SEO

The opinions expressed by the Entrepreneur contributors are theirs.

Managing SEO for small businesses can be more critical than SEO for large brands competing for the top spot on the SERPs. Since this is an issue, the ideal approach is to focus on organic position hacking that will increase web page visitors and sales.

These are eight hacks that will improve your small business SEO.

1. Optimize your website for SEO

If your web pages are not optimized well at the SEO level on the page, it will be more difficult to place them correctly for the terms you want to rank for in search results.

What does page SEO mean? Focus your attention on this checklist:

Make sure all your links are HTTPS

Check to make sure that there is only one version that can be browsed

Test and remove unrelated content

Enable caching, modification, and data compression

Check for potential index blocks

List your site in the Google Search Console web tool

2. Create a content strategy for your small-to-medium enterprise (SME)

For content to maximize the SEO impact of your SME, it is important to set goals to provide quality content (i.e. tangible value for users). In the case of small businesses, the need to offer added value with your content is huge.

Put yourself in the shoes of your target audience and answer your questions, problems, and doubts with how -to guides, useful videos, in -depth ebooks, and more that have a place in a successful content strategy.

3. Choose and target specific keywords

To position your small business web pages effectively, it is very important to stand out from the competition.

Large companies such as Tripadvisor are able to miss common keywords such as “travel” and easily forget more specific ones without any problems. This is not a problem for small businesses. Small businesses need to choose long-tail and more specific keywords.

Following the example of the travel sector, you can create content on specific travel plans that target specific keywords, such as “charming cities in California for kids to visit.” You can also generate certain valuable information for users who travel, such as “vintage fashion stores in New York,” or bet on exclusive content such as “interviews with chefs from the best restaurants in Paris.”

Large companies often prefer not to compare themselves with the competition. But when we talk about SEO strategies for smaller companies, analyzing the competition can be much more useful to learn more about the industry alone and what is expected by the audience from you. Look into your competitors ’keywords to get some inspiration, match them, or eliminate them. From there, create your own keyword study to establish your content plan.

Related: How to Identify the Best Long-Tail Locks

4. Get active and passive links

In addition to adding value to users, creating top content will help you generate passive links.

To stand out and attract attention for shares and links, you can include multiple formats such as multimedia content, infographics, podcasts, interviews, tutorials, and guest articles in your content strategy. There are also many opportunities to improve the position offered by link building or active generation of links.

Some ideas for building links for small businesses include press releases, business directories, and generating content as a guest on third party blogs.

Not all links are ideal. Focus on:

Links that come from web sites that are related to the theme of your site and your keywords. And of course, the higher the authority of the web page, the better.

Links that point to your web pages in a natural way, provide helpful information for users.

Links that occur because your content is inappropriate. Put special care into the content you produce and think viral; in short, create attractive content that you want to share with third parties.

Don’t forget to set up an appropriate internal link strategy as well.

5. Launch a local SEO strategy

SEO for small businesses with physical headquarters becomes more robust if it includes a local positioning strategy, meaning keywords and location. This powerful tool will bring traffic to your store because users who do this type of search like a specific product or service and prefer it in a specific location.

Local positioning strategies depend heavily on the Google My Business tool, so don’t forget to create your GMB account.

Related: Local SEO, Had for Today and Tomorrow

6. Avoid traffic losses with all your might

SEO depends on many variables, and it is very important to know them well to analyze and track updates and changes. You thought you couldn’t keep track of all algorithm updates, but there should be those who can.

Failure to keep track of all changes in Google’s algorithms (and modify your web pages accordingly) can result in a severe decline.

7. Stay up-to-date on new SEO strategies for small businesses

To compete with the big boys, you can’t let your SEO strategy be anchored in the past; it should always be fresh and adapted to possible changes in search engine algorithms and new trends.

Don’t be shy of trends such as local SEO, voice or image search, positioned on Amazon and Google Shopping, or other SEO tools that are available that you can use to boost your business, such as Google Trends.

Related: 7 Ways to Use Google Trends for SEO

8. Leave your SEO strategy in good hands

Can you call an SEO expert? Thought not. As mentioned before, you need to monitor all changes and updates in the Google algorithm. The same goes for having a professional manage all your SEO efforts.

Even if your business is small, you can only benefit from hiring an SEO specialist in the long run. Thanks to working remotely, you can work online and outsource these tasks properly without the cost of additional employees.

It looks like Democrats are once again stumbling on industrial pressures to control spending. Democrats have been hit hard in recent years by a vigorous campaign for medicine and insurance. And now the industry is trying to align itself with the Democrats. How Dimuqraadiyiintu drug costs to fall?

Part of the problem is that the party controls an ever-expanding network of vested interests. These have a lot of money and are willing to mislead the facts to get it. The fact is that health care costs are out of control and cannot be repaid unless there is a major change in the way we invest in health care. Apart from taxes, the only thing that can reduce costs is a change in the way health care is provided.

One thing that is changing is the proportion of workers in the united health industry. Union workers generally earn a lot of money and are often well-qualified for the jobs they hold. In other words, they are able to demand higher wages. If an employer pays less to union workers, it is clear that the company does not provide quality health care. If employers continue on that path, the result will be fewer jobs and even a much lower standard of living.

Another factor is the growth of managed care plans. These are simple plans run by a third party, such as private insurance or hospital. Companies that provide services to negotiate with doctors and hospitals to reduce the cost of the drug as soon as possible. Sometimes companies even go so far as to eliminate any discounts for patients with a good medical history. This means that anyone with serious health problems will have to pay the full price for each medication.

The result is that people with pre-existing conditions have become the main focus of Democrats as they struggle to address health care. One example is the evaluation of the drug. Because these negotiations take place between companies, Democrats have little power over them. They have a huge impact. To make matters worse, some Democrats have criticized the reduction in Medicare Benefit Plans because they significantly increase pocket costs.

Some say that the actions of this type of drug companies are unfair. There is no real reason for companies to raise prices unless they feel it. If the government intervened and regulated the increase in prices, everyone would benefit. Unfortunately, the government does not have the power to do this.

What can you do? You should be aware that you may be prescribed Medicare Part D when you buy it from a participating pharmacy. There are other programs that also allow you to buy medicines outside of the government program. In many cases you can get prescription drugs at very reasonable prices. Some sites even offer discounts on generic medicines. If you are on Medicare or Medicaid, you do not need to worry about the cost of drugs.

There are other solutions to reduce the prices of drugs as well. You can get discount cards that allow you to fill out online forms for a variety of different plans. You also can check the health savings accounts (HSA) that allows you to take advantage of lower costs for drugs. However you choose, the best way to reduce the cost of drugs is to talk to your doctor. They are often the most knowledgeable about your personal health care and can help you find ways to save money on the things you need.

Council attempts to take a bite from the drug companies have to deal with resistance.

