SOCi Improves Social Compliance Solutions for Multi-Location Brands

SOCi, the marketing platform for multi-location brands, has enhanced its social product with additional social fulfillment solutions. These solutions allow corporate marketers and compliance teams to mitigate the risks associated with potential social content violations while maintaining brand consistency.

As localized brand presence becomes increasingly essential for multi-location brands, SOCi helps them strengthen and scale their digital visibility across hundreds or thousands of local search and social pages. The result is increased brand visibility and consumer engagement.

Boost Plus

Boost Plus is a well-rounded social boosting solution that will help your team save time, improve reach and promote a more meaningful brand experience. Its slick features include an intuitive interface, the ability to boost multiple social posts simultaneously and the ability to make your ad stand out from the crowd through personalized messaging.

SOCi customers are able to use Boost Plus to optimize their local Facebook pages to drive higher engagement and more local sales, all while ensuring compliance with social media policy and other best practices. Charleys Cheesesteaks recently used SOCi’s Boost Plus to drive an average weekly increase of 27% in the reach of their Facebook page and an impressive 255% increase in local Facebook page traffic year over year, demonstrating that a well designed solution can go a long way to achieve your brand goals.

To learn more about Boost Plus and other award-winning SOCi solutions, contact us today. We look forward to helping you improve your local business and make your digital marketing efforts more effective and efficient.

Business listing management

Business Listing Management is a tool that allows businesses to keep their online information (name, address, phone number) consistent across all major directories. This helps customers find them and improves their search engine ranking.

It also increases traffic to the business website or social media profile and brings high quality backlinks. These links can help a brand’s SEO, especially when they link to the business’s local storefront.

When companies update their business information on different directories, it can be a tedious and time-consuming process. It can also lead to inaccurate data and misleading information that could hurt the company’s ranking in Google.

To avoid this, centralized management of business listings is essential for businesses with multiple locations. It makes the data that matters visible to teams in a single dashboard and allows them to collaborate more efficiently and deliver better customer experiences.

Keyword-based policies

Keyword-based policies – a must have for multi-location brands

For example, if you need to identify documents that contain images of racy content, keywords are the best way to do it. You can also set a proximity match, which means that two keywords separated by a certain number of words trigger a matching rule, reducing false positives.

Finally, you can create custom data identifier rules by loading a dictionary containing sensitive information types or keyword definitions. This is a great way to ensure that only the right people can access your organization’s most sensitive data.

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With SOCi’s robust suite of marketing tools and social compliance solutions, financial institutions can mitigate risk and improve brand consistency. From social media monitoring and verification to keyword-based policies, SOCI’s products enable marketers to quickly respond to brand violations and save time for their local teams. The best part is that everything happens in a unified view.

Brand supervision

Brand Monitoring is a type of monitoring that helps companies monitor brand performance. This involves ensuring that brands are represented clearly and effectively throughout the product life cycle. Includes identifying brand opportunities, conducting competitive analysis, generating forecasts and managing inventory.

It also involves evaluating brand performance and implementing effective strategies to ensure a brand is well positioned and performing to its maximum potential. This can include decoding the customer mindset, reinforcing the brand story and enabling consistency across all touchpoints (ie, website, social media, etc.).

The BACB requires supervisors and supervisees to sign a contract (BACB, 2015b) at the start of the supervision relationship which states that both parties understand the purpose of supervision, as well as the supervisor’s expectations. It also states that the supervisor should use positive reinforcement in their supervisory practices and provide feedback and reinforcement in a timely manner. This can help foster a positive environment and a supportive relationship between supervisor and supervisee, which can be essential for effective social compliance.