SEO

In a recent announcement, Elevator Agency and Organic SEO merged as Digitopia. Together, the two digital agencies will focus on B2B and B2C brands. Lift has previously worked with brands such as Qualcomm, City of San Diego, and Toshiba. Organic SEO has worked with companies such as Suja Juice, Sunfood Superfoods, and Emmy’s Organics. The merger will help Digitopia expand its offering in the market.

Both companies are B certified companies. The certification shows that Digitopia maintains higher standards of purpose and accountability in its operations. Their mission is to make the world a better place, one that creates a positive impact on the environment and society. The merger will result in a more holistic approach for their customers’ online marketing efforts. And, it’s all about creating a better online experience.

SAN DIEGO, February 7, 2019 / PRNewswire / – Lift Agency and Organic SEO, two leading San Diego digital marketing firms, today announced their merger into the combined business brand on Digitopia. The rebrand reflects the company’s expanded offering in the market and includes a new name, logo and positioning.

Elevator Agency and Organic SEO quietly joined operations through a merger of equals in late 2018. The strategic move was in direct response to the evolution of the digital marketing landscape and the increase in complexities facing customers and brands as they Scale.

“Every day, the digital marketing industry is becoming more saturated. Therefore, agencies have a responsibility to make the necessary moves to innovate and bring value to their employees and customers,” said Frank Cowell, CEO of Digitopia. “The fusion of elevator and organic SEO has been carried out in this spirit, and I’m excited that our team of employees means that our offerings to clients and employees will be world class.”

Digitopia is working with brands to build their digital marketing ecosystems for long-term sustainable growth. Digitopia’s ecosystem approach creates a better alignment between marketing, sales and customer service departments, resulting in exponential growth for customers. Tell the story of the elevator with notable B2B brands, including Qualcomm, Toshiba, T-Systems (T-Mobile’s parent company), Agena Bioscience and City of San Diego, as well as the story of organic SEO, using natural products and purpose-built driven brands work like Emmy’s. Organics, Suja Juice, Bonafide Provisions and Sunfood Superfoods, Digitopia will continue to serve both B2B companies and B2C brands.

Following the completion of the merger, partners Frank Cowell, Julien Brandt, Arianne Brandt and Joseph Freeman agreed that the new company would be best served by uniting under a new company name that reflects their renewed mission. A union between Digital Marketing and Utopia, Digitopia represents a state in which everything is as it should be. Customers’ visions are brought to life. Brands are experiencing accelerated growth. And, customers have better online experiences.

The combined company is led by a senior team, which reflects the strengths and capabilities of both companies. Frank Cowell will serve as Chief Executive Officer, Julien Brandt as President, Joseph Freeman as Chief Operating Officer and Arianne Brandt as Chief Marketing Officer. Sheri Lopez will also serve as Director of Finance and DJ Shirley as Director of Production.

Digitopia is a Certified Benefit Corporation, meaning it is part of a global movement of more than 2,400 companies across 150 industries and 50 countries, united by one common goal: redefining business success and driving business as a force for good. benotzen. For more information, visit www.digitopia.agency.

Elevator Agency, launched in 2004, is an award-winning agency that has strengthened itself as a premier inbound marketing agency to serve notable B2B and enterprise-level clients.

Organic SEO, launched in 2010, has maintained an impressive list of clients in the natural consumer packaged retail space. Organic SEO was one of the first certified profit corporations in San Diego, meaning it was committed to higher standards of accountability, transparency and corporate responsibility.

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The grind to become the best SEO expert in India

Some people are the products of talent, some are the products of hard work. Then there are some that are a perfect blend of talent and hard work. When we talk about such rare people in the digital marketing industry of India, there are only a few names that we can actually think of. One of these rare people is the best SEO expert in India, Praneet Thakur. The journey that has just begun as a passion, has become a very successful profession for this nerd. While converting his passion to a profession, he continued to build the best SEO company in India, namely Shoutrank.

What the best SEO expert in India does with Shoutrank?

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What is the ultimate goal of this knowledgeable entrepreneur?

