The three biggest challenges in search engine optimization (SEO) for business-to-business (B2B) marketers are technical SEO (38%), link building (21%) and content creation (21%).
Other
the challenges mentioned in this week’s report include keyword strategy (5.3%), SEO strategy (3.6%), consistently testing new ideas (1.8%), ensuring ROI (1, 8%) and
understanding value and resources (1.8%).
FINITE, the global B2B technology marketing community, published the research in collaboration with the B2B 93x digital marketing agency. The data explores how
B2B marketers in technology and software as a service (SaaS) companies invest in search engine optimization (SEO).
Ironically, 91% of those who said technical SEO is their biggest challenge said they were focused
to create content.
COVID-19 seems to have started a SEO resurgence as more and more people were using their computers and mobile phones to find and buy products online.
In
FINITE in the trend report at the end of 2020, the company saw confirmation
Growing SEO investments, with 39% of members saying the channel has become their most important channel since the start of the COVID pandemic.
The report also points to Google’s 2015 data, which
shows that 71% of B2B researchers start their research with general search. Chartered
Recently, the Marketing Institute reported that 74% of people between the ages of 21 and 40 are engaged in making purchases
decisions.
