton and Aidan Booth 123 Profit program?

The duration of the 123 Profit course is 8 weeks. Within such a short time frame, the program helps you build and run a profitable e-business.

Q. Do I need a particular degree to enroll in this program?

No. You do not need any degree or professional qualification to join the 123 Profit guide

Q. How much does 123 Profit by Steve Clayton and Aidan Booth cost?

123 The gain is offered at $3497. You have payment options where you can complete the payment in 4 installments.

Click here to visit the official website of 123 Profit and see the discount offers

Cited Sources

This is a sponsored post. The perspectives and views expressed in the post are solely those of the sponsor and author and do not represent the views of SDGLN.

Evisio Makes It Easy For Anyone To Improve SEO Rankings, Even Without Technical Knowledge

The new SEO tool helps agencies, marketers, entrepreneurs, and SEO consultants get results fast by taking the guesswork out of SEO

Austin, Texas, Dec. 07, 2022 (GLOBE NEWSWIRE) — Evisio.co announces the launch of its new SEO project management tool that takes the guesswork out of search engine optimization and enables all types of businesses to achieve results, regardless of their level of SEO knowledge.

Evisio was created to take SEO out of a technical “black hole” and put the power in the hands of everyday marketers and entrepreneurs. It brings all parts of the process together and helps both marketers and consultants improve rankings faster.

“There are many SEO tools out there, but they only give you data; they don’t help you understand what’s going on and perform the tasks that actually improve rankings,” said Michael Ramirez, founder and CEO of evisio.

“Evisio makes sure anyone can do their own SEO. It bridges the gap between consultants and clients, and between marketers and the results they need to be successful.

For agencies, marketing teams and entrepreneurs, evisio simplifies SEO and helps them to quickly increase their web traffic, even without much technical knowledge. Evisio also offers SEO consultants a way to work more efficiently (and profitably) and increase transparency with their clients.

Ramirez started evisio after working as an SEO consultant and witnessing gaps in the SEO process firsthand.

“As a contractor, I realized that there was no good tool for SEO operations. We would have put together great strategies for our clients, but it was difficult to get the job done. Priorities would shift, managing internal and external team members was complicated, and there was no way to report our work and results to clients,” Ramirez said.

“I was tired of SEO being so messy, vague, and inaccessible to most people. I knew there had to be a better way for consultants to do the job and a way for clients to take ownership of their SEO results,” she shared.

Evisio guides users through a step-by-step process to improve their rankings, which begins with evisio performing an audit of a user’s website and creating personalized recommendations, written in plain English.

The tool then breaks down those recommendations into actionable, prioritized tasks that can be assigned to team members directly within evisio, whether they work internally or not. Additional support is available for those who don’t want to implement the recommendations themselves.

“Evisio is one of the best SEO tools I’ve researched or used,” said Rae-asherel Toussaint, digital marketing expert. “Regardless of a person’s SEO skill level, this tool provides actionable insights and initiates seamless collaboration between all stakeholders. Evisio is unique in providing insightful data to c-suite executives, specialists and marketing agency users.”

A seven-day free trial is available for new users to try out evisio risk-free.

“Whether you’re an agency looking to grow your business, a marketer or business owner looking to try your hand at SEO, or an SEO consultant ready to streamline your process, I urge you to give evisio a try,” Ramirez said. “We’re here to help you get results fast so you can grow your business.”

About evisio: Evisio takes the guesswork out of SEO by providing agencies, marketers, entrepreneurs, and consultants with strategic insights into their website’s SEO, telling them exactly what steps to take to improve their rankings, and breaking those recommendations into tasks they can assign ai their team right inside evisio. By bringing together all parts of the SEO process into one powerful project management tool, evisio makes SEO simple and easy and ensures that nothing falls through the cracks, so anyone can get results quickly, regardless of their level of SEO knowledge. Find out more at https://www.evisio.co/.

Source: https://thenewsfront.com/evisio-makes-it-easy-for-anyone-to-improve-seo-rankings-even-without-technical-knowledge/

Top 20 biotech accelerators and incubators

Top 20 biotech accelerators and incubators

Whether you are an entrepreneur just starting your own biotech startup or an established company looking to expand your business, finding the right biotech incubators and accelerators can be very important. As with any kind of startup, there are many different options and choosing the right one can be difficult. Luckily, we’ve compiled a list of the 20 best biotech incubators and accelerators to help you get started.

Y Combinator

Y Combinator is a life science accelerator in Silicon Valley that has fostered a number of notable companies. For example, Ginkgo Bioworks, OMGPOP, Wufo and Reddit are all alumni of the accelerator. In fact, the company has funded a total of 2,285 startups since it was launched in 2005.

Y Combinator is the most prominent seed-stage biotech investor worldwide, and it is also one of the top 20 biotech accelerators and incubators in the United States. It is also one of the most prestigious.

Alchemist Accelerator

Founded by venture capital investors, the Alchemist Accelerator is a venture-backed initiative focused on early-stage startup ventures. This organization provides mentorship, access to investors and a community to startups from around the world. Typically, the program offers an investment of $25,000 for 5% of the shares.

The Alchemist Accelerator has incubated more than 500 startups and raised more than $1.2 billion. This program is also known for its international reach, including its extensive network of strategic partners.

Blue Startups

Located in Hawaii, Blue Startups is one of the most recognized accelerators in the United States. This company focuses on developing scalable technology companies. It provides training, capital and expertise to startups. As of August 2018, it has provided seed funding to 76 of its companies.

Its stated goal is to help entrepreneurs start, grow and succeed in Hawaii. It also has a network of over 120 mentors. It participates in a number of different events.

