SEO

PHILADELPHIA, January 03, 2022 (GLOBE NEWSWIRE) – Ask any search engine marketing expert for SEO and people will quickly realize that there are many moving parts. Few SEO agencies offer full-service SEO packages. It is more common for an eCommerce SEO company to offer a group of services that affects search engine optimization but does not account for the whole picture because the entire scope of SEO is simply too complex.

Some SEO companies build backlinks; others produce optimized content. Others may again be looking at the page structure of a website and optimizing a few scaling factors such as title tags, metadata, code and image attributes. These rating signals, along with others, paint the whole picture of at least 200 rating factors affecting the organic site of a website.

There is something, however, that the best eCommerce agencies have in common, especially those that offer full-service SEO marketing strategies. They have all developed a protocol for presenting and interpreting the results of eCommerce SEO audits.

The reason that auditing is such a valuable aspect of a company’s eCommerce SEO services is that it lays the foundation, direction, for success. Simply put, an eCommerce business cannot be blindly optimized; first, the website’s current organic rankings, along with its general health, must be analyzed before even keyword research should take place.

An expertly administered eCommerce SEO audit will analyze the site’s current organic rankings, uncovering valuable insights about competing keywords and other profitable keywords. An SEO audit will also uncover the current link structure, identifying problems with broken and toxic links, as well as crawling errors.

An eCommerce agency can also use auditing to evaluate the structure of an online store, as well as the security and speed of the website’s web site. Additionally, audits can be used to identify existing streams of website traffic and identify points with web design that could have a splash effect on SEO.

Auditing can also have implications for content marketing, revealing problems with content age and duplicate content, among others. In addition, an audit will help support initiatives to monitor Google Analytics and Google Search Console for variations in organic traffic before conclusions can be drawn about the cause of trends.

These are the reasons why the best ecommerce SEO agencies use SEO audits indiscriminately. At the end of the day, it gives them a direction to follow where they can develop a cohesive, intuitive SEO strategy for a client eCommerce store.

Interested eCommerce traders should research the 1DigitalⓇ Agency at 1DigitalAgency.com or contact the company directly by phone at 888-982-8269 or by email at [email protected]. 1DigitalⓇ Agency has developed and offers free industry-leading eCommerce SEO audit.

This content was published through the press release distribution service at Newswire.com.

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There are many marketers who believe that search engine optimization (SEO) is dead. It’s too hard, changes too much, and some just can’t move up the Google rankings. Moreover, many people no longer see SEO as a profitable marketing channel. According to Ben Hirons of SmartCompany, SEO is dead because it’s too complicated and marketing is lazy. But, how does SEO really die?

The biggest lie about SEO is that it is no longer necessary. In fact, it is only a matter of time before it changes to meet human needs. In fact, SEO continues to evolve as businesses grow and change. Meanwhile, the methods used to optimize websites for human search are more effective than ever. And the techniques used to optimize sites for humans are still effective today.

Is SEO Dead? – Lies About the Future of Search Engine Optimization and What It’s Really Worth – A Brief Overview of the Future of SEO! Initially, there was a widespread belief that SEO was dead and no longer relevant. While this may be true, it is still an outdated belief, and there are many who think so. If you’re looking for information on SEO and how to optimize your website for human users, you should consider listening to Geoff’s podcast. You’ll learn about what he’s talking about, and hopefully, find a way to correct your own misconceptions about SEO.

Is SEO Dead? Not! Is SEO Dead? – Lies About SEO and What It’s Not! The Truth About Search Engine Optimization! The Most Common Lies About SEO and Marketing Lies! – The Truth About SEO and Its Future! But Are There Any Lies About This? – Not in Our Industry! Don’t Let Lies About SEO Kill It!

It’s Not Dead – It’s Just a Changing Industry! Is SEO Dead? & More Lies About Search Engine Optimization! Fortunately, there is a Truth of Lies About SEO! You can’t do without it! But Don’t Believe Lies About SEO! It’s Still An Animal That’s Always Evolving, Always Evolving

It’s Dead – No, SEO isn’t dead yet! Actually, SEO is not dead. But this is a Changing Industry! Lies About SEO are the Deadliest! And Ignore Them! The Truth About SEO is not a Lie! This is an Ever-Evolving Organism!

Fortunately, there are more lies than truth when it comes to SEO. While many industries are experiencing a downturn due to COVID-19, many SEO jobs are still improving. Is SEO Dead? Not! – Yes and no! Facts About This Growing Industry in 2018 & Beyond! Is SEO Dead? – But It’s Not Dead

The Truth About SEO is not Dead! It’s Just Infinite! This is not a zombie, and this is not a zombie. The truth about SEO is that it is alive. Just like the universe, SEO is constantly evolving, and we are just one of the many changes it is undergoing. So, why die?

Is SEO Dead? How Does SEO Work? This is not possible! These Are Insects That Grow, But Not Zombies! And It’s Still Here To Stay! You’ve Heard All the Lies! This is Squid! If It Was An Extinct Animal, What Would It Be?

This is a myth that has been around for a while, but the truth is that SEO lives and kicks and doesn’t die. It only gets more complicated. And it doesn’t even really matter! This is only part of the online marketing equation, and it is important to understand which aspects are important to your business.

Adaptation is the key to success with any marketing channel. What worked well years ago will most likely not work well, or at all, for a variety of ways such as email, social media, SEM, branding, and, of course, SEO.

There are many misconceptions about search engine optimization, and perhaps the biggest of them all is that SEO is dying. Don’t be fooled: SEO is not dead, but evolved into more than a few years ago. If you’ve been debating whether or not to invest in SEO for your business, read on to find out why SEO isn’t dead—but is actually thriving—in 2021.

SEO Is Dead, Said the Naysayers

While it hurts me to say it, there are many marketers out there who truly believe that SEO is dead. Whether it’s because it’s too difficult, changing too much or they can’t move up the Google rankings, they no longer believe SEO is a profitable marketing channel. Ben Hirons of SmartCompany thinks SEO is dead because he thinks it’s confusing, there are no standards, it’s lazy marketing, and it doesn’t work.

Those reading this are not the only ones who have heard of this myth. A Search Engine Journal poll on Twitter — throughout 2017 — showed that one SEO myth most marketers hear is that SEO is dead (41 percent). Four years later, the topic is still being debated, which tells you all you need to know about whether the claims were true then. Recently, SEO Book shared infographics with various marketers who claim SEO is dead for one reason or another and why they are wrong. Medium Well claims local SEO is dead, supports integrated regional positioning (which sounds a lot like SEO, if you ask me). Finally, if you Google “SEO is dead,” more than 31 million results show up.

