SEO

Two technology companies in Los Angeles recently announced the hiring of a new CTO. Rapchat, a mobile software used by millions of rapper musicians, is looking for a new CTO. Another company is taking over the CTO, with a new position of Chief Information Officer published on various project boards. The Chief Data Officer will oversee the company’s IT operations. Jason Simpson has previously held senior leadership positions at several companies, including Phoenix Mintz-based Levi Cohn Ferris Glovsky & Popeo.

Founded in 2013, the company has already proven its technology can operate through pilot programs in Sweden, Germany and Italy – and their home country of Israel, where it is a publicly traded company at the Tel Aviv market. But on Tuesday, Electreon announced a partnership with Michigan public agencies, as well as stakeholders such as the Ford Motor Company, to set up a one-mile light road in Detroit – the first to apply such a system in public places. in the US the system is expected to be operational by next year.

Electreon, which opened its US headquarters in Los Angeles last month, initially targeted trucks such as taxis, buses and trucks for its technology, but eventually plans to expand into the EV market. of its users. Electric currents will be particularly interesting for military vehicles for a number of reasons, the most obvious being that they stop frequently. When it comes to spending, especially in predictable locations, it means it is easier to know where to install electrical outlets and make them more expensive.

Stefan Tongur, vice president of business development at LA Electreon, said the company’s entry-level charging technology will be faster than traditional charging systems. But if the street under each bus station has electricity, he told the dot.LA, extra money will be added to the car at each station — meaning the bus will take less, if any, break to charge her battery.

It is easy to imagine such times of use at the port, railroad tracks or airport taxis, all of which can result in huge savings for companies that waste time and money when their vehicles are electric plugs with charging. Many of these areas are also under the control of the private sector, which will make it easier to implement projects, according to Tongur. He said Electreon is already monitoring the movement to such places.

Tongur added that Electreon intends to install its mobile charging technology on public streets around the United States within “two years”. While Detroit will host the pilot program, Los Angeles and New York will be the next targets.

“L.A. is clear, right? Mecca is for EVs,” he said. “You have air quality problems here; you have ports in LA and Long Beach; you have a lot of traffic. I would say, it must be. “

The idea of ​​installing wireless chargers for motor vehicles is “courageous,” said Mehrdad Kazerani, a professor of electrical and computer engineering at the University of Waterloo in Ontario, Canada. Kazerani noted that researchers at the university have developed a similar concept for the Trans-Canada highway. “Obviously, we did not follow this idea, but Electreon seems to have made good progress in this line,” he said.

Kazerani added that wireless charging technology could allow future EVs to use larger batteries, making cars easier, more efficient and less expensive. Small batteries also mean less mining for battery equipment and less waste when the battery reaches the end of its life.

“This is an invitation to the U.S. market: to policymakers, state agencies, shipbuilders and original equipment manufacturers,” Tongur said. “It’s an opportunity to do things together with us on this path and journey.”

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When it comes to search engine optimization, apartment communities often fall short. Many of these communities do not have their websites listed on the first page of Google. Fortunately, there are a few steps apartment communities can take to increase their ranking in the search engine. These steps include optimizing title tags, metadata snippets, and website structure. Before you start working on your apartment’s SEO, make sure you’ve submitted it to Google and reviewed its overall structure.

An apartment community website must also have a website that is leading in its industry. This way, potential tenants are more likely to visit your website. Your website content should be comprehensive, easy to use and relevant. Keywords can be useful as long as they are relevant to your website and your property. The more relevant keywords you have, the better. You can use Google’s AdWords to determine how many searches are related to your property.

The key to apartment SEO is to target potential apartments on their preferred search engine. When prospects search for apartments online, they often use their preferred search engine and a specific keyword search term. Getting into the top three is critical. Nearly half of clicks go to the top three listings. That means apartment communities that focus on SEO can expect them to appear at the top of search results. This will help them find your property.

Aside from the content on your website, apartment buyers also appreciate reviews written by current residents. Online apartment community reviews are the second most important factor when buying an apartment. For this reason, apartment managers should follow online reviews and actively solicit them. These reviews can increase engagement, generate revenue and influence local search results. In addition, the reviews will be visible in the search results of search engines. And if a potential renter finds them useful, they will likely visit your property.

While apartment SEO requires ongoing effort, it can deliver benefits in the form of increased website traffic and leads resulting in more tenants, applicants, and lease signings. When comparing SEO to paid search engine ads, an apartment SEO strategy is much more cost-effective. It is a must read for apartment marketers to understand how to get more traffic to their website. So, what can an apartment marketing website do to improve its ranking on Google?

In addition to the content on your website, you should also optimize your listing on rental advertising websites. For example, the name of the property and any reviews of your property should appear on your listing. Google prefers reviews on Google My Business. You can also include your property reviews on apartment search websites. Make sure these reviews are relevant to your community as they can affect your ranking in Google. However, it’s best to be shallow and lazy when it comes to apartment marketing.