There are many people who may think that the success of the best SEO expert in India is more successful than tonight, but that means ignoring the hard work he put behind the success we are seeing today. The grinding he put behind him is rarely something many will do. The sweat and sleepless nights that grow step by step before you become the top SEO expert in India, totally make you feel like no one deserved to be in the # 1 position any more than this Shoutrank founder , which is the best SEO company in India. When many give up after the initial grind because they do not achieve quick success, this geeky entrepreneur believes in the method of the old book that goes step by step with a high level of patience to reach the highest position.

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What is the advice of this successful entrepreneur for his fellow entrepreneurs?

Praneet Thakur, founded Shoutrank to help businesses around the world grow. Shoutrank, the top SEO agency in India helps businesses develop unique strategies to stay ahead of their competitors. Along with the brand, they help businesses with quality sales and exponential growth. The brands trusted by the best SEO expert in India, are always ready for sure success with the myriad of business purposes to come. Praneet Thakur, with the Shoutrank agency, has a proven track record. Not only him, but his team of experts is the best in their field. With all that said and done while doing SEO, the best SEO expert in India always strictly follows the ethics of SEO and never compromises with them.

SAN DIEGO (PRWEB)

December 15, 2020

Ignite Visibility, a leading digital marketing and advertising agency, is pleased to announce its recent nomination as the #1 SEO Agency 2020 in the United States by Clutch, a review and evaluation platform Leading B2B. This is the second year in a row that they have obtained this distinction. Clutch also announced that Ignite Visibility landed at the top of its annual Clutch 1000 list. This is Clutch’s most exclusive honor, representing only the top 1% of companies listed on their site.

“Our team is honored to be recognized for their hard work and innovation during this unprecedented year,” said John Lincoln, CEO. “As people increasingly turn to online services to meet their most basic needs, SEO plays a more important role than ever. Our goal is to help businesses develop strategies to succeed, despite the recent challenges of the current economic climate.Although our SEO service is ranked #1 as a standalone service, due to the unique systems we offer and the talent of our team, we have also worked hard to create synergy with conversion rate optimization, paid media, email marketing, social media marketing, media shopping, digital PR, etc. We’ve found that when you have an integrated strategy, it makes the much more profitable SEO. Our next set of strategies, which we call Ignite 5.0, will be released in Q1. This is sure to lead to new successes for our clients.

To be included in the Clutch 1000, businesses around the world are evaluated based on the recency, number and quality of Clutch-verified reviews posted on their business profile, the types of customers they work with, the services offered and the experience provided, as well as the reputation and visibility of the brand in their target market. .

Outside of SEO, Ignite Visibility has been recognized as an industry leader for email, social media, paid media, digital marketing strategy, and more.

Ignite recently received the award for Best B2B Paid Media Campaign and was ranked as a Top Workplace. Additionally, they made the Inc. 5000 for the fourth consecutive year. Ignite continues to attract exciting new clients, produce unique industry research for its clients, and develop innovative methods for tracking ROI.

“We believe all departments are stronger together,” Lincoln says. “We look forward to great things to come for SEO and full integration with overall marketing strategy, goals and tactics.”

To view Ignite Visibility’s online clutch profile, go to https://clutch.co/profile/ignite-visibility. Clutch provides a comprehensive online platform for in-depth market research and analysis to guide business purchasing decisions.

For more information on Ignite Visibility’s past awards and wide range of digital marketing and advertising services, visit https://ignitevisibility.com/.

Custom software and web development companies are changing the way webmasters look at site speed features, plans and pricing.

The DEV.co page speed improvement service includes a 90%+ Google Page Speed ​​Insights score guarantee and promises excellent load times for Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS ). Faster website and page load speed usually means improved user experience, lower bounce rates and better rankings for SEO as page load speed is now included in Google’s algorithm as a website ranking factor.

In addition to the 90 percent Page Speed ​​Score guarantee, the company is also changing the fees for the service. “Our original page speed optimization service would require most of the payment up front, charging customers for the heavy lifting of decreasing file size, minifying JavaScript, and lazy loading some components, which is admittedly time-consuming,” says Ryan Nead, DEV.co Vice President.

Instead, DEV.co has now broken the pricing down into a simple monthly fee that grants users nearly unlimited access to site speed fixes and updates. With this new pricing model, the company solves the existing pricing and operational challenges associated with keeping up with fast-loading websites.