Obviously, there is no shortage of professionals and hackers who claim SEO is dead. Luckily, we have the data and experience to prove that SEO is not dead but growing.

4 Reasons SEO Isn’t Dead

Step Up Your SEO GameWhy SEO Is a Team Sport

Why SEO Is Not Dead

Let’s get to reality. SEO is not dead, and isn’t going away anytime soon — if ever. SEO will continue to evolve and SEO, along with the companies they rely on, will also have to adapt. This is the reason.

SEO Is Changing

Many people are afraid of change, myself included. After all, if it ain’t broke, why fix it? Well, the old way of SEO is broken. Maybe 2005 at the latest, websites can get away with black hat SEO tactics. This scammy and Googlebot focused task never thinks about the user and is just trying to play games with the system. Such black hat tactics include keyword stuffing (pushing as many keywords on the page as possible), cloaking (showing Googlebot one version of content and different users), buying links (paying sites to link back to you) and much more. , more.

In the early 2000s, all of these tactics worked. Fortunately, Google adapted, tightening their standards. Not only will this no longer help you drive more organic traffic, but it can also carry Google penalties, which will greatly reduce your traffic until things get fixed.

Today, instead of toying with the system with black-hat techniques, white-hat tactics like providing the best user experience, answering your users’ questions, building fast websites, and providing good site architecture are all not just top SEO trends in the world. . 2021, but the fastest way to success in SEO.

SEO Requires More

SEO is not easy. The black hat tactics I described above are easy. Sites can literally type hundreds of relevant keywords, wrap them in white text and place them behind specific pages. Voila: keyword stuffing and cloaking at its best. SEO traffic will surely follow.

No longer. Today, you have to produce quality content that your audience really wants to read, from start to finish. You should create a fast site that loads in less than three seconds. You should focus on content and technical SEO, write good title and meta tags, design a cohesive page layout, update your XML sitemap, ensure Google can render your content and much more.

If the latter sounds more difficult, that’s because it is. SEO needs more work in 2021 than it did in 2000. If you’re not ready to engage and truly provide the best experience for your users and Googlebot, SEO won’t work for you.

SEO Is More Complicated

Whether you’re starting out in content or technical SEO, the SEO job is likely to be a lot more complicated than when you first got into the game. What worked before often doesn’t work today. To succeed in content SEO, you must provide a reasonable page layout with logical headers, body content, hyperlinks, images, videos, and transitions. Those without a writing background or dedicated content team may find this difficult.

On the technical side, SEO used to be about updated XML sitemaps, robots.txt files, and HTML. Today, teamwork, site architecture, client-side rendering, JavaScript, dynamic rendering, pre-rendering, largest content paint, first input delay, and cumulative layout shifts are all topics that SEO should understand.

Whether you’re appearing in content or technical rankings, chances are you’ll have to learn some new aspects of the modern web that may seem confusing at first. With education and real-world practice, the most successful SEOs learn to master these once confusing strategies and implement them as intended.

SEO Jobs and Salaries Are Increasing

If SEO is dead, why are more companies hiring SEOs and paying higher salaries? Well, because SEO isn’t really dead.

According to the 2020 Conductor guide to job and salary trends, SEO jobs nearly doubled in 2019 year-over-year and increased 8 percent in 2020. While 8 percent doesn’t sound too high, content marketing jobs declined 38 percent in 2020. Figures -These numbers show a growing interest in SEO, but also prove that more companies are bringing SEO in-house.

On the compensation front, average SEO salaries have increased by 8 percent since 2019 (from $68,150 to $73,167). Salaries for SEO specialists, analysts, and managers all increased from 2019 to 2020. Additionally, the median SEO director salary, first tracked in 2020 by Conductor, is $117,100.

Many industries and professions experienced a downturn in 2020 due to COVID-19, but the SEO career continues to excel, even though opponents claim it is dead.

Boost Your Game2021 SEO Trends You Can’t Ignore

Why You Should Invest in SEO

Given the above trends, return on investment for those who do SEO well and the following statistics Google announced in March 2021, it’s easy to keep investing:

Change is scary, but those who spin and adapt reap the rewards that the dinosaurs missed. And remember — despite all the changes we see at Google every year — SEO boils down to one basic principle: helping Google answer user questions. How you do that is up to you, but as long as you give your audience the answers they want whenever they want and how they want it, you will be successful in SEO.

Sources :

• books.google.com

46% of all internet searches are to local stores and businesses.

Still, many small business owners do not invest in local SEO. These companies claim that hiring a local SEO specialist is expensive. Others argue that there is no way to calculate the return by hiring this specialist.

Unfortunately, these excuses make your business struggle to generate leads.

Keep reading to learn the five biggest benefits of hiring a local SEO specialist.

Your business should strive to increase online visibility to increase the visitor. This is why you need to invest in professional local SEO services. You want to find a specialist who will guide you to the right keywords that you can use to improve the ranking of your website.

The idea is to make it easy for people to find your local business when searching online. Then involve an SEO specialist who will help you learn more about the tactics you need to achieve this goal.

To simplify the interaction, it is wise to go for a local SEO specialist. The proximity of this specialist makes it easy to communicate and discuss SEO strategy. The timely communication makes it easy to create a good working relationship that benefits your company.

Hiring a popular global SEO company for a local SEO campaign is tempting. Still, this is a mistake as this company does not know your location. Therefore, you should go with a local SEO service to have in-depth local knowledge.

Using this service, you will know how to optimize your business page for local searches. For example, you get help on how to enter your business placement on your site correctly. The goal is to improve visibility and attract more traffic and leads.

Many small businesses cannot afford to hire internal SEO teams. And that’s why they choose other digital marketing techniques. However, they are not aware that they can hire an SEO specialist without incurring the high cost.

The trick is to outsource SEO services to a professional digital marketing agency. This option makes it easy to access a team of skilled SEO specialists at a friendly price.

The other benefit of hiring a local SEO specialist is to get positive results quickly. The specialist will help you increase website traffic in a short period of time. This specialist will also guide you on how to grow web leads and sales fast.

This is why you should strive to learn the right features that will help you choose the best local SEO specialist.

Increase leads by hiring the best local SEO specialist

To increase the visibility of the website, you should seek the help of the best local SEO specialist. You want to find an expert to help you optimize your site for local searches. A specialist who will train you in using keywords to increase site ranking and traffic.

Enjoy more great tips for digital marketing and advertising by checking out our other articles.

