SEO

London, UK – February 9, 2022 – When it comes to SEO content, most of us have two rules embedded in us: more keywords, better, and more keyword-rich content, better. While there are realities in these ideas, as with most things, reality is more complicated than many things. In fact, SEO experts at Search Engine Optimization warn that following these rules can harm websites more than good – and there are some important things to consider if you want to get home. your website on one page of Google.

The idea that adding words to your content alone makes sense in principle. If a competitor is posting a story of 1,200 words, then it only makes sense that you should aim for at least 1,200 words, if not more. However, adding words to a blog, article or duplicate text to actually protect the words can be harmful, and because the word size does not convey context or relevance to the search engine.

Alternatively, keyword counting is a tool you can use to deliver more targeted traffic to your site. Creating a word count is a really good idea – if you do this in a way that will increase the volume of similar words and logical language for the subject you want. This idea is related to the concept of keywords – that an article that is rich in key language types for a keyword helps Google understand the content and put it where it should be. By adding words just for words, you can reduce your keywords, reduce your importance for a word, and make Google more difficult to understand what you are trying to say.

Discussing this topic, James Speyer, Senior SEO Accounting Expert, said:

“The simplest thing here is that it is not about the number of words in a page that matters, but what those words say meaningfully. If you are going to extend your content, make sure it adds to your keyword , do not underestimate it. If you are unsure whether your words are worth your prestige, it is best to talk to an SEO expert and get advice. “- James Speyer, Senior Accounting Expert for SEO, Brains

Memory is London’s largest digital sales agency, focusing on strategies that deliver unbeatable ROI and long-term business success. Memory offers content marketing, PPC, content management and first-party SEO services and more.

For more information, contact:

Jonathan Lemer, Director, The BrainsEmail: [email protected] Phone: 0333 050 7328LinkedIn: https://www.linkedin.com/company/thebrainsmarketingWebsite: https://thebrainsmarketing.co.uk

Media ContactCompany Name: The BrainsContact Man: Jonathan Lemer, DirectorEmail: EmailPhone: 0333 050 7328Country: United Kingdom Website: https://thebrainsmarketing.co.uk

Governor Gavin Newsom is removing mandatory state masks from public places, including stadiums and schools. The move comes two days after the Super Bowl in Inglewood, where she was spotted wearing a mask. In addition, the decision by the Department of Health to eliminate the demand could lead to further controversy in some parts of California.

The state governor has taken an important step in raising the demand for immunization for the residents of the vaccinated area. The California Legislature has relaxed restrictions on the Omicron vaccine, making it available to children under five and in dangerous places such as hospitals and schools. However, the state is still working with trade unions and other stakeholders to address the need for face masks for children in public places. Meanwhile, the state has eased the requirements for guest-hospitals. Vaccination rates are now lower than standard and the number of hospitals infected is less than the target of seven times out of 100,000.

An important step by state officials has eased fears of a polio outbreak. The state will now remove the mandatory mask for residents of the vaccinated area in selected areas. Exceptions include Orange, San Diego, Riverside, and San Bernardino. The promise will also apply to people in the local government area, as well as those who have not been vaccinated. But California COVID requirements will still work.

After a decade of controversy, the state is now relaxing the face-to-face coverage of vaccinated residents in densely populated areas. Those who have been vaccinated should not worry too much about the risks associated with the flu. In short, the state is now carrying mask needs for vaccinated residents at some local public places.

The state has been criticized for covering its face, but the governor has strongly opposed it. The number of people vaccinated against the virus is more than the national average of seven times out of 100,000. He indicated that he would continue to enforce the law for people who have not been vaccinated.

Meanwhile, Governor Gavin Newsom wants to remove the requirement for residents of the vaccinated area to put a mask on the public indoor areas of the state. Face masks will be lifted for residents of high-risk areas. The state has also extended the number of visits to nursing homes and hospitals in the affected local government areas.

The state has also eased demands for “mega issues” that attract more people. The governor has decided to remove the mask for children under five and adults in high-risk areas such as schools and hospitals. But the state is still keeping its promise to close schools. In such a case, local officials can relax the restrictions and give the vaccinated persons access to public places.

The state will no longer require vaccinated area residents to wear masks in any indoor environment, as a result of reduced COVID-19 infection. Vaccinated residents will no longer be concerned about the state’s need for face masks in indoor public spaces. A recent study found that one third of Californiaers do not need to wear a mask to protect themselves from infection.

The state is also ending its global coverage period for California residents. The law has been enacted across the state to prevent the spread of Omicron virus. The new rules will also allow vaccinated people to take part in more serious activities. In these cases, a face mask is still necessary in some cases.

From Elvia Limón, Laura Blasey and Amy Hubbard

Hello, Tuesday, February 8, and the Oscars will be announced today. The main feature, although somewhat successful in this amazing setting, will be broadcast live around the world at 5:18 a.m. Pacific time.

There are several buzzs around the best picture for a few favorites, including Jane Campion’s “Power Dog,” Kenneth Branagh’s “Belfast” and Reinaldo Marcus Green’s “King Richard.” Entertaining author Glenn Whipp recently ventured out to predict who can win in all 23 categories. Does his prediction sound similar to yours?

Now, here are some stories you should not miss today:

TOP STORIES

California to lift mask deadline

With the rapid decline in Omicron coronavirus infection, California will lift its global coverage of indoor public areas next week, state officials said Monday. They will still be needed in-house for unvaccinated residents and for everyone in select settings, such as nursing homes or while on public roads.

Indigenous masking legislation across the state will apply to districts without their own masking orders, such as the districts of San Diego, Orange, Riverside and San Bernardino, and the swaths of the San Joaquin Valley. Other counties with a local face mask will be in place, such as in the borough of Los Angeles and much of the San Francisco Bay Area.

News must be read from L.A. Times

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How Jose Huizar of Las Vegas rang the bell for the FBI

When security at the Palazzo learned in July 2015 that billionaire Wei Huang was bringing politician Jose Huizar to Las Vegas in the Gulfstream IV resort, he sounded the alarm. As a member of the City Council, Huizar could only gamble in the Palazzo after submitting documents showing he did not use public money.

Palazzo dealers were keeping a close eye on Huang and Huizar when they arrived at a room for large rollers who usually bet between $ 25,000 and $ 100,000. Their findings led to an FBI investigation that led to a corruption scandal in the Los Angeles City Hall.

Details of the night were revealed in an FBI statement recently released in public and amid a court battle over a search warrant for Huizar’s emails.

Look at the politics of L.A. In this important election year, we will break the ballot and tell you why it is so important in our LA newspaper on the Record Newsletter. Come here.

State election officials survived Trump. Will they survive the ballot box?

Secretary of State became a household name in the last election as they worked to protect voters during the disaster and disproved election data spread by former President Trump and others. Their decisions underscore the important role these officials play in elections.

Twelve states will hold elections this autumn to determine who will oversee their elections. Trump has endorsed three candidates in the race, including a man seen outside the White House in the January 6 attack who also acknowledged links to the conservative group. .

After a Black student faced racist remarks, some wondered if O.C. will change

During a basketball match at Laguna Hills High School in Orange County on January 21, Makai Brown became the target of a racist scream by a student shouting from the stand. The video that captures the parts has caused a stir. Don Lemon interviewed the family on CNN. Some local entrepreneurs have offered Makai a $ 20,000 university scholarship.

But his mother, Terrell Brown, and others wondered what would happen in O.C. where racial slurs of racial students, especially in sports events, still occur with a shocking contrast. Terrell Brown, who moved to Irvine from the Atlanta area about four years ago, said the rise of South racism was in some simpler ways to deal with it than the O.C. racism.

Why SoFi Stadium can have the best cheap seats in football

When it comes to the design of soccer stadiums in recent years, it would seem that good upgrades have been made primarily for luxury rooms. SoFi Stadium, Inglewood’s new $ 5 billion stadium – the venue for Super Bowl LVI on Sunday and home to the Rams and Chargers – has no way of escaping the suite tradition, says author Carolina A. Miranda.

And while it is lower-than-high than other stadiums, the facilities of the equipment can cost you a little more wealth. In the era of luxury furniture, however, the SoFi brand has managed to do something important: cheap chairs that may feel as unique as some of the luxury chairs below. Although “cheap” is a relative word. The specific vibe has to do with how the stadium is in the country.

If you are interested in this letter, you will enjoy our regular passport “The Times,” prepared daily by writer Gustavo Arellano, with reporters from across the press. Go beyond the headline. Download and listen on our App, subscribe to Apple Podcasts and follow Spotify.

PHOTO OF THE DAY

Amazing winner: Amaya DiBella, 8, in the middle, raises the flag while her grandparents, Vice DiBella, left, and John DiBella, right, and mother Inez DiBella, cheer for NASCAR driver Joey Logano after beating Busch Mini Light at Coliseum on Sunday. NASCAR is sponsoring a recently opened venue for an exhibition showcasing the top athletes.

(Allen J. Schaben / Los Angeles Times)

CALIFORNIA

California’s one-paying health care effort is dead, but it won’t go away. For years, Democrats at the state Capitol have tried to turn a single payer from a shared ideology in which everyone deserves affordable care to a policy that will replace what people with many consider the damage to the health system, just to try to get involved in politics. .

