SEO

Dr. McDonald has been certified in both federal and state courts, has served as an expert witness in SEO, Google Ads and social media for more than ten years.

As online marketing and advertising has moved, I have increasingly been called to be an expert witness in digital marketing and advertising. “

SAN FRANCISCO, CALIFORNIA, U.S. witness services. Dr. McDonald has been certified in both federal and state courts, and has served as an expert witness in SEO, Google Ads and social media for more than ten years.

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“As online marketing and advertising has moved, I have increasingly been called to be an expert witness in digital marketing and advertising,” explained Dr. McDonald, director of the Jason McDonald SEO Consulting Agency based in San Francisco. “Therefore, I have updated my website to highlight these services so that lawyers looking for an expert witness in the class can easily find me and then contact me for a consultation.” An expert witness in search engine optimization must follow the facts.

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People interested in seeing the content updates should visit https://www.jasonmcdonald.org/. The new website layout begins with a clear explanation of Dr. McDonald’s expert witness services. In addition, interested people on the mobile phone now see a simple “click to call” button. Many lawyers who seek expert witness services are under time pressure and therefore need a quick conversation to see if it is a good match. In addition, recently updated pages explain Dr. McDonald’s most important service areas in SEO (https://www.jasonmcdonald.org/seo-consultant/seo-expert-witness/), social media (https://www.jasonmcdonald.org / seo -consultant / social-media-expert-witness /), and Google Ads (https://www.jasonmcdonald.org/adwords/). In each case, these pages explain the basics of how Dr. McDonald works with a lawyer to understand the parameters of a case, then perform detailed factual investigations and finally explain the complexity of the facts to a judge or jury, drawing on his vast experience. . It should be noted that Dr. McDonald teaches both SEO and social media for Stanford Continuing Studies, and has best-selling books on SEO, social media, and Google Ads. All this constitutes a top-ranked expert witness who can understand and explain facts clearly and concisely.

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Locada is a modern online marketplace and logistics community that aims to defragment the logistics space by bringing together the entire supply chain community. The platform allows companies and individuals to find providers, prices and services and connect with fellow professionals around the world. It offers a wide range of features, including peer reviews, RFQ, news and a recognition system. It also provides an extensive searchable database that allows users to ask questions and submit RFP to premium providers.

Locada’s market is an ideal place to find and share solutions with a centralized knowledge center and community. It also creates a single point of recognition. By defragmenting the logistics space, Locada has a simplified and modern approach to the logistics industry. The platform has the potential to revolutionize the way businesses and suppliers do business.

Unlike traditional offline markets, the modern online marketplace offers a centralized location for identifying and sharing knowledge. This allows participants to build relationships with each other, which will help them succeed in selected areas. It will become an important resource for the supply chain industry. The community will grow as more businesses join and become active in the marketplace.

Through the online marketplace, companies and professionals can showcase their expertise and find new opportunities to meet the needs of their clients. This modern online community provides a centralized location for identification, community, and knowledge center. This will make the supply chain industry more transparent and productive and make the process more efficient. Using an online marketplace to connect with customers will allow them to make better and more informed decisions.

Today’s modern marketplace is more than just a marketplace. The modern marketplace is a center of knowledge and community. Provides a centralized location for identification. A centralized location for knowledge and recognition will bring new business and new relationships. The community will be an important resource for the future of the company. If you’re looking for a marketplace that is both a community and a marketplace, look no further.

The online community provides a centralized location for identification and a center of knowledge. The modern marketplace is also a community. It is a site for finding and connecting with suppliers, customers and partners. The market offers a centralized location for learning and collaboration. This community is the heart of the modern logistics space. This unified online environment helps to create a sense of community, a center of knowledge and visibility in the logistics industry.

Modern markets offer a centralized location for visibility and community. In addition, the marketplace also offers an online community. The community is made up of the knowledge of its members to help the marketer make the right decisions. However, the modern online community does not offer a single market for the logistics industry. The logistics space is fragmented and flooded with fragmentation. Effective operation without a central market is becoming impossible.

The modern marketplace provides a centralized location for recognition and community. It offers a knowledge hub and community where members can share ideas and expertise. It thus became the center of the logistics industry. It has helped integrate the global supply chain and has become the most popular online marketplace. But the challenges remain. It is important to understand the logistics space before you invest in it.