Generator

gBETA is a free program offered by nationally ranked startup accelerator Gener8tor. In addition to mentoring and guidance, all participants can benefit from access to the global Gener8tor network. This program is designed for startups looking to scale and grow in the medical industry. It is a seven-week program that accepts up to five teams.

RevUp Accelerator

Founded in 2015, RevUp Accelerator is one of the top 20 biotech incubators and accelerators in the world. It provides startups with $75,000 in cash and a dedicated team of growth specialists. In return, startups receive a royalty on revenue earned by their companies over the next 36 months.

The program is free for applicants. It offers mentoring, funding and workspace. Apart from that, it has invested in 20 companies in the past three years.

UMB BioPark

Located on the west side of the University of Maryland, Baltimore (UMB) campus, the UMB BioPark is designed to serve as the center for high-growth life science companies. BioPark will be a 12-building complex with nearly 2 million square feet of laboratory and office space when fully completed.

BioPark’s tenants include research, diagnostics, therapeutics and other innovative life science companies. These companies will have access to laboratory and office space, professional services and expert networks. These resources will help startups get started.

Founder Institute

The Founder Institute is an organization that focuses on training and mentoring startup founders. With an estimated portfolio value of $35 billion, the Founder Institute has a portfolio of 4,500 startups. It is also the largest pre-seed startup accelerator. Founded by Jonathan Greechan, Founder Institute has expanded to 225 cities in over 20 countries.

Founder Institute also operates a branch in Zagreb. The center’s incubation program supports ICT, high-tech, green technology and other innovative startup teams. The program’s curriculum includes industry talks, mentorship and market entry strategies.

Launchpad LA

Launchpad LA was founded by Mark Suster of GRP Partners and was launched with a mission to develop the Los Angeles innovation ecosystem. The company is a mentorship-driven accelerator that aims to help passionate startups increase profitability and understand market trends.

The program offers mentoring, funding and networking opportunities and a structured access to investors. It is open to companies with at least $250k in seed funding.

XRC Labs

XRC Labs is an accelerator and venture capital firm located in New York City. This innovative program helps early-stage startups in retail technology, consumer goods and healthcare. It works with the Parsons School of Design at the New School and focuses on encouraging the next generation of disruptors.

The program provides mentorship and support to startups in the early stages. They also provide capital of $60,000. In return, the company receives an ownership stake of 7%.

WKU Small Business Accelerator

Located in downtown Lexington, Kentucky, the WKU Small Business Accelerator is a business incubator that provides business support services and expertise to help entrepreneurs achieve their goals. This program has helped nearly 20 startups find success. The program offers free office space, mentorship and networking opportunities.

The program has helped 50 women-founded businesses raise $10 million in funding. The program is designed around a peer-to-peer learning model and includes fundraising strategy curriculum.

Sponsored content brought to you by

Before launching Wild Earth, a synthetic biology startup focused on developing “clean, sustainable and cruelty-free” dog food, Ryan Bethencourt disrupted the broader business of nurturing biotech startups. For example, he co-founded IndieBio, a life sciences accelerator whose 213 funded companies have created a combined $8.3 billion in enterprise value.

In a recent article in Entrepreneur, Bethencourt acknowledged that entrepreneurs have options beyond accelerators. These opportunities include early angel and pre-seed investors. Nevertheless, for many if not most biotech founders, the keys to startup success can be found in incubators and accelerators.

The article by Bethencourt outlined several key characteristics that distinguish the better biotech accelerators and incubators from the lesser ones:

This article lists the top 20 incubators and accelerators for which “number of investments” and “number of exits” were available. Most of these numbers were compiled and published earlier this year by Failory, a website for startup founders and entrepreneurs; the rest came from other public sources as indicated.

In addition to investment and business exit counts, the list presents location information and website addresses. The list also shows contact information of interest to startups.

Two companies that almost made this list also did not appear on Failory’s original list. They are LabCentral (which operates three facilities in Cambridge, MA) and Y Combinator (which is based in Mountain View, CA). At deadline, biotech-specific investment and exit figures for these firms were not available. However, aggregate numbers for all industries served were available to Y Combinator, which nurtures startups of various kinds, not just biotech startups. The firm facilitated 5,618 investments and 1,216 exits, according to PitchBook.

1. Alchemist Accelerator

Founder and CEO: Ravi Belani

Locations: San Francisco, California and Munich, Germany

Number of investments: 563

Number of exits: 41

Website: www.alchemistaccelerator.com

Contact: Annika Lauer, Program Director, [email protected]

2. QB3

CEO: David Schaffer, PhD1

Locations: University of California (UC) Berkeley; UC San Francisco; and UC Santa Cruz

Number of investments: 411

Number of outputs: 126

Website: qb3.org

Contact: Kaspar Mossman, CEO of QB3; [email protected]

3. Johnson & Johnson Innovation—JLABS

Global Head of JLABS, Johnson & Johnson Innovation: Melinda Richter2

Locations: JLABS@San Diego, JLABS@SSF (South San Francisco, CA); JLABS@TMC (Texas Medical Center, Houston); JLABS@Toronto; JLABS@BE (Beerse, Belgium); JLABS@NYC (New York City); JLABS@Shanghai; and JLABS@Washington, DC3

Number of investments: 3404

Number of outputs: 534

Website: jlabs.jnjinnovation.com

Contact: jlabsresidency.smapply.io

4. StartX (Stanford-StartX Fund)

CEO: Joseph Huang

Locations: Palo Alto, CA

Number of investments: 333

Number of outputs: 63

Ask the Expert: Special SEO for Law Firms

As a leading attorney marketing agency, we spend a lot of time talking to legal professionals about SEO. Some elements of SEO are easier to explain, such as why good, comprehensive content is important to your site visitors and why it’s a key factor for search engines. However, some elements of SEO – such as website and server optimization – are more unfamiliar, but just as important to your success.