The House of Representatives is writing health articles in its bill for high social costs that aim to be high: new insurance for poor Americans without insurance; extra subsidies for people who buy their insurance; and new dental, hearing and vision benefits for American adults through Medicare.

To pay for those, it was also aimed high when it comes to reducing the cost of drugs. An estimate that will link the prices of certain prescription and over-the-counter drugs has been designed to save the government enough money to cover other priority costs. The housing system, estimates suggest, could save the government nearly $ 500 billion over a decade, with that money coming out of the pockets of the pharmaceutical industry.

But it is dangerous to put the drug companies.

Three Democrats in the House on a key committee voted against the measure Wednesday. There are still ways in which House leaders can enforce the final bill, but the Democratic majority in the House is so complex that these three legislators, if decided, could represent a major challenge beyond the broader package.

The movement knows lawmakers who have worked on health issues: The health industry is big and powerful lobbies, and they do not enjoy having their income cut. As measures to lower cash Guide to hospitals, doctors and insurance companies, in the same -dayga home to take a bite from drug companies scored back -jab.

“I don’t think I’m spending too much on crippling life science investment is really the way to go,” Representative Scott Peters, Democrat of California, told my friend Emily Cochrane on Tuesday. “The loss of investment in pharmaceuticals is a huge price to pay.” (Kurt Schrader of Oregon and Kathleen Rice of New York are the other Democrats in the House who voted against the measure.)

Understand the Infrastructure Bill

Mr. Peters area of ​​San Diego there are tens of thousands of employees who work in medical research and drug development. Some may lose their jobs if drug benefits decline, research investment is reduced or companies close. Mr. Peters has teamed up with a competing drug rating bill, which he argues will better target market inefficiencies and failures. The budget impact of the bill was not measured – and the House committee did not vote on Wednesday – but it is similar to a Senate bill that is estimated to generate a fifth as reserve.

The 2022 federal fiscal year begins October 1, and President Biden has announced what he would like to spend, from then on. But any expense requires the approval of both houses of Congress. Here is what is in the plan:

Of course, the pharmaceutical industry is not happy with the prospect of a big discount. Steve Ubl, CEO of PhRMA’s industrial trading team, described last week’s scale as “existing” in his industry. He also said it was unfair to ask pharmaceutical companies alone to bear the cost of expanding such healthcare. “We are being asked to pay a portion that does not fit the bill,” he said.

The drug industry has for years contributed to political campaigns, to lobby members of Congress Web site, and the development of allied business community. They are now rapidly taking advantage of these relationships. PhRMA announced the sale of “seven-digit” commercials on Wednesday, and published an open letter to several Washington publications, including television commercials for national news programs and football broadcasts.

It is a playbook used by other powerful health campaigns. Groups representing doctors, hospitals and private equity companies have launched a massive campaign in 2019 to overturn bilateral legislation to ban the practice of bizarre medical bills. Their efforts put an end to the ban, although Congress eventually passed a better, more industrial-friendly version a year later.

Biden’s 2022 Budget

Senate leaders have voiced their desire to follow their own approach to the drug price law. If their size will vary with the publication of policy penalties or the extent of deducting drug benefits will be seen. But the Assembly as a whole was seen as more aggressive on the issue. Her troubles this week could signal a weakening, and perhaps a small budget for Congress and other top White House targets.

Emily Cochrane and Alicia Parlapiano contributed to the report.

One thing that is changing is the proportion of workers in the united health industry. Union workers generally earn a lot of money and are often well-qualified for the jobs they hold. In other words, they are able to demand higher wages. If an employer pays less to union workers, it is clear that the company does not provide quality health care. If employers continue on that path, the result will be fewer jobs and even a much lower standard of living.2

One thing that is changing is the proportion of workers in the united health industry. Union workers generally earn a lot of money and are often well-qualified for the jobs they hold. In other words, they are able to demand higher wages. If an employer pays less to union workers, it is clear that the company does not provide quality health care. If employers continue on that path, the result will be fewer jobs and even a much lower standard of living.3

One thing that is changing is the proportion of workers in the united health industry. Union workers generally earn a lot of money and are often well-qualified for the jobs they hold. In other words, they are able to demand higher wages. If an employer pays less to union workers, it is clear that the company does not provide quality health care. If employers continue on that path, the result will be fewer jobs and even a much lower standard of living.4

One thing that is changing is the proportion of workers in the united health industry. Union workers generally earn a lot of money and are often well-qualified for the jobs they hold. In other words, they are able to demand higher wages. If an employer pays less to union workers, it is clear that the company does not provide quality health care. If employers continue on that path, the result will be fewer jobs and even a much lower standard of living.5

Sources :

• nytimes.com

SAN FRANCISCO, September 16, 2021 / PRNewswire / – Leading a healthy food delivery service, Sunbasket, is partnering with the top US powerhouse for friendly living, Danny Seo, in a new cooking package inspired by cooking came his new book, Organic Foods.

Danny Seo has partnered with Sunbasket Award, Executive Vice President and Founder, Justine Kelly, to implement a completely tree-based, limited-edition food package, Chipotle BBQ Carrot Sliders with Other Chips. It will be available in the form of a standard Sunbasket food package ready to ship from October 3 – October 13.

“As we continue to provide our customers with plant-based food solutions, we can no longer be happy to partner with Danny Seo on this food package for a limited time,” said Sunbasket Executive Chef, Justine Kelly. “Danny has long been a friend and supporter of Sunbasket, and his experience and commitment to healthy cooking has made him the ideal partner for this new donation. Healthy food.”

Customers can skip food preparation and travel to the grocery store with Danny inspired Chipotle BBQ Carrot Sliders with Crispy Kale Chips. The food has seasonal and fresh produce, natural ingredients such as carrots, cabbage and yellow onions, and a variety of spices and seasonings to create a vegetable-flavored dish. This recipe starts with toasted bread crumbs then stuffed with caramelized carrot infusions and onions topped with smoked BBQ soup. On the negative side, Chef Justine Kelly paired her other roasted pieces sprinkled with tart sauce.

Danny Seo said: “I really enjoyed the collaboration of Chef Justine and her team to bring this food from my new recipe book.” plants can be. “

For a limited time, the Danny Seo x Sunbasket special food package will be available at Sunbasket.com/danny beginning September 8 and will be available for three weeks in a row: October 3, October 10, and October 17.

To learn more visit www.sunbasket.com.

Sunbasket is a leading food delivery company that enables customers to live their healthier lives, from what they eat. Founded in 2014, Sunbasket offers delicious food for breakfast, lunch and dinner, and a very solid storefront right at your doorstep. Sunbasket sources are the sweetest, cleanest ingredients and the latest natural products, and are carefully treated by the award-winning chef. Sunbasket knows that healthy food will taste good, and offers its customers a variety of food plans, including Chof, Paleo, Lean & amp; Pure, Gluten-Free, Vegetable, Pescatarian, Mediterranean, Diabetes-friendly, Fresh & amp; Ready, Pre-Prepared and Carb-Conscious.