WN Life House – Home and Family

In this interview on December 30, 2021, Rene Perras talks to KISS PR about enhancing the importance of digital PR and how press releases and mobile phones will be received so it can help businesses achieve the desired ROI from…

In this interview on December 30, 2021, Rene Perras talks to KISS PR about enhancing the value of digital PR and how press releases and mobile phones will be received in a way that will help entrepreneurs achieve ROI desired from the PR network.

Perras uses his analogy from decades of experience, which now involves digital press communications. During a special panel discussion hosted by KISS PR’s Qamar Zaman, Canadian businessman Rene Perras discusses the importance of 5 W’s PR during a press conference.

Rene also continues to highlight the importance of digital PR in the search engine and social media age and emphasizes the importance of “research purpose” and how businesses can leverage PR through news and information. journalists in a way that will accept the media. and large telephones transmitting these press releases.

Qamar Zaman’s podcast broadcaster also asked Rene how the authorities could receive relevant documents from their clients before issuing any news announcements.

About Rene Perras Digital PR Advisory

Canadian-born Rene Perras, now Jupiter Florida resident of Cepac and involved in the day-to-day operations of managing his contact company, has since June 1987 been a market leader. He met and married his wife in Montreal, an American-Indian man whose family emigrated from Hyderabad over 50 years ago to the United States. Always interested in finding innovative ways to balance the business and legal services of law firms, making them more efficient and effective. SEO lawyer and digital marketing consultant Rene Perras specializes in PR consulting for many law firms and public companies.

About the Interpretation of a Physician

KISS PR is a digital marketing agency that helps companies large and small in the areas of web design, SEO, conversion rate conversion and digital public relations.

For more details, visit Kisspr.com. KISS PR Digital PR & amp; Advertising controls the Podcast Expert Content T: 972.437.8942

There are no sales offers, no purchase offers, and no recommendations for any security or any product or service in this article. In addition, nothing in this PR should be construed as a recommendation of buying, selling, or retaining any investment or security, or engaging in any investment or trading strategy. It is your responsibility to determine whether any investment, investment strategy, security, or related transaction is appropriate for you in terms of investment policy, financial status, and risk tolerance. Contact your business advisor, lawyer, or tax advisor about your specific business, legal, or tax situation.

The information contained on this site is provided by an independent third party content provider. In fact, this website has no warranty or representation in connection with it. If you are affiliated with this site and would like to remove it please contact [email protected]

BPS Mudra is one of the Top Ten Symbol Advertising Companies in India. As part of the BPS Communications Worldwide, BPS Mudra was founded by a graduate of the Mudra Telecommunication Institute in Ahmedabad, India. Its main customers include Volkswagen, Castrol, and Toyota. The company has offices in Mumbai, Maharashtra. It has two agency networks and five private agencies. Each agency has its own format, which provides the marks of personal experience that appeals to them.

This New York-based independent advertising agency specializes in helping brands go through crises. They helped with the symptoms of the pandemic flu, presenting the best advertisements of the way. Nike, meanwhile, has won the Emmy award for “Nothing Can stop Us” Michelob Ultra has made an impact by sponsoring NBA beer, winning Phil Mickelson’s “The Match II” match. BLVR has worked with Fortune 500 companies to design corporate packages.

W + K is another independent advertising agency that has had an impact in 2018. This agency has helped Ford navigate the disaster by producing the best Super Bowl advertising in history. His campaign “Nothing Can Stop Us” won an Emmy. Influenced by Michelob Ultra as the official beer of the NBA, her advertising campaign won the Garden of the Year award. The company has also worked with Disney Networks to introduce the new Bronco.

BPS Mudra is one of the Top Ten Brand Advertising Companies in India. This agency is part of the BPS Communications Worldwide. Mudra Ahmedabad Telecommunication Institute was founded by the company. Its customers include Volkswagen Castrol, Future Group, and Motorola. Based in Mumbai, BPS Mudra employs three private agencies and two agency networks. This is one of the Top Ten Brand Advertising Companies in India.

Group O is the highest ranking advertising agency in the world. The company specializes in creating marketing campaigns for expensive brands with revenues of $ 1 million or more. It is a good choice for medium and large varieties. Unlike other advertising agencies, Group O has limited project weight. However, it offers a deep experience in the luxury market and an impressive track record of building big names.

W + K was founded in 2002. It has a staff of twenty people and a creative team. The agency specializes in helping brands with a variety of challenges, from brand identification to implementation. In addition to their services, the agency also has a production department. The goal of the advertising company is to create a positive impact on the brand.

W + K is one of the most amazing independent advertising agencies in the world. Their work has helped several species to successfully navigate the disaster. These included Ford and Nike. They managed to make the most memorable commercials during the Spread the word. One of the most successful W + K campaigns is Nike’s “Nothing is Immpossible” campaign. The company is the first to have global brand advertising with an international headquarters in Vancouver.

W + K is the world’s leading independent agency. She helped the brands overcome the Spreadsheet and won awards for her campaign “Nothing Can Stop Us” Her collaboration with Nike and Michelob Ultra created an impact like sponsorship of the official NBA beer. Her ads helped brands brand new products, such as Bronco. For example, a brand story can help a company create a product.

W + K is the world’s largest independent agency. Her campaign has helped brands get through the tragedy and has won numerous awards. Their Jeep work was nominated for an Emmy. In addition, Highdive has won the Super Bowl for their “Nothing Can Stop Us” campaign.

Cultivate has been around for more than a decade. The Utah-based company was founded in 2012 as FoundROI and was re-branded as a Distinctive Advertising company in mid-2013. The company has grown from its garage to becoming a top company Inc 500. Its customers include a variety of factories there are craft diets and behavioral therapy software. In 2022, Cultivate is one of the Top 10 Companies in Brand Advertising.

Top 10 Brand Advertising Companies 2022

This is, after all, a question that many people ask themselves. Simply put, brand marketing is the way to promote your company. It further stimulates people’s interest in learning more about the brand. It is important to understand the brand before embarking on brand marketing types. Now the question is, what is the sign?

People always associate a brand with a company logo, name, colors, and other company characteristics. Marking, of course, depends on these factors. Most experts have already defined branding as the sole purpose of recognizing an organization as part of your company.

A logo is a picture or view of an organization, product, or service owned by a target or affiliated person. Branding is your company’s vision in the market, and people recognize you that way. And a digital marketing company understands how to design the overall picture of each brand.

Apple, for example, is a symbol of quality, reliability, and dependency. Regardless of the Apple product you choose, you can be confident in their quality and performance.

Apple is the clear example of a powerful brand with a recognizable personality against its target audience on multiple channels. It enables them to gain a strong international reputation and, in turn, to manage the global market.