At Omnizant, we are fortunate to have a diverse group of SEO professionals who love to share their knowledge and distill even the most complex topics for our clients. One of them is Eric Warncke, Director of SEO at Omnizant. For over 15 years, Eric has developed and optimized hundreds of websites and been part of the rapidly evolving SEO landscape.

Below, he discusses some of the most common questions we get from attorneys about “technical SEO” and what you need to do to ensure your business site is optimized for success.

1. What is technical SEO?

Technical SEO refers to website and server optimization that helps search engines like Google crawl and index a website more efficiently. Unlike regular SEO, technical SEO has little to do with writing content or earning links from third-party sites. Instead, it focuses more on performance-based issues that can negatively impact your site’s rankings. these include (but are not limited to):

All of the above, and technical SEO in general, requires a deep understanding of how websites work and how search engines crawl and ultimately make sense of those websites.

2. What are the top three things you look at when assessing a site’s technical SEO?

When I audit a website’s technical SEO, the three main things I look at are:

If you go to Google and do a search with the prefix “site:” (site colon) followed by the URL of the website in question (for example: site:example.com), Google will return a list of all the pages of that website that are indexed by Google. If no results are found, it indicates that Google is unable to find or crawl the website.

Site structure should make sense on a website. For example, if you’re looking at a law firm’s website, you’d expect the home page to link to service pages for their legal area(s), and those service pages would then link to specific case types. For example, a reasonable URL structure for a child custody page might look something like this:

https://examplefirm.com/family-law/custody/

However, if your website’s URL structure is disorganized and confusing, it will make it significantly harder for Google to index and crawl your website. An example of poor site structure for the same URL example above might be:

https://examplefirm.com/45/whatwedo/c45545

You can use the tool http://www.visualsitemapper.com/ to quickly see how any website is structured.

Google Search Console is a free tool for webmasters that lets you know how Google’s crawlers interact with your website and how often your website appears for searches and clicks. It’s a very valuable tool, but its most valuable feature is the coverage report. This tool will quickly let you know if any page on your website contains errors that prevent pages from being indexed correctly. It even tells you the reason why the pages weren’t indexed so you can quickly fix the cause of the problem. This tool is critical to ensuring that 100% of your website is found and indexed correctly by Google.

3. Can attorneys manage their site’s technical SEO alone or is it important to hire professional help?

It is possible for a lawyer to handle the technical SEO of their website on their own, but it requires a lot of knowledge about how websites, servers and search engines work and interact with each other. We know that these subjects are not taught in law school and in reality take months or even years to acquire and apply effectively. And of course, as with all things tech, technical SEO is always evolving. For this reason, we generally recommend that attorneys seek professional help from a qualified SEO agency. The advantage of working with an SEO agency is having a team of professionals dedicated to your success. By outsourcing this time-consuming task, you can focus on running your business and let us deliver the leads to you.

4. In vetting agencies, what should law firms look for to make sure they’re hiring the right team?

Reference checking is still the best way to determine if a digital marketing agency is right for you. Never be afraid to ask the agency for references of similar law firms they have worked with in the past to ensure their work and communication style. Additionally, you should check out the agency’s portfolio of websites to make sure you like the work they do.

5. What resources do you use to keep your technical SEO skills sharp?

SEO professionals gather in many places to talk and share information. One of those places is Reddit communities like https://www.reddit.com/r/TechSEO/ and https://www.reddit.com/r/SEO/. There are also discord servers with very active user bases. Slack is another chat program with several large SEO communities like BigSEO and Online Geniuses.

Additionally, there are many great websites dedicated to sharing SEO news and educational content, such as Moz’s Whiteboard Fridays series, Search Engine Land, and the SEO Roundtable. Finally, there are several SEO training courses available online that are regularly updated with new materials, such as SEMRush Academy, Yoast SEO Academy, Moz Academy (you’ve noticed that SEO websites love the word “academy”) and many others.

6. Thinking ahead to 2023, any trends you think attorneys should be thinking about?

The first thing I tell all my clients to think about moving forward is Expertise, Authority and Trust (E-A-T). Google only wants to show searchers websites that clearly show that the content writer is an expert in their field. To do this, lawyers should make every effort to demonstrate their knowledge and expertise. This should be done by adding attribution for all attorneys (and paralegals and paralegals who are involved with clients), adding attribution to the bottom of blogs on and off the firm’s website, adding educational materials to the site, guest posting on other sites, appearing on podcasts, making video content, etc. Time spent identifying your company’s professionals as thought leaders in your community will pay off big down the road.

Why is SEO necessary?

In short, SEO is crucial because it makes your website more visible, which means more traffic and opportunities to convert potential customers into customers. Check out the SEO tools you can use to get optimal rankings.

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Why is SEO important for law firms?

Speaking of advertising, law related keywords can be quite expensive in the law niche. SEO allows you to capitalize on their popularity without an advertising budget. Basically, the reason law firms, lawyers, and attorneys need SEO is the same reason they need a website: people are looking for legal services online.

How can law firms benefit from SEO? Search engine optimization (SEO) is the practice of attracting more visitors to your law firm’s website by increasing your website’s position on search engine results pages: the links that appear after you enter Google, Bing or another search engine.

Do lawyers need SEO?

Lawyer SEO remains one of the most effective ways for law firms to attract quality clients. Consider this legal statistic: 96% of people looking for legal advice use a search engine. 74% of consumers visit a law firm’s website to take action.

How does SEO help law firms?