“Beautiful websites often load with lots of elements, which can cause them to load slowly, which tends to hurt the user experience,” says Nead. “Adding to this frustration is the fact that CMS updates, plugin updates and even server/PHP updates can subsequently affect the reliability of a website that once loaded flawlessly.”

This is where the company’s ongoing plans to maintain SEO site speed come into play.

“Not only do we guarantee near-perfect performance of a website, but we also allow our customers and customers to spread the cost of their ongoing website speed by subscribing to a simple website speed plan,” says Nead. “Webmasters will no longer have to worry about speed drops when CMS and plugin updates hit their site. Our team will be on hand with every new update to ensure our customers’ websites load at the speeds Google and users expect.”

DEV.co is a custom software and website design company focused on hiring top talent for software development projects and staffing needs of almost any shape or size. The company has experienced onshore and offshore developer and engineering talent ready for almost any software development project of almost any size. The company was founded

SEO.co is an SEO services company focused on quality content marketing and link building. Founded in 2010, the SEO company has met the unique SEO needs of dozens of Fortune 500 clients for their SEO and digital marketing needs. In addition, the company offers white label SEO for other agencies looking for a trusted partner to fulfill client requests without having to do the operational back office work to fulfill the campaigns.

Ryan Nead, DEV.co, 4254050744, [email protected]

eSSENTIAL Accessibility, a leading accessibility platform, and 85SIXTY, a consultant who builds ecommerce websites for retail brands, have announced their partnership to create an accessible ecommerce experience. Together, they will leverage eA’s all-in-one digital accessibility platform and expert support services to create accessible digital experiences.

While there is no single solution to accessibility problems, including designing inclusive and accessible websites, the ROI of inclusion cannot be ignored. In addition to making your website more useful, customers will be more loyal to your brand if they feel like they belong in your business. As a rule, it is important to include persons with disabilities in every step of the design process. Empathy is key – dangerous assumptions. Involving people with disabilities from an early age ensures that there are no blind spots.

The strategic partnership will empower 85SIXTY to incorporate early accessibility into its design and development process

, /PRNewswire/ — eSSENTIAL Accessibility (eA), a leading Accessibility-as-a-Service platform, today announced a strategic partnership with 85SIXTY, Inc., a digital marketing and consulting firm specializing in building ecommerce websites for retail brand. Through this partnership, 85SIXTY will leverage the capabilities of eA’s all-in-one digital accessibility platform, coupled with its expert support services. This will complement 85SIXTY to create an accessible digital experience for its clients.

“Our focus has always been on providing best-in-class solutions for our clients, and our partnership with eSSENTIAL Accessibility is another example of this commitment,” said BJ Cook, President of 85SIXTY. “The eA solution equips us to work accessibility early into our design process, providing our clients with a more cohesive customer experience, improving their SEO, and ensuring their digital content reaches the largest possible audience.”

One billion people worldwide live with a disability, which is about 15 percent of the global population. If digital experiences are not created to accommodate each individual’s needs, they may run into barriers that prevent them from exploring and purchasing products, a fundamental capability of e-commerce sites. Prioritizing digital accessibility removes these barriers, not only maximizing consumer market share, but also supporting the brand’s commitment to inclusivity.

“We are proud to partner with 85SIXTY, working with an agency that shares our belief that every user deserves an accessible online experience,” said Spiro Papathanasakis, Co-Founder & CSO at ESSENTIAL Accessibility. “Our partnership will help 85SIXTY transform the digital solutions they create for their clients, better support the customers they serve, and make digital experiences more enjoyable for all.”

eA partners with consultants, leading platform providers and agencies committed to creating a more inclusive digital experience. The program equips partners with an eA accessibility platform, as well as access to technical and compliance expertise. It also allows partners to improve the skills of their internal teams, with training to help them shift accessibility considerations early in their design and development processes.

About ESSENTIAL Accessibility ESSENTIAL Accessibility is a smarter way to digital accessibility and legal compliance. As a leading Accessibility-as-a-Service platform, it enables brands to empower people by helping them deliver inclusive web, mobile and product experiences that comply with global regulations and ensure that people of all abilities have equal access. Learn more at www.essentialaccessibility.com.