For more information, visit www.Sunbasket.com, follow us on Instagram, Twitter, Facebook and Pinterest.

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Covid has caused a massive digital transformation for both small businesses and multi-location brands. But for those who adjusted in early 2020 and may have hoped to regain a sense of normalcy now, the pandemic has instead created an endless series of demands for change.

Amanda Jordan is a local SEO expert and the director of local search at Locomotive, an enterprise technical SEO agency. Street Fight linked up with Jordan to assess how this second year of Covid is impacting SEO, what SEOs should be doing to master local search, and what’s on the cutting edge of the discipline.

Below are Jordan’s takeaways: all direct quotes have been edited for clarity and length.

Covid makes data difficult to read

It is difficult these days to look at the data as an SEO. It makes it hard to compare your data – why there may be traffic loss. Is it one of these updates that Google has been doing lately or is it related to changes in customer behavior?

Covid affects each industry differently

It is very important that you consider how what is going on will affect your particular industry. If you’re a home health care company, there may be fewer people willing to let someone come in and sit with their parent… because they’re worried their relatives might get the coronavirus.

Make sure that any questions anyone has about that can be answered not only on your website, but also on your Google My Business listing.

SEO isn’t just about getting customers

I have a huge home care client who has recovered very well from a drop in leads due to the coronavirus, but now they are dealing with a drop in the number of available caregivers. Now our SEO efforts are focused on helping them rank for terms related to healthcare jobs. They didn’t just have to run – we had to run.

How local SEO publishers have performed during Covid

Google did a good job of providing the option to say masks are needed or extra cleaning is needed – that sort of thing in GMB panels. I wish all those attributes were there from the start, but I understand this is something that requires some planning. Google has done well.

Some of those features I hope they stay – like contactless delivery, curbside pick-up, and other features in the GMB panel. These helped many companies to innovate because they had to adapt to the situation. The attributes have also made it easier for consumers to get information.

The Covid era lessons that will endure

Convenience for customers is a great asset. Curbside pickup is great, and businesses see new or different types of businesses from that. The more companies can accommodate how things have changed, the better they will be.

The main features were more custom attributes in GMB based on the situation. I would like to see growth in the Google product area and also in GMB in services. They can be built up a lot more and have a lot of useful information for people before they even get on the site. Not much information is available for companies to understand how to use [those attributes and functions].

If anyone wants to see a good example, Target does a really good job with their GMB profile. They have products there.

Zero-click search is an opportunity

This reminds me of the featured snippet conversation again. These are just highlighted elements – especially with products and services, you choose what appears before GMB. I think it is most beneficial for companies to use it. Products and services can be useful for sharing information and you can link to the site.

I would do a competitive analysis for my industry and see what features people are using. WhiteSpark has a great tool for that, the GMB Explorer. That’s a good way to see if competitors are using [Google’s new features].

Third-party data will play a bigger role in Google search

We will see a lot more third-party data on Google. They already do. That’s why you should pay attention to what’s happening on third-party sites. If that information is incorrect and Google puts it in your knowledge panel, you’re in a bad place. Any major industry or local site, you need to make sure your information is up to date there.

Much more social media information is also displayed in organic search results and in the GMB panel. The future on Google will almost be a small landing page for brands. Search results for local will be more robust.

Data science is powering the cutting edge of local search marketing

Agencies moving in the direction of data science are doing very well. Agencies that do a lot of A/B testing, agencies that try to figure out the CTRs for various elements in GMB panels – those are the people on the cutting edge. People working on understanding intent and building the relationship between the content on their sites and the GMB panel.

What differentiates how SMBs and enterprises approach search

Small and medium-sized businesses have the ability to run and meet the needs of the times better than enterprise-level companies because they don’t have as much bureaucracy. On the other hand, companies have more financing and can probably do things like door-to-door pick-up and delivery much faster than a smaller company. They can also do it in-house instead of outsourcing.

The best thing businesses can do right now is consistent coverage across the brand and very responsive to reviews on Google.

Information on new courses, admissions, scholarships, and more.

B.Sc. four years. The Animation and VFX course will start at NMIMS (Considered as the University) this month. The focus of this program will be on overall student development and experiential learning, with practical applications and real-world projects.

Eligibility: Candidates must have completed Class 12 or equivalent (Engineering degree / ITI) by a recognized board with a minimum of 50% aggregate marks. Preference will be given to those who have completed national certification courses in drawing, acting, dancing and photography. Those over 25 cannot apply.

For details, visit, https://science.nmims.edu/academics/programs/bsc-animation-vfx

The B.Sc. (Technology) in Cosmeticology and Perfumes focuses on advances in cosmetic product development, pharmacology, perfume chemistry and analytical techniques used in the cosmetics and perfume industries.

For details, visit, www.nmimsnavimumbai.org/academics/programs/bsc-tech-cosmeticology-and-perfumery.

IMS Noida opens admissions and hosts the FDP

The Institute of Management Studies (IMS) Noida, invites an application for its 2021 batch for undergraduate and postgraduate programs in Business Management, Law, Mass Communication, and Information Technology. Information.

How to apply: Applicants can collect the application form from the institute by paying ₹ 1,000 (cash) for the UG courses and ₹ 1,400 (cash) for the PGDM program. It can also be obtained by post, online or a draft request facility of ₹ 1,050 / – for UG courses and ₹ 1,450 / – for GDP, in favor of IMS-NOIDA payable in Noida / Delhi Noida / Delhi.

Admission process: Applications are open to applicants who have passed or will appear for the higher secondary (10 + 2) qualification examinations by any recognized Board or equivalent. All eligible candidates will have to appear for the entrance examination, which includes a written test and a personal interview. Qualifying candidates must carry their portfolios. Admission is based on marks obtained in the qualification examination and performance in written tests and personal interviews.

For details, visit, http://imsnoida.com/ http://imsnoida.in

The institution also organized a Faculty Development Program on “Personal and Professional Ethics for Teaching Effectiveness. The keynote speaker was Dr. Parin Somani, motivational speaker and author. Dr Kulneet Suri, Senior Director, IMS Noida, also spoke at the event.