Lawyer search engine optimization (SEO) refers to strategies used to improve the quality of your law firm’s website in order to improve search engine rankings. A law firm’s higher-quality site will rank higher in search results when potential clients perform a relevant search.

Does Google ads work for lawyers?

Google Ads works well for most businesses, including law firms. But it’s complicated for beginners and can get very expensive, very quickly. Although you only pay for clicks, those clicks can cost over $50 in some cases. “Lawyer” is one of the most expensive keywords.

Does SEO work for law firms?

With SEO, law firms gain organic search rankings (unpaid) and are more likely to receive more quality cases because they are more visible on search engines like Google, Bing, Youtube or smaller search engines like Duck Duck Go.

Why Local SEO is important for law firms?

Local SEO is essential for law firms as most law firms serve clients in a specific geographic area. If you don’t serve clients nationally, you probably only want leads from people in your county, city, or state.

Does SEO score matter?

Your SEO score shows how well your site is performing, which contributes to your website’s organic ranking and crawlability. A high SEO score is likely to indicate a higher position. Sites that do not rank well are likely to have low SEO scores. Your SEO score is determined on a scale of 100.

How important is an SEO score? In addition to ensuring that your search engine optimization is effective, it is also important that you constantly check your SEO score and know what to look for. Your SEO score can provide a lot of information about your website and find out what you need to improve in order to develop.

Does SEO score matter YouTube?

YouTube is the largest video platform on the Internet and is also considered one of the largest search engines. So it’s important to know how to optimize your content for the platform. Brands are increasingly using YouTube SEO strategies.

What is a good SEO YouTube?

Get better rankings with these YouTube SEO tips. Choose your keywords wisely. Add video title keywords. Include keywords in the video file. Optimize your description.

How can I improve my SEO score on YouTube?

YouTube SEO Tips

  • Rename your video file using the target keyword.
  • Put your keyword in the title of the video of course.
  • Optimize your video description.
  • Tag your video with popular keywords related to your topic.
  • Categorize your video.
  • Upload a custom thumbnail for your video result link.

Which SEO score is most important?

Top 15 SEO Metrics to Track

  • New referring domains. Backlinks are one of the most important Google ranking factors. …
  • Domain Authority / Domain Rating. …
  • On-page optimization scores. …
  • SEO metrics for text readability. …
  • Impressions. …
  • Click through rate (CTR) …
  • Keyword ranking. …
  • Organic Visibility (Organic Market Share)

Does TubeBuddy SEO score matter?

Yes! A higher TubeBuddy SEO score means better video optimization, which in turn increases your ranking in search results. This leads to more organic views.

Do lawyers need SEO?

Lawyer SEO remains one of the most effective ways for law firms to attract quality clients. Consider this legal statistic: 96% of people looking for legal advice use a search engine. 74% of consumers visit a law firm’s website to take action.

How SEO Helps Law Firms? Lawyer search engine optimization (SEO) refers to strategies used to improve the quality of your law firm’s website in order to improve search engine rankings. A law firm’s higher-quality site will rank higher in search results when potential clients perform a relevant search.

Why do lawyers need SEO?

For lawyers, SEO means that by increasing your rankings, more people in need of legal help will see you online, click on your links, and if your website and its content can provide the information they are looking for, they will likely come to you. and consider using your services.

Does Google ads work for lawyers?

Google Ads works well for most businesses, including law firms. But it’s complicated for beginners and can get very expensive, very quickly. Although you only pay for clicks, those clicks can cost over $50 in some cases. “Lawyer” is one of the most expensive keywords.

What is the best form of advertisement for a lawyer?

TV advertising for lawyers TV advertising is the fastest way to name your law firm. Many lawyers use it to create a law firm or lawyer persona.

Do lawyers need SEO?

If you are a law firm looking to grow your business, organic search traffic is an important marketing channel that is often overlooked. However, research provides good reason to recommend paying more attention to improving law firm SEO.

A DEI consultant helped a startup founder change her company culture to attract diverse candidates and create a space for important conversations

What are your suggestion to improve and maintain the culture?

Therefore, to improve your culture, you must establish trust, build community, invest in your employees and strive for diversity. Let’s look at each strategy in turn. “A workplace can contribute to its community by empowering the people who work there to seek their full potential.”

How can employees improve company culture?

Create Opportunities for Employees to Connect Even in a remote work environment, employees need to be able to communicate and connect with each other outside of just work. Creating opportunities for employees to connect develops trust, improves company culture and increases employee retention.

What’s one thing you would recommend to improve your workplace culture?

Open up transparency and communication An important measure of the heart and soul of a company’s organizational culture is the way its people communicate with each other. It’s not just the content of the communication that matters, the way leaders and teams choose to communicate sends a message in itself.

What are 3 areas of improvement?

17 areas of improvement examples you may have overlooked

  • Integrity. Integrity involves being honest and upholding strong ethics and morals. …
  • An initiative. Initiative refers to a person’s ability to take action without prompting. …
  • ambition …
  • Time management. …
  • Leadership. …
  • Delegation. …
  • Communication. …
  • Teamwork and cooperation.

SEO.co Adds Two SEO Specialists Hired for Expanding On-Page SEO Services

SEO.co announces two new offers for on-page SEO services.

SETTLE (PRWEB)

November 19, 2022

SEO.co, a leading SEO agency, today announced the addition of two new on-page SEO experts to their team. This expansion will allow them to focus on new and innovative ways to improve website content and increase web traffic for customers around the world.

“With these two new offers, SEO.co aims to provide comprehensive SEO services to its clients,” said Nate Nead, CEO of SEO.co. “This expansion of their team will allow them to focus on new and innovative ways to improve content and increase web traffic for clients in multiple industries.”