Having a website with a lot of keywords is essential for apartment marketing and using the right keywords can draw interested audiences to your site. By following these tips, your apartment community website can expect a steady stream of traffic from potential renters. An apartment complex SEO strategy should include site-wide keywords, starting with the page title. If your website is well organized, it can ensure that it attracts more visitors than it otherwise would. When it comes to keywords, it’s essential to consider the language of your potential customers.

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If you want your brand to dominate search engine optimization, you need to use some tips that will help you dominate your keyword competition. Here are 7 effective tips for making your brand dominant. Just remember to apply these methods and watch your brand take off. This article will cover all of these tips and more! So get ready to dominate search engine optimization for your brand today! And don’t forget to share it with your friends and family.

Google does not publicly disclose the “secret sauce” that powers its search algorithm, and the company continually makes tweaks and adjustments to continuously make the results cleaner and more effective. But despite all this mystery and complexity, it’s still possible to improve your site’s performance by using a few relatively simple steps.

According to Kevin Miller, co-founder and CEO of Los Angeles-based digital marketing agency GR0, making a big positive impact on these rankings can be as simple as creating profiles on major social media sites and web directories. “Platforms like Glassdoor, BuiltIn and Clutch, to name a few, have incredibly strong domain rankings, allowing those profiles to rank high in Google searches,” Miller explained. “For most businesses, if your profile is structured correctly, it has a very good chance of positioning itself on the first page of your brand. This allows a brand to essentially dominate the SERPs of Page 1 (search engine results pages) in a short amount of time. “

GR0 offers a bespoke B2B service with one mission: to help brands rank # 1 on Google. GR seeks to demystify the SEO process for its clients, enabling them to realize their full potential and deliver unmatched value to every client. Now, in collaboration with dot.LA/ the Founders Guide, they share for the first time its secret sauce: 7 tips to lead your brand to the conquest of SEO.

STEP 1: GETTING STARTED / BASIC TIPS

The first and most important step of all comes right at the top: making a list of the keywords and phrases, as well as your brand name, that you most want to emphasize in Google results. Keep in mind that the most popular and commonly searched words and phrases are extremely competitive, so it is advisable to choose some secondary or tertiary keywords as well. (Instead of trying to rank for the term “dentist”, for example, try “West Philadelphia dentist” or “West Philadelphia dentist painless” or “cheap West Philadelphia dentist.”)

You will include these keywords in every article about your product or company or service that you post on other sites, so they should be relevant and natural for you to work in sentences.

STEP 2: GLASSDOOR

Glassdoor is a broad and well-established service that allows technology employees to rate and review their employers.

As with Comparably, having an “employer profile” on Glassdoor offers numerous benefits. It’s a way to take control of the conversation and showcase your company and brand in the most positive and effective way possible, giving potential hires a clearer idea of ​​what it’s like to work for you.

STEP 3: GOOGLE MY BUSINESS PAGE

The “My Business” pages are a free tool from Google that helps companies manage their online presence. This is a particularly important tool for local businesses looking to gain greater exposure in their primary region or area of ​​operation, because Google organizes search results based on your location when searching. This means that a business with a clearly marked location will perform better when searching for people in that area.

Google uses the date on the My Business pages to power its “Knowledge Graph,” an important component in how the algorithm structures and organizes information. Additionally, Google creates a location on Maps for each My Business listing, so your business will now appear in Google Maps searches and searches within any third-party platform using the Google Maps API.

STEP 4: CRUNCHBASE

Crunchbase collects background information on startups and industry trends and contains profiles on individual companies. Because it’s a long-standing and trusted resource that even allows business owners to personalize and enrich their profiles, it’s also a powerful SEO tool.

When you fill out your Crunchbase profile, specs are always better than vague generalities or “marketing talk”. Also, avoid using phrases like “my company” or “our company”. Whenever you can, without sacrificing readability, put your brand name in there.

Fill out the complete profile without missing any important steps. “Founded Date” is a popular search among Crunchbase users, so make sure you’ve filled this in too. Also, keep in mind that investors use Crunchbase primarily to investigate funding, so the more in-depth you can be in those sections, including links to articles about your previous rounds, if available, the better. Also make sure to update your Crunchbase file when there is important news about your company.

STEP 5: BUILT-IN LA

This community for startups, tech companies, and their employees has a local element: In addition to Los Angeles, there are integrated sites serving Austin, Boston, Chicago, Colorado, New York, San Francisco, Seattle, and more. The site is largely structured around employee satisfaction and recruiting, but it’s also another quality link pointing to your business, which increases your visibility among people crawling LA tech startups more broadly. .

STEP 6: COMPARABLY

Similarly it is a community tool that allows staff to review and discuss their employers securely and anonymously. For employers, in addition to the SEO benefits of building a Comparably profile, having a Comparably Favorable page with fair and accurate employee reviews can be a great way to attract additional talent.