Infinity Learn India Talent Exam

Infinity Learn will conduct the Infinity Learn India Talent Exam (ILITE) for students from Grades 9-12 who want to write the JEE Main, JEE Advanced, and NEET exams. The scholarships aim to prepare students with the best faculties for these exams. Infinity Learn by Sri Chaitanya offers online classes for JEE Main, JEE Advanced and NEET. ILITE will be held online on October 10, between 2:00 and 5:00 p.m. Toppers can win up to 100% scholarships for Infinity Learn courses, as well as other exciting prizes. For details, visit, infinitylearn.com/ilite

Life skills training using tennis

Xebia recently announced its support for EduTennis, a program that trains disadvantaged children in essential life skills using tennis. Xebia will support EduTennis with a series of employee volunteer programs, where its employees offer time, skills and advice to deepen the impact of development intervention. For details, visit www.xebia.com

The first Cambridge education school run by BMC in India in Mumbai

Mumbai is expected to become the first city in India to have a Cambridge-affiliated municipal school that is free for its residents and provides a quality education. The inclusion of an international board will go a long way in developing a strong culture of teaching and learning for Mumbai Public Schools students and ensure that the international curriculum reaches every child. The aim is also to explore more thoughtful collaboration with Cambridge in school reforms and the development of municipal schools.

AWS offers a Cloud Computing Curriculum to more institutions

After successfully integrating the Cloud Computing curriculum into curricula at seven educational institutions in 2020, Amazon Web Services (AWS) will add 21 more higher education institutions across India. The curriculum will be included in engineering programs for Computer Science and IT, degree programs such as Bachelor of Science, Bachelor of Computer Applications, and postgraduate programs in technology and management offered by institutions in Andhra Pradesh, Gujarat, Himachal Pradesh, Karnataka, Maharashtra, Orissa, Punjab, Rajasthan, and Tamil Nadu. Students learn about Cloud Architecture, Data Analytics, Cybersecurity, AI and ML. In addition to AWS training and learning resources, students will have access to the AWS Management Console, a web interface that provides them with real-world hands-on experience in using and experimenting with AWS management services. AWS cloud and building applications.

Inaugurated the Satyanarayana Motor Center for the Advanced Study in the Humanities and Social Sciences

M. Venkaiah Naidu, Vice President of India, recently inaugurated the Satyanarayana Motors Center for Advanced Study in Humanities and Social Studies at Krea University. The official inauguration event was hosted at Raj Bhavan in Chennai. The center aims to promote scholarships in the Humanities and Social Sciences, and commemorate the life and legacy of Moturi Satyanarayana, a veteran freedom fighter, Member of the Constituent Assembly, and MP Rajya Sabha twice.

Professional Certificate in Digital Marketing

Simplilearn, in collaboration with the University of Arizona’s Global Campus Business and Technology School (UAGC), recently launched its Professional Certificate in Digital Marketing. With this intensive five- to six-month program, students will gain insights into the practicalities of SEO, SEM, Web Analytics, and Social Media Marketing through practical tools and practice. Upon completion, students will receive a joint Professional Certificate in Digital Marketing from the Global Campus of the University of Arizona and Simplilearn, undergraduate credits, along with a UAGC Forbes Alumni conference. Students will also receive certificates from Simplilearn for all modules on the learning path.

Pearson recently announced two major updates to the English language proficiency exam, PTE Academic. From November 16, the duration will be reduced to two hours. There are no changes to the overall format, types of questions or score scale – there will simply be fewer questions – allowing candidates to prepare in the same way. The shorter text is still accepted by the same universities and professional bodies, including more than 3000 academic institutions worldwide, and by the governments of the United Kingdom, Australia and New Zealand for visa and immigration purposes. Pearson is also launching PTE Academic Online, for people who prefer to take the test remotely. Also available to be taken from 16 November, the online test takes two hours and follows the same format and scoring system as the new shorter examination of the PTE Academic test center.

A virtual platform to manage end-to-end campus drives

Mercer | Mettl recently developed an innovative digital platform to manage virtual samples for drive rental to speed up the recruitment processes of the COVID-19-affected campus. The new-era platform allows companies to replicate the step-by-step process of a traditional campus-driven online drive. From campus selection to student involvement prior to placements through case study competitions and hackathons to assessments for interviews, the platform helps to accomplish each step virtually and seamlessly. It not only automates the process, but also eliminates the long-term challenges associated with traditional drives by removing activities such as multiple campus visits, physical assessments and other logistical hassles and monetary costs. The solution enables employers to locate and employ talent from anywhere through a streamlined and scientifically validated process and make data-driven hiring decisions.

IISER Bhopal researchers track the Giloy genome

Scientists at IISER Bhopal have sequenced the genome of Giloy, a plant with medicinal properties. This is important due to its use in pharmaceuticals and Ayurvedic formulations to treat various health conditions including COVID-19 and can provide in-depth insight into the genomic basis of its medicinal properties. This research was conducted by MetaBioSys Group.

Honeywell launches centers of excellence for skills

The Honeywell Hometown Solutions India Foundation (HHSIF) recently entered into a three-year partnership with the ICT Academy to create centers of excellence for skills development in 50 colleges across the country. As part of its CSR efforts, Honeywell committed ₹ 10 crore in the first year to develop these centers, which will offer certifications in AI, ML, Big Data Analytics, and Nano technology. This program will empower 15,000 students – half of whom are women. It offers a globally recognized certificate that will benefit brilliant students from the marginalized sections of society around Karnataka, Tamil Nadu, and Maharashtra. HHSIF is also setting up centers for female students. The student learning pathway in the program includes 100 hours of classroom sessions, personal mentoring in selected technologies, proficiency assessments, certification, and campus placements.

LPU launches Semester Abroad Programs and honors Nishad Kumar, Bajrang Punia

In order to help students gain international educational exposure, LPU will send 150 students to foreign universities on 100% scholarships under the Outside Semester Program. Universities that are part of the program include Lethbridge University Canada, IMT Lille Douai France, Curtin University Australia, and others. Earlier this year, LPU partnered with 43 foreign universities from 22 countries to spend its semester at a foreign university. Under the program, LPU students will be able to study a full semester at LPU partner universities and be awarded a degree by LPU. In addition, LPU also offers an International Credit Transfer Program where the university provides credit transfers to students for 28 programs for 30 universities in 10 countries, including the United States, the United Kingdom, the United States. Canada, Australia, and more. Under this program, the initial two years are spent in LPU and the other two years abroad. The student is awarded a degree by the foreign partner university.

The institute also honored Nishad Kumar, a student of his B.A. Physical Education Program and winner of the silver medal at the recently concluded Paralympics, and Bajrang Punia, a student of his B.PEd program at the recent Olympic Games. Nishad Kumar was awarded ₹ 25 lakhs for the silver medal in the High Jump at the Paralympics while Bajrang Punia was awarded ₹ 10 lakhs for his bronze medal in wrestling.