On page SEO is important for several reasons. By optimizing your website content, businesses can improve your website’s ranking in search engine results pages (SERPs), which can lead to increased traffic and conversions. Additionally, on-page SEO can help improve the user experience on business websites, which can lead to increased traffic and conversions.

If you want to improve your website’s ranking in search engine results pages (SERPs), increase traffic, and improve the user experience on your website, SEO.co can help.

SEO.co offers a variety of on-page SEO services that can help you improve your website’s ranking, traffic and conversions. In addition, SEO.co offers comprehensive off-page SEO services (in the form of link building) that can help improve your website’s visibility and authority in search engines.

SEO.co offers a variety of on-page SEO services that can help you improve your website’s ranking, traffic and conversions. Some of the services that SEO.co offers include:

1. Optimizing your site’s title tags and meta descriptions.

2. Optimizing your website content for keywords.

3. Optimizing your website images for search engines.

4. Adding social sharing buttons to your website content.

What is the best SEO service provider?

5. Creating XML sitemaps for your website.

  • 6. Following your site’s search engine rankings.
  • “We expect 2023 to be the era of search engine optimization,” says Nead. “In this world full of content, there is still a need for companies to change their websites to ensure that their content is better than competing pages on the Internet. write SEO partners.”
  • To learn more about SEO.co’s on-page and off-page SEO services, please visit https://seo.co/.
  • SEO.co is a company that provides internet marketing services, including on-page and off-page SEO services. SEO.co recently engaged digital marketing recruiters to find and hire two new on-page SEO experts to expand their services and improve website traffic and conversions for their customers.
  • Their team of experts can help improve your website’s ranking in search engine results pages (SERPs), as well as increase traffic and conversions. The company cut its teeth with its high-quality link building services, providing unique and professional backlinks at a business level for clients around the world. In addition, SEO.co offers comprehensive off-page SEO services that can help you improve your website’s visibility and power in search engines. If you are looking for complete internet marketing services, SEO.co is the company for you.
  • Share the article on social media or email:
  • Top 10 SEO Service Providers
  • WebFX.

SmartSites.

Who is the best SEO company in the world?

DashClicks.

Is it worth paying for SEO services?

OpenMoves.

Who is king of SEO?

Netpeak.

Screaming Frog Services.

How much should I pay for SEO per month?

Scorpion.

What are SEO skills?

Incrementors Web Solutions.

Can you do SEO yourself?

Who is the World’s No 1 SEO Expert? The world’s top SEO expert, Stephan Spencer is a three-time author under the O’Reilly Media brand, the world’s top SEO expert and search engine optimization expert, developer, podcaster, speaker and founder of Netconcepts.

San Diego SEO Companies: Which One Should You Work With LaJolla.com

San Diego SEO Companies – Which One Should You Work With?

Choosing the right San Diego SEO company is essential if you want to get the most out of your marketing plan. If you’re not careful, you can find yourself wasting money, or worse, wasting time and resources. There are many options for SEO companies in San Diego, so you need to know which one is right for you.

RankPay

RankPay and LaJolla.com are two of the top San Diego SEO companies you should consider working with. These companies have extensive experience working with real estate professionals. They have a track record of successfully optimizing real estate websites for visibility in San Diego. They will help you get more organic traffic and high quality leads for your business.

If you are a professional or have a business, you will benefit greatly from optimizing your website for visibility in San Diego. Investing in an SEO company will make your business more visible, drive traffic and increase sales. With an effective SEO strategy, you will be able to take advantage of the local real estate market.

It is important to choose an SEO agency with a high reputation and a wide range of services. It’s also important to work with an SEO who has experience in your industry. If you choose to work with an agency, you should be able to communicate easily and clearly with them. You should also be able to give them all the tools they need to get the job done.

Our top choice, The Agency Engine, offers a free SEO audit. Register yours here.

When it comes to getting your name out there and getting more eyes on you and your business, marketing is everything. However, trying to find the best means of achieving this through digital media can be difficult, especially if you don’t know where to start and are overwhelmed with your options.

One thing that many people tend to overlook in the field of online marketing is the importance of proper search engine optimization or SEO. Fortunately, having a solid SEO strategy can make all the difference in ensuring your business is on the first page of all the major search engines.

As a local business, there are many SEO agencies that will try to compete for your attention, but not all will be created equal – and some will certainly be a better fit than others. If you’re looking for the best SEO company in San Diego to help boost your brand awareness, it’s essential to do your due diligence beforehand.

What to Look for in an SEO Agency

When trying to find the right San Diego SEO company for your brand, there are a few things to keep in mind as you do your research. Not only do you want to make sure they’re compatible with your specific business goals, but you also need to make sure they can deliver on the promises they’re making.

An SEO company that is too ambitious in its offering, for example, can create unrealistic expectations and leave you disappointed. On the contrary, being irresponsible and dismissive when you ask questions or delve into their strategies is also something you want to avoid.

Some of the things you should consider when choosing the right SEO agency for your business needs are their reputation, commitment to white hat practices, access to the necessary tools to help improve your website’s ranking, and experience. Providing comprehensive services, clear communication and a personalized approach is also essential.

The Best Overall San Diego SEO Company

There is no shortage of quality SEO San Diego companies for you to choose from, and our great city has a wide variety of options available. From the smaller, more niche to the larger and more prolific, there will be the right SEO company for your needs. No matter what you are looking for, you are sure to find the best one for you!

The Agency Engine

When it comes to choosing the right San Diego SEO company for your needs, you should never feel like you have to compromise on anything. And if you need a full-service agency that immediately understands those needs and is committed to helping you achieve your goals, you’ll love everything about The Agency Engine.