About 85SIXTY Founded in 2010, 85SIXTY is a data-driven digital agency that helps brands optimize their relationships with their own customers. By creating a customer journey strategy rooted in consumer insights and data, 85SIXTY delivers customer-centric solutions across the digital landscape of Paid Media, Social, SEO, Email, CX, Creative, Data Science, Influencer, Amazon and Web development. The independent agency employs more than 100 staff across the US with offices in San Diego and Denver. Visit 85sixty.com.

Media ContactAvery NunezBLASTmedia for ESSENTIAL Accessibility[email protected]317.806.1900 ext. 159

Earlier this month, marketers from around the world attended the recent LocalU virtual conference, hosted by Local University.

The topics of the ads were filled with local marketing information from top experts in everything from handling fake reviews, to SEO information, and more.

Participants engaged in lively discussions on Twitter throughout each session, acknowledging the most helpful and physical advice from the speakers.

Below are the tops to remove each speaker and their session.

1. Write For Customers First and Google Second

Charli Hunt, ProofContent

“If you write things for Google’s algorithm (and not first -time users), you’re going to be knocked out of your rankings.”

Include local labels based on what customers are looking for. Whether it’s neighborhoods, counties, towns, and so on.

Create custom pages for great FAQs from your customers. This reduces the need to answer these questions frequently.

Identify your unique sales (USPs). If you’re not sure what these are, talk to your customers to help identify them.

Photo credit: Twitter.com, window taken by author April 2022

2. Disputing 1 Illegitimate Review Is Equivalent To 11 Positive Reviews

Curtis Boyd, The Transparency Company

It is useful to argue false evaluations. Legal reviews are affected by awards, which are proven to affect revenue.

Removing negative reviews is not the goal. Good reviews available; buy reviews no. Calming real customers is not good or legal. That’s not what it’s about.

Your boss should never ask you to review the company, unless it’s on Glassdoor. The top types of fraudulent reviews are from customers, business owners, current employees, false analysts, and third party and group reviews.

Contrast fake reviews on mobile phone and computer. Having information that shows reviews to be false is about 380 times more successful than removal.

If you’ve been hit by a bunch of negative reviews, it’s best to work with a Google Product Expert using the GBP Help Forum.

3. Work Smarter With Practical Google Data Studio Uses

Amanda Jordan, RicketyRoo

With GDS, you will have less time to review your data. You can create local SEO reports that are easy to use not only for you, but for your customers. There are many examples for you to put together and play with your data.

“Use Data Studio to search and index words, and find new ways to use the data they provide.”

There are many free links with GDS to help organize your data, such as Google Analytics, BigQuery, Google Sheets, Search Console, and more.

In addition, there are a number of free tool links for GDS, including Ahrefs, ContentKing, DeepCrawl, SEMRush, and more.

Use data commands in Data Studio. They allow you to access date information, visitor type, device type, and more.

4. Be Strategic With Your Spam Fighting Efforts

Joy Hawkins, Sterling Sky

The percentage of false listings varies greatly across the industry. Garage Door Repair, Disposal, and Personal Injury are top businesses with fake listings.

“87.6% of Garbage Card listings are spam. This is why spam-fighting is so destructive, and why spam-fighting can help with appropriate signals.

The cost of Spam is not a long -term plan, but something you should try to pursue. Spam can come back, and Google doesn’t enforce all of their guidelines.

If you have duplicate lists, don’t delete one. Compiling lists can really help them with the situation.

If you’re in an industry with a lot of spam lists, it might be worth your time to report.

5. We Only Buy From People We Know, Like, and Trust

Matthew Hunt, Automation Wolf

Use LinkedIn as a trusted source rather than a stranger. Relationships are built on information, not posts.

It takes 7 hours and 11 different interactions, in 4 different locations to gain a user’s trust, in order to have opportunities to work with and sell to them.

Use LinkedIn with as many users as possible. Then, do long-form events that have some form of interaction (classes, webinars, etc.). From there, create a trusted organization to keep users coming back to you.

Make sure you have a personal profile, not just a company page. Create a compelling personal headline that reflects who you are and what you do.