The modern marketplace offers a centralized location for visibility and community. It provides a unified knowledge center and a centralized location for identifying and recognizing talent. It allows companies to identify their peers. The modern online marketplace also offers centralized visibility and community. Its goal is to create an environment where talent and ideas can thrive.

A modern online marketplace that offers the logistics community a centralized location for recognition – through awards, a Q&A knowledge center & amp; community space, RFQ, peer reviews, data, news and more.

SAN DIEGO – March 1, 2022 – Innovative. Comprehensive. Useful. modern. Simply put, there is no modern connected online logistics market, community and service like Locada.

The logistics industry has been fragmented for many years. But Locada has decided to reshape it, as it is committed to fully integrating and consequently defragmenting the world of logistics.

To this end, it provides a comprehensive platform for users to search for 3PL providers, technology service providers, trucking companies and freight forwarders, while enabling them to broadcast RFPs directly to top providers.

In addition, Locada allows premium industry providers to gain recognition with their various awards that focus on multiple supply chain categories.

At the same time, Locada also offers valuable insights such as tools to create SEO providers in the industry, as it also enables them to promote videos, accolades and the mental leadership of their companies. As a result of each of these offers, an original, comprehensive and reliable platform has been established – a real turnkey logistics destination.

To create a new and improved logistics industry – one that is more user-friendly, connected, transparent and successful – Locada will help professionals achieve these goals as well:

• Discover the providers with the best performance. While using the Locada search engine, users will find the providers that have the best capabilities to suit their unique needs. When users search for the providers that are most suitable for them, they will also rate the ratings and ratings of the providers. By locating new providers for their specific needs, users will discover new services that they will be able to use in the future. • Improve your online presence. With Locade, users will significantly improve their online presence: • Networking, communication and collaboration. Due to Locade’s community focus, users will connect and collaborate with fellow logistics professionals around the world • Receive responses immediately. Users also have the option to ask Locada communities a question on any logistical topic and receive answers immediately. • Need for unique services fast. Regardless of their logistical needs, users will find the right expert in a timely manner. • Submit RFP. If users would like to submit request for proposals (RFP), they will do so through Locada’s advanced capabilities.

“The logistics community and the whole space are ripe for modernization, defragmentation, creativity, growth and collaboration,” said Gary Aires, CEO and founder of Locade. “This is a turning point for everyone and time is perfect. I can’t wait to see how the locada is transforming the industry. “

Free ads will be available to providers. Locada will also offer top-notch ads and advertising opportunities. Users should keep up to date with updates on new features as exciting, new services will be constantly available.

For information on special prices and other occasions, including Locada’s mailing list, visit www.locada.com or send an email to [email protected].

Founded in 2022, Locada is a modern, cohesive logistics community & amp; a marketplace with a vision to transform the logistics industry by defragmenting the logistics space and merging the logistics community through their platform. The Locada platform enables individuals and companies to find providers, prices and logistics services. Locada also offers professionals the opportunity to connect with colleagues around the world. In addition, Locada allows users to earn recognition through awards, create ratings, improve their online presence, view logistics provider ratings, and track logistics-related recognitions and awards when presented to organizations and individuals. Locade users have the ability to ask community members questions about logistics, RFP submission, and find solutions to any logistics problem – all on one centralized platform.

For more information, visit www.locada.com.

Media Contact Company Name: Locada Contact Person: Media RelationsEmail: Send Email Country: United States Website: https://www.locada.com

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Technological advances have meant that certain long-practiced professions have disappeared.

But it has also given rise to many new roles that people 20 years ago simply could not have imagined.

Many of the professions that have been created recently are already a big part of modern life.

They have become so ingrained in our society that for many it may even be difficult to remember what life was like before.

1. Cryptocurrency expert

Insider has compiled a list of seven occupations that did not exist 20 years ago and are now essential in many people’s daily lives.

The rise of cryptocurrencies like Bitcoin, Ethereum or Litecoin has changed the financial markets.

If you have already found it difficult to invest, the emergence of cryptocurrencies, with their infamous instability and tendency to fluctuate, has not made this any easier.

2. SEO Expert

However, if you still want to invest in them, then you can talk to a cryptocurrency expert. These experts have an in-depth understanding of how cryptocurrencies work and predict how their prices will change.