Placement insurance for Hero Vired’s full-time program in Data Science, ML, and AI

Hero Vired recently announced placement insurance for all aspirants enrolling in the integrated full-time program in Data Science, ML, and AI. The program, developed in collaboration with the Massachusetts Institute of Technology (MIT), is designed to make students proficient in the industry standards of Python, R, Tableau, PowerBI, Azure, Excel, Tensorflow, PyTorch, SQL and KNIME. It provides project-based hands-on learning on real data, and offers end-to-end programming, including data engineering and MLOPs. Hero Vired also announced an Advantage Scholarship to make its programs accessible to a wider spectrum of students and professionals working in India. Scholarships are for individuals with exceptional past academic records, women, and merit students in need of financial aid. For more details, visit www.herovired.com

A new study commissioned by Lenovo and Microsoft recently found that students and educators see huge potential in online learning, but are still beginning to enjoy its advantages. Conducted by YouGov and Terrapin across 12 markets in the Asia Pacific in May, the study examined nearly 3,400 students, parents and educators (including 232 students in India) to understand their assessment of e-learning from when the pandemic started and explored how technology could engage more students and support learning. Among students, accessibility (63%) and flexibility (50%) were mentioned as key advantages of online learning. In addition, 62% of students and 67% of educators praised the convenience of eliminating the need to travel, among others.

Vikram Singh appointed as the new Head of Product of mPokket

mPokket recently appointed Vikram Singh as its new Product Manager. He will lead the mPokket product team and develop the product strategy and roadmap that applies creativity, uses advanced technologies and aligns with the company’s strategic goals and will manage a team of managers. product and UX designers to build new products and grow existing ones in mPokket.

RV University launches New-age School of Economics and Finance

RV University recently launched a new-age School of Economics and Finance, offering a mix of three undergraduate, two postgraduate and Ph.D. program. In the current year, it will offer a B.A. (Hons.), (Economics), B. Com (Hons.) And B.B.A. (Hons.), In addition to Ph.D. full-time and part-time program. In 2022, M.A. programs will begin. (Economics) and M.B.A. The curriculum has been designed to anticipate the rapidly evolving needs of the industry. B.B.A. (Hons.) Will specialize in Entrepreneurship, and Finance with careers in FinTech, Value Investing, Banking and Insurance. M.B.A. students will have options to specialize in Finance with careers in Equity Research, Investment Banking, FinTech and Corporate Finance.

NIIT University appoints Prof Rajesh Khanna as President

NIIT University recently appointed Prof Rajesh Khanna as the new President. Prof. Khanna, a former faculty and Dean of Students at IIT Delhi, has held several optional and administrative positions at IIT Delhi during his 23-year career, including Head of the Department of Chemical Engineering, Dean of Students, Faculty Sports Payment, Faculty Advisor to the Student Society, and advisor to a number of students. He also held the position of Vice-President of the Joint Entrance Examination. With more than 2,000 citations, his research has been well received by the scientific community.

Sustainability Commitment Award

KL Deemed-to-be University was recently awarded the prestigious Clean and Intelligent Campus 2020 Award by AICTE, under the category of universities using Indian Knowledge Systems and in recognition of the wide range of initiatives allied to sustainable growth, citing sustainability, traditional systematic waste management, resources and the use of technology to get campus involved in environmental management. It has also been recognized for the promotion of many environmentally friendly initiatives such as the use of battery-powered vehicles, street sweepers, sensor-based parking, sensor-based lighting, flushing systems based on sensors, solar and wind power generation, and its active participation in activities related to climate change.

Cuemath report on the deteriorating teaching of Mathematics during the pandemic

Cuemath recently commissioned a study with market research firm AC Nielsen to highlight the learning challenges faced by students during the pandemic. It was designed to understand parents ’perceptions and concerns in their children’s learning. About 1,200 samples, divided equally between cities and grades, were collected over six meters: Delhi, Mumbai, Bengaluru, Kolkata, Chennai, and Hyderabad, for Grades 1-12. The report showed a great loss of learning among children between grades, especially in Mathematics. According to the survey, one in four parents of students up to the fifth grade believe that the learning loss is severe in Mathematics in the last 18 months. The study also highlights 44% of parents reported fear of Mathematics as a prominent factor for learning loss. In addition, six out of 10 parents feel that improved classroom learning methods such as interactive videos, game-based learning, and DIY activities from either schools or EdTech platforms are solutions to address this problem.

FLAME University hosts a virtual convocation

FLAME University recently virtually hosted its convocation ceremony. Prasoon Joshi, poet, writer and Chairperson of the Central Film Certification Board, was the main guest. Along with Vice Chancellor Dishan Kamdar, he presented many awards and certificates to the celebrated graduates of all academic and excellence. Due to COVID-19 restrictions, the call was made virtually, and students, parents and other guests attended the online ceremony.

Khaitan World School launched in Rajnagar, Ghaziabad

The Khaitan Family recently launched The Khaitan World School in Rajnagar, Ghaziabad, which aims to offer a broad and balanced curriculum aligned with the NEP. It will have a capacity to accommodate 2,000 students, with the student / teacher ratio being 1:14. Its primary focus will be on developing skills and attitudes so that students can succeed. Along with reading and speaking skills, there will be a strong focus on other literacy such as media, digital and financial literacy. Learning will be driven by inquiry.

Abhinav Bhatnagar appointed VP of Tekie, Business Strategy

Tekie recently appointed Abhinav Bhatnagar as Vice President, Business Strategy, to further strengthen business strategies and develop a growth engine. He has about ten years experience in the edtech sector and will oversee the high performance business team in Tekie. Prior to joining Tekie, he worked as an Associate Vice President at PlanetSpark, and also co-founded ClassReadyTechnologies.

Scaler launches a lifelong career accelerator program

Scaler recently launched Forever, a subscription-based skills improvement program for technology professionals, designed on the principles of lifelong learning and mentoring, essential to staying relevant to industry and lifelong career growth. . The program provides mentoring, guidance and support sessions with leading technology professionals that enable members / students to make better career decisions, career development cohorts and skills that encourage in-depth learning and high quality of upcoming topics and technologies, networking opportunities such as group classes + access to an exclusive community of motivated technology professionals, access to all Scaler masterclasses, hackathons and coding / programming competitions to refine and build technical skills, and engagement with industry peers and leaders through regular events such as AMAs and chats on fire.

UBS includes a CMAPS module in the MBA

The Universal Business School, Mumbai, recently included a Multidisciplinary Collaborative Approach to the Problem Solving (CMAPS) module in its MBA. This is being offered to first-year students, and will support them to gain knowledge of the business from on-site experts with practical exposure to problem solving, analytics and technical skills. More than 500 corporations are being approached to finalize 60 projects under CMAPS.

