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How a New York ‘Thai Food Near Me’ Restaurant Goes Viral on Twitter
One of the best ways to make your tweet go viral is to use keywords that are relevant to your niche. This will increase the chance that your tweet will be seen by potential customers.
In a space the size of a closet, this Upper East Side favorite serves Isaan and southern Thai dishes like krapow kai daow: chili pork with rice, a fried egg and a sweet dark sauce.
the tweet
Creating a viral tweet requires more than just being funny or having a good time. Staying up-to-date on pop culture and internet trends is key to capturing the attention of your followers.
Run by Chef Aniwat Khotsopa, this closet-sized space in Jackson Heights serves Isan cuisine from his family’s home in Udon Thani. Try the krapow kai daow (chile lace pork, sweet dark sauce, rice and dried egg), which is as delicious as it sounds.
Look Plant is part of the Love House restaurant group, which also owns Noods N Chill in Williamsburg. This family affair has a warm, homely atmosphere that will make you feel like you’re having a meal from a Thai grandmother. Menu items include arangang curry, short ribs, and gai gor lae (grilled marinated chicken skewers). Full menu here.
Restaurant strategy
When Banna Samerpita opened her restaurant in Brooklyn in 2010, she wanted to create a place where family recipes and laughter put smiles on customers’ faces, treating them like family. Since then, the restaurant has become a second-generation family business, serving the upstate New York area with delicious Thai cuisine.
Decorated with lottery windows and fake electricity poles to look like a bustling Bangkok street market, Look serves Isan-style cuisine from the northeastern region of Thailand. Chef Chetkangwan “Jade” Thipruetree’s hometown is reflected in Khon Kaen, such as a crispy rice salad tongue with fermented sausage granules or a savory squid ink soup served with fresh herbs and a poached egg on top.
This Upper East Side hideaway offers a closet of space and great Thai food at bargain prices. From Krapow kai daow to a chile-laced pork tenderloin and a runny egg over rice, you won’t be disappointed.
The restaurant’s reaction
When it comes to Thai food, heat is a key ingredient. But at Kru, a stylish Williamsburg restaurant serving up century-old modern recipes, the heat is nuanced and layered rather than a slap in the face. The result is a transformative meal, complex, refreshing and balanced.
At Look (which translates to “baby”), a meal can feel like grabbing a bite from a Thai grandmother’s kitchen. The menu is a collection of family recipes from different regions, with dishes like rice casseroles, noodle soups and everything in between.
Replacing the much-loved Pam Real Thai Food in Hell’s Kitchen, Lum Lum (“delicious” in Thai) is the brainchild of owners Sommy and Mo Hensawang. Some of the recipes are from my mother, and others are the traditional cuisine of my hometown in northern Bangkok. The restaurant itself is decorated to resemble a street food market in Bangkok, and the food is less exotic. Look for dishes like khao kluk kapi, fried rice with earth-fermented shrimp and salt, unripe mango and sweet Chinese sausage, pork sauce and grilled chicken.
The restaurant’s response
The restaurant’s strategy worked, and it gained followers on social media. It also attracted the attention of many food bloggers, including Tom Sietsema of the New York Times.
The restaurant is called Soothr and serves a mix of dishes from various regions of Thailand. Its menu includes street food and other recipes based on family recipes. Its owners are friends from different parts of the country, so they were inspired from the origin to create the atmosphere of the restaurant.
Sooth’s menu includes dishes such as khao sai dang (roast duck, basil, pepper and tomato with homemade coconut sauce) and som tum salad. It also has great cocktails. If you want to try Soothr, check out their website for more information. It is open daily for lunch and dinner. It is located in Manhattan’s Chelsea Market.
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