The formula for a specific topic: Role + Skills + Significance.

6. Content Without Data Leads To Poor Outcomes

Noah Learner, Two Octobers

Build your content based on client goals, collect data, refine data, and then create themes based on this data.

Market what works best for you. Be sure to ask your customers how many clients they have during your process on the board.

Google has a hard time figuring out what to show, so it’s important to be clear about what you’re talking about.

There is a big difference between searches from Google SERP auto-suggest and Google Trends. Auto-advice is special, and Trends is not.

7. Proximity Is Much More Important With The Vicinity Update

Yan Gilbert and Colan Nielson, Sterling Sky

The closer a business listing is, the higher the chances the listing will be arranged.

The recent update has allowed many more business listings to be classified, thanks to a variety of maps.

Keywords were nowhere to be most affected.

The keywords in your business name are not as simple as they used to be. Do not use keywords

filling out a plan. Google is trying to balance spammy GBPs while allowing real businesses to organize.

Top features from the recent update are:

Photo credit: Twitter.com, window taken by author April 2022

8. SEO Forecasting Can Help Answer Key Business Questions From Stakeholders

Andrew Shotland, Local SEO Guide

The key questions that stakeholders need answered are:

Information SEO requires that each business be integrated with goals. Do more than just use your own experience and your own data to see.

Sometimes accurate information doesn’t matter, if you honestly set good expectations. Don’t pretend to create information to look good and get budget approval.

A good scientific method is the RICE Score. (Effort x Effort x Confidence)/Effort = RICE Score.

However, a good RICE score may not generate much revenue, even if it is easy to implement. Decide which is more important: higher revenue or higher RICE score?

9. You Have An Obligation To Make Sure Your Reviews Are Genuine

Mike Blumenthal, Near Media

The business is responsible for the application of the evaluation foundation, as well as the conduct of SEO and brand management.

The FTC’s new business marketing guidelines include:

It is useless to withhold evaluations. Customers can see the difference between your website and Google reviews.

You do not need to spread harmful or inappropriate information. Make sure you have a clear TOS posted on your website that explains FTC guidelines, and publish everything that complies with those guidelines.

Summary

The LocalU virtual symposium focused heavily on real -time innovations affecting businesses, as well as information tips that can help anyone with a physical business or lease.

If you want more information on the sessions, be sure to join the #LocalU discussion on Twitter and connect with the speakers. You can also purchase instant access from Local University here.

At the end of the conference, the Local University announced its return to technical matters. They will host LocalU Advanced in Denver, CO on July 28th. If you would like to attend, make sure you stay current with the Local University for more information.

Photo Credit: MaDedee/Shutterstock

Data from more than £ 170,000 entries boosts the decline in consumer travel and spending in February.

SAN DIEGO (PRWEB) March 28, 2022

Rio SEO, a leading provider of a comprehensive local marketing platform that has been proven to increase online visibility, announced last month’s national consumer search behavior revealing mostly continuing downward month-on-month (MoM) search trends in all eight industries studied.

According to the University of Michigan, consumer sentiment has fallen by almost 8% since January, improving Rio SEO findings. The biggest drop in the monthly month was recorded in the retail industry, where retailers saw a 20% decrease in total searches, 25% in total clicks, 36% in call clicks and 29% in website clicks. .

U.S. News reports that consumers have lost confidence in the U.S. economy as inflation concerns begin to weaken expectations for the future. Furthermore, as the Omicron variant continues to wane, consumers are beginning to approach social life that includes consumption and travel.

The hotel industry was the only vertical that experienced a monthly increase. Hotels increased 5% in total views, 4% in total searches, 8% in total clicks, 13% in call clicks, 10% in website clicks, and 6% in directions clicks.

Service and finance, healthcare, seating restaurants, fast food restaurants, the retail and multi-family industries together have seen a decline in local search behavior including:

“The decline in overall local metrics from month to month is likely due to the long-term impact of the omicron variant and the shorter month,” said Ryan Weber, director of client success, Rio SEO. February has historically been considered a mild month for search engine activity in most industries, as winter continues and travel plans for the summer have yet to be made. interact with friends and family in public places. “

In addition, Rio SEO has reviewed trends year after year, noting a steady increase in the number of views and searches in most verticals. Hotels, service businesses, fast food restaurants, health and seating restaurants together recorded an increase in both total search and total number of views.