U.S. Border Patrol strengthens its staff as asylum seekers try to reach the United States by driving. Ever since the CBP began stationing its officers at the border crossing at the San Ysidro port entrance, clashes between asylum seekers seeking to reach the United States and officials said to be with them have escalated. karu. Meanwhile, activists supporting local asylum seekers have criticized CBP’s choice of resource allocation.

The cold weather is hot after three years. But DNA does come as a surprise. Thirty years after Claire Hough was assassinated, a new round of trials reveals two suspects. One is familiar with the police.

It hurts this week in Southern California. By mid-week, temperatures are expected to rise in the mid-80s in many valleys and coastal areas, “where most people are not accustomed to such winter temperatures,” according to the National Weather Service. The peak heat will occur between Wednesday and Friday.

A woman has been sentenced to one year in prison for stealing $ 835,000 from Torrance Primary School. Among parents and pupils who have pardoned women and those who have demanded compensation for the theft of tuition fees that used to pay for a Las Vegas vacation and Lake Tahoe, U.S. District Judge Otis D. Wright II has acknowledged his sadness at receiving a sentence to appropriate. offense.

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NATION-WORLD

Prominent Israelis and Palestinians have issued a new proposal to revive efforts to bring peace to the Middle East. The plan contains a number of controversial issues, and it is uncertain whether it has any support among the leaders of any party. But it could help defuse the debate on the crisis and it will be presented to a senior US official and UN secretary-general this week.

President Biden has vowed to end the German-Russian Nord Stream 2 gas pipeline if Ukraine invades. Even when German Chancellor Olaf Scholz and Biden sought to reach an agreement, the German president would not openly support Biden’s threats. He promised only that there would be no sunshine between Germany, which controls the pipeline, and its NATO allies.

Black universities were alarmed by the threat of a bomb, but did not retreat. The FBI is currently investigating last week’s bomb threat against at least 17 historic black colleges and universities across the United States. The targeted universities have been back in operation since the closure. But many are still worried about future threats and trying to bring those involved to justice.

HOLLYWOOD AND THE ARTS

‘Matrix Resurrections’ collaborator sues Warner Bros. on the release of HBO Max. The company that sponsored the film “Matrix” accuses Burbank’s studio of violating the value proposition of the right-of-way-of-the-right-of-the-right-of-the-old owned the company by bringing out new events for touring and in theaters at the same time. The case is the latest example of a shining light in Hollywood as the disease erupts.

Zendaya hopes ‘Euphoria fans’ ‘still see good’ in her character. The exhibition got the name of the head-to-head to express dissatisfaction with a graphic depiction of drug abuse and violence. Sunday’s incident was particularly serious, leading to a complicated online discussion about detecting hackers on the screen.

The Razzies think Bruce Willis is not good enough to win his award this year. Willis was selected for Razzie for his work in “Cosmic China” – and a bunch of other remakes for 2021.

BUSINESS

Tesla is awaiting a complaint from a California human rights group. The state Civil Rights Commission told the company “it has every reason to file a civil lawsuit against Tesla,” according to the 10-K annual report of electric car manufacturers, released Monday.

SPORTS

Mikaela Shiffrin is no stranger to heartbreak. Can she now return to Beijing? Within two years, Shiffrin suffered a sudden death of her father, a back injury and advanced coronavirus testing.

Clashes at the Coliseum are part of NASCAR’s plan to expand into open markets. NASCAR is planning to use the model used for Clash at the Coliseum to other major meeting places in major cities. Car Speedway in Fontana may reduce its size.

Super Bowl XI sits in Madden’s family history. Mike Madden looks back on the Oakland Raiders’ magic season of 1976, which ended with his father, John Madden, leading the team to the Super Bowl title.

Find free online casino games, sudoku, word search and arcade games in our new game center at latimes.com/games.

OPINION

There are no more stock exchanges for Congress members. Elected officials trading stocks raise concerns that they could benefit from having access to sensitive information. It is time to end the project.

Work life will never be the same. We need some days in person and some in distance. Returning office staff is now a major challenge. Companies that want more work in person must overcome some serious problems.

ONLY IN L.A.

Where we like to eat near SoFi Stadium. American, Mexican and Central American, Jamaican, Belizean, Japanese and other cultures come together near the stadium to create a unique food map. Whether you are looking for quality after-game or first-time snacks, the Times Food staff, editors and our local friends have covered you. Find Nigerian jollof rice in Inglewood, banh mi in Westchester, old school fare at Hyde Park and more.

FROM THE ARCHIVES

Circa 1920: A woman observes the sea. Behind it is the Santa Monica Pier.

Forty-nine years ago today, The Times reported an attempt to demolish the historic Santa Monica hill, which was opened in 1909 to show great interest in the cement building. “Undamaged”: “Crowds crowded on a 1,600-foot-tall system to enjoy a bandage. is of ‘The Surrender of Rex Neptune,’ which the god of the sea, known for punching for pleasure only, allowed Queen Santa Monica to join his game in this powerful ship. “

Unfortunately, by 1973, the frame was severely damaged and expensive to maintain. But pro-hill activists have attacked the City Hall, according to the Times, including Robert Redford. The actor was filming “The Sting” on the Santa Monica Pier at the time and took the time to express his support by crying: “There is nothing left that is different anymore.” The city later formed an organization to oversee the management and control of the recovery effort.

Thank you for taking the time to read Today’s News! Comments or opinions? Feel free to drop us a note at [email protected].

We have just emerged from a year in which the ongoing pandemic has led to budget cuts, strategic issues and a lack of resources to challenge SEO professionals at all levels.

Many focus more on being ready to pivot than having a plan set for next year.

This is especially important in local search, where consumer behavior is changing rapidly and Google updates can have rapid and far-reaching impacts.

What trends and technologies should you have on your radar to report on a more agile and adaptive local SEO strategy in the future?

Joy Hawkins is the owner and founder of the local SEO agency Sterling Sky. She is an expert on Google’s business profile products, a well-known and respected writer and lecturer in the industry, and a member of the Local U faculty.

In this question-and-answer interview, Joy shares her tips on where market leaders should focus their attention on local SEO this year, what SEO technologies excite them, how to build a career in local SEO, and far more.

Local Trends To Watch In 2022

Miranda Miller: “What are the local SEO trends that CMOs should really be looking at this year?”

Joy Hawkins: “Google released an algorithm update in late 2021 that caused some serious fluctuations for local businesses.

We dubbed it “Area Update” because the biggest impact at the time seemed to be a customer’s ability to move farther away from their physical location.

Google seems to have given much more weight to the location and proximity of a business.

If this update is maintained, it’s important to look at the competition closest to your customers, especially if they now appear in the Pack of 3, to see what they’re doing to your customer.

Google has increased the LSA (Local Service Announcement) program in recent years, so there’s a good chance we’ll continue to see this platform continue to grow and expand throughout 2022.

If your customers do not use this point of sale, I would recommend that you take a second look.

We are also seeing many more image results in the SERPs than before, both on mobile and desktop.

Paying attention to the images you use, especially the best-performing pages, would be a wise decision. “

Local Optimizations To Focus On (And Where To Let Go)

Miranda Miller: “Are there any local optimizations or tactics that you think marketers tend to spend more time on than they should, or even something that we should drop completely by 2022?”

Joy Hawkins: “Until the proximity algorithm was updated, it was understood that having a keyword-rich name was a big boost for customers who wanted to appear in the 3 pack for a wide geographic spread.

But that is no longer the case.

Based on the data we analyzed, companies that had heavy keywords in their keywords along with a strong outreach were the most successful.

It’s a little early to tell for sure that adding keyword descriptors to names no longer works.

But for now, I’d say it’s a tactic that sellers can definitely reduce.

Another tactic we have shown time and time again that offers no value is geotagging images.

When you geotag images, the information is removed from the image during the upload process, so it’s useless to spend time adding it.

It’s time to dump her and move on. “

Embracing AI Content Creation Technology

Miranda Miller: “Are there any new or developing local SEO technologies that excite you?”

Joy Hawkins: “Content is such an important part of SEO, especially creating valuable, high-quality content.

But it can be a challenge for content creators to find unique things to say about certain topics.

For example, how much can you actually write about concrete repairs?

Over the last year or so, we’ve noticed a huge improvement in AI capabilities when it comes to content writing. There are now several AI writing services on the market to choose from, such as Peppertype.ai, Rytr.me or Writesonic.

We’ve found that these services are a great way to help our content writers get started when they feel blocked.

It would not completely pass the content writing to AI, as the content they create still needs to be cleaned and refined. But these services are incredibly useful as a starting point.

Another tool we just started using is Transparency Company.

False reviews are a very tough but common challenge in the local search space.

It’s great to have a tool to help you determine which competitors may be buying reviews from Google. “

The Pros & Cons Of A Local SEO Career

Miranda Miller: “What are the hardest and most enjoyable parts of your day-to-day work?”

Joy Hawkins: “The best part of my day is the people I work with. I work with a great group of people who care about giving everything for our clients and who are investing in the profits we can make for our clients.

Getting to work with them and giving ideas to each other is definitely one of the most enjoyable parts of my workday.

I’ve also always been a person who likes to research data, look at numbers, try to figure out mysteries, and that sort of thing.