Spending hundreds of dollars on a site is useless if it does not appear among the first results in a search engine.

To solve this problem, SEO experts were born.

3. Influencer

An SEO expert is a professional who optimizes web pages so that they appear higher in the search engine results lists. This generates more traffic to the web pages.

A few years ago, it would have been unthinkable that you could make money just by showing how you dress or by using a particular brand in a video.

Influencers have brought about a change in marketing and in how we understand advertising.

4. Job coach

People with many followers create a bond and trust in their audience, which is almost impossible to achieve with traditional advertising methods such as television, radio and newspapers.

If you hate your job or feel stuck in your job, there are ways to tackle this.

One solution is to see a job coach.

They are trained to motivate you and they teach techniques to help you achieve your goals.

5. Streamer

In a market where more and more people are succumbing to office jobs and endless schedules, it can be helpful to get outside help.

If kids who started playing their first video games on PS1, XBOX or Nintendo 64 had known that 20 years later they would be able to make a career out of it, then they might have ended up taking a different career path .

6. Rider

Streamers have revolutionized the entertainment industry and it is possible to make a lot of money if one can reach a large enough audience.

If you’ve been to a small town and wanted to order food, you’ve probably figured out how hard it is – especially for introverted people – to have to call a restaurant and have it delivered to your home.

7. Community manager

Delivery riders are now one of the most common places in major cities and they have played a key role in the rapidly changing face of delivery on the last mile.

With the growth of social media, the role of community manager has become increasingly important, as a company’s online image is crucial to gain new customers and to retain those they already have.

WASHINGTON, April 23, 2018 /PRNewswire/ — More than a quarter (28%) of marketing decision makers identify experience as the number one benefit of partnering with an SEO company. The finding comes from a new survey by Clutch, a B2B ratings and reviews company, in collaboration with Ignite Visibility.

An SEO firm’s expertise ensures that if your business runs into an unexpected problem with its SEO efforts, there will be an industry insider available to guide you.

“By virtue of its access to clients, tools and human resources, an SEO agency can spend resources and time learning the latest trends and techniques,” said Krish Coughran, president of Ignite Visibility. “This deeper insight translates into a more comprehensive SEO strategy for clients.”

Over a third (34%) of businesses partner with digital marketing agencies that provide SEO services, compared to nearly a quarter (24%) partnering with SEO consultants and just over a fifth (21 %) which is associated with SEO. -exclusive agencies.

Marketing decision makers rely on referrals to find and determine the best SEO companies for their businesses. More than half (52%) of marketing decision makers find an SEO partner through a referral, and 49% consider referrals when choosing to hire an SEO company.

The service offerings of an SEO company are the main factor that companies consider when hiring an SEO company.

Prioritizing an SEO company’s service offerings, such as keyword optimization or content creation, indicates that companies value the measurable results of their SEO efforts over intangible factors like referrals and price.

Preferred SEO Firms for Offsite Services

Businesses tend to look to SEO companies for help with off-site SEO services rather than on-site services.

They typically partner with an SEO agency or consultant for on-site services and a digital marketing agency for off-site services, the study found.

Most partnerships last less than two years and cost thousands per month

It’s not unusual for SEO partnerships to end earlier than planned. The survey found that 20% of businesses expect to partner with an SEO company for at least 5 years, but less than 10% do so for that long.

Most companies partner with an SEO company for two years or less. Approximately 61% spend less than $5,000 per month.

Clutch and Ignite Visibility’s 2018 SEO Services Survey analyzed the findings of 303 marketing decision makers in the US.

To read the full report and get the survey data, visit: https://clutch.co/seo-firms/resources/how-businesses-find-best-seo-companies.

For the raw data, a comment on the findings, or a presentation from the experts interviewed for this report, contact Grayson Kemper at [email protected].

A B2B research, rating, and review firm in the heart of Washington, DC, Clutch connects small and midsize businesses with the agencies, software, or consultants that best fit their needs to tackle business challenges together with confidence. . Clutch’s methodology compares business service providers and software in a specific market based on verified customer reviews, services offered, quality of work, and market presence.