Creating a clear, consistent, and strong brand is one of the keys to success. Consumers want to buy from businesses that know who they are and are not ashamed to offer. They gain the confidence to know what to expect from their favorite brands.

Advertising is important to get your name out of the minds of your customers, but brand awareness is what keeps you there.

Look for the best branding agencies in 2021 if you are having trouble raising brand awareness and gaining public trust.

Brand Advertising Companies

1. DDB Mudra Group

BPS Mudra is one of the top ten brand companies in India. It is part of the BPS Communications Worldwide. Mudra Institutes of Communications Ahmedabad founded the company. Volkswagen Castrol, the Future Group, and other major customers are among the company’s customers. Mumbai, Maharashtra, is the headquarters of the company. More than two agency networks and more than five private agencies are part of the organization.

Launched in 1917 by Lawrence Valenstein, it is headquartered in the United States. Gray India, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, WING, Gray EMEA, and ArcTouch are some of its infrastructure. Gray India is a member of the Gray Group worldwide and is one of the best marketing and advertising companies in the world. They have done a well known and successful job for some of the most popular clients in India. It has an office in Mumbai that specializes in retail projects, landscape design, and furniture design in India.

Their customers get an unfair advantage of the competition by combining a technology platform with a highly trained online marketing staff. WebFX prides itself on producing relevant traffic, converting visitors, and using state-of-the-art technology to evaluate performance to deliver real results to their customers as a leader in SEO, PPC, social, marketing, and site design services.

The hybrid ad, based in Utah, was launched in 2012 as FoundROI. However, it did not last long under that moniker, renamed it Special Advertising in mid-2013. Since then, the company has grown, moved many times, and developed. It started with the garage founder, Jacob Baadsgaard, who has since grown to become an Inc 500 company.

Disruptive services are divided into three categories: PPC Management, On-Site Testing, and Analysis Report.

In PPC management, Crash integrates with all major social networks (as well as Google Ads). This, of course, includes Instagram ads, which are included in the Facebook ad package although not specifically specified on their page.

On Facebook and Instagram, Crisis Advertising recognizes the value of targeting the right audience. Using a list of your leaders or client email addresses, the agency creates a unique audience based on the types of users generate the most profit for your business. They can also help you use Facebook and Instagram as a redesign tool.

They emphasize the importance of the test. You need to adapt your ad if you want to make the most of it. Every week, they analyze their Facebook / Instagram campaign clients and adjust their ads and targets to get the most productivity and lowest costs.

Ignite Visibility, based in San Diego, California, tops the list of the best brands in 2021. They were a four-time business Inc. 5000 since its inception in 2013. They have over 160 customers, they have won many industry awards for their work, and it is one of the best digital marketing companies. Digital Symbol Strategy, Symbol Theme Strategy, and Online Line Reputation Management are some of the branding services available. Web design and development, franchise marketing, public relations, SEO, PPC advertising, email marketing, social media marketing, and Amazon marketing services are some of the additional services we offer. Tony Robbins, The Know World, General Insurance, and 5-Hour Energy are some of our most popular clients.

The Office of Small Projects, according to their website, is “a great branding experience invested in the work of small businesses, organizations, and startups.” Published by Rolling Stone, Fast Company, Investopedia, Forbes, and Newsweek, and their work has been published by Rolling Stone, Fast Company, Investopedia, Forbes, and Newsweek. Brand Strategy, Messages, and Development are among the branding services offered. Web development, marketing, and content creation are other services. New Wave Entertainment, Swiss Food Composition Data, Mchale Designs, Straight Citizens Band, and Happy Monkey Skin Care are some of our popular clients.

Reiffusion is a member of the WPP team, which is one of the largest advertising companies in India. Advertising, consulting, site design, social media, promotion, and program design are some of the services provided by the organization. In 1973, Diwan Arun Nanda, Ajit Balakrishnan, and Mohammed Khan collaborated on Rediffusion. It was done with the aim of producing a work of courage, bravery, and enthusiasm. With offices in Mumbai, Delhi, Kolkata, Bangalore, Chennai, and Sri Lanka, Rediffusion-Y&R is part of the youth & amp; Rubicam Network, with 187 sites and 6,500 employees and provides strategic and creative solutions to its customers.

Dentsu Inc. owns and operates the company. Dentsu Aegis Network was founded in 2013. Carat, Dentsu, Dentsu Media, iProspect, Isobar, Merkle, MKTG, Posterscope, and Vizeum are the top 10 global network companies, complementing their specialization / market segment. Dentsu is the world’s largest advertising agency and the fifth largest advertising agency in the world in terms of global revenue. It is one of the top ten companies in India.

FCB Ulka Advertising Pvt Ltd is a Mumbai-based advertising agency and was started in 1961. The company is on the list of the ten largest advertising companies in India. Preparing advertisements and displays in magazines, newspapers, radio, and television, and other media sources are part of the company’s services.

It is one of the most popular advertising agencies in India. McCann operates in 120 countries, with an international network spread across the country. McCann was founded in 1902, and in 1912, the world’s first commercial commercial, Truth Well Told, was registered. They achieve their goals by developing innovative ideas that combine technology solutions, measurable outcomes, and their own unique understanding of people.

McCann has won Adweek’s Global Agency of the Year three times. In addition, he was selected “International Agency of the Year.”

Article Evidence Read & amp; Published by Gauri Malhotra.

Sources :

• distinguished.io

Looking good! DAY is a special event that will help the downtown businesses improve their shopfronts and facades. The program began in 2015, and to date has provided over $ 75,000 for 9 different businesses. Many of the projects include facade painting, improving brickwork, and other aspects of the building’s exterior. It also offers community service opportunities for local businesses. If you want to improve the facade of your business, this event is a great way to get involved with this community program.

This year Looks Good! DAY helps businesses in the city improve their appearance. The event is the last of its kind and the money raised will help businesses with their external renovations. There are many small town shops that will benefit from the promotion. The Downtown Savannah Business Association, the event organizers, has been working to make the city more walkable. The organization plans to continue the campaign in 2017.

Broughton Street is hopping this year. The Aleksandra Gift Shop, which opened last year, has seen steady business since the promotion began. The store has increased its holiday traffic by 180 percent compared to last year. The outside streetscape construction is complete and city business owners can not be happier. Those in charge of the streets around the downtown area have the opportunity to showcase their hard work and beautiful place to do business.

The Lookingin ‘Good! DAY helps businesses in the city by providing marketing materials. The promotion begins in late September and continues through New Year’s Eve. All city center businesses have received free signage and a new shop front. Although the promotions are a time consuming process, it is a worthwhile investment for businesses in the city. The WTOC has all rights to the image, logos and slogans.