SEO is this ever-changing puzzle that needs to be solved as the pieces change shape, size and color. I find it difficult and fun to try to determine how these pieces of the puzzle fit together.

As for the challenge, I would also say that it is sometimes very difficult to balance the management of a business with all the volunteer work I do.

Being a Google product expert means I’m constantly helping users in the Google forum. This often causes a lot of people to email me or tag me on Twitter.

Volunteering and managing expectations is not for the faint of heart. “

Local SEO Career-Building Advice

Miranda Miller: “What tips or advice do you have for those just starting out in their local SEO careers?”

Joy Hawkins: “SEO is constantly changing. If there’s one thing the November update taught us, it’s that you can’t count on a strategy to work forever.

If you are entering the SEO industry, it is important to read about the latest and most recent trends to understand where the industry is and to develop strategies using this information.

However, it is important that you keep these strategies in check. At some point, there are a lot of chances that they will stop working and you have to adapt.

I recommend that you always use several different SEO strategies, so that if one stops working, you don’t have all the eggs in your basket.

I would also recommend networking with other people in the industry as much as possible.

There are some really great minds in the SEO world, and it’s an amazing opportunity to learn from them through blogs, forums, conferences, and even social media posts. “

Featured image courtesy of Sterling Sky Inc.

Although the original Cincinnati recipe has its opponents, this city is a hotbed of cultural, sporting, and industrial events. In the early part of the 20th century, Al Safferstein, a young immigrant from Russia, was studying dentistry with his uncle. However, he soon realized that dental practice was not his will and that he was particularly interested in conducting dental research. Due to financial constraints he was left alone and began his studies.

This study aimed to determine whether the smoke problem in Cincinnati was causing an increase in the incidence of health problems. The authors conducted a survey of 2,312 district officials to determine the effect of smoking on public health. They found that the prevalence of tobacco was higher in Cincinnati than in any other city in the world. These findings suggest that smoking is the leading cause of heart disease.

The findings of this study suggest that smokers in Cincinnati are at greater risk for various diseases. The study also found that the number of smokers in the area was higher than the national average. These findings are astounding, and should serve as a request to all tobacco companies in the city. The National Love For Cincinnati Chili and Third Hand Smoke Study was conducted in collaboration with the American Lung Association and the Council on Tobacco Products.

As a member of the Cincinnati leadership class of 2008, Jennifer McLaughlin has been part of the organization since its inception. He serves on the Board of the Cincinnati Music Festival, a former Cabinet Member for the ArtsWave Annual Community Campaign, and a volunteer who works in many organizations across the state. She and her husband, Mike, have two grown children and live in Anderson Township.

The results of the study show that the National Love For Cincinnati Chili and the Third Hand Smoke Study are related. The researchers surveyed nearly 600 people, including many smokers. Their findings also indicate that this food is a popular food among smokers. A powerful symbol of their overall health. For example, in this study, the majority of respondents said that their favorite Cincinnati Chili is spicy. The results also showed that the broth is not good to replace chili, but it is a delicious way to reduce smoking.

The study also showed that those interested in Cincinnati are more likely to smoke. In addition to proving that Cincinnati Chili is a good way to get drunk, this study also highlights the relationship between chili and smoke. Although this study is not yet complete, it shows that smoking in a restaurant is dangerous for people. It has been found that people with tobacco-related allergies are more susceptible to tobacco.

This study found that the most popular Cincinnati Chili recipe is hotter than any other in the world. It also showed that smokers in the US are more likely to be smokers than those who ate chili from non-smokers. But despite the risks, the diseases associated with this have not been matched by the number of smokers in the city. Over the past few years, the study has shown that the link between third-party smoke and secondhand smoke is very important.

The study was conducted in Cincinnati and sponsored by the University of Cincinnati. The results also found that city dwellers are more likely to smoke than non-smokers in the same city. Also, the study found that Cincinnatians smoked twice as much as non-smokers. Findings indicate that city smokers are likely to die within a year.

The study was performed to determine whether or not non-smokers were more likely to smoke. The results revealed that people in the city had a higher risk of developing lung cancer than those from other cities. This is a surprising finding, considering that more than a third of the participants were already smokers. It also shows that the study did not consider the health risks of smoking in the Cincinnati area.

Good Tuesday, Cincinnati! Here are all the important things to know today in Cincinnati.

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About me: Sean Peek author and businessman with a degree in English Literature from Weber State University. For years, he worked as a writer, editor, SEO expert, and marketing director for various digital media companies. He is currently the owner and operator of the interior design organization Lightning Media Partners.

The rules of replying:

Podcasts are a great way to keep up with the latest events in SEO.

It’s a fast-paced space involving a wide range of activities, which is reflected in these top selected SEO podcasts for 2022.

In addition to on-page optimization, SEO in 2022 is about content, AI, analytics, CMS, enterprise-level solutions, and burnout prevention. .

A feature of these podcasts is that each one will help search marketers become better at what they do.

The following 17 search marketing-related podcasts have been selected because of the reliability of their information and their availability and inspiration for SEO professionals.

Each podcast is excellent, and the order in which they are listed is not an indication of which one is better. These are all number one.

1. Search Engine Journal Show

The Search Engine Journal Show podcast features interviews with top experts, a discussion on SEO topics, and many actionable SEO tips.

SEJ host and founder Loren Baker hosts expert guests to talk about everything from SEO trends and technical issues to content marketing strategy, tourism marketing, Google Search and Maps features, and unlock the power of first-party data.

Grab new episodes on Spotify, Apple Podcasts, TuneIn, and Google Play.

2. WTSPodcast Podcast

Hosts: Sarah McDowell and AbuAli Areas

The WTSPodcast (Women in Tech SEO) podcast aims high and delivers engaging and useful podcasts in convenient half-hour segments every Tuesday.

The shows are usually about the technical side of SEO but also touch on topics such as agency scale, remote team management, how to set customer expectations, and one segment with Jamie Indigo discusses ethics and misinformation.

On the technical side of SEO, expect to find episodes about local SEO, keyword mapping, enterprise-level site migration, and structured data.

I asked them what the podcast audience can expect:

Listen to Women in Tech SEO on Apple Podcasts and Spotify.

3. Azeem Digital Asks

Host Azeem Ahmad goes by the brand name Azeem Digital, hence the name of the podcast, Azeem Digital Asks, which is truly an SEO treasure for those who cannot get enough solid SEO podcast content.

I appreciate the high quality guests it contains and especially the wide range of topics covering the whole spectrum of digital marketing, from SEO to marketing and social media content.

But there are also business building-focused podcasts that are specific to the search marketing community.

These episodes focus on avoiding burnout, recruiting employees, building authority for your brand, and the benefits of all-inclusive inclusion strategies.

Available on Apple Podcasts, Spotify, and Google Podcasts.

4. Rankable Podcast by iPullRank

The Rankable podcast stands out in depth from the next level of SEO technical topics. The host, Garrett Sussman, and his guests delve deep into the technical side of SEO, especially when it comes to enterprise and e-commerce.

That level of expertise makes this podcast a must-listen for advanced search marketers or those looking to move to another level.

Available on Apple Podcasts, Google Podcasts, Spotify, and YouTube.

5. StoryShout Podcast

The StoryShout podcast is about avoiding burnout, managing its thought processes to better complete projects.

It does this by examining the subject of bankruptcy, which is somewhat taboo in some countries, particularly the United States, where winning is a priority.

The interesting proposition that StoryShout raises is that there is a lot to learn from failure and not to be afraid of it.

Like all the other podcasts listed here, Kelsey addresses the achievement of success but does so from the direction of failure, and does so in a very entertaining way.

Each episode consists of Kelsey interviewing people from the search marketing industry (and beyond) who share their failure stories.

Interviewees include Casie Gillette, Dr. Pete Meyers (of Moz), Akvile DeFazio, Keith Goode, and Amalia Fowler.

I asked Kelsey what to expect from podcasts:

“It simply came to our notice then.

But as we learn and embrace our personal and professional failures, we can better accept ourselves and others.

It helps us to laugh at our mistakes and not focus too much on them. ”

What’s fascinating about each episode is how each marketing expert, an objectively successful person in their fields, shares problems that are common to many people.

Then, towards the end of the podcast, each one describes his or her own process of finding his or her own way forward and doing so in completely different ways.

In Season 14 Episode 14, entitled “Casie Sucks at Thinking it Through,” Casie Gillette (@Casieg) and Kelsey talk about how putting things in takes more mental energy than actually a daunting task.

Speaking of putting things together, Casie laughed and shared:

“This is actually a joke I have with one of my co-workers … Let Future Casie deal with this.”

And later, she remarks on pushing until the end of a project:

“I am just happy to be here. When you look back, you think, “Oh, there was probably an easier way to do that.”

StoryShout de-glamorizes success to showcase the daily struggles we all share in common.

And I think that’s the point of the StoryShout podcast as it “distigmatizes failure.”

Listen to StoryShout on Spotify, Apple Podcasts, Audible, Amazon, Player.fm.

6. Marketing O’Clock

Hosts: Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Mark Saltarelli

Marketing O’Clock is a weekly podcast that focuses on discussing last week’s most important digital marketing news, while maintaining a sense of humor.

If you’re looking to not only stay up to date with current news and events, but also get a sense of the impact that everything has on you and your work, then Marketing O’Clock is the show for you.