Ignite Visibility is a leading San Diego-based internet marketing company dedicated to providing the highest level of customer service in the industry. By building long-term, mutually beneficial relationships with clients, Ignite Visibility creates custom solutions specifically designed to meet each client’s specialized business objectives. Because a company is only as good as the promises it keeps, Ignite Visibility holds itself accountable to clearly defined key performance indicators established at the beginning of each campaign. Ignite Visibility’s core services are SEO, Social Media, Paid Media, Email Marketing, Amazon Marketing, and Conversion Rate Optimization.

Contact Grayson Kemper [email protected] (202) 470-0491

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David Mihm pointed out on Twitter that Google is hosting a partner workshop event called “Drive Traffic to Your Website with SEO”. Interestingly, the seminar claims to be “hosted by one of Google’s in-house SEO experts, this seminar will give you a behind-the-scenes insight into how Google approaches SEO for their sites.”

This is 100% a partner program with Google, but the problem some have with this is that an internal Google SEO is speaking at this event.

It doesn’t seem that way to me: “Hosted by one of Google’s in-house SEO experts, this workshop will give you a behind-the-scenes insight into how Google approaches SEO for their sites.”

But after I signed up, I received a confirmation from “Grow with Google Partners” with the Google Partner Program logo in the confirmation email.

Yes, Google has an internal SEO team, it’s no secret. In fact, Google said their internal search teams are stricter with their internal SEO teams than their external ones. Google also said it does not give preferential treatment to its internal SEO team.

Here are some of the concerns about this, with Google’s John Mueller responding:

What I find interesting is that Google explicitly presents SEO information under a partner. @Localuniv googlers have always been wary of “SEO tips”.

Also concerned that what works for “internal SEO on Google sites” will not be realistic for SMEs.

For example, we have also featured third party managed events, including when it comes to SEO providers / tools. This isn’t a sign that we specifically recommend them, it’s more that it’s just someone who happens to organize a public event (which is a lot of work).

I don’t think most will have any concerns about G giving SEO advice.

That’s when the additional parts are tied to it – and if they then try to flip / cash / cash in on it (“we have a relationship with …”).

Remember the “cheap site + domain” thing, it worked out more expensive?

Here is a screenshot of the event:

I actually signed up and confirmed that I am there – I will do my best to listen to you and let you know if I find anything out of the norm that is unfair or something else.

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February 09, 2022 & # xD;

DesignRush, a B2B marketplace that connects businesses with agencies, has released the annual list of top agencies that can help increase business success rates after COVID with their specialist range of digital services.

The best agencies to work with in 2022 are: & # xD;

Baunfire is a digital agency in San Jose specializing in web design and development.

The agency’s portfolio includes projects for industry-leading brands such as Google, Cisco and Nike.

In addition to building marketing websites, the agency specializes in content strategy, content management and SEO.

Top Notch Dezigns is a web design and digital marketing agency in New York focused on creating convertible websites.

They follow rigorous processes and provide ongoing support for achieving business goals.

Top Notch Dezigns has worked with Long Island University, Advantage ATMs, Janey Construction, Rios Interiors Corp. and more.

Kanda Software is a Boston-based agency that seeks to accelerate its clients’ digital transformation journey.

They specialize in a variety of services including mobile app development, tailored software development, Big Data and DevOps.

Kanda Software’s identifiable clients are Janssen, Accenture, Lookout and Lionbridge.

Digital Silk is a creative digital agency based in New York dedicated to creating better digital experiences for its clients.

Specializing in digital branding and marketing services, the company combines bespoke digital strategies to enhance clients’ customer experiences.

Notable Digital Silk clients include HP, Microsoft, Amazon and Xerox.

Victorious is an award-winning San Francisco-based company that offers a transparent, goal-oriented approach to SEO strategies.

The agency caters for B2B and B2C businesses of all sizes and tailors their approach to meet the client’s niche business goals.

Victorious experts have worked with GoFundMe, SoFi, Wayfair, Salesforce and more.

Huemor is a digital agency in Pittsburgh with a strong focus on web design and development, conversion rate optimization and page speed optimization.

The company aims to create memorable experiences that surpass and surpass online competitors.

Huemor has worked with brands such as Gleamin, Cernucci, VRC, Extensis HR, United Nations and HITT.

Titan Growth is a digital marketing agency based in San Diego with a focus on search engine optimization and paid media.