The Lookin ‘Good! DAY’s campaign is having a positive impact on downtown Savannah businesses. The holiday season has seen a 180 percent increase in holiday traffic since the promotion began. As a result, the downtown business community has embraced the initiative and is proud of the results. Although the project will be costly, the overall results will make your business decline a better place to live and do business.

The Lookin ‘Good! DAY has had a positive impact on many local businesses. Several businesses reported a marked improvement in sales, while others reported a marked increase in holiday traffic. As a result, the promotion continues throughout the downtown area. Some of the retailers also reported more business from the holiday season. Regardless of whether you are a retail store or a restaurant, the campaign was a success.

This year’s event has been a great success for the downtown Savannah area. People are in a festive mood and are more likely to shop when they are in a good mood. Despite the recent pandemic, the city’s shopping district had seen a huge increase in holiday traffic and completed the Broughton Streetscape project. It’s one of the many ways in which city businesses can improve their image.

After the event, many businesses were buzzing with shoppers. Some stores even reported a 180 percent increase in holiday traffic. Savannah Downtown Business Association executive director Jackie Schott says shopping is similar to last year’s Lookin ‘Good scene! DAY. Despite the holiday season, the downtown Savannah shopping district was busy. Not only did the big name chains of the Savannah area attract in the city, but many of the smaller retailers were well-known local stores as well.

Lookin ‘Good this year! DAY helped Savannah businesses in many ways. First, he helped the businesses improve their exterior by painting. While the city might be a little more crowded than it was last year, it still looked like a good time to visit downtown Savannah. The main street is busy with shoppers, and the city’s shopping district looks its best!

The Downtown Yakima Association calls the 2021 Face Enhancement Grant Program a big hit.

CHECK IT OUT: See the 100 most popular brands in America

READ MORE: See 50 remote jobs that can pay well

READ MORE: See how some companies are changing their businesses to combat COVID-19

Sources :

• downtownbozeman.org

Toronto, December 29, 2021 (GLOBE NEWSWIRE) – Digital marketing can be a daunting task to complete if you are not 100% knowledgeable about the industry, and most small business owners have enough of their plate. and not worrying about marketing as well. If you are one of the thousands of entrepreneurs out there who are struggling to gain the recognition, confidence and power needed to truly connect with their target audience, Digital Ceuticals can help .

Digital Ceuticals is a well-respected PR agency for startups that can help your small business identify and grow significantly using proven SEO and PR techniques. The Digital Ceuticals team can help you publish high quality websites that link to your business, which in turn enhances your online potential and increases your business chances of being perceived as superior to your competitors. what are you waiting for Contact the team today to take your business to the next level.

SEO is important for businesses of all types and sizes because it makes their website rank better in search engines and become more visible to the target audience online rather than overwhelming competitors. Enhanced visibility means you can get more natural traffic to your website and more opportunities to convert your customers’ expectations.

Digital Ceuticals can help you create engaging content that relates to brand recognition and the important message to your target audience. They do this by identifying your industry niche, analyzing the management and traffic of the target networks you might want to publish, and then creating a relevant keyword strategy and silos. They can do keyword research for you by creating great content with high quality links from related websites to help give your business the look it deserves.

Because we are in the digital age, you may be wondering “does newspaper printing still apply?” The answer is yes, press releases are still an important source of breaking news – they are designed to be digital rather than print. The press can be useful in announcing a number of things, such as international events or even a small business launching a new product or service. ‘

When well written, a press release can convey news announcements in a clear and engaging way. It can also be used as an effective marketing strategy by using SEO techniques to create backlinks to your business. After all, the more news media talks about a company or idea, the more people are aware of your brand and how much your business can grow.

Press releases are generally an effective way to keep people informed of all the news of your business, whether you have a start-up company that needs to create hype from scratch with limited resources and investment or if you have a small business that you want publish regular press releases to protect your product or service to the public mind.

Contact the Digital Ceuticals team today to find out how their specialized PR services can help your business.

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In a year when the United States Open and the Australian Open are under extreme isolation, and the Covid-19 vaccination wars are being fought around the world, one might be tempted to assume that the sport will soon return to normal. But this would be a mistake. It is true that sport in this age is still far from normal, and many players and teams are struggling with mental health issues. It is true that sport has long been in danger of falling into this category.

The Olympics, the US Open and the 2020 World Cup were canceled, but sports fans returned, using credit cards and payment apps to keep the games going. The COVID-19 pandemic and subsequent disease outbreaks have led to ongoing wars against vaccines, with players such as Kyrie Irving and Aaron Rodgers accused of being against vaccines and Novak Djokovic of posing a serious threat to public health. However, the sports industry returned in the usual way in 2021, as illustrated by two young women whose videos were shared on social networks.

In 2021, the sport was trying to return to normal after a pandemic hit the world. To keep the fans happy, the players recovered and the sports calendar began to stabilize. Meanwhile, ratings and ratings began to grow, and broadcasters began producing live sporting events. The NFL’s position on COVID-19 has caused great controversy in the sports industry. Despite the controversy, there were still many good reasons for fans to continue to enjoy the games.

Meanwhile, the CDC has issued a new COVID-19 disease warning. It was first discovered in 2020, and athletes experienced a semi-normal season in the spring. The winter season has given athletes a taste of post-season competition, with basketball tournaments and Nordic skiing championships taking place around the world. Although there were no state champions, conferences and championships were held, and some players were suspended for life due to the virus.

Despite the outbreak, the Olympic Games were canceled, and the matches were played in “bubbles”. Similarly, the United States Open and the Australian Open were held in overcrowded homes. Throughout the year, wars against the COVID-19 vaccine raged around the world. Some athletes, including Kyrie Irving of the NBA League, have refused to receive the vaccine. Others refused to play if they were under pressure.

In 2021, the live sports production industry was thrilled to return to normal. However, the era of “business as usual” was also marked by a number of new challenges. With the influx of technology, sports broadcasters, production service providers and other stakeholders have worked together to develop unique new workflows. These innovative approaches have paved the way for a new era of live sports broadcasts.

The 2020 Olympics have been canceled. The U.S. Open and Australian Open have also been canceled. Vaccination wars against Covid-19 have raged throughout the year, prompting some players to choose between their mental health and careers. The United States Open and the Australian Open were not affected by the crisis. However, during this year, there was “normal work” at the Olympic Games. The world’s largest sports organizations had hoped to return to normal, but the chaos that ensued prevented them from doing so.

The NFL era of chaos and uncertainty was dark. While the Olympics were canceled and the US Open was crowded and held under extreme isolation, the COVID-19 vaccination wars raged throughout the year, and it was mostly a case of a “return to normal” mindset. As a result, the sports world has struggled to adapt.