7. Edge of the Web

Edge of the Web has improved its offerings with more variety, expanding beyond SEO news and interviews.

Recent guests were Lily Ray, Jason Barnard, Bill Slawski, Andrew Optimisey, and Mark Traphagen.

Listeners should expect to hear a solid discussion about practical digital marketing strategies and tactics.

It offers four types of podcast topics:

Available on Apple Podcasts, Google Podcasts, Spotify, and SoundCloud.

8. Webcology

Hosts: Jim Hedger and Dave Davies

This is a regularly published podcast featuring Jim Hedger and Dave Davies’ endless audible spirit and bacteria.

Webcology brings you up to date with the latest and most interesting developments in SEO and also features inviting guests to listen to.

Both Jim and Dave are industry veterans with years and years of experience.

Listening to their podcast is like having a coffee break with friends.

9. Kalicube Tuesdays SEO Podcast

Kalicube Tuesday consists of more than 200 podcasts on a wide range of high-tech digital marketing topics. It is a perfect example of an SEO approach that embraces the full breadth and depth of what it takes to succeed in search marketing for 2022.

The host, Jason Barnard, has guests with in-depth knowledge such as:

Kalicube Tuesdays is a series of top-notch SEO podcasts that are thought-provoking and rewarding listeners with an understanding of what’s happening on cutting-edge SEO.

Available on Apple Podcasts and Spotify.

10. Google Podcast: Search Off The Record

Podcast published quite frequently, about two shows a month by Google.

Worth listening to because it was created by members of the Google Search Relations Team.

Provides an behind-the-scenes look at decision-making, the projects Google Search is working on, and other topics of interest to the SEO community.

Will it make you a better search marketer?

Yes, this podcast will make you a better SEO professional.

Hosts touch on a wide variety of topics that provide insight into indexing, how sites are delivered, and even how algorithms deal with brand new sites.

11. Marketing Scoop Podcast By SEMrush

It is a regularly published podcast featuring actionable advice on the topics of:

It also presents other marketing ideas that are directly and indirectly related to SEO.

12. Food Blogger Pro Podcast

Food Blogger SEO podcast focuses on everything related to the monetization of a website.

Even if you are not a food blogger, you can still get something out of this podcast.

Also, other topics that are equally relevant to informative content publishers.

13. The In Search SEO Podcast By Rank Ranger

A regularly published podcast covering a wide range of news and topics of interest to the search marketing community.

Topics include link building, recent updates, interviews with people like John Mueller, and actionable SEO strategies.

What I like most about these podcasts is how virtually every episode has something actionable to take back to the office.

14. Tech Bound Podcast

Hosted by Kevin Indig, this series of podcasts finds its strength in the technical side of SEO.

Kevin Indig is the SEO director at Shopify and comes from an enterprise-level SEO background, so it’s only natural that the podcast finds a solid foundation at the enterprise level of search marketing.

Podcasts are easy to consume in about 30 minutes each and are packed with quality information.

Recent topics include SEO Data – Agency Forecasting and Value; and Improving the Web, Schema, and CMS Marketplace with Yoast SEO Founder Joost de Valk.

In general, it is important that a podcast is updated frequently to be included in this list.

However, I am making an exception this year for the Tech Bound SEO podcast because the quality of the podcasts is so high and useful, they deserve a list for just that.

There are currently 44 podcasts on them.

Hopefully, the podcasting pace will become more regular in 2022 and continue to earn a place as the best SEO podcast for 2023.

Available on Apple Podcasts and Spotify.

15. Crawling Mondays by Aleyda

Crawling Mondays is a series of YouTube videos that are also available as a podcast.

It features top guests such as Bibi The Link Builder, Dana DiTomaso, Jono Alderson, and Jon Henshaw.

Podcast topics are eclectic, and because guests are experts, the information shared is reliable and authoritative.

Available on Apple Podcasts, Spotify, Google Podcasts, Anchor.fm.

16. NerdBrand Podcast

Hosts: Jason Davis, Jonathan Payne, Mitch Gregory

The NerdBrand podcast is a frequently published podcast that exemplifies the modern approach to online marketing as it addresses the full range of search marketing.

The focus is on branding and advertising, but most of the podcast topics are incredibly useful to anyone promoting their web presence.

Anyone interested in growing their own brand will enjoy this podcast.

Available on Apple Podcasts, Spotify, and Google Podcasts.

17. Make SEO Simple Again

The Make SEO Simple Again podcast is hosted by Daniel K. Cheung, an SEO consultant based in Sydney, Australia. His podcast stands out because of the high-quality guests he features, such as members of the Google Search Relations team and other popular people in the search marketing community.

There are currently three seasons to do, plus more upcoming episodes in 2022. Seasons two and three are standouts and worth listening to for all SEO junkies.

The Make SEO Simple Again podcast is available on Spotify, Apple Podcasts, and Google Podcasts.

Featured Image: Shutterstock / fizkes

Atlanta Suburb moves stock images to the cloud and makes them easily accessible to the public

REDLANDS, Calif.–(BUSINESS WIRE)–In the years before Johns Creek adopted Esri’s ArcGIS Image for ArcGIS Online, a team of two in the city just outside of Atlanta had developed innovative ways to manage their data so it was shared across departments were more accessible and to the public. This work included training Amazon’s Alexa device to answer residents’ questions about city services and creating an online open data portal. But the city’s vast archive of images has been one of the biggest challenges in its digitization efforts.

“Bringing our images to the cloud has helped free up time and resources so we can focus more on what matters.”

When the city was incorporated in 2006, Johns Creek began collecting aerial photographs annually. Previously, when the city was worth a new year, the geographic information system (GIS) team undertook the time-consuming task of merging the individual tiles to create a single mosaic image layer of the entire city. It usually takes a few days to cache a year’s worth of images.

To meet this challenge, Johns Creek used ArcGIS Image for ArcGIS Online from Esri, the world leader in location intelligence, to move all of its imagery, some of it nearly a century ago, to the digital cloud. The shift has given the city’s small GIS department the opportunity to continue refreshing and analyzing this data, rather than spending scarce time maintaining imagery data on physical servers and responding to simple data requests. Now it only takes one day to update the image data of a few years into the city map.

“ArcGIS Image for ArcGIS Online makes managing our decades of aerial imagery easy and transparent. Staff, consultants and the public can easily access the images at any time and use them for visualization or analysis without sacrificing quality or responsiveness by simply going online,” said Julie Kutz, the city’s senior GIS analyst. “Bringing our images to the cloud has helped free up time and resources so we can focus more on what matters.”

Before the move, maintaining the image data had taken up most of the resources. Among the images once stored on servers are black-and-white aerial photos taken by the Farm Service Agency in 1938 and scanned and gridded into the city’s databases. Another historical set contains black and white photos from the 1950s with hand-drawn elements signaling differences in terrain.

All images are available and searchable online via the Johns Creek DataHub. The results are helping to better inform decision-making in the city of approximately 84,000 people by enabling faster and more reliable access to images.

To learn more about how organizations can streamline operations by freeing up time and server space, visit this ArcGIS Image for ArcGIS Online site.

Esri, the global leader in geographic information system (GIS), location intelligence, and mapping software, helps customers unlock the full potential of data to improve operational and business outcomes. Founded in 1969 in Redlands, California, USA, Esri Software is used by more than 350,000 organizations worldwide and at over 200,000 institutions in the Americas, Asia Pacific, Europe, Africa and the Middle East, including Fortune 500 companies and government agencies , non-profit organizations and universities. Esri has regional offices, international distributors, and partners providing local support in over 100 countries on six continents. With its pioneering commitment to geospatial technology, Esri develops the most innovative solutions for digital transformation, the Internet of Things (IoT), and advanced analytics. Visit us at esri.com.

Copyright © 2022 Esri. All rights reserved. Esri, the Esri Globe logo, ArcGIS, The Science of Where, esri.com, and @esri.com are trademarks, service marks, or registered trademarks of Esri in the United States, the European Union, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks or registered trademarks of their respective owners.

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As social media platforms grow and fluctuate, it can be difficult to keep up to date with the latest sites, trends, and marketing methods. If you are considering a job in social media marketing or digital marketing or want to promote your business online, knowing how to navigate today’s landscape is imperative. Learn how to harness the power of these online platforms in today’s climate with The 2022 Social Media & Digital Ads Certification Pack.

This set includes nine hours of content in eight courses and 91 lessons. Each lesson is taught by marketing and SEO expert Faisal Siddiqui. Explore this set to develop your digital marketing skills and understand how to best implement your skills. With averages of over 4 out of 5-star reviews, the courses in this bundle are well-organized and intuitively presented so you can learn quickly and efficiently.

Start with the magic of social media marketing, which gives you a comprehensive introduction to the field with information on how to make a mark and generate buzz across all platforms. A specialized course on Instagram explains how to create organic growth and get the most out of your advertising purchases. For Twitter, another course highlights the importance of trending on Twitter with practical tips on how to make it happen, like picking the right hashtags and finding influencers.

Create content that appears on the first pages of Google searches with two SEO courses. Check out the beginner’s guide and a comprehensive guide on the topic of search engine optimization to posting high-level, engaging articles on your blog or site. The Importance of Website in Digital Marketing course will help you better understand the role of building a strong, searchable website in supporting your business and brand.