Their patented proprietary software, TitanBOT, simulates the spiders used by search engines to crawl websites.

The company partners with businesses from all sectors and has worked with Mizuno, Blackbaud, Suja / Coke, National Geographic, among others.

Amsive Digital is a data-based brand growth engine in New York whose experts cover a full range of digital marketing services including branding, content creation, SEO and influencer marketing.

The award-winning agency focuses on building tailored solutions and holistic strategies for competitive markets with complex customer journeys.

Their project portfolio includes work for WWE, Clover Health, Samsung, Healthy Paws, Hiscox and more.

Lizard Lounge is a New York-based digital company specializing in branding and marketing strategies that drive online traffic and sales. Their services include web design and development, SEO, email marketing and more.

They cater to a variety of industries including businesses in the B2B, B2C and not-for-profit sectors.

Lizard Lounge has partnered with brands such as the U.S. Department of Defense, Granoff, St. Regis and Ford.

Evestar is a full-service eCommerce agency from Miami that helps businesses transform ideas into a lucrative reality.

Specializing in branding, social media marketing and email marketing, the company’s specialty industries are cosmetics and beauty, fashion, supplements and more.

Everstar experts have served notable clients such as Fawn, Inkkas, Elan and NZXT.

1o8 is a digital marketing agency based in Chicago focused on building and accelerating the growth of the eCommerce market through personalized solutions and data-driven strategies.

Some of their services include branding, ad creation and conversion rate optimization.

The company’s experts have worked with brands such as TY, Inc., TOMY and MUSH.

Bop Design is a digital agency in San Diego that develops and implements lead nurturing and leadership strategies for B2B brands. Their key services are SEO, logo design, content marketing and social media marketing.

The company creates solutions tailored to clients’ niche business goals to maximize impact.

Bop Design’s project portfolio includes clients such as Bell and Howell, Digital Construction Works, Edge Technology and IVEMSA.

Marz Agency is a digital marketing agency in New Jersey whose services include digital advertising, SEO, email marketing, content marketing, web design and development.

Their bespoke strategies empower brands by providing successful consumer experiences.

Marz Agency’s best-known clients are Mink Hair Wholesale, Hubble Studio, Kambia Kids and Bloombear NYC.

Exaud is a software development company from Porto specializing in a variety of services including tailored software development, embedded software development and mobile application development.

The company provides software development services to Fortune 500 companies, large enterprises and SMEs.

Their client base includes names like Samsung, Facebook, Google, Blaupunkt and Presto.

US News & amp; World Report is a multidimensional digital media company dedicated to helping citizens, consumers, business leaders and policy makers make important decisions in their lives. We publish independent reporting, rankings, data journalism, and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.

We reach more than 40 million people every month during times when they are most in need of expert and motivated advice to act on that advice directly on our platforms. Our signature franchises include our ‘Best’ series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides to the authoritative rankings of the Best Colleges and the Best Hospitals on our website and in print. And our major U.S. conferences News Live highlights important national conversations including Tomorrow’s Healthcare and the Healthiest Communities.

We believe we have a wide range of talent and backgrounds in the U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute fully. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future:

As a member of the U.S. team. News Money, you will be involved in the implementation of our SEO strategy for traffic growth that will help drive the future of our business. You will be a key member of a fast-growing, goal-oriented organization that will reshape our future.

The primary responsibilities of the SEO Content Analyst will be to promote the organic growth of our traffic through smart and actionable search tactics and to work closely with the Consumer Advice team to improve the editorial content through the search. You will assist in the analysis and reporting and be the resident expert on Updates of Search algorithms and industry trends. If you dream about Robots.txt or know how to use ‘canonical’ in a sentence, then you love this role.

The SEO Content Analyst will work closely with the Money product and editorial teams to generate and maintain highly optimized content of interest. This position will also work to improve overall organic performance and help with reporting, analysis and recommendations around money verticals.

Responsibilities:

• Responsible for analyzing, identifying and managing SEO initiatives and organic search opportunities

• Develop and deliver clear SEO KPIs and achieve improved organic traffic growth

• Create and implement specific page-level SEO recommendations

• Performs on-page strategic SEO and technical activities in keyword research, link building, page indexing and crawling

As a recent graduate, you may be wondering what it takes to become a successful marketer. While there is no exact science for marketing, there are some fundamentals you should know. Here are five things you should do to make the transition. You should feel comfortable speaking in front of a crowd and comfortable speaking in public. Plus, if you are confident in your presentation skills, you will be able to inspire confidence in your audience.