Despite the unpredictability of climate change and the vaccination wars against COVID-19, NFL management was determined to maintain the status quo. The goal was to keep the players healthy, the fans happy, and the income inflated. But the reality was quite different. As a result, the AP’s 2021 NFL story highlights the importance of mental health for sports.

The coronavirus pandemic continued to have an impact, but players and leagues had their moments.

Published December 10, 2021. Updated December 21, 2021.

Leave a couple of old guys to remind us that sport can not only be a matter of beauty, but also enjoy it without feeling guilty and out of the bubbles without spectators. We needed a little relief from this year’s pandemic, and that’s exactly what Tom Brady and Phil Mickelson offered when the calendar was moved to 2021.

In February, 43-year-old Brady was at the Super Bowl – again – but with a new team, the Tampa Bay Buccaneers, who harassed the Kansas City Chiefs with precise passes and a big splurge. Sixty minutes of football later: Bucs 31, Chiefs 9 and Brady earned their seventh championship ring.

But instead of a stadium full of Buc believers, it was played in front of a reduced audience of about 25,000 – a third of whom are health workers, which was a fitting tribute to their heroism, as well as a reminder that the sport was a game played in the shadow of coronavirus.

Three months later, in a late May afternoon in South Carolina, Mickelson, 50, defied Father Time as hundreds of fans joyfully marched alongside him on the last P.G.A. Championship. So much for social distancing.

Twice later, Lefty, as Mickelson is known, became the oldest golfer to win one of four major golf tournaments.

“I’ve never had something like that,” Mickelson said of the rolling pit that escorted him to the last hole. “It was a little disturbing, but it was also extremely phenomenal.”

We could all remember how the sport came back to life by 2021 after the 2020 games were played in “bubbles” or were completely canceled. In February, the Australian Open was held under extreme isolation measures. By the end of August, the United States Open was free in front of packed halls.

The Covid-19 vaccination wars raged throughout the year. Depending on your point of view, superstars such as Kyrie Irving (N.B.A.), Aaron Rodgers (N.F.L.) and Novak Djokovic (ATP) were either iconoclasts for refusing to be vaccinated or terrible threats to public health.

However, leave it to a couple of young women to transfer the importance of the mental health of athletes from the margins, to the center field and to the Olympic mats.

Naomi Osaka, 24, withdrew from the French Open after being fined $ 15,000 for skipping a press conference after winning the first round. She was then threatened with disqualification or suspension from all four Grand Slam tournaments if she continued to avoid the media.

“I have often felt that people do not care about the mental health of athletes and this is very true whenever I see a press conference or participate in it,” she wrote in a post on Instagram.

She received the support of Serena Williams.

“Girl, isn’t it? Your life is yours to live! ” wrote Williams, who won 23 Grand Slam titles in individual competition.

So Osaka, a four-time Grand Slam champion, completely skipped Wimbledon. Her defeat in the third round of the US Open ended her chances of defending the 2020 title.

“Basically, I feel like I’m at this point when I’m trying to figure out what I want to do, and I honestly don’t know when I’m going to play my next tennis match,” Osaka said in tears after the game.

At the Tokyo Olympics, Simone Biles, 24, withdrew from the team finals and all-around competitions after admitting a mental block that gymnasts call “perverted.” Considered one of the greatest gymnasts of all time, Biles performed a dilute jump during the team competition.

“It literally can’t be different from the top from the bottom,” she wrote in a story on Instagram. “It’s the craziest feeling ever. You don’t have an inch of control over your body. “

Prior to the Games, Biles, a seven-time Olympic medalist, including four golds, admitted she felt pressured to succeed. She later explained that she drew strength from Osaka’s choice to take care of herself, not to chase medals.

Biles stayed with his teammates and provided full support while the Americans earned a silver medal behind the Russian Olympic Committee. She was also on hand when Sunisa Lee won gold in the women’s all-around competition.

Lee, 18, arrived in Tokyo wanting to win a gold medal for her father, who is her biggest fan, and for all the Hmong Americans she considers unseen in the United States. However, she said publicly that silver was more realistic for Biles.

But when her teammate came out, Lee showed she was ready for the challenge.

Biles also left Tokyo with success. She returned to the competition in time for the beam, winning bronze with a reduced Shannon Miller tie-up routine for most of the American gymnast’s Olympic medals.

The fact that the Tokyo Olympics took place at all was a turning point. It was postponed for a year and international viewers were not allowed to attend. Stadiums and arenas were mostly television studios.

The home team was heavily rewarded when Japan beat the U.S. national team, 2-0, in women’s softball, which at the Olympics for the first time since 2008. Yukiko Ueno, 39, dominated the pitcher as much as it did in Beijing when Japan beat the United States in that gold medal match.

It was expected that the American women’s national football team, which is ranked as No. 1 in the world, will accompany its title at the 2019 World Cup with an Olympic gold medal. Instead, they were defeated by Canada 1-0 in the semifinals, and later settled for bronze. Even one of the team’s most famous stars admitted it was the end of an era.

“I was just broken,” said Carli Lloyd, 39, a double gold medalist and the oldest player on the team. “We wake up early. We train until late. We sacrifice ourselves. We give up so much, and you want to win. Sometimes you win and sometimes you don’t. It’s just heartbreaking, really. “

There were several other significant losses during the sports year. Daniil Medvedev upset Djokovic in the final of the US Open, ending the campaign of the Serbs to win the tennis Grand Slam – a feat that only Rod Laver managed.

Hank Aaron, who faced racism while overshadowing Babe Ruth as the baseball homemran king, scored 755 home runs and held the most famous record in the sport for more than 30 years, he died. He was 86 years old.

Then, there is the victory that can turn into defeat.

Coach Bob Baffert seemed to win a record seventh Kentucky Derby when Medina Spirit crossed the finish line first. A week later, it was discovered that the foal tested positive for a banned corticosteroid. Medina Spirit died on December 5 after an obvious heart attack after training at the Santa Anita Park racetrack in California.

Baffert was barred from accessing Churchill Downs and Derby for the next two years. That result has been challenged in state and federal courts and will be so for years to come. If the failed test is confirmed, Medina Spirit will be disqualified and the second-placed Mandaloun will be declared the winner.

For the first time in its 61-year history, the European Football Championship was played at the level of the entire continent. And that was a year late. The big players competed in front of a small audience in 11 cities – some of which were far from Seville in Spain, near the southwestern tip of the Iberian Peninsula and Baku, the capital of Azerbaijan, which nestled in the Caspian Sea.