In addition to SEO, Google Ads can help your business get noticed. Target your marketing strategies with two courses on Google Ads.

Social Media 2022 & The Digital Ads Certification Pack is a great way to start the process. Priced at just $34.99, each class in this package costs you less than $5. If you’re developing a digital marketing strategy for your business or want to add some new skills to your resume, this set is a great introduction.

When it comes to SEO advocacy, there are several things you need to know. First, it is important to create and employ buyers. These are the general characteristics of the types of customers that your company typically attracts. With these in mind, you can ensure that your content matches these features. For example, if you offer legal services, you need to create content around legal matters and their corresponding keywords. This way, you can be sure that your content will be relevant to your target audience.

In addition to using keywords and meta tags, you also need to optimize your content. This is because content is the foundation of online marketing for your law firm. It needs to be optimized and thematically relevant to the search engines. It should also be informative and sharing. The best type of content is the kind that people can click on, so it’s important to have a page dedicated to it. It will not only increase the volume of traffic you have, but also improve your social media presence.

Another thing you need to know about legal firm SEO is to understand who your audience is. You want to make sure your content answers their questions and answers the questions of your potential customers. A legal website should contain clear information about your services, transparent pricing, and customer testimonials. And of course, it needs to be up to date and relevant to the needs of your audience. Remember, search engines use keywords to rank websites, so the more relevant your content is, the better your chances of getting organic traffic.

When you have your content ready, you need to consider how to make the content relevant to your target audience. It is important to answer the questions of potential customers in the most effective way. If you do this well, you can gain more customers by getting high ranking listings on Google. With the right SEO strategy, your website can attract a lot of traffic and convert visitors into leads. There is no reason not to try.

Searching for your competitors ’websites is also important. It’s important to understand how the content of your competitors ’website is written and whether it’s relevant to your customers’ questions. So, you need to make sure that the content of your website is easy to find and easy to navigate. If you don’t, you have no customers. And you can’t expect to make more money by just hiring SEO.

While your website should be accessible to all visitors, you also need to make sure that your pages are search engine friendly. You want to make sure they can see the content you provide. If they are not, you are missing out on precious things. If you want to rank well on Google, you have to have good quality content. Also, your content should be skimmable and easy to read.

You need to think of the best way to answer the questions of your website visitors. Be sure to include information about your services, transparent pricing, and customer testimonials. Always make sure you provide links back to your site. Your content needs to be up-to-date and relevant to the keywords you want to target. This is how your website will rank in search results. This is a major benefit of ensuring that your content is optimized.

Guest blogging is an important strategy to improve the search engine visibility of your law student. You can write articles for other websites. It is also vital to create social media accounts and promote your content on other sites. It is also a good idea to create a website with a blog for your lawyers. This will help your site appear more prominently in search results. By providing your visitors with high quality content, you will attract more customers.

Adding fresh, unique content to your website is vital. The right kind of content will increase the ranking of your website on Google and help you become the best in your field. So, be sure to include fresh and original material in your website. Not only will it keep your visitors happy, but it will also increase the chances of your site being listed at the top. With fresh and relevant posts, your lawyer’s clients will see your website as a trusted resource.

Skeptical of your marketing efforts and wondering if all that work is really worth it? Rachel and Jessica have a great background in SEO from John McDougall, president of McDougall Interactive. Spoiler alert: Good SEO practices can catapult your business to the next level.

Read below for a transcript of our conversation, created by AI. The transcript has been slightly edited for clarity and readability.

Hello, and welcome to Legal News Reach, the official podcast for the National Law Review. Stay tuned for a discussion on the latest trends in legal marketing, SEO, attorney best practices and more.

I’m Rachel, the Editorial Manager for the National Law Review.

And I’m Jessica, a web content specialist for the National Law Review. And we are the co-guests of Legal News Reach.

In this episode, we are excited to talk to John McDougall, president of McDougall Interactive. John, do you want to introduce yourself to our listeners?

Yes, of course. So welcome, everyone, and appreciate the opportunity to speak with you today. And I started in ’95 at my dad’s advertising agency selling websites. So I fell in love first and have been doing SEO ever since. So now, I started a class called Talk Marketing. In addition to the agency, McDougall Interactive, we do coaching and teaching.

Excellent, we are excited to get your perspective on SEO. So just sort of moving on to our first topic here, with how much Google has changed, and how much people’s habits with, you know, search tend to change, why is it so hard to do SEO now?

Oh, so much to do. I mean, it’s like you need a little exercise to do it, you need organizational skills, and first SEO, you can just fly in and go to some conferences and do a little bit, you know, pull yourself together. I don’t know, somewhere in the 90’s, I made a hearing aid website over a weekend, I made the logo, the design, the website, I built it and coded it by hand in HTML, he wrote pages for various brands of hearing aids and launched them. on the weekend. And then it was ranking and Yahoo, as the number one for hearing aids, and then a company bought my client. And then I started working for that company. Then it was so easy, almost in the daytime. And now, I mean, my God, we get deeper into it as we go here. But there are only 1000 different things that can influence your SEO.

So going into more specifics of the legal industry, is there a different approach for different types of law firms? So personal injury, or maybe more business-oriented law firms when it comes to website marketing?

I’m not going to sell a personal injury lawyer on the idea of ​​SEO, right, I’m here, they know their clients are out looking, you know, if you’re bitten by a dog or injured by a dangerous drug . or a medical device, you don’t even need to ask anyone for a referral if it’s embarrassing. Either you are in a race, or you know, whatever. So going to Google is not a brainer. On the other hand, with business lawyers, there are some very large companies that, you know, business lawyers will say that they don’t just search Google for me. And that may be true, but I’ll tell you later, but if you’re looking for this kind of niche, I’d like my leadership content to be right here at the top of Google. So ironically, I think sometimes having good content that optimized search for is perhaps not as important as the obvious with personal injury, as I said, but close enough to similar importance, right? So whether it’s intellectual property, or international law, the various things that are really important, whether you’re going to impress the General Council, or some really high-level people, they might see that you’re in search, not just in conversation. with them and, even if it’s not so much, they search Google, when they come to your site, it should be an asset, either a blog on your site or separate from the blog site on topics of niche that’s really fair. shows highlights your thought direction. So my argument would be if you have to do it anyway, because you want to demonstrate your thought leadership, at least put a little effort into a fast loading website, good title and meta tags, consistent content, if weekly, if not , at least monthly. So some of the same things you say to a personal injury lawyer really apply to l business lawyers only at a slightly less exaggerated pace. You may not go out and do link building or as you will probably do PR but maybe not PR for link building as you would with potential personal injuries. A lot of sharing your content management thinking should involve good quality content that is optimized for the internet. You know that a lot of this is their search some of their social media. But, you know, a lot of the same rules apply to different levels of exaggeration,

Right. And so once lawyers really get their feet wet to create this really great content and optimize SEO, how do they keep up with all the changes Google is making to its algorithm?

Will they hire an agency to keep up with him, or to help and spoon feed what is most important to them? That would be one way. Otherwise, if they have more to do, do it yourself or the marketing department wants to keep it. Just keep reading things like search engine land Search Engine Journal, you know, the HubSpot blog, things like that, you’re really going to need to follow them. And one agency has the benefit of testing across multiple sites. So for example, in 2012, I had 27 clients or something. And Google Penguin hit, which was an algorithm, Google designed to discredit low quality links. One day, I was looking at my ranks, and I said, Geez, that doesn’t look right. Something is going on here. And I asked a guy who was a subcontractor of mine, he said, No, I didn’t see anything unusual. It’s like, wait a minute, let me call you back. He went and looked at his rankings all over, he had hundreds of customers, he had a lower price and more customer strategy, and he said, Oh, shit, let’s see how, significant drops consistently across all customers, it turned out that Google had just dropped the Google Penguin bomb on people. And I think, later on, maybe they’ll be sorry, I’d like to think they went too fast with him. So, you know, having so many customers, and asking a subcontractor to read so many customers, we’ve been unable to see that this isn’t an invented trend. That’s not my imagination, you know, that’s how we keep up with trends and network with peers. And then of course, it breaks down into hours or days on the search engine, the newspaper, and the Search Engine Land and stuff. But we see it in the data of many customers. So if you are a law firm, you have a site, just be aware of that, which, you know, you have to look for others that have multiple clients are certain at least the top, you know, online SEO media review sites. , and you so you can see what the trends are.

I think an editorial calendar is key. At the National Law Review, you have huge amounts of content, but you need to think like a review / And if you don’t, you won’t be consistent. So that’s at the heart of it. And then find ways for the lawyers involved, or the agency involved with the lawyers to generate content around the issues. And we can get into that more in a minute.

We’re going to ask you about all kinds of social networks, especially because so many law firms now understand if they haven’t before, which they probably don’t. But I think lawyers and clients in general understand that we can make the internet and how social media work for us. And pay attention to what those numbers mean now. So I want to know, you know, I want to attack any kind that we see more commonly produced with podcasts. How does it help with SEO?