A highly skilled marketer is able to sort through mountains of data. For example, if a customer made a purchase, that would equate to thousands of data points. You will need to know what to look for and how to explain it in simple terms. Good marketing work requires a constant learning curve. You should also be able to adapt to changes in the field and be flexible.

A career in marketing requires a lot of creativity. A good marketer should be able to sort a lot of data. If you collect data every time a customer acts on a website, you will have thousands of data points. So, a good marketer knows how to interpret the data, what to look for, and how to explain it in plain language. And they need to know how to write reports in plain English.

Once you have mastered the basics, you can focus on mastering specific areas of the industry. Additionally, you can also choose companies to work for and even specialize in certain areas of marketing. With a little research and preparation, you can make your resume more attractive to employers and set yourself apart from the rest of the candidates. You will be able to show potential employers that you are dedicated to the role and that you are willing to learn new things to move forward in the industry.

There are two main types of marketers. Generally, marketers work for a variety of companies. For example, there are those who want to be responsible for advertising campaigns. Other marketers will be tasked with developing marketing strategies for the products. The best marketers have a passion for learning. This is an area where a keen interest in marketing is needed, and a person who can learn quickly is invaluable to any business.

While there are several key traits you need to possess to become a marketer, it’s important to remember that you need to stay flexible. If you are comfortable with constant change, you will be able to adapt and be successful on the pitch. This is essential for any type of work. You have to be flexible. You are not a pro unless you can do it in a creative and innovative way.

You have to be flexible. Being a marketer requires you to be versatile. The role of a marketer is extremely diverse and requires learning new things on a regular basis. So, you shouldn’t be afraid of a new challenge. You can take advantage of the opportunity by constantly learning and improving your skills. When you have a passion for marketing, you will be able to make an impact on people’s lives.

The first thing you need to learn before becoming a marketer is the importance of a marketing tool. A digital tool helps you monitor the performance of your campaigns. A software tool can help you analyze your competitors’ SEO. Additionally, a CRM program helps you manage your customer records. A CRM system will come in handy if you want to manage multiple websites. You have to develop your skills in data analysis.

You should be open to a variety of roles. If you are a good communicator, you will be able to build relationships with people. A marketer can build relationships with people. However, it’s important to keep in mind that your target audience won’t necessarily be the same as your employer is targeting. This is because you need to be flexible and adaptable.

Marketers help generate consumer interest in an organization’s products and services. As globalization increases competition, organizations must find new marketing messages, methods and means. According to the Bureau of Labor Statistics (BLS), this has also increased the salary and demand for marketers.

Here we explore the role of the marketer, becoming a marketer, and salary expectations.

Day in the life of a marketer

The daily activities of marketers vary according to their specific roles. For example, their days might include:

Identification of the client’s needs and objectives

Development of a campaign, including social media, pay-per-click and print advertising

Creation of branding and communication

Search for new markets and opportunities

Marketers may need to partner with clients, business managers, graphic designers, programmers, advertisers, and sales professionals.

In addition to marketing specialists and managerial positions, undergraduate marketing jobs include market research analysts, survey researchers, and public relations specialists.

Lifestyle of a marketer

The many responsibilities of marketers and frequent tight deadlines can create stress. While they can often work remotely and set their own schedules, marketers may need to meet clients and associates during traditional business hours.

Marketing managers can expect to work more than 40 hours per week. They should also expect to complete continuing education on a regular basis to develop new skills and keep up with changes in the industry.

Interview: What’s life like as a marketer?

Alanna Diggs is a digital marketing strategist who is currently developing the omnichannel strategy for FarmRaise, a startup focused on connecting farmers to finance.

He is a marketing consultant for CHAT, a non-profit organization offering accessible speech therapy and speech therapy. As a Fulbright Fellow in Andorra, he translated marketing materials from Catalan and Spanish to broaden the reach of local businesses to the English-speaking market.

She holds a bachelor’s degree in business administration – marketing from the University of Missouri, where she graduated with honors. His experience includes fundraising, marketing and event planning with the University of Chicago, search engine optimization (SEO) at the nation’s leading VA lender, and US Senate Legislative Administration.