Prof. And Ramamurty, a researcher from NTU Singapore, at SRM-AP University

Interactive session between Prof. U Ramamurty, President Chair Professor, School of Mechanical & amp; Aerospace Engineering at Nanyang University of Technology (NTU), Singapore, and faculty members of SRM University-AP was held recently. During the discussion, Prof Ramamurthy stressed the importance of research collaboration between faculty members from different research fields and the use of expertise to achieve meaningful scientific output. Dr. Pardhasaradhi Maram, Department of Chemistry, Dr. Sabyasachi Mukhopadhyay, Department of Physics, and Prof. G S Vinod Kumar, Department of Mechanical Engineering presented their detailed research areas.

IIT Roorkee contributes to confirming cosmic clocks, runs virtual convocation

The Indian Pulsar Timing Array (InPTA) team of astronomers recently discovered unprecedented changes in radio pulsar with the help of a very versatile, sensitive and up-to-date Giant Metrewave Radio Telescope (uGMRT). The InPTA is a collaboration of Indian and Japanese astronomers from several institutes, including IIT Roorkee. Earlier this year, InPTA became part of an international collaboration aimed at capturing the eloquent gravitational waves of the nanohertz. The results of this project were recently published as letters in monthly announcements of the Royal Astronomical Society. The paper featured contributions from two IIT-Roorkee students – Jaikhomba Singha, Ph.D. student, lead author and Piyush Marmat (Int. M.Sc. student) of the Department of Physics.

IIT Roorkee also ran its virtual convocation recently. The main guest was Prof. Pradeep K. Khosla, Chancellor, University of California San Diego. A total of 1,804 degrees were awarded this year. There were 912 undergraduate, 685 postgraduate, and 207 doctoral degree recipients.

BYJU’S notices Vineet Singh and acquires a Gradeup

BYJU’S recently appointed Vineet Singh as Vice President, Brand & amp; Creative Strategy. It should be responsible for building and strengthening the brand value proposition on offline and online media to cater to a diverse range of audiences across the country.

It has also announced the acquisition of Gradeup, which will be replaced as BYJU’S Exam Prep and caters for students preparing for 150+ exams including Government jobs and PG entrance exams such as UPSC CSE, GATE, CAT, Bank / PO Clerk, Defense, UGC-NET, etc.

Sources :

• wane.com

Digital marketer and B2B business development expert Clayton Johnson launches the Fast Business Growth System, working with companies to increase revenue through a suite of proven online marketing strategies.

Andover, Minnesota, United States, September 13, 2021 (GLOBE NEWSWIRE) –

The new Fast Business Growth System offers owners, entrepreneurs and B2B agencies the Clayton Johnson strategic development consulting opportunity. System results should at least double the business in twelve months.

More details can be found at: https://claytonjohnson.com

With Johnson’s new Fast Business Growth System, a free 45-minute web call begins the journey to maximized revenue. After the business and its goals are evaluated, Clayton Johnson presents an exponential growth strategy that business owners are asked to implement on their own. After seeing Johnson’s experience firsthand and evaluating potential growth scenarios, they too have the option of becoming his customer.

Using online marketing to increase revenue is a top priority for modern businesses. Those without effective methods to do this can quickly fall behind many commercial rivals, while those with the necessary tools are able to develop a big advantage over competitors.

With the Fast Business Growth System, customers can leverage Clayton Johnson’s proven experience in online marketing to improve their business from different angles. The system allows them to create recurring revenues, attract buyers from untapped sources, or reactivate previous customers.

After the initial web call, customers who don’t find the conversation extremely valuable receive $100 immediately in compensation.

Clayton Johnson is a highly sought after consultant with nearly 2 decades in the SEO and marketing industries. Through his advertising strategies and search engine ranking development, he has built sustainable revenue streams for his own brand and clients’ businesses.

Clients only pay for the Fast Business Growth System if they decide to enter into a long-term consulting agreement with Clayton Johnson. This comes in the form of a monthly consulting fee, but it’s much less than the revenue growth your experience provides.

Speaking about the Fast Business Growth System, Johnson said: “This kind of thing is what I do best and it makes me very, very happy to see someone achieve financial success and everything that comes with it as a result of helping them. I give it to him. ”

Interested parties can find more information at: https://claytonjohnson.com

Oakland, CA – September 13, 2021… The Oakland Zoo launches in 2021 with the ‘Take Action Against Illegal Wildlife Trade’, a multi-platform campaign, to advocate for the end of this widespread and catastrophic industry. This campaign is at the heart of the mission of the Conservation Society of California. In addition to these initiatives, the Zoo is hosting an ‘End Trade’ Day this Saturday, September 18th, inviting guests to hand over any wildlife-based souvenirs they have either while traveling abroad or through family generations, and learn about how best to join the Zoo. in Taking Action for Wildlife and for #endthetrade.

Combating the wildlife trade not only protects animals and their species – many of which are on the verge of extinction – but also protects humans from zoonotic diseases* around the world.

“Inspiring future generations to become conservation ambassadors is a critical component of ending the future illegal wildlife trade. We are proud at Oakland Zoo to be an educational resource for wildlife conservation to the public”, said Nik Dehejia, CEO at Oakland Zoo.

At the ‘End The Trade Day’ event, the Zoo will receive wildlife-based goods containing tusks, horns, bones, feathers, turtle shells, reptile skins, exotic furs and corals from guests. These animal products can be in the form of jewelry, souvenirs, hair accessories, fashion accessories (wallets, belts, clothing), carvings, instruments, and others.

The California Department of Fish and Wildlife – which participates in the Zoo event – ​​will use animal products collected at the event to train wildlife enforcement and K9 units, DNA sequencing and geolocation, and reference databases, to prevent future wildlife crime.

“The people who choose to release these items are Taking Action for Wildlife head-on. Their efforts offer hope that our society is moving toward a humane and sustainable future”, said Amy Gotliffe, Vice President of Conservation at Oakland Zoo.

In addition to releasing wildlife trade items, guests can enjoy activities throughout the Zoo during the ‘End the Trading Day’ event. Children are given the opportunity to become honorary ‘Wildlife Investigators’ as they complete their #endthetrade investigation.

As the Zoo enters its centenary, the Zoo will continue to find impactful ways to make a difference in the lives of the animals who call Zoos home and wildlife globally.

“Oakland Zoo, an AZA accredited facility, is a leader in conservation underscored by their commitment to combating the wildlife trade. I applaud their efforts to raise awareness of this important issue and provide their community members with actionable ways to protect elephants and other endangered species from the illegal wildlife trade”, said Dan Ashe, President and CEO, Association of Zoos and Aquariums.

For more information on Oakland Zoo’s ‘Take Action Against Wildlife Trafficking’ campaign, please visit: oaklandzoo.org/endthetrade

*A zoonotic disease is a disease that can be transmitted from animals to humans or, more specifically, a disease that is common in animals but can infect humans.

End of Trading Day – Event ‘Drop-off’ Details:

Two ways to unload your goods:

10:00 to 15:00 at the Wildlife Trade Show at the Zoo (Zoo admission ticket required)

Drop-off item at the Wildlife Show in the African Savanna. Talk to the California Department of Fish and Wildlife wardens and other conservation organizations about the work they do.