Italy beat England on penalties and won the championship, shattering England’s hopes of winning its first major title since the 1966 World Cup. The shooting was a dramatic end to an exciting day at London’s Wembley Stadium. It was a redemption for the Italian national team that was humiliated four years ago when it failed to qualify for the World Cup.

International athletes have won some important American titles. Hideki Matsuyama won the Masters, becoming the first man born in Asia to do so. Asked if he was now the greatest in Japanese history, Matsuyama declined.

“I can’t say I’m the greatest,” he replied through an interpreter. “However, I am the first to win the main prize, and if that is the limit, then I set it.”

Jon Rahm of Spain won the US Open and his first major tournament on the Torrey Pines golf course in San Diego, drowning two birds on the last two holes. He dedicated his victory to his compatriot, Seve Ballesteros, who passed away in 2011. His victory came two weeks after he was forced to retire from the Memorial Tournament due to a positive test on Covid-19. He was then at the clubhouse after the third round with a six-shot lead.

Rahm was philosophical about finding something good in the weak position that the pandemic had brought many of us to.

“I’ve never been offended for a moment, and I don’t blame anyone,” he said. “Unfortunately, Covid is a reality. We lost a lot of people. People have said that it is not fair, but that is what must be done. And all that has led to this moment. “

And Giannis Antetokounmpo, called the Greek Weirdo, whose gentle ways made him a national hero in Milwaukee, took the Milwaukee Bucks to the N.B.A. championship. The 26-year-old Antetokounmpo was a jubilant winner who put his team’s victory in a perspective full of hope that suits a world troubled by a pandemic.

“This should make every person, every child, believe in their dreams at any time around the world,” said the jubilant Antetokounmpo, who is also of Nigerian descent. “I hope to give people around the world from Africa, from Europe, the hope that this can be done. Eight and a half years ago, before I entered the league, I didn’t know where my next meal would come from. My mother sold things on the street. ”

Sources :

• chatsports.com

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Didion’s writing is always thought of, and his book “Blue Nights” is no exception. Didion writes about the American people’s tendency to reinvent themselves and their confidence into a new beginning. In his essay, he recounts the anomie and frustration of his youth in New York City. Although optimistic, Didion continues to struggle to find a place in the world, even after marrying her husband.

Writers ’novels and nonfiction books explore Americans’ tendency to reinvent themselves. He writes about the belief that we can live more than one life and move on to a new one. His works also resolve the regret of losing our identity and desire to re-create ourselves. Opinion: Didion’s work is a perfect example of Didion’s prophetic eye in America. Didion is an exceptional writer, with strong words.

Didion’s writings on immigration, politics, and religion are the most insightful and frightening books of this generation. Whether you believe in a second chance, a new beginning, or a new initial idea, Didion’s work explores the truth of this concept. The book is full of recurring themes and a strong sense of realism. It’s also good reading if you’re looking for a good book that will make you think.

Opinion: Didion’s writing is a great way to express yourself through your writing. He embodies the difficult -to -define quality of time in people’s lives. As a writer, Didion understands that there is no single path to eternity and that the aging process will not make us happy. In fact, the opposite is true. Didion is constantly trying to change her back, as she struggles with the challenges of aging.

Didion’s work is incredibly evocative. He can evoke emotions from the reader. He writes about life as a ‘time arc’ – the arc of a person’s life story. Didion’s work is often reminiscent of Mobius’s time-strip in elliptical shape.

Joan Didion’s writing is often critical and provocative. The author tries to make the world feel more meaningful by showing the way of people’s lives. His writing is an example of how to think differently. In addition, Didion’s work is a mirror to the human soul. She is a fifth -generation Californian, and her life was influenced by stories about the pioneers and their lives.

Didion’s fiction is a good example of a writer’s ability to use language in a way that can connect with readers. Novelist figure – is a recognizable literary figure. Throughout his book, Didion’s character loses boys and men due to illness, abortion, and historical convulsions. Didion’s novels and essays are a reflection of the present.

Didion’s recurring themes in his books are incredibly relevant to our time. Didion’s most popular work explores America’s passion for re -creating oneself and finding a new beginning. The saying “you are not the same as you were yesterday” is especially true for Didion’s novels. Almost all of his essays and books are about the American dream.

Didion’s work is a mirror to society’s anomie. He was a prolific writer who was interested in the American people. His work has a unique and attractive elliptical structure. The structure of the essay consists of two parts: the story of the past and the scene of the present. Each piece is a contrasting point of view, which makes it easier to analyze Didion’s book.

Didion is the most remembered literary figure. Her character lacks melodrama and palace. Their loss is incomparable and their character is a familiar figure to most of us. Some of his books also include satirical tones, which make the novel more appealing than just informative. In his book, the figures are all human, but have their own personalities.

Ms. Kakutani is a former chief critic of The Times. He reviewed some of Joan Didion’s work over the decades and interviewed Mrs. Didion.

Joan Didion is a unique writer on the turmoil and fragmentation of our time, the confusing changes following America from the 1960s, when, when he wrote in “Slouching Towards Bethlehem,” lines from Yeats’s famous poem “The Second Coming” reverberated in my inner ear as if injected in it “:

Turning on the extended gyre The eagle could not hear the falconer; Things collapsed; the center could not hold.

For Didion, who died on Thursday at 87, the late 60s and early 70s were a time of social and political unrest, sudden spread and random violence: the murders of Manson and Altamont and the youth pulling the stakes to wander the streets. of Haight-Ashbury. He didn’t really fit in with the dark inner currents at the time – social cracks and segregation that led to aggression and alienation. This is one of the reasons Didion’s work resonates so deeply with us today. Once again, we live in a time defined by chaos and uncertainty, and what Didion calls “jitters” have settled back, when we worry about Covid and climate change and police brutality and mass shootings at schools.

Congress seems unable to pass legislation that is desired by most people. Democracy itself is threatened by an all-out attack on voter rights by former President Donald Trump and his allies. QAnon followers – some wearing superhero costumes, horns and animal pelts and camo and sporting lots of tattoos – participated in the insurrection at the Capitol last January and more recently gathered near Dealey Plaza in Dallas to await the return of John F. Kennedy Jr. who died in 1999. Doctors and nurses were threatened to issue Covid shots, and school board members were attacked for supporting the mask mandate. Sometimes it’s hard not to feel we live through a surreal and dangerous iteration of Didion’s America, where “unrest was its own point”.

It turns out that Didion is also incredibly prescient in writing about fracturing truth as people increasingly filtered reality through the prism of their own prejudices. And decades ago, he had pointed to the shocking connection between much of American society and the political elite and the media who “invent, over the years, the narrative of public life” – the breakdown that now causes populist and partisan politics to divide. In 2003 he wrote more explicitly about how our political process not only rejects consensus but also works by “igniting anger and fear and some energy” against “the rest of the country.”