The answers have been modified for length and clarity.

ZDNet: What kind of person is successful and thriving in a career in marketing? What kind of person might not be the best solution?

Alanna Diggs: The beauty of marketing is that it takes infinite forms and is shaped by your creativity and analytical skills. You make it what it is. There are two ways to think about marketing success: reaching KPIs rather than connecting people to their real needs. And the best marketers are the ones who do both.

Marketing as a bona fide industry is actually a newer industry. In the past, ads were mainly used to explain what a product could do for you. Example: “This tonic will cure your bald spots.” In the mid-20th century, companies found that creating need and appealing to estimate is the most profitable model. Example: “Women love a full hair. This tonic will give you confidence.” The higher up Maslow’s hierarchy of needs, the stronger the appeal to consumers will be.

If it sounds immoral to you, then you are probably a great marketer. At the beginning of the 21st century, our culture is changing. We are becoming more aware of manipulation.

So to be a good marketer, it helps to believe in your product or service. Because my team is supportive and passionate about their service, it’s very easy to market, but even if you don’t find passion in the product, you can find passion in the people who need the product. You may not feel fond of socks, but can you find empathy for those who need diabetic socks? Can you find excitement for those who are adventurous and are looking for hiking socks?

The best sellers can grab a lemon and make a margarita. It is a fast-paced industry that requires a deep curiosity about human behavior and a drive to find creative solutions.

ZDNet: What is a typical day for a marketer?

AD: A typical day for a marketer … varies a lot. There are social media marketing, UX research, product marketing, creative resource design, SEO, paid search, and many other branches of marketing. You don’t have to pick your lane right away, but it helps to know which type of marketing fits your goals and style of work and it’s never too late to move to a new branch of marketing.

I am currently building the marketing strategy for a startup that helps farmers find finance. This means that I am integrating the efforts of the teams so that we all have a uniform way of presenting ourselves.

As a marketer, it’s common to work with almost every team in your organization because part of your job is to ensure everyone agrees on how the company’s reputation needs to be protected and promoted.

Thankfully, I can set my own schedules because my business is remote and extends from San Diego to Spain. In 2022, the possibility of finding a remote marketing job has skyrocketed.

If you want to move on to a career in marketing, contact your organization’s marketers. Ask if you can cast a shadow. Your prospect may be exactly what your marketing team needs. My teammates weren’t hired to do marketing, but they have marketing experience.

That’s why I love shadowing and being followed by colleagues from other teams like the call center or product development. They often interact with their target audience in a way that I don’t.

ZDNet: What would you advise students to do beyond their marketing degree program to differentiate themselves from employers?

AD: In addition to excelling in your courses, look for internships that help you grow. Yes, having a Fortune 500 company on your resume can help, but it’s just as important or more important that your scope of work is broad.

My first marketing internship touched on public relations, SEO, communication, multimedia and business development. I was able to grow. In our competitive job market, you set yourself apart by showing that you can do more than one type of marketing. Nowadays, the standout candidate is someone who can not only write copy for a website, but can also code it in WordPress.

If you’re starting with no professional experience, use your marketing experience to creatively promote yourself. Start by creating an Instagram account or website. Learn about the strategies of the DEI and how to use inclusive language. You might be surprised how few inclusive marketers there are, but how strong the need is for those who can market to marginalized groups.

It may sound cliché, but character is the key. This is true in all areas. At least three times in my career, after interviewing for a different position, a job was created for me. Organizations believed that working with someone who has a strong work ethic and character was just as important or more important than my experience.

So, start by finding what makes you unique and what drives you. I realize it sounds existential, but having focus and vision for yourself is palpable and a good company will not only want to hire you for it, but will also want to help you grow. When you know who you are and what you are looking for, they will look for you great jobs.

I am very confident for the future of marketing. I hope the next generations will continue this genuine marketing trend and forgo greenwashing and other ways a business can try to attract consumers regardless of the impact on culture, global climate and politics.

I hope every marketing student recognizes that they are a consumer too and that they should appeal to their target audience with empathy and respect.