Take the kids for on-site activities and the chance to become an honorary Junior Wildlife Conservation Investigator as you “investigate” at activity tables throughout the zoo. Visit Rainforest for #EndTheTrade solutions as we stop demand for this product.

2:00pm to 7:00pm at Snow Building on Zoo grounds (Drive-up & Drop-off Only, No Zoo admission required)

Simply drop-off items at the Snow Building. Drive & drop-off or stay around to talk to the CDFW warden and learn more about CSI (Conservation Science Investigations).

Submitting items is anonymous, no forms, no questions asked.

Post based on a press release to ZENNIE62MEDIA, Inc., from The Oakland Zoo.

Oakland News Online Links From Oakland’s Only News Aggregator Blog

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Sources :

• mdpi.com

Acquiring new customers is not easy. SEO agencies invest a lot of time and resources to register new accounts.

Continuing clients are an agency’s greatest asset. And while some are successful in retaining the majority of their customers, many others struggle to keep good customers on board.

Frequently cited research from Bain & amp; The company shows that improving customer retention by just 5% increases profits by 25% to 95%.

Keeping your current customers happy is critical to your profitability and growth.

If increasing retention is on your agenda, consider these six common reasons SEO agencies lose customers and learn what to do about each one below.

1. Misaligned Expectations

One of the main reasons SEO agencies lose clients is because they don’t set realistic expectations up front.

Mark Williams-Cook, Principal of Candor & amp; Founder of AlsoAsked.com, explains:

“Having worked in various agencies, I think the main cause of the loss of most clients is setting expectations incorrectly at the beginning. This happens for a variety of reasons, ranging from sales teams making performance promises to failing to challenge unreasonable goals the customer sets.

Those honest conversations mean you win or proceed with slightly fewer pitches, but in my opinion, it’s the best long-term strategy. “

Ask yourself, are you promising too much and delivering less? If it’s not a perfect match, it should be the other way around.

Also, many times customers will walk through your door not knowing how SEO works and with very high expectations.

Don’t say yes if you know you won’t be able to deliver.

2. A Failure to Educate the Client

I have often come across clients who, despite having previously worked with one or two SEO agencies for a while, have no idea how SEO works.

People appreciate being informed and will trust you more, too. Building this level of trust with your clients is essential to the health of your long-term relationship.

I emailed one of my clients the other day, explaining that Google released a new update and that we would need to do a review of their website. His reply was:

Educating your customers is not an easy task. It means communicating with them regularly in a way that reflects your experience and adds value to them.

It positions you as their go-to expert for any questions or concerns they have, which is exactly where you want them to go (not the random “SEO gurus” you might find online).

3. Lack of Value for Money

Clients want to see the value of their SEO investment as soon as possible. It is a perpetual challenge for SEO professionals because good SEO can take time.

Assertive Principal Daniel Foley Carter says:

“Many SEO agencies lose clients primarily due to a lack of ‘value for money.’ Many clients will try to compare SEO ROI in a similar way to PPC, even though SEO is generally a longer channel. in producing results. “

One way to approach this, depending on the customer’s business goals, is to agree on long-term goals. For example, if your client is a publisher, you can suggest a goal to achieve a 50% increase in traffic in 24 months. “

While we know for sure that you can hit the 50% increase in traffic much sooner (always remember under promise and overdeliver), this gives your customer an expectation of tangible and measurable value.

Make sure to show your clients how your SEO efforts are positively impacting revenue and conversions, and not just traffic and rankings.

Jonathan Berthold, Vice President of Customer Acquisition at Path IQ, says:

“SEO agencies tend to lose clients due to misalignment of milestones and deliverables. Agencies that simply rely on publishing reports showing increases in traffic and rankings will have a hard time retaining clients if there is no clear and tangible increase in revenue generation, or at least, a roadmap to increase sales. conversions.

Rather than focus on quick profits that inflate traffic or prepare for non-substance audits, agencies are more poised for long-term success by showing how organic search can drive revenue generation. Make sure both parties are aligned with what is expected throughout the term. “

4. Your Clients Don’t Know What You’re Doing

Don’t let clients guess the work you are doing and the effort you are doing for them. Keep them abreast of what is happening now, as well as next steps.

For example, you can create a monthly email that includes:

Check in once a week with a quick update on any major initiative or to share a recent victory.

Make sure they understand the direct line between SEO action taken and measurable business results.

You may also want to create a roadmap at the beginning of the customer contract and update it every month to show progress.

These regular communications go a long way in keeping your customers informed of what you are doing. It also reflects structure and responsibility, and clients appreciate both.

Some agencies report the number of hours spent on SEO work for a client each month, although they do not charge clients by the hour. This helps reflect the amount of work invested in each task and delivery.

5. No Visible Results

Therefore, your clients stayed with you for the duration of your six- or 12-month contract and cannot see the results.

We have to assume here that it is not due to lack of actual production. If that’s the case, you have bigger issues than we can address in this column.

Check Your Internal SEO Processes Set Up

Even agencies that do great work for others may lack clear processes and internal templates of their own.

Create your own tried and tested process. It is part of the value you offer to your customers.

Make Sure You Have a Solid Project Management Tool Setup

If you are not using one, it will be very difficult to stay organized and execute the SEO strategy correctly on any kind of scale.

Review Your Process on a Regular Basis

For example, hold team meetings every three to six months to discuss your processes.

When there’s a new update from Google, work with your team to see how it will be incorporated into your standard processes.

Train, Train, and Train Some More

Always look for opportunities to train your team.

You don’t need to sign them up for a course, but make sure there is a biweekly or monthly meeting scheduled where everyone discusses the latest and greatest news and tips in the world of SEO.

Give team members the opportunity to identify when there are new skills or areas they want to learn, and make sure they have the time and budget allotted to do so.

6. The Product Just Wasn’t Ready for SEO

Is SEO always a good channel for all companies?

Most of the time, SEO is a great channel to generate income. If you have a good product, there is definitely an opportunity for your business to grow with SEO.

But if your business isn’t ready yet, no amount of SEO will help.

So the real question is: are you in the right stage of your business for SEO?

Sam Wright, founder of Blink, says:

“Many SEO campaigns fail for strategic reasons; It could be due to a lack of market fit of products, prices, or poor positioning or categorization. SMBs (particularly in the ecommerce space) often don’t spend time on this side of the business before launching into tactical execution of something like SEO.

This means that they have shaky foundations; it is difficult to make a campaign work in these circumstances. However, many SEO agencies go ahead regardless, either because they don’t know it or because they lack the skills or experience to turn things upside down. Poor results often follow, the client becomes frustrated, and the relationship ends.

