A new SEO study reveals the biggest investments in 2023

As the tough economic climate looks set to remain, companies will need to rethink their marketing budgets.

One of the simplest and most cost-effective ways to increase profitability during this crisis is organic search marketing. But will it find additional favor as a free marketing channel, or will it fall victim to budget and resource cuts?

Video content

Video is a powerful marketing tool that can help businesses improve their SEO and reach their target audience. It also helps keep users on the page longer, which increases their chances of conversions.

Videos can be created for a variety of purposes, but it’s crucial that they align with your business goals. For example, if you want to increase sales on a product page, you will need to create a video that shows people how the product works.

In this case, you’ll need to create a short explainer-style video that explains your product in a way that your customers can understand. It can be a demanding task, but it can pay off in the long run.

Whether you use YouTube or host the video yourself on your website, it’s important to choose the best platform for your needs. It’s also important to know where your audience is and what kind of content they like.

Internal linking

Internal linking is a strategy that helps visitors navigate your website and find the information they need. It is also essential that search engines crawl and index your pages.

When you add a link to a page on your website, it sends a message to Google that the linked page is important and should rank highly for the keyword or term it links to. It also signals to users that the page they are visiting is a good source for their search.

The most effective internal linking strategies spread the ranking power across your website, making it easier for search engines to understand and rank your pages. It also improves the user experience of your website and keeps visitors engaged on your website.

The best way to check the health of your site’s internal links is to run a link report through Google Search Console. This will help you determine which pages need more internal linking and where to prioritize your efforts.

On-page optimization

In SEO, on-page optimization refers to the changes you make to your pages to improve their position on search engine results pages (SERPs). These changes include optimizing HTML elements, title tags, internal links and updating content on the page.

On-page SEO is crucial because it tells search engines what your website is about and how to rank it. If you don’t optimize your pages properly, they won’t be able to rank and get traffic.

When Google crawls a website, it looks for things like keywords, title tags, and internal links. These are all factors that help her determine if a site is relevant and useful to users.

That’s why it’s important to focus on creating content that matches user intent. Otherwise, Google’s algorithm will see your page as spam and may lower its ranking.

Off-page optimization

As a search engine, Google is very interested in off-page SEO because it helps determine the authority and expertise of your website. This includes things like backlinks from authoritative and relevant websites.

The more reputable websites that link to yours, the better your site will rank. Links are the easiest way for Google to measure how valuable and trustworthy your content is.

Another important off-page SEO signal is the number of reviews on your website. It can also help improve your SEO ranking.

Off-page SEO is a broad term that includes anything you do outside of your domain to improve your SERP position. This includes backlinks, social media, PR and more.