Yes. And so I’m going to link back to the last question, because I think it’s critical that people understand that you can do SEO-guided content through podcasting, and video, if you don’t use transcripts, for your podcasts in the your videos. , You probably won’t get the mile as much as you might. And many people will use it as a show note for your podcast. And it’s good, you know, a few paragraphs or something in this episode, you see that in certain dance points. But in addition to this, having the transcript as an option, you can also do this so that it can disappear and appear on the page. Then search engines can always read it. But having the content of lawyers who are thought to be leaders is not always easy to get them to write, you know, some of them will be rock stars who will write, some are not. And you can have categories that well, the intellectual property lawyer writes well. But international law or any law is the wonderful speaker of the person, but a terrible writer is just lazy or doesn’t have time to write what he is. If you want SEO and consistent content, you can do only the shortest ones, because every minute of podcasting, we have 130 words, even 10 minutes, say a 12 minute podcast, you can get like 1500 words, this is a really robust and deep piece. . of content. And lawyers just talk, you know, they do that all the time, they’re good at it. So if your marketing team manages this, and you just beat those to be consistent, you’re going to let it go a little bit. And maybe occasionally do the half hour, hour podcast, you have to get a lot of consistent content, then you can turn some of that into short YouTube videos, or make remote YouTube videos, or in person YouTube videos that are like one minute, two minutes, you know, what is this particular law? You know, that’s Brexit, too, you know and, it covers some of the things that if you are a search engine algorithm, it has to be. And good to see on your website that you dispute, you know, ask the question, like, What is Brexit? Maybe someone in her on Amazon Alexa, or Google Home is like, hey, Alexa, what is Brexit? So if you’re going to cover all the gamuts the way people ask questions, you need a lot of content. And if you’re expecting, you know, lawyers to write who aren’t necessarily writers. Sometimes it works well.

It’s really interesting that you’re talking about podcasting and combining video with it, because that’s what we do. But it’s also like having the transcript for a podcast episode is the web content accessibility guide you should have on a website, it usually has to be ADA compliant. Yes. So it is important to know that SEO is always good. So, I’m sure I’d tell the people who are listening to this, that, hey, that extra work really helps you and you know, the people who need to access your site.

Yes. So just like all this just for SEO, it’s a big pain in the ass. All your content should have an alternate version, even one image should have as above an alt tag. And that was true in the 90’s, and I think it’s part of the future of SEO and it’s been there and you can’t really ignore it anymore.

I think the pandemic has made especially that realization very strong for so many people, not just the compliance part of a website, but also, just with this SEO, all these numbers and tactics that you have to use right now on your site, because it is where people are. andendu. I mean, when the pandemic happened, you didn’t go to a place where they went to their site. So how has SEO changed? Plus like those couple of things? Are there any other features you’ve noticed since last year? so what

I would say that the level of competition is huge because of the pandemic. My dad, who had an advertising agency, sent me an article six months or a year ago, the Wall Street Journal said that essentially the Mad Men era is done, aggravated by SEO and Google ads. More importantly, I think podcast ads have taken over more than radio ads since the pandemic. It’s like the nail in the hood. Now, most of the advertising is controlled by the big Google, Facebook, Amazon for the products, right? Because Amazon is basically a search engine for products. So those three are just, I mean, the top five Google companies and, you know, the old control that advertising agencies basically had is gone. The Wall Street Journal is basically saying that advertising is controlled by digital now. And what does that mean? This means that there is a local amount of competition. So if you do SEO, as I did a long time ago, the audios just put in the title and meta tags. And all over the page, you’re done. You know, that’s not the case anymore. Now, write something like Phone X, hearing aids or series, Siemens hearing aids online or something, and then look at the page that ranks what is there, and it’s probably, you know, God knows how many SEO agencies have helped and hearing aid companies. Do you like the last page, the last guide to hearing aids, you know, this, like a 10,000 word article? Yes, this is a big change. And, you know, we can go further in some of the specifications. But this is broader, what I think has changed as competition has increased, and is not going away anytime soon. I mean, what do you do with SEO? In general? Have you seen any major changes? Or is it harder than ever? What do you see?

I mean, probably one of the biggest things we’ve seen that has an impact in terms of our customers ’content, when we see that things are doing particularly well, is that they have, you know, really big keywords. So, you know, the headline posed as questions, the articles are long, so they have like about 1200 words. Punctuality also seems to be a big factor contributing to content success. So if it comes to us, you know, around noon, rather than I like, 5 o’clock in the evening, on Friday, those articles tend to do a lot better than the short ones, you know, they don’t like it, you know, really. great bullet points, really great formatting. I think as for the people who are looking to sort of do well on our website, and things like that, it is important to make your content really great for the search engines. Then you know, it’s also really readable by people. Yeah Al that sounds pretty crap to me, Looks like BT aint for me either.

Of course, that content competition is huge. Now, I mean, we already have a lot of content just because we have so many customers that we want, you know, to put out their information. You know, if we have a Supreme Court decision, that’s huge. I mean, we’re going to have as many pieces on the same thing. And it’s a kind of game like, that the slightest difference in format or word choices, keyword choices can really please to make certain articles do really well, as far as the display just to stand on the page and not bouncing versus other pages than for some reason. , even on the same topic, maybe you don’t just do the same level, you know, not so many points of view.

Historically, SEO people like myself will be more focused on backlinks than on social action. Sometimes one helps the other. So one of my best case studies, we wrote an article for a bank, and it came to NerdWallet. NerdWallet interviewed us to link to the content. But it all started with just sharing on Twitter and Facebook. So we were sharing the content. We do social media, but we weren’t holding our breath to do so, except hoping that some people would link to the content. And we got backlinks from NerdWallet, which is like a massive financial website with a huge amount of credibility. Another was lobster, we ranked number two on Google for single word lobster. And I wrote an article because I have lobster traps and do fishing and stuff. And so I wrote an article 100 Fun Facts About Lobster and it was shared by the Huffington Post and a bunch of places no, all of a sudden, this little restaurant next to me had hundreds of 1000s of views on one, you know , a stupid page of lobsters. with some historical portraits and, you know, these crazy facts. Sometimes we use social media to get links, you know, just get visibility out there and I agree that you know, if you can get faster, you’re more likely to get everything happening. And you can look at your home pages and look at the first pages for social shares and the first pages for backlinks. Then I only advise you on the audience and you, if you don’t, check where you are ranked in the search. I’m like number four, or five, or God forbid, number six, because the Top Five is where I forget, it’s like 67% of the eyeballs go, used to be want to be the top 10 In Google. Now, really, the top five is key. And number one, of course, gets, you know, a huge amount of the lion’s share of eyeballs and clicks, you have a lot of leads, think about social media? Or is that part of the process?

Most of our traffic comes from SEO and Google. But we certainly see a connection between social media that makes us have a fairly robust social media strategy and process where we try, you know, to use certain hashtags that are relevant, as well as tagging specific people who we think will find the content. for them specifically interesting to them. Social is definitely a big part of this. But it’s kind of like the bigger picture of this is just one of the things we do, I think SEO is more important, but I think the social type can link in SEO so that relevant people are in it. a different channel.

One of the things I’m talking about and doing with Jennifer, actually in a webinar is the seven main SEO factors that I think people need to think about, like technical SEO, which is really a fast growing trend now, a fast-loading website will be ranked better than a slow-loading website. Because even if you do everything right, SEO wise, if it’s slow loading, Google won’t give you a good ranking. Number one is technical SEO – you can’t have too many broken links, no duplicate titles, and meta descriptions all over the place. And it’s not like before, but it’s always about on-page SEO, and then the content, the fresh content, the blogging, the content, the depth of the content is important. And then off page SEO, or what we call link building, which is essentially PR. You need to get media sites or even small blogs, to link to you and link to individual pages. And then number four is user signals, and user experience. And then the user signals are more similar to if you search on Google, you know, the Boston personal injury lawyer. Seven is branded. So, instead of just doing SEO, law firms should really build a brand that is known for something. And you guys are known at least if you look at your backlinks and your social actions, again, Brexit, I think it was constitutional change, you get a lot of backlinks for that. So build your brand and be known for something and then have some content that really sets you apart. What’s more the future of SEO is that you can’t just do SEO, ironically, you need to be part of a brand.

The purpose of SEO and those tactics are good for people, because I think it makes the content more relevant. I think it makes things on the Internet more valuable to people who need them. You know, everyone goes on the Internet for information now. And now businesses and websites are being forced to make sure they are truly valuable. They’re not just full of links for no reason and, you know, short things that won’t help anyone, so I think yes, I don’t know if everyone agrees with that. But I think that actually makes it better for the audience that reads it and goes to your site anyway. Personally, I think it’s good

Google is better off reinforcing these things now. So that was kind of the goal always with the Internet. But because we can only play the system, you know, certainly low-end SEO companies in the day, just get crappy links building stupid pages that mean nothing. These tactics must be dead. Unfortunately, it’s like, wow, no, it’s so hard. Like you don’t need to go that far. Take some of that TV money or, or print dollars or event dollars. And in fact, whether you pay the agencies or do it internally, you really train and do well. There are many proven workflows for this stuff. Just trust the three of us and the other people who do this stuff, they are people who are not just doing things, you know, where we do all the things that we just discussed, and it takes time, each of them. Add snippets to the site, you know, go explore Google Analytics to know, use Google Search Console every week, you know, use SEMRush to use a draft. All this stuff is more time consuming now, but I like it. I think it’s more developed. It is, you know, you have to be more aggressive. It’s not that easy. I mean, there’s certainly a lot to do. So what. That’s the good news is, there are things to do that keep working. But yes, if you are not consistent, it will never work. Get those social shares and even sometimes backlinks from very relevant partners or related people and Google can’t miss that, you know. So yes, it’s all a victory. Yeah Al that sounds pretty crap to me, Looks like BT aint for me either. But he sounds like you guys really do the right thing with him and repurpose this content.