“Obviously, consumers are becoming more comfortable in public spaces such as airplanes, restaurants and medical offices compared to 2021,” Weber added. “Clicks for directions had an increase of 69% in the hotel industry compared to the previous year and 6% per month, stressing that travel continues again for consumers.”

To see a full analysis or request a demo of Rio’s comprehensive local SEO marketing platform, visit RioSEO.com.

About Rio SEO

Rio SEO is a leading local marketing platform for business brands, agencies and retailers. Rio’s Open Local Platform provides multi-site organizations with a comprehensive, seamlessly integrated suite of turnkey local marketing solutions and reputation management tools – Local Ads, Local Sites, Local Reviews, Local Ratings, Local Reporting and Local Manager – proven increase brand visibility on search engines, social networks, map apps and more.

Founded in 2006, Rio SEO is one of the largest global suppliers of local search automation solutions and patented SEO reporting tools, leading the business from search to sales for corporate brands worldwide. Over 150 corporate brands and retailers rely on Rio SEO’s innovative technology and local marketing expertise to bring motivated, measurable online traffic to their local websites and physical stores. Rio SEO currently serves Fortune 500 companies in a variety of industries, including retail, finance, insurance, hospitality and more. For more information, visit rioseo.com or follow @rio_SEO on Twitter.

For the original version on PRWeb visit: https://www.prweb.com/releases/consumer_search_trends_see_a_continual_decline_according_to_new_rio_seo_findings/prweb18581267.htm

B2B marketers are often looking for alternative ways to get more organic traffic and innovative conversions for business websites. A power page can help.

Power pages increase the reputation and authority of a website on Google and are targeted to visitors, and also allow for efficient link building. All of this results in brand visibility, trust, and what we all expect from marketing efforts, leads, and sales.

What a Power Page Is

Suppose you have been running a SaaS business since 2017, selling a plagiarism control tool to educational organizations. In 2018 you published the definitive guide on detecting duplications in student work and updated it regularly with new data and statistics.

In 2022, the article received thousands of clicks from organic search and social media, and hundreds of people bookmarked it. It continuously generates inbound links and natural actions, demonstrating great behavioral metrics.

This article is your power page.

The term was coined by Brian Dean, an SEO expert and author of Backlinko. Today, marketers have some definitions:

Why You Should Consider a Power Page for Your B2B Website

Power pages are not just for B2C websites. B2B marketers can also benefit from this, as a power page is the most efficient content a business can publish online.

Why include creating powerful pages in your B2B strategy in 2022:

The Anatomy of a Power Page

To create the best content on the Internet, you need to understand what makes a particular publication the best from the point of view of search engine readers and crawlers. In other words, we need to know the parts that make up a power page.

1. Informative Value

The power pages are informative, answering any questions a user may have about the topic. A power page contains so much information that almost everyone will feel like an expert after reading it.

2. Attention to Detail

This is a critical feature of power pages. There may be a lot of information in your article, but this is not always enough: the surface material will never become a powerful page, even if the publication has 10,000 words.

3. Expertise

Of course, there are some topics and questions that even non-experts can answer, and their knowledge is enough to write a long, informative and useful read.

However, long reads and power pages are not synonymous.

The informative value of a powerful page is not enough to surprise readers and make them say, “Wow!”

DON’T MISS IT … FROM APRIL 6-7, 2022! Online MarketingProfs B2B Forum. Learn from the brightest minds in B2B marketing!

It takes a unique experience to create a power page. It is the knowledge that is impossible or difficult for most people to acquire.

The experience of a powerful page author should help an untrained person to do something challenging after reading the page.

4. Authoritative Domain

A piece of content is more likely to become a powerful page if it is published on an authorized website. People doubt whether they can rely on data they get from a resource that no one knows about.

Young sites and novice experts have more difficulty drawing attention than well-known publications and established brands. But that doesn’t mean you can’t prove it. If you post high quality content to your B2B website on a regular basis, it will be noticed quickly.