Narratives preoccupied Didion – because he was a novelist and screenwriter, as well as a journalist, and because writing has always been a means for him to impose order in a threatening and chaotic world. A common theme in fiction and nonfiction is the story line made up of people about themselves and others, the way they choose to connect (or not connect) points of personal or political events. In fact, Didion found in her own experience and fear a mirror for what is happening in America.

“We told ourselves to live,” Didion said on “White Album.” “The daughter was locked up at the consulate. Men who bring candy will push children to the sea. “People seek” for sermons on suicide, for social or moral lessons on the murder of five. We interpret what we see, select the most workable from several options. We live fully, especially when we are writers, by the imposition of narrative lines into disparate images, by the ‘ideas’ that we have learned to freeze the shifting phantasmagoria of our actual experience.

Didion’s remarkable writing style – distinguished by his freedom, surgical accuracy, almost staccato yet incantatory rhythm – is also a tool for containing subjects that are often frightening, whether his own experiences of loss and grief, reporterial tasks involving murder or war. , or the melodramatic situations that are often faced by the heroines in the novel. She has an eye for prophetic detail and telling gesture, an ear for overheard lines of dialogue that can reveal all.

Didion appreciates control – getting the details right in the story, making sure the recipe turns out exactly right – because she often feels it’s hard to define in her life as someone who suffers from migraines and Parkinson’s and dread the morning. “You get a woman who is anywhere along the wrong path to put whatever faith he or she ever had in a social contract, on a meliorative principle,” he writes. She describes herself as a “sleepwalker,” “just wary of bad dream stuff, children burning in locked cars in supermarket parking lots,” coyotes by the interstate, snakes in the playpen.

What Didion called the “unspeakable peril of the everyday” became horribly personal in December 2003. On Christmas Day, her daughter, Quintana Roo Dunne, was diagnosed with pneumonia and the next day developed septic shock; Days later, her husband of nearly 40 years, John Gregory Dunne, abruptly slumped over during dinner and was later pronounced dead of a massive heart attack. Quintana will die 20 months later at the age of 39.

Didion and Dunne always write about their lives – their marriage, nervous disorders, their work as screenwriters in Hollywood – and he will recount his efforts to grieve the loss of his husband and daughter in two books that took his heart. “The Year of Magical Thinking” (2005) and “Blue Nights” (2011). What happened to his family, he writes, “eliminated the ideas that remained I ever had about death, about disease, probability and luck, about fortune and misery, about marriage and children and memory, about grief.”

In fact, Didion is increasingly confused with the disjunction between the narrative inherited by teachers and parents, and the realities of everyday life. A fifth-generation Californian, Didion explains that his theatrical temperament is shaped by the stories of pioneers who settled in California-stories that feature “extreme action: leaving everything behind, crossing trackless waste, and in it the stories of those who live behind and the owner.the way they settled – the person was not the person who won the prize.The prize is California.

The review informs Didion’s early essays on “Slouching Towards Bethlehem” (1968) and “White Album” (1979), which often distinguished the harsh values ​​of early California settlers and those of the new California movie stars and haute cuisine. . . When Didion published “Where Am I From” in 2003, however, he would be more aware of the contradiction between the mythical narratives that are revered by California and the historical facts of the state. He writes about how entrepreneurial individualism relies on long-held reliance on federal land grants and subsidies (funded by the rest of state taxpayers) and how the idea of ​​traveling west and the conclusion of its redemption in promised land negates the cost of that trip. Donner’s party members, he reminded readers, cast their dead in order to survive, as many pioneers are re -creating themselves in the West at the price of jettisoning families and roots. (Didion’s great -grandmother, Nancy Hardin Cornwall, was a member of the Donner party, although he guided the unfortunate group at Humboldt Sink in Nevada to cut north through Oregon.)

The heroines in many of Didion’s novels share this preference for freeing one’s life for others, such as actors who are heading into new roles. In “Democracy,” Inez Victor, daughter of a wealthy businessman in Hawaii, marries an ambitious politician, gets engaged by a charismatic adventurer and somehow ends up in Kuala Lumpur, working with refugees. In “The Last Thing He Wanted,” Elena McMahon – wife, mother and wealthy Los Angeles hostess – walks away from her old life and washes up in Costa Rica, caught in the middle of a murder plot involving U.S. aid to contrast.

Such a character makes the hero Didion a well -known literary figure. They lost their husbands to accidents and divorces, their children to abortion, illness and historical convulsions. They survive anxiously given to bad nerves and bad dreams, who often find themselves adrift in some hot country filled with political intrigue – on a flight from their own or past they don’t want to remember.

In fact, one of the recurring themes in all of Didion’s books, both fiction and nonfiction, is the American people’s desire to recreate themselves, their belief in a new beginning and second action – faith, on the one hand, that helps establish this country and drive. The American dream, and yet, on the other hand, has led to rootlessness and anomie, discarding of private and public history. Narratives, Didion suggests, can provide orders, but those orders can also be illusions-or, worse, in the case of political spin masters, incorrect connections of dots intended to sell false gods and shoddy stuff.

Didion’s work is most powerfully aware of the pain in the narrative arc that is ultimately traced by everyone’s life and “the ways people do and don’t realize the fact that life ends.” If many of his essays and books have an elliptical structure where scenes of the past are juxtaposed with scenes of the present, it is a narrative method intended to confirm the time line of Möbius. In “Blue Nights,” she remembers the disappearing world that she and her husband knew when they started in New York and Hollywood – a time when there was still Pan Am and TWA, a time “we still called 405 the San Diego“ Freeway, when ”we still called 10 in Santa Monica “.

His 1967 essay “Welcome All” recalls New York City in his youth and what represented to him, the ideal writer in his 20s, finding his way in the world, before disappointment and despair attacked him. “Blue Nights” as well juxtaposes bright snapshots of the past – Didion and her husband and daughter on vacation in Hawaii, three of them at the beach in Malibu, Quintana’s wedding day and the bright red damp of her shoes – with the shock of her death and permanence and John’s departure.

“The right time” is a refrain that goes through the book. “Time passes. Memory fades, memory adjusts, memory corresponds, “he writes,” into what we think we remember. “

Michiko Kakutani is a former major book critic of The Times and author of “Ex Libris: 100+ Books to Read and Read Again.” He reviewed some of Joan Didion’s work over the decades and interviewed Ms. Didion in 1979. Follow her on Twitter: @michikokakutani

Sources :

• books.google.com