The search engine optimization team is able to produce SEO audits with ease, but when they need to work with developers, they face many challenges. The software development team does not always understand the business objectives of the company, and SEOs may not have a clear idea of what your company’s technology and resources are. They may not be familiar with the goals of the business or the type of platform they need.
Martin, a Google software developer
Splitt touches on a “very sensitive topic” in the latest episode of Google Search Central. Search engine optimization professionals struggle to get developers to do things, even if they deliver
recommendations and contributions.
“Overall, that’s a problem,” said Bartosz Goralewicz, CEO of Onely, a Polish-based SEO technical agency. “Some agencies have resolved this
problem. … There are so many ways to do things in web development and SEO that don’t help. “
Goralewicz noted, for example, audits and PDF reports. An SEO can create
a PDF audit that explains how to fix the basics, without knowing your stock, without knowing your technology, without knowing your resources, how many developers on your computer, and whether it’s a
Shopify-based platform or custom CMS.
This episode shares other tips, which Google devotes to the topic of SEO audits. These reports do not always agree with the
goals of the company website.
Splitt remembers being a hard-working developer. “Suddenly, in the middle of a sprint, someone from the SEO department came down on me
and said, “Martin, here’s a PDF with all the bad stuff.” Bye. And then they flew away. “
In this particular case, the recommendation was not to use JavaScript.
But this is not possible because then the device or application does not have virtual reality capabilities, which is part of the product being built.
“Lose your ego”