The credibility of the author also plays a role. Make sure you post content from the best experts and thought leaders in your niche.

5. Structure

The structure deals with the design, layout, typography and other factors that influence the user experience and the readability of the content.

Equally, a well-designed, enjoyable, and easy-to-read publication is more likely to become a powerful page.

6. Emotional Response

As mentioned above, power pages amaze readers. They evoke an emotional response, encouraging users to share a post, bookmark it, follow its author on social media, comment on it, and more.

“It has to create an emotional response. I want to feel admiration. I want to feel amazed. I want to feel joy, anticipation, or admiration for this content for it to be considered 10x,” writes Rand Fishkin.

The problem is that an emotional response is difficult to predict. Not sure what will surprise most users – any of the seven items listed here could do so.

7. Promotion

Efficient content promotion is essential for content to become a powerful page. The more people see it, the more social signals it will receive.

All marketing tools work here: PPC or target ads, syndication, guest posting, social media related B2B group sharing, and more.

How to Create a Power Page for Your B2B Website

You can create a feed page by following these steps:

As a B2B marketer or business owner, you won’t do it all alone. A team of a professional content writer, a publisher who knows the subject inside, a graphic designer, a developer who will make you look attractive, and a link creator / outreach manager who can help you with the promotion is yours. path to power. page success.

The return on investment of your power page on a B2B website is not about direct monetary benefits, but about the value and long-term benefits it brings: growing organic traffic, a list of email subscribers expanded and position your company as a thought leader in your field.

More Resources on B2B Websites

B2B Websites: What do visitors value vs. what marketers value

Does your website really need it? Five elements to rethink

16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

iHeart San Diego, an operator of eight local radio stations, has reviewed its talent offer on weekdays while driving in the morning and afternoon at KLSD-AM XTRA 1360, a sports talk station affiliated with Fox Sports Radio.

Rich Ohrnberger, a former NFL offensive lineman who played five seasons, including his last season with the Chargers in 2014, has moved from the afternoons to the mornings to reunite with the veteran of sports talks Steve Hartman for “The Hartman and Rich-O Show.” from 6 to 9 p.m.

Previously, Hartman, who has worked on San Diego radio for three decades, and Ohrnberger co-hosted the station’s morning program in 2019 and 2020. They currently host a national weekend program on Fox Sports Radio. . Ohrnberger is also a color radio analyst for football at San Diego State University.

In addition, veteran producer and presenter Jim Russell has joined Jon Schaeffer from 3 to 6 p.m. for the “Jon and Jim Show.” Russell and Schaeffer also host “The Wrap Up Show,” which follows broadcasts of the San Diego Padres’ games.

Schaffer’s extensive knowledge of baseball comes from his 15 seasons as a minor league broadcaster. He is also the voice of athletics at San Diego State University, which covers pre-show, half-time, and after the XTRA 1360 game.

Russell previously served as producer on the “Darren Smith Show” and worked for Padres Radio Network from 2016 to 2019.

“The Herd” with Colin Cowherd will continue to air at 9 p.m. at noon, followed by “The Darren Smith Show,” which airs from noon to 3 p.m.

“This exciting new line satisfies the desires of San Diego sports fans,” Melissa Forrest, president of iHeart San Diego Market, said in a statement. “In addition to offering the best sports talk, we will also continue to offer our listeners unparalleled access to the NFL, the Padres, San Diego State University athletics and all the San Diego sports news.”

The Mightier 1090 Radio Station Becomes ESPN Affiliate

Southern California sports radio station XEPRS 1090-AM, The Mightier 1090, announced that it has become a subsidiary of ESPN. The station will now be known as The Mightier 1090 ESPN Radio.

KLSD-AM XTRA 1360, operated by iHeart San Diego, has previously aired some ESPN radio programs for the past two years.

“This is a great victory for us,” said Bill Hagen, operator of The Mightier 1090. “This is something we’ve been working on for a long time, and it’s incredibly satisfying to finally see it. to arrive safely, just in time for the start of the new year. “

ESPN Radio’s Mightier 1090 Radio will add two ESPN talk shows to its weekday programming. “The Keyshawn, J-Will and Max Show,” featuring Keyshawn Johnson, Jay Williams and Max Kellerman, will be heard from 3 p.m. at 7 a.m., followed by Mike Greenberg from 7 p.m. at 9 a.m.