Your relationship with this unique SEO company will not start with a generic landing page or an attractive chatbot, but with the people who make this company work. From there, they’ll work with you to help fulfill all of your business’s marketing needs, from content development to link building.

With glowing feedback from a friendly and knowledgeable team committed to your success, a free SEO audit will be the first step in helping you get your business to the first page of Google. If you’re ready to transform your business today, then you absolutely want this San Diego SEO expert on your side.

Top Rated SEO Agencies in San Diego

Power Digital Marketing

Power Digital Marketing offers an integrated approach to marketing, making it one of the largest SEO agencies in San Diego. This company specializes in a scalable approach to driving customers to your business. From social media broadcasting to targeted emails, they can help you get the results you want. With high-profile clients such as Dropbox, Kate Somerville and P&G, you can be sure you’re in good hands when you turn to the expert team at Power Digital Marketing. What’s more, their no-nonsense approach is unique, making them an unexpected breath of fresh air in a sea of ​​generic SEO companies.

Saba SEO

If you’re looking for a good return on investment – as well as a team of creative professionals who can design a strategy and advertise your business – the team at Saba SEO understands that transparency is key when trying to narrow down the right SEO services in San Diego. for your purposes. Their commitment is such that they will only take on a project if they understand your marketing expectations. They use search engine optimization, PPC and social media strategies.

WISE Digital Partners

WISE Digital Partners offers timely visuals and curated strategies that are good for Instagram, and are also present on sites like Facebook, Linkedin and Snapchat. With your goals in mind, they can help design a strategy that fits your needs.

Storm Brain

No matter what industry you work in, Storm Brain is ready to work with you. Their dedicated team is committed to creating a personalized and detailed approach to building your brand through various techniques such as online marketing, digital design and web development. One aspect of this San Diego SEO company is that they really feel like you’re on the same team, and they embody that mindset in everything they do.

Stop scrolling already and sign up for Agency Engine’s free SEO audit. You won’t regret it!

SEO 1 Click of San Diego

SEO 1 Click of San Diego knows how to increase your online presence. Using strategies like soft copy, PPC, Google Adwords, and search engine advertising, the award-winning San Diego SEO agency isn’t shy about doing what it takes to get the attention you need to succeed. Even better, they keep their entire team in-house and don’t outsource anything, which means you can be sure you know who works with you.

Quantm Media

Creativity is at the heart of Quantm Media’s approach to SEO, and it’s clear that they’re not afraid to tap into the unconventional to help bring your website to the front page. Through complex strategies and smart marketing, they try to help increase consumer engagement and conversions. The search engine optimization approach also includes PPC management, link building, and a free SEO audit to help you determine where any problems may lie in your online presence.

Nomad SEO

As one of the smallest SEO agencies in San Diego, Nomad SEO puts its writers at the forefront of the business. Using only proven tools to help increase your website’s ranking, this company prides itself on accepting only clients who can truly benefit from its services. Their strategies include link building, content creation, and updating their existing website. They also avoid black hat methods and aim to provide only quality link building.

RankPay

With nearly fifteen years of experience and over two thousand business owners just like you under their belt, RankPay is no stranger to the world of SEO. This San Diego SEO agency aims to be a results-driven business, and they strive to achieve this through multiple channels. By combining PPC management, content marketing, and website creation and development, they can help get your website to the front page.

Self Image Media

For small and medium-sized businesses looking to improve their SEO rankings, Self Image Media may be right for them. With a focus on creating mobile-friendly websites and experience driving traffic to them, this San Diego SEO agency has the experience and reputation to deliver the results you want. In addition, they have plenty of glowing reviews to back up their claims, and their customers are highly satisfied with the services they provide.

Get Started with the Top San Diego SEO Company Today

You certainly have a choice of San Diego SEO agencies ready to help you and your business succeed. And if you’re looking for a strong digital strategy and perfect marketing, then our beautiful city has plenty of skilled and talented SEO teams who will collaborate with your product or brand to help it rise to new heights.

Understandably, this can be great for both small and large businesses. However, trying to narrow down your options can be difficult, especially if you’re not sure where to start or who might be the best fit for your goals. If you are trying to secure the best SEO company, San Diego has many options available.

From the unparalleled quality of the team found at The Agency Engine to the honest and sincere experts at Power Digital Marketing, we have a rich environment of digital entrepreneurs and thinkers at your disposal. This means if you’re trying to improve your Google ranking, all you have to do is pick your favorite and get started!

Have you made it this far and still haven’t signed up for The Agency Engine’s free SEO audit? Better sign up now!

15 Ecommerce SEO Experts Reveal Top Insights for 2023

Are you wondering how to do SEO for e-commerce?

Looking for expert insights on eCommerce SEO?

Not sure how to make your online store more successful?

From admitting that the traditional customer journey is dead, to quickly pivoting due to Google’s constant updates, to reassessing benchmarks in the wake of the pandemic digital boom and subsequent collapse, experts from award-winning agencies assess what upcoming in ecommerce SEO.

We wanted to go beyond unpredictability, so we interviewed 15 digital growth and SEO experts for their insights, tips and lessons learned as part of our Ecommerce SEO Deep Dive.

In this article, e-commerce experts talk about search behaviors, contact clients, predictions to align with current trends, and more.

We’ll see what they have to say.

Implement Multi-Touchpoint Customer Journeys As Search Behaviors Change

James Finlayson, Senior Leader at the7stars: “Google search volumes aren’t just stagnant – in many cases, they’re declining. Despite this, consumers are doing more research before purchases than ever – on Amazon and other ‘super retailers’, on TikTok, big publishers with loyal audiences, Pinterest, YouTube, and Reddit. We recently looked at one market where we think less than 10% of the search activity was happening on Google.” Read Finlayson on digital and in-store buying, pushing for bigger budgets, and his Sofology success story.