Salary expectations as a marketer

According to the BLS, marketing executives earned an average annual salary of more than $ 142,000 as of May 2020. Market research analysts, meanwhile, earned an average annual salary of over $ 65,000 during the same period.

Industry can have a major impact on marketing wages. For example, the technical services industry paid an average annual salary of $ 150,840, finance and insurance paid $ 150,280, and manufacturing paid $ 143,800. Additionally, job titles, levels of education and experience, and location can all influence wages.

Highest paid states for market research analysts and marketing specialists

If you’re wondering how to negotiate your salary, arming yourself with current market rates, and the ability to pitch yourself to employers is a good place to start.

What does it take to become a marketer?

Job requirements for a marketing position depend on the role and employer.

Typically, these careers require a degree in marketing. Entry-level positions may accept an associate’s degree in marketing, while some management roles require a master’s degree in marketing. In addition to marketing majors, potential marketers can undergo business and communications training.

Employers also value hands-on experience. Marketing managers usually need several years of experience managing projects and managing various aspects of a marketing campaign.

Professionals can transition into marketing careers from interdisciplinary fields, such as advertising, sales, public relations, and business management.

What skills do I need as a marketer?

The training and experience of marketers provide them with job-specific technical and hard skills, while also giving them space to hone valuable soft or personal skills.

The larger their role, the more skills marketers need. The job may require strong communication skills, research and analysis, campaign planning and strategy, budgeting and project management.

The lists below highlight the hard and soft skills that are most relevant and important to marketers.

Hard skills

Marketing software and applications

People skills

In conclusion

A career in marketing offers professionals flexibility, diversity and opportunity, along with perks such as growth potential and a competitive salary for marketing.

With this guide, we aim to provide you with valuable details and insights to help you make an informed decision about your career and future.

Unless otherwise stated, salary and employment data are from the Bureau of Labor Statistics, as of February 23, 2022.

Sources :

• careerexplorer.com

The Midlands Business Network Expo will be heading back to Coventry for the first time in two years.

Since its launch five years ago, the exhibition has doubled in size with hundreds of visitors expected on the day, including business owners, directors, professionals and entrepreneurs.

The free event, which will attract businesses from across the country, will take place in the Premier Lounge at the Coventry Building Society Arena on Thursday 10 March.

Local businesses will share insights and expertise as part of a day-to-day seminar program to help visitors drive their businesses forward.

Search engine optimization expert (SEO) Adam Collins and founder of Lets Run Social, James Urquhart, have already been confirmed.

Julie de Thierry, Business Director at Midlands Business Network, said: “We have hosted several shows at the Coventry Building Society Arena and it is the ideal venue for one of our flagship exhibitions.

“Since its launch five years ago, the Midlands Business Network has developed massively. We now have more than 65,000 companies in our network, and the exhibitions have grown alongside the network.

Ms Thierry added: “We have a strong network here in Coventry, Warwickshire and the wider Midlands, but we have seen our reputation spread nationally and now we are attracting companies to our events from London, Manchester and other cities across the UK.

“As a company, we are committed to developing exhibitions of the highest possible quality, and we see a real appetite and hunger from companies that want to get out there again and network.”

Paul Michael, Commercial Director at Coventry Building Society Arena, added: “The feedback at the Midlands Business Network Expo is always fantastic and the event attracts strong visitors throughout the day.

“It is impressive how the show has grown in recent years. It attracts a wide range of businesses and we look forward to welcoming exhibitors and visitors to the Coventry Building Society Arena in March. “

It takes place at the CBS Arena in Coventry between 10.30 and 15.30 on 10 March.

Book free tickets to the Midlands Business Network Expo here.

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Los Angeles, CA, February 24, 2022 (GLOBE NEWSWIRE) -via NewMediaWire -Troika Media Group, Inc. (Nasdaq: TRKA):

Converge Direct, LLC and its affiliated businesses (collectively, “Converge”) generated approximately $ 300 million in revenue and $ 23 million of adjusted EBITDA for the year ended December 31, 2021.

Estimated combined EBITDA is more than $ 27 million for CY 2022.

Real accretive to adjusted earnings per share.

After closing, it is expected that most of the joint venture revenue will recur.

Increase margins per customer relationship without a significant increase in operating costs with positive client outcomes that arise from deeper client engagement.

The combined cost synergy of more than $ 2 million is expected in the first year after closing.