Other ESPN programming also available at 1090-AM will include national broadcasts of ESPN Radio’s NFL, MLB, and NBA games, as well as MLB’s Sunday Night Baseball.

Scott McCarthy, vice president of ESPN Audio, said: “We are delighted that The Mightier 1090 ESPN Radio is joining our affiliate network in a key Southern California market and also offering fans our studio programming. Mornings that can’t be missed, as a year-round live event program. “

ESPN Radio, launched on January 1, 1992, offers more than 9,000 hours of talk and event content a year, reaching more than 32 million listeners a week on approximately 500 stations, including there are more than 400 full-time affiliates and a first-place presence. 25 US markets.

Inseev Interactive Acquired by 3Q Digital of Chicago

Inseev Interactive, a San Diego-based digital SEO marketing agency, has been acquired by 3Q Digital of Chicago.

The financial terms of the agreement and the employment situation of Inseev employees were not announced. A statement from Inseev said the company, founded in 2013, has more than 60 employees who manage about 100 customer accounts.

A statement from 3Q Digital said its existing SEO team will immediately merge with Inseev. In addition, Jimmy Page, founder and CEO of Inseev, will join 3Q Digital as founder, and Wesley Flippo, vice president of SEO at Inseev, will join 3Q Digital’s senior management team as senior vice president. .

The acquisition will add several brands to 3Q Digital’s customer list, including Touch of Modern, Rothy’s and Layla Sleep. Madison Alley Global Ventures advised Inseev Interactive on the transaction.

“Inseev has the honor of being part of an organization with the talent, leadership, culture and history for which 3Q Digital is so well known throughout the industry,” said Page. “We believe that Inseev is at the perfect point of our evolution to join forces with 3Q to create one of the best SEO services in the world. This acquisition provides us with a comprehensive and versatile set of resources to bring our best SEO deals to the next level quickly and effectively.

“Inseev approaches SEO from an incredibly strategic lens, they have a unique, flexible model that can increase or decrease depending on priorities,” said Rob Murray, CEO of 3Q Digital. “Inseev’s team of experts goes beyond the site’s technical solutions. They work with clients to develop outstanding custom content, and their link building solution is world-class. We’re very excited to start collaborating. working together and sharing best practices. The two teams have a lot to learn from each other. “

San Diego PRSA Chapter Names 2022 Board

The San Diego-Imperial Countys chapter of the Public Relations Society of America has announced its 2022 board of directors. April Tellez Green, of the University of California at San Diego, will act as president of the chapter and Barbara Cosio Moreno, State Office Senator Toni Atkins will serve as President-elect.

Other members of the executive committee include: Ryan Hall, Caliber Corporate Advisers, as treasurer; Giovanna Castro, Republican Services, as Secretary; Hope Reilly, Southwest Strategies, as former president.

Board members include: Shannon Boffa, Southwest Strategies; Anne Buckley, University of California at San Diego; Kim Coutts, civilian; Jamie Hampton, Mixed Communications; Kara Handley, United States Navy; Edgar Hopida, ACLU of San Diego & amp; Imperial counties; William Lopez, Alternative Strategies; Amanda Nelson, San Diego Housing Federation; Patricia Maxwell Robertson, Grossmont College; Rachel McGuire, RMG Communications; Jenny Mehlow, San Diego Zoo Wildlife Alliance; Megan Pinna, Sharp HealthCare; Arturo Garcia Sierra, Museum of Photographic Arts; Patrick Thelen, San Diego State University; Stephania Villar, consultant.

In addition, Julie Smith-Taylor, Taylor PR Strategies, will act as chapter ethics officer. There are also four associate members of the non-voting board, including: Elena Gomez of the University of San Diego; Elizabeth Espinoza, Imperial Valley College; Monica Gil dos Santos, Katz & amp; Associates; Mariah Hugo, Katz & amp; Associates.

The chapter, founded in 1959, is one of more than 100 chapters of the Public Relations Society of America, the world’s largest organization for public relations professionals.

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in the Times of San Diego.