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Many small business owners and managers have a limited understanding of SEO as a marketing strategy. Often they try to deal with it internally based on tips available online.
SEO is an ongoing process that produces results over time. To get the most out of it, you need to have a clear picture of how it works.
1. On-page optimization
On-page optimization is all about improving the content and structure of a website. This includes ensuring the title tag and meta description are optimized for specific keywords, ensuring images are alt-tagged, and optimizing the overall site navigation.
It also involves slowing down the page loading speed as search engines place a high value on user experience. This can be done through several methods including image compression and JS file shrinking.
Ultimately, on-page optimization is about creating a website that is as useful to search engines as it is to end users. By doing this, we can ensure that our websites rank higher on the SERPs and generate more organic traffic from them. This requires constant monitoring and iterating as changes occur to competitor algorithms and content.
2. Keyword Research
For a local business, SEO is an essential marketing tool. However, many small businesses struggle to understand how to use SEO effectively. They can try to handle their own SEO by following the tips they find online, but this can be very time consuming and frustrating.
Keyword research is a crucial first step to SEO success. It allows you to identify the questions and problems your target audience is looking for. This information can be used to create more relevant content for those queries, bringing in more organic traffic.
You can also use keywords to identify your competition. If someone searches for “chocolate-dipped ice cream,” for example, you’ll see that this is a popular search term. Ideally, you want to create content for keywords that have high search volume but low competition.
3. Content creation
There are four billion searches on Google every day, and most of them have one thing in common: they’re looking for answers. Content that satisfies a customer’s question – or promotes a company’s unique solution – is what drives people to search and click, increasing traffic and conversions.
Creating good content takes time, but it might be easier than you think. The first step is to understand your audience and what they care about, then find ways to answer those questions.
The best way to do this is to bring your content, SEO, and web design teams together from the beginning of each project. This approach helps ensure a consistent process and sets clear goals that align with your customers’ needs. It also allows you to learn from successes and failures, adjusting your content strategy accordingly.
4. Creating Links
Link building is the process of getting other websites to link to your pages. This helps increase the “authority” of your pages and ultimately leads to better search engine rankings. Good links also provide visibility, brand awareness and traffic to your website.
A common link building strategy is to create content that is uniquely relevant to each publisher, then ask them to do a “guest blog post” on your site. Over time, this can lead to a large number of high-quality backlinks from trusted publishers.
Another great link building technique is to find broken links on other sites in your industry and then contact them with a request to replace the old link with a new one that points to your content. This can be a very effective way to build quality links quickly.
5. Reports
SEO changes regularly and it can be difficult for business owners to keep up. A professional SEO company in Indianapolis can provide guidance that will help businesses stay on track to achieve their revenue goals.
A good Indianapolis SEO company will also take the time to understand a company’s products, services, industry, competitors, and more. This will allow them to develop an effective marketing strategy that can produce the best results for the company.
Also, a great Indianapolis SEO company will be able to provide you with clear and actionable reports. They will go beyond simply spitting out numbers and steps to take and provide training that will help companies execute the SEO strategies they developed together. This helps businesses earn repeatable revenue through high-value web traffic.
