TripleLift and Dailymotion have announced an expanded strategic partnership

Dailymotion, owned by Vivendi, connects more than 350 million video searchers every month with their personal world of news, sports and entertainment content.

Powered by ad technology company TripleLift, this partnership adds high-performance live programmatic display and native advertising to Dailymotion’s branded video and stream ad units. TripleLift also includes a custom Open Real Time Bidding (oRTB) integration to monetize inventory put into the stream by Dailymotion.

In the show

TripleLift and Dailymotion have joined forces to announce an expanded strategic partnership in the world of ad technology. Both companies are on a mission to improve advertising for publishers, advertisers and consumers by reinventing the way ads are placed across media. The new ad tech partnership will see Dailymotion integrate TripleLift’s latest and most exciting ad tech innovations, including world-tailored Open Real Time Bidding (oRTB) for video ads, a high-performance TV screen with personalized content and the debut of ad hoc leading video platform. The best part is that these advancements in ad technology are available to a wider pool of advertisers than ever before. This has a positive impact on ad quality and pricing and is a win-win for all involved.

Live programmatic display

Programmatic display is a process that helps advertisers reach specific audiences in a brand-safe environment. It uses technology and data to automate digital ad buying across websites, apps and platforms.

When a visitor views a website connected to an ad exchange, the website’s code will send an auction signal to the ad exchange. The ad exchange matches the advertiser’s ads with available slots.

The ad exchange then sells these ads to the advertiser in real time through an auction process. This model is called real-time bidding (RTB).

Direct buying, on the other hand, involves direct negotiation between an advertiser and the publication’s website. This is the method many advertisers use when they want to buy ad space on a major publisher’s website.

In-Stream

In-Stream ads are played before, during or after the video content requested by the user. This allows advertisers to serve additional campaigns to drive brand awareness, consideration and conversions.

While some consumers complain about in-stream video ads, they are becoming a widely accepted tool on the digital display. Audience buying and targeting tools make it easy to deliver relevant user-initiated ads.

In-Stream is a flexible format that can be served on a variety of devices, including computers, laptops, mobile phones, televisions and game consoles. It also allows you to overlay a call to action (CTA) or text on your video. This ad format is especially useful for mid- or bottom-of-funnel audiences. It also has the advantage of a skip option so users can skip the video after five seconds. It is also the only format that can be targeted to a particular user’s device. This makes it the perfect solution for advertisers looking to reach a wide audience and increase brand awareness.

Custom native

TripleLift, one of the fastest growing ad technology companies in the world, and Dailymotion have expanded their strategic partnership with native personalized ads. The partnership enables Dailymotion to monetize its in-stream video inventory with a tailor-made Open Real Time Bidding (oRTB) integration and TripleLift’s innovative and advanced native personalized ads.

The Custom Native ad format is a graphical display that allows marketers to create and deploy video-based campaigns in-place. The format is easy to use and brand lift is 3x the industry average according to Nielsen.

The ad is capable of running on multiple screens, including desktops and televisions. The format is also a good candidate for programmatic display. This is due to its independent pixel density, or dp, which allows it to be displayed at any resolution without breaking fidelity.