Changing this is partly a question of customer education: we now make market analysis and positioning / categorization the first step of almost every project. This is something traditional marketing agencies have been doing for years, but it’s still a bit unusual for an SEO-focused company like ours.

However, it is important to show that tactics do not work unless the strategy is the right one to begin with. “

With all of the above said, every SEO agency loses clients. It is not because the agency is incompetent, it is part of the industry.

Jeff Ferguson, Partner / Head of Production at Amplitude Digital, leaves us with his parting thoughts:

“Customer loss is always a mixed bag. It’s easy to punish yourself for losing a customer. In my experience, nine times out of ten, it is for a reason that is beyond your control: there is a new CMO (or lesser), a new investment group, or something similar, but it has nothing to do with you and has a lot to do with it. to do with a regime change. “

The real goal is to minimize those losses and improve customer retention by understanding why they are happening, recognizing when the relationship is at risk, and knowing how to fix the boat.

Featured Image: fizkes / Shutterstock

ERAS-007, which is an effective ERK1 / 2 inhibitor, will be tested in combination with encorafenib and cetuximab in BRAF V600E-mutant metastatic colorectal cancer (mCRC) patients

HERKULES-3 CRC Phase 1b / 2 test results expected at H2 2021

SAN DIEGO, September 08, 2021 (GLOBE NEWSWIRE) – Erasca, Inc. Cancer, today announced a partnership agreement with clinical trials with Pfizer Inc. (NYSE: PFE) for BRAF inhibitor encorafenib (BRAFTOVI®).

This agreement will support the evidence-based study confirming ERAS-007, oral ERK1 / 2 inhibitor, as well as encorafenib and EGFR inhibitor cetuximab for the treatment of patients with BRAF V600E-mutant mCRC. This meeting will be investigated as part of the Phase 1b / 2 HERKULES-3 case expected to begin in the second half of 2021. Erasca will support the study, and Pfizer will provide encorafenib. The two companies will form a Joint Development Committee to evaluate the results of clinical trials.

“We are excited to work with Pfizer to explore this promising combination of color cancer,” said Jonathan E. Lim, MD, Erasca chairman, CEO and co-founder. “The signing of the MAPK is vigorous in patients with genetic mutations in the BRAF V600E, who often have a negative outlook. Combining a rising EGFR ban, a BRAF intermediate barrier, and a lower ERK barrier fit Erasca’s cancer clearance strategies and has the potential to reduce road performance, providing the possibility of treatment to close the RAS / MAPK pathway with this tumor. “

Worldwide, about 1.8 million CRC cases are diagnosed annually, and changes in BRAF V600E occur in about 10% of patients. The combination of encorafenib and cetuximab was approved in April 2020 for previously treated patients with BRAF V600E-mutant mCRC. This combination showed a general improvement in survival compared to the chemotherapy control arm; however, only 20% of patients received a targeted response, and non-progressive survival was approximately four months. Thus, the emergence of resistance is a major barrier to treatment for long-term clinical benefit. Erasca is investigating whether the inhibition of ERK and ERAS-007 combined with encorafenib as well as cetuximab may reduce the occurrence of resistance and improve the therapeutic efficacy for patients of BRAF V600E-mutant mCRC.

Approximately ERAS-007ERAS-007 is a highly advanced browser in the ERK1 / 2 group that is being investigated individually or in combination with various inhibitors that monitor the rising nodes of the MAPK path as part of a strategy la Erasca la MAPKlamp. The extracellular (ERK)-regulated cell kinases, ERK1 and ERK2, belong to the family of serine-threonine kinases that regulate cell signaling and have the final component of the RAS / MAPK pathway. ERAS-007 is being investigated in a list of four HERKULES clinical trials that offer a wide range of tumors and includes monotherapy and combination with authorized and research agents, such as RTK, SHP2, RAS, RAF, and / or cell cycle inhibitors. HERKULES-1 is a Phase 1b / 2 clinical trial of ERAS-007 as a single agent and combined with the SHP2 inhibitor ERAS-601 (together, Erasca’s first MAPKlamp) with advanced advanced tumors. HERKULES-2 is a clinical Phase 1b / 2 clinical trial for ERAS-007 combined with different agents in patients with subcutaneous cancer. HERKULES-3 is a Phase 1b / 2 clinical trial of the ERAS-007 clinic combined with different agents in patients with colon cancer. HERKULES-4 is a Phase 1b / 2 clinical trial of the ERAS-007 clinic combined with different agents in patients with hematologic malignancies.

About Erasca In Erasca, our name is our mission: Eradicate cancer. We are a comprehensive oncology company that specializes in diagnosing, developing and marketing treatment options for patients with RAS / MAPK-led cancer. Our company has been co-founded by pioneers who are leading the way in oncology and RAS looking to create medical drugs and integrated approaches designed to close the RAS / MAPK cancer treatment pathway. We have compiled what we believe to be a deep RAS / MAPK pipeline in the industry. We believe that the expertise and experience of our team, will continue to be guided by our scientific advisory board which includes world-leading experts on the RAS / MAPK road, in a unique way that stops us from achieving our goal. powerful anti-cancer agent.

Awareness of anticipated statements Expectative statements are based on our current beliefs and expectations and include, but are not limited to: our expectations about the medical benefits of our product choice, including ERAS-007 and ERAS-601; our beliefs about market size and opportunities; and the planned development of our development pipeline, including medical development plans and trial dates for each HERKULES trial. True results may differ from those stated in this publication because of the risks and variations in our business, including, without limitation: our method of discovery and the development of nominees. product in line with our single goal of closing the RAS / MAPK path, novel and unproven method; Delays in our early development and treatment programs; our reliance on third parties for the production, research, and preliminary and clinical trials; the unintended negative consequences or inadequate success of our product selectors which may limit their growth, regulatory approval, and / or business, or may result in recollection or credit claims for the product; unpleasant results from medical studies or clinical trials; results from premature studies or preliminary clinical trials do not necessarily predict future outcomes; regulatory improvements in the United States and abroad; our ability to obtain and maintain intellectual property protection for product selectors and to secure our rights under intellectual property license; our ability to support our operational plans with our current funding, cash equity and investment; our ability to keep business operations intact ng due to the COVID-19 epidemic; and other risks described in our prio r filings by the Securities and Exchange Commission (SEC), including under the heading “Risk Factors” in our quarterly Form 10-Q report and subsequent SEC films. You are warned not to place unreasonable expectations on these prospective statements, which speak only of the day here, and we have no obligation to refine such statements to show the events that are taking place or the circumstances that exist afterwards. the day here. All anticipated statements are fully justified by this cautionary statement, made under the protective provisions of the port of the Human Rights Reform Act of 1995.

Contact: Joyce AllaireLifeSci Advisors, [email protected]

Sources :

• seekingalpha.com