Sara Povoas, Content and Senior Manager at iProspect in Portugal:  “We noticed a huge increase in shopping, not only for the younger audience but also for the elderly, which is new. I think users are getting more demanding and more knowledgeable – if you have a lot of offers, you need to make smart decisions. So people are looking for more. Reviews, opinions, video demos and price comparisons are becoming increasingly popular as people make these purchasing decision searches.” Povoas read up on volatile stocks, health and cosmetics trends, and communicating with clients.

Luke Carthy, Senior E-Commerce & CRO Advisor: “What I’m seeing across my consumer-based clients is that the Average Order Value is up, but the number of transactions is probably similar or falling. By that I mean they are spending more per transaction. Rather than someone going to a clothing retailer, maybe once a month or once every few weeks, depending on their previous shopping habits, they will shop less often. And when they shop, they will spend more money. I think that happens for a couple of reasons: One is to ease the delivery fees and, second, to try to find thresholds to claim rewards, whatever those are.” Read Carthy on buy-in, transition strategies, and B2B clients.

Jen Cornwell, Senior Director of Digital Strategy at Ignite Visibility: “The way people shop has changed, as they’ve switched to online and they’re back in this hybrid style. I think it all comes down to setting expectations: Can we get back to those traffic levels or conversion levels online again? What are some creative ways we can do if we think that is the case? User behavior has changed dramatically.

For example, we had an electronics client that sold computers, both online and brick-and-mortar. We started to change at the beginning of 2022 because they had more foot traffic to their stores – which they are happy about, but they don’t see as many online purchases anymore. Even in cases where there is no brick-and-mortar component or the product is only available online, the opportunity for someone to buy it in person is just as appealing to them as the Internet. .” Read Cornwell on video content, white papers, and creative page optimization.

Get Creative With Product Reviews, Long-Tail Keywords & Specificity, As Google Algorithm Updates Intensify

James Euinton, Account Director at The SEO Works: “Over the years, as Google has improved its language handling, it has become more important to focus on the more specific, longer phrases. Sometimes this may mean catering to specific queries and keywords that fall outside the standard product and category pages. It is important that we tailor additional content to these to target the customer at different points of the journey or funnel.” Read Euinton on moving the needle quickly, Core Web Vitals, and business contexts.

Radu Marcusu, CEO of Upswing: “The biggest challenge this year for marketing managers was to explain the sensations in the market and how to go about it. That’s why I would say it was more about us being proactive in communicating these changes to our clients. They needed support to understand the overall market trends and that it was a general shift in demand – and, of course, to adapt to it. That also meant new tactics or focusing on specific actions. For example, if Google now recommends filtered searches, we’ll make sure our clients have filters or categories that target those searches. We also focus on having the right content to answer those searches. Or keep their Google My Business profiles optimized. In short, we were proactive in adapting specific strategies, budgets and activities that Google’s changes implied.” Read Marcusu about differentiating through scenting, video search, and developing internal tools.

Eli Schwartz, Growth Consultant and Senior Strategic Advisor: “Google and other search engines use deep learning to continuously improve search results for their users. Last year, I noticed that local results are triggered more often when Google detects local intent. At the same time, on results where there shouldn’t be local resolution, I’ve seen the local results disappear.”

Forecasts, SEO ROI & Data-Led Decisions Should Be At The Forefront For Ecommerce Businesses

Marc Swann, Director of Search at Glass Digital: “There’s no doubt that retailers are feeling the pinch as consumers tighten their belts, and this poses risks for most marketing agencies when it comes to value protect their services. SEO is a channel that is often at greater risk when times are tough, and marketing budgets are scrutinized. SEO performance can finally be maintained in the short and even medium term without any recurring spending associated with it, unlike something like paid search when ad spending stops, performance disappears. So definitely, spending in SEO is justified which we have seen asked for more and is not seen as a luxury in more difficult times. Ultimately, those who are able to execute their SEO strategies through the tough times will be in much stronger positions when the economy finally turns positive.” Swan read on multilingual sites, sports retailers, and “luxury” channels.

Steve Walker, Technical Director at Journey More: “Measuring ROI has always been important, but it’s no longer nice. Measuring ROI is essential. This is why performance monitoring tools like SEOmonitor are essential for your agency. The number of in-house teams has also increased significantly over the past few months. This is great news for the SEO industry and a testament to the importance of SEO in digital marketing – but it fundamentally changes the way agencies must work. We are no longer just additional resources that do basic SEO work. We need to act in a similar way to provide business consultancy and support at a strategic level.” Read Walker on new user journeys, impact measurement, and funnel optimization.

Check out the Rank Tracker Strategy on SEOmonitor.com, December 2022

Ben Austin, Founder & Absolute Digital Media CEO: “We use forecasting to promote and upsell e-commerce clients to demonstrate our understanding of the industry they compete in and the business. By doing so, we can more effectively drive what is needed to drive continued growth in the business while emphasizing the continued value that our innovative SEO strategies provide. In addition to providing a basic forecast of the brand’s current market position, we provide additional insight into the broader business benefits such as returning customers, revenue, and ROI.” Read Austin on business strategies, operating vertically in e-commerce, and dynamic URLs.

Charlie Norledge, Senior Performance Manager at Impression: “The pitches are a lot more competitive now because there are probably fewer clients going to market as things have started to slow down a bit. We had to make sure we included innovative tactics. Like talking about how to use social media trends organically when we talk about SEO technology, not just putting a list of solutions, making sure we have a priority behind things and only as much data as possible give them

Another important piece is forecasting. When we go to a competitive field, forecasting, I would say, is essential. If we didn’t do it, we could be lost. We were up against other agencies, and because we had forecasts in place, we got the job done.” Read Norledge on GPT-3 effectiveness, reporting, and client expectations.