Yes. It was a lot of fun. And we had a wonderful conversation with you, John, thank you so much for joining us.

Copyright © 2022 National Law Forum, LLCNational Law Review, Volume XI, Number 335

Page Experience, Core Web Vitals, and Link Spam, oh my!

Those looking for a little peace out of the 2020 chaos have found more of the same in 2021 than the ongoing pandemic and a series of significant Google updates and announcements have kept the SEO industry on our collective teeth.

Now that we’re flipping the page and 2022 is well under way, where should you focus your SEO resources, talent and time?

What SEO trends do you need to keep on your radar to confirm your future strategy?

Miranda Miller, our Managing Editor, joined our search engine host and host of The Search Engine Journal Show, Loren Baker, to chat about the SEO trends that our expert contributors call the most impact for next year.

In the SEO Trends 2022 ebook, you will discover what 44 industry experts think and plan about content quality, search engine optimization, evolving SERP features, smart automation, and more.

Catch Baker and Miller’s commentary on their favorite SEO trends, news on specific Google features and updates, and more in this episode of the Search Engine Journal Show.

Read on to learn the top 10 trends you need to know for 2022 planning from our panel of search marketing experts and get the complete ebook (free download) for more from each expert.

1. User Intent

One of the most talked about topics for 2022? User intent. It’s a trend that is here to stay.

Kristina Azarenko, SEO Consultant & amp; Founder of MarketingSyrup Digital Inc., believes that it’s time for people to finally “stop thinking about ‘SEO content’ and create content for users with intent and keywords in mind.”

Himani Kankaria, founder of Missive Digital, said: “If you take into account the updates as Google overwrites the meta title tags and come up with indented results on SERPs in 2021, it seems that Google is working hard for the right intention behind the Search to identify a user, regardless of the type of query. “

This is where SEO professionals need to focus on bringing a holistic approach to your content strategy by 2022, she said.

“Be it video, blog or web content, it must be planned for the keywords, the intent of the users behind the search and consume, your intention to create behind them, and the stage on which your consumers on the journey of Buyers are, ”Kankaria added. .

Suganthan Mohanadasan, Co-Founder & amp; Technical SEO Lead at Snippet Digital, true.

“Search intent will become increasingly important in 2022,” he said. Understanding search intent is becoming more important than ever, especially with the introduction of Google’s Multitask Unified Model (MUM) update.

“I think we will see more search engineers rethinking their approach to content creation by understanding the search intent more intelligently,” Mohanadasan added, noting that keyword research remains an important cornerstone of organic search strategy.

Nevertheless, we need to be able to look beyond keywords in their raw form and draw meaningful insights from them.

“Understanding the relationship between your keywords and knowing how to target them to achieve search intent is already the key difference between an effective and ineffective search strategy, but by 2022 it will become even more vital,” Mohanadasan said.

Mordy Oberstein, Head of Communications at Semrush, thinks that 2022 will be the year it finally pays to take user intent seriously.

“In 2022, we’ll take it to a new level. I do not mean just divide things by information or transaction intentions, etc. I mean, if you consider everything that the intent takes into account for the different user profiles, the same piece Find content useful, “said Oberstein.

“It’s the ability to adequately empathize with your audience to provide a comprehensive experience that addresses their implicit concerns,” he added.

2. Content Quality

Brodie Clark, SEO Consultant at Brodie Clark Consulting, said marketers need to look at what he calls “the site-wide content quality effect”.

“One aspect that I regularly see for large sites when conducting audits is many pages that are categorized as ‘Discovered, not currently indexed’ in the Google Search Console. Familiarize yourself with this exclusion type in the coverage report in GSC and look at the patterns of Google trying to mark, “said Clark.

“Google has said in the past that you should be sure that published pages (which are indexable) should be fantastic,” he said. “Stick to this as your SEO mantra, and you have a future-proof SEO strategy ready for 2022.”

“Many make short-term SEO efforts mainly to get links and awareness of digital PR, add hundreds of content or just address specific technical SEO fixes,” said Motoko Hunt, President of International Search Marketing Consulting | AJPR.

Hunt explains that these work well for quick profits, they are not long-term solutions.

“This trend has also created so much similar content on the Internet. When you consider the MUM update, it’s important to publish unique content that covers specific topics that are not covered by other websites,” Hunt said.

“Instead of adding hundreds of generic content to the site, it encourages the overall interest of the target audience, organizes these entities according to the theme, and prioritizes them through relevance to business goals,” Hunt added. She advises marketers to focus on information that is unique to others and highlight your specialty in the subject area.

Jesse McDonald, Global SEO Strategist at IBM, shares a similar outlook.

“With recent improvements to Google’s algorithm in the way of BERT and MUM, I think more and more SEO professionals are focusing on the quality of their content and site structure,” McDonald said.

While content has always been a focus of SEO professionals, with these updates, it will be easier to talk about the quality of the content is something that deserves the focus, McDonald added.

Jamie Indigo, Senior Technical SEO Lead at DeepCrawl, said: “To be successful in the post-paradigm, you need to focus on creating content that is factual and useful. The big winners are the sites known for their contributions to their targeted topic.

And Kelsey Jones, senior director of content for Awesome Motives, suggests that marketers stop silencing content and SEO.

“I thought this was not a problem in today’s workforce, but I found that it is rare to find a writer with SEO expertise and vice versa. This signals a great knowledge gap between content and SEO that goes both ways,” he said. Jones.

“Of course, it’s great to specialize, but being a writer without SEO experience or being an SEO pro who does not understand the nuances of content writing can be really detrimental to the performance of your content,” she added. .

Jones advises that if you can not better integrate the roles (e.g. pay more for a writer with SEO experience), it is important to work hard to better integrate the teams so that they are both more involved in the creative process and cross-trained sinn. in all steps.

“It’s also always worth paying for training, books or resources for teams that want to learn SEO or write better,” she said.

3. Localization Of SERPs & SERP Changes

Indigo reminds us that “Misinformation pushes Google to create a fact-oriented SERP. Search results are powerful. Simply seeing an idea that is repeated across page titles in a SERP can reinforce a belief.

“Google is often experimenting with changes to the mobile layout specifically for local purposes,” said Amanda Jordan, Director of Local Search at LOCOMOTIVE Agency, adding that they anticipate further testing and changes in this area, particularly for growth in online shopping. Ratings, trust signals, and brand awareness.

“My recommendation is to focus the reputation on third party and industry sites as well as wikis, GMB completion, site markup and knowledge panels,” Jordan said.

Helen Pollitt, SEO Manager at iTech Media, also discusses the localization of SERPs and how it relates to content.

“Google will focus a lot more on content localization next year. By 2021, we’re already seen more websites with country-specific content that are more globally focused than those that used to be at the top of the SERPs,” he said. of Pollitt. “This will only become more apparent in 2022 even for pure online stores without bricks and mortar offerings.”

For sites that are not limited to one country, it will be increasingly necessary to create locally focused content, she said.

Look at your keyword keywords that show some local intent. For example, ‘[x Online Service] Canada’ – if you see search results serving the obvious keyword target for ‘Canada’, you may be in an industry where Google shows more localized SERPs , “said Pollitt.

“In that case, you need to look at creating Canada-specific pages where you may have previously focused globally. You also need to show local relevance in your content,” she added.

4. Images & Visual Content

Baker believes that the dependence of the marketing on the images on the images will decrease.

“Sites with unique images will see a huge boost in image, product and normal search,” Baker said. “This is also a user behavior / intentional reaction as young users identify or resonate with unique lifestyle images and can immediately tell if something is real or staged.”

“By rewarding sites that use original images, more will be created. Google Lens will then learn more,” he added, noting that this stimulates the growth of original content by creators while being more about areas, people, products, etc.

Indigo reminds us that at Search On 2021 Google announced a push to make SERPs more visually browsing and intuitive.

“This means that larger image blocks are displayed in the results for some queries. The bond of good image assets is not limited to SERP,” she said. “Google Lens allows buyers to search for a product with a photo found on their device or on a website – essentially a reverse image search with a solid use case for image optimization.”

Google Discover also uses images, Indigo notes. She added that a recent Google-published case study showed that sites that use the max-image-preview: large meta tag increase click-through rates by 79% and increase total clicks by up to 333%.

“While Discover has largely been ignored as an SEO opportunity, the inclusion of discovery data in the Search API shows that unified data sources and best practices continue,” Indigo said.

She adds that we reasonably hypothesize that with the new 4-page scroll of the SERPs on mobile and the increase in images, normal search begins much more than Discover.

Eli Schwartz, Growth Advisor at Eli Schwartz, believes that AI is designed to make search much richer.

“Google Images will not just be a secondary search engine,” Schwartz said. “AI will allow Google to recognize when an image or video might be the best result for a user.”

Google has already uncovered some of the skills they have in this area.