Kevin Gibbons, Founder and CEO at Re:signal: “For us, it’s important to have strong communication with our clients about where the priorities are and make sure we know not only where the search demand is, but the also supply. It helps us revisit what we’re doing and know what clients are focusing on – in terms of seasonality and where the priorities may and may be shifting because of those issues.

I think everyone is probably a little bit more fit and careful right now about what they’re doing. So, again, that’s why e-commerce is such a strong sector for us. Because you can track organic revenue performance. Everyone wants to make sure they are maximizing their ROI.” Read Gibbons on internationalization and his ASICS success story.

SEO Forecast by SEOmonitor, December 2022

Leverage Integrated Campaigns To Build More Growth Opportunities

It’s not about one channel or one tactic, but digital e-commerce experts are increasingly looking at how they can optimize the overall user experience, coordinate PR and SEO efforts, and make sense of the entire landscape of industries and where the opportunity is:

Petar Jovetic, Organic Director at Impression: “Everything we do has to show value and be targeted. We are introducing more and more innovation into our offer. Leveraging AI to handle higher workloads and then make it more efficient was very powerful. One more thing I’m keen to explore is using our CRO section, especially at the bottom of the funnel where all users are included, to strategically increase acquisition with more A/B testing, multivariate testing, etc . and SEO can complement each other more. I think that is very attractive in the current economic environment. So we’re not just throwing in additional users but nurturing them through the funnel to conversion.” Read Jovetic on SEO maturity frameworks and the State of Retail.

Charlie Clark, Director of Accounts & Founder of Minty Digital: “I’ve noticed that more clients are looking to build their brand through digital PR, and we build their brand name rather than focusing on sales. Some of the big companies we work with used to allocate a separate budget to SEO, and that was it. Now they are allocating separate budgets within their departments, one for SEO and another for PR. They’ll have their traditional public relations, the standard press releases, but then they’ll be doing the digital aspect of that as well, which is quite interesting to find out.” Clark read on entering new markets and campaign KPIs.

Heemesh Vara, Senior Head at Semetrical: “Our keyword research process focuses on exploring the entire industry. That’s something different from other agencies. Where they could take a category-by-category approach and do it month by month, we do it the other way around. It’s a lot of work for us at the beginning, but it provides the client and us with a complete picture of their entire industry. For example, we worked with a vintage furniture client with different types of products and categories, from sofas, stools, chairs, side tables, etc. So we had to research the whole industry at the same time. And this is one of our unique selling propositions that we always put in the proposal as well.” Read Vara on SEO data analysis and securing baselines, stakeholder management, and budgets.

Ultimately, as our 15 interviews showed, e-commerce clients and markets keep changing, so showing sustainable results is key.

With all these challenges faced by SEO experts in mind, we continue to develop an SEO monitor to help you:

The opinions expressed in this article are those of the sponsor.

NP Digital Wins Paid Search Agency of the Year and Three Other Categories at the Search Engine Land Awards

Award Recognition in E-Commerce, Omnichannel Marketing, Business & Small Business Paid Search and B2B SEO

SAN DIEGO, Oct. 18, 2022 (GLOBE NEWSWIRE) — NP Digital, a leader in performance marketing, has won Paid Search Agency of the Year and three campaign awards from the 2022 Search Engine Land Awards. The agency is recognized for its work in global companies and small businesses Paid search, B2B SEO, and successful integration of search in omnichannel marketing.

The diverse range of achievements signifies the agency’s vast capabilities to grow brands of all sizes and industries with a holistic approach to performance and deep expertise across all channels. NP Digital continues to invest in global enterprise and SMB paid media, earning recognition in both categories this year. B2B SEO remains a long-standing specialty for the agency, underlined with this year’s awards for triple-digit organic growth in the B2B technology sector.

“Proud doesn’t begin to describe how I feel about the hard work by every team member at NP Digital on behalf of our clients,” said Mike Gullaksen, CEO of NP Digital. “These awards are more than new posters to add to the shelf, they mean years of dedication to the craft of marketing and building trusted partnerships with our customers that allow us to take risks and reap the rewards of double and triple growth that we hope with them.

The recommendations in integrating research to drive omnichannel success are especially noteworthy, given that modern conditions increasingly blur channel barriers and require an omnichannel brand vision to resonate with the consumer. The agency first recognized omnichannel marketing as critical to online performance today and continues to materialize its investments and philosophy alongside its corporate and SME clients.

The latest awards join a growing list of recent campaign accolades for NP Digital. The agency recently announced its recognition in Best SEM and Best SEO Campaigns from the OMMA Awards

About the 2022 Search Engine Land Awards The Search Engine Land Awards celebrate individuals, agencies and internal marketing teams in the digital marketing community who have demonstrated excellence in executing organic and paid search marketing campaigns and search initiatives .

About NP Digital:  NP Digital is a performance marketing agency focused on challenging enterprise and mid-market brands. NP Digital also supports the small business market with its NP Accel division. Underpinned by its proprietary technology division and Ubersuggest platform, NP Digital is considered one of the fastest performing and most award-winning marketing agencies in the industry. NP Digital views marketing through a consultative lens that takes a holistic view when applying specialized execution to build meaningful partnerships. These partnerships include some of the most prominent Fortune 500 brands in the world in addition to medium-sized, DTC challenger-type organizations. NP Digital spans the globe with 700 employees in 15 different countries and 40 of the 50 US states. For more information visit npdigital.com or neilpatel.com/ubersuggest.

Sources :

  • npdigital.com
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