“And with Google Lens now a primary search action on Android devices, instant image search is expected to grow even more,” advises Schwartz.

He also thinks there will be another search option by the end of the year.

“It could be growing market penetration from DuckDuckGo or Bing or something completely new, but all SEO pros should be smart about the potential growth of another search engine and not just focus on Google,” Schwartz said.

5. Automation

Andreas Voniatis, the founder of Artios, notes that the automation of SEO practices – whether technical audits, competitor analytics or search engine analytics – has already begun this year and will become even more widespread in 2022.

“As more SEO professionals worldwide become more and more Python-intensive, we will see more automation, especially in agencies where more of the technical audits, analytics tools and other research areas are automated, as much as possible,” Voniatis said.

He added for those who started this year or earlier: “We will see the automation of technical audits to teach the machine to segment technical issues by content type, making the automation of technical audits more ‘intelligent’. does. “

Aleyda Solis, International SEO Consultant & amp; the founder of Orainti, believes that marketers should benefit from SEO automation for quality assurance.

“Implementing real-time SEO validation and alert systems within our platforms to avoid generating issues in the first place or monitoring them in real time to be alerted as soon as they happen will become more important to avoid very general SEO horror stories “said de Solis.

Mark Traphagen, VP of Product Marketing and Training at seoClarity, agrees that we are looking at automation.

“The pace of change in SEO has continued to increase exponentially, while at the same time enterprise SEO professionals are dealing with ever larger and more complex site,” he said. “The need for better automation to overcome gaps in technology, skills and resources to scale execution is rapidly becoming a ‘nice to have’ and a necessity.

Traphagen added that the data is now widely available and becoming a commodity.

“The challenge is to reduce the time of data acquisition on insights and action. SEO professionals (and the tools they use) need to invest significantly more to develop automation next year,” he said.

Traphagen advises that specific areas for research include the use of Edge technology to implement changes more quickly, AI-driven analysis to reach signals from the noise of data, and highly customizable intelligent alarms.

And Miranda Miller, Managing Editor at Search Engine Journal, believes that SEO pros and content creators should explore their potential for automating content creation.

“We can get an assistant in competitive research, analyze existing SERPs, and understand related entities and concepts of technology,” Miller said. “But I do not foresee a point in the next decade where automated content creation will meet user and search engine requirements without the help of the editorial process and human creativity.”

“The possibility that one day I will soon be able to train my own language model (s) and thus expand my efforts is exciting. For SEO professionals who focus on content and on the page, this will be a growing area of ​​opportunity in 2022 and beyond, ”she added.

6. Natural Language Processing & Machine Learning

Michael King, Founder & amp; Managing Director at iPullRank, does not believe there will be any major changes in 2022. But he said: “… there are many more subtle changes we are seeing that point to the same two things: natural language generation and data pipelining”.

“Google’s evolution of multimodal search suggests that there is a greater focus on search queries rather than individual queries,” he said.

“This has interesting implications with respect to how we need to assess things like co-occurrence and named entity recognition when we do our own optimization,” King said.

“Google’s move to broaden the scope of broader content is an indication that more robust content has a better chance of performing in the long run than it did before,” he added, noting that Apple and Google continue to push us March towards. their data monopoly with the eventual death of cookies.

According to King, this further indicates a need to collect first-party data and print the data in a data store like BigQuery so that you can take advantage of it for a variety of optimizations.

“People who capitalize on this data collection and find ways to combine it with advances in natural language generation and understanding entity and keyword relationships can scale the creation of robust content that is positioned to rank,” he said. the King.

Alexis Sanders, Director at Merkle, reminds us that iterations on machine learning have naturally improved language models continuously several times each year.

“Best-in-class models used on the SQuAD dataset exceeded human performance and precision in early 2020. The commoditization of machine learning solutions for content generation (as a means of supporting writers) and categorization is something that inspires our team, ”Sanders said.

Bill Slawski, director of search marketing for Go Fish Digital and editor of SEO by the Sea, expects to see federated machine learning, “… where information from your mobile device is uploaded to the cloud once a day, and then d ‘Data back into your device after it has been processed along with the search selection and browsing information of many other mobile device users to support a machine learning model,’ ‘he said.

“Google has blogged about this and released a patent on it, and Apple Search has also patented federated learning, and how local and network computer information can be combined under that approach,” Slawski notes.

7. Mobile & User Experience

Jori Ford, Chief Marketing Officer at FoodBoss, expects changes related to mobile page experience. “Last year, Google introduced new tools to support mobile optimization as well as page experience,” she notes.

Ford added, “With those pieces that are mature, I think the experience of the mobile side, as it relates to core web vital because content leads the charge.”

As SEO professionals, we tend to look at pieces, she said, adding: “But based on recent tooling, resources, and analytics updates, it’s clear the whole mobile experience of discovery through how easy it is for users to interact. , engage, and use will come together as the content experience in recent years.

“This affects not only mobile UX, but Core Web Vitals on mobile, mobile usability, mobile-first indexing, and mobile security, too,” she said.

8. Sustainability

Jackie Chu, Global SEO Leadership & amp; Intelligence at Uber, said that “by 2022 SEO professionals should stop trying to follow algorithms and instead rely on long-term, sustainable SEO strategies.”

“The noise is so endless that to focus on the job, you have no choice but to think about the merits of your site and brand – not the latest industry news or Google update,” Chu said. “And that’s probably a good thing.”

“Enterprise ecommerce brands should increase their focus on sustainability SEO objectives (as approved by their legal team) to support corporate social responsibility,” said Renee Girard, Associate Director for SEO at Crate & amp; Barrel.

“Google has already added performance improvements to stimulate sustainable choices in shopping, maps and nest. Even though search demand has not yet reached its peak, consumer appetite should continue to build through 2022 and beyond,” Girard said.

Isobel Smith, Technical SEO Team Lead at Ryte, offers a different perspective on sustainability and search.

“Reducing the carbon footprint of our websites and digital infrastructures is not only a real step forward to reach zero, but it could even be a defining factor in user search behavior,” she said.

Smith added that as Google begins to show carbon emissions from flights and eco-friendly hotels, “it is not absurd to believe that Google could even show the ecological impact of the websites.”

This could encourage greener attitudes online, especially when you consider that websites and their support systems have a similar carbon footprint to the airline industry, she said.

“While the creation of more sustainable websites could improve similar tactics for performance (e.g., improve availability, optimize performance), carbon emission reductions could quickly become an important metric worth reporting,” advises Smith.

9. IndexNow

According to Jenn Mathews, SEO Manager at GitHub, Microsoft, and Yandex are leading the way with IndexNow.

“This allows websites to easily inform search engines when their website content is being created, updated or deleted. With this API, search engines are informed of updates so that they can quickly reflect website changes in their index and search results,” she explains.

“IndexNow changes the relationship between SEO professionals and search engines forever,” Mathews said.

“It eliminates the frustration of IT teams over how search bots hit websites. No longer will their crawlers put a heavy burden on systems,” she notes, adding that “this is particularly affecting fast-growing startups – not to mention about which many times companies have launched new pages and have to wait for search bots to find them, crawl and rank them. “

“This is especially useful when making changes to a database that updates millions (sometimes hundreds of millions) of URLs, and we have to explain to colleagues that we have to wait for the search engine to crawl the URLs and find out that there is a Update, and where there are changes, “Mathews said.

“With IndexNow, SEO professionals can submit a list of only URLs with changes and / or updates via the API. Bing and Yandex know directly about these updates and changes directly,” notes Mathews.

On the other hand in this regard, the search engines themselves can benefit greatly from IndexNow.

“Fabrice Canal from Microsoft, Chief Program Manager at BING, leads the IndexNow charge, and I was happy to work with him when I was at Groupon and now with GitHub as one of the early adopters of the Bing API Tool (the predecessor to IndexNow ), “sot si.

10. E-A-T

Kevin Rowe, Founder & amp; VP of Strategy at PureLinq, believes that the growing importance of E-A-T is a trend to consider in 2022.

“Whatever your approach to SEO, understand how to demonstrate an appropriate level of E-A-T in your on-site content, link building, online PR, and even technical SEO,” he advises.

“This does not mean you need a PhD to be the expert on shoe repair blogs,” he added. “But being a theme expert or hiring someone who produces, edits or consults content is no longer optional.”

Rowe recommends that at least marketers hire writers with a passion for the subject.

Andrew Shotland, founder and CEO of Local SEO Guide, refers to E-A-T as “Content Usefulness.”

“The challenge we’re always had with E-A-T is that it’s not really measurable. So we came up with our own metrics, content usefulness (aka ‘CUssing’) that we can measure,” he said.

Scotland explains: “For example, when we look at the types of pages / content ranking for a large number of related queries, we can analyze these pages on a scale and compare them with the pages of our site.”

The difference between ranking pages and those that do not rank – often a specific type of content (e.g. reviews, phone numbers, videos, topics, etc.) – can illustrate what kind of content searchers, and therefore Google, find useful, he said. .

“Finding these kinds of things and how you apply them to your site will probably not only be an SEO trend for 2022, but for the foreseeable future,” notes Scotland.

Capture more episodes and highlights from the Search Engine Journal Show:

Quotes Biller: Paulo Bobita / Search Engine Journal

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