Because Comparably is established in its vertical and features original editorial content that keeps the site active and relevant, their pages appear high on Google for dozens of job-related and job-related search terms. This helps not only with recruiting but also with media visibility; these profiles are a great way to amplify public-facing employee benefits and programs, such as diversity and inclusion efforts.

STEP 7: CLUTCH

Clutch.co also relies on ratings and reviews, but from a B2B perspective rather than an employee and employer perspective. The Clutch platform provides in-depth reviews of companies offering B2B services based on analysis and feedback from former customers, to see how companies and their services compare within specific markets. These profiles all have the same benefits as employee-facing services, but exclusively for companies that want to grab the attention of other managers, founders and startups in the B2B space.

STEP 8: SOCIAL MEDIA

While the previous steps were based on creating occasional profiles, some of which require occasional updates, it’s also important that your business regularly post new content on major social media sites, including Twitter, LinkedIn, and Facebook.

Social media posts don’t directly contribute to your SEO ranking, but links shared on these platforms increase your company’s exposure and can ultimately help improve your ranking in a number of ways. Studies have repeatedly found a correlation between social shares and SEO ranking for individual links.

It’s a good idea to tweet at least once or twice a day, then post the same content on your company’s LinkedIn and Facebook profiles.

Digital marketing involves promoting the brakes to connect with customers through the use of the internet and taking digital channels. These strategies are important for the business and promoting brands.

Digital marketing also offers useful revenue opportunities. In this article, we will discuss some of the ways in which Africans can make money through digital marketing. These recommendations are based on intelligent research from trusted sources like Entrepreneur, Shopify, Profitable Venture, Fast Capital, and more.

Content Writing

Based on Better Marketing, content writing is a quick and cost-effective way to make money in the digital marketing industry. Internal writing involves organizing and concentrating on online news, and Africans can be helped.

The idea is for Africans with analytical, keyword research, writing, and search engine optimization (SEO) skills. Skilled African people can make money by writing articles such as blogs, video articles, social media posts, articles, and more. So whether you are in Nigeria, Cameroon, South Africa, Ghana, or Kenya, starting a writing project is cost effective.

Become an SEO expert and sell SEO services

According to Entrepreneur, SEO professionals are some of the highest paid professionals in the digital marketing industry. While SEO is an important digital marketing strategy, Africans can create and market SEO information for financial rewards.

Search engine optimization (SEO) is constantly changing, and learning new techniques can increase your revenue. The advice is to learn the basics and good knowledge of search engines and develop your skills. As you grow in knowledge and expertise, you can elevate the internet to customers and sell your services. Consider creating a website to build a network of potential customers and earn digital money.

Affiliate Marketing

According to Shopify, affiliate marketing is a great form of business worth more than eight billion dollars in the digital marketing industry. The business mode includes earning commissions by promoting the sale or sale of third-party products, and Africans can benefit.

This digital marketing strategy is for you if you can do the key to finding and creating content for online products. While thousands of websites sell products on the air, skilled African people can boost and drive traffic from consumers to brand or product commissions.

Offer consulting services

According to the Digital Agency Network, providing consulting services in the digital marketing industry provides endless revenue and opportunities. A digital marketing expert can earn good money with this idea by sharing knowledge and expertise. The idea is to define specific services for customers and to help them make marketing decisions.

If you are familiar with web analytics and reporting, local, video, email, social media, and influencer advertising, consider consulting services. Think blogging, use the internet for interested companies, and build networks.

Sell Ads

Depending on Digital Marketing Skill, Ads are appealing now and potential customers and enhances product and brand awareness. Advertising is a popular way to make money with digital marketing but requires practical advice and audience building.

If you can drive a blog and make money on website traffic, you can earn good money with this idea. Google Adsense, Propeller Ads, Media.net, and Ezoic are popular marketing strategies for making money. Remember that your budget depends on your website niche, audience size, segment, and more.

Become a social media manager

In line with Business Day, social media management skills that provide money and opportunity rewards in the digital marketing industry. Being a social media manager is a great way for Africans to make money with their skills without the hassles of a country.

Consider becoming a social media manager if you can afford a variety of marketing techniques to increase the brand’s online presence. The advice is to write and organize social media posts, respond to followers, speed up ads, create graphs to increase brand ‘and business’ return on investment. Consider building a network to get consistent customer flow and earn revenue based on your knowledge level.

Sell Digital Products

According to Oberlo, selling digital products is a lucrative and fast way to make money in the digital marketing industry. It is one of the world’s most lucrative digital marketing companies with internet access to online stores. Skilled African entrepreneurs with experience in digital marketing can design and sell digital products without having to search for new products.

If you are able to create web templates, eBooks, and courses with valuable information for the public, you can earn money by selling your products online. Besides, you can automate your business easily and earn extremely high-profit investments.

Become an eCommerce specialist

According to Zip Recruiter, eCommerce experts are experts in online marketing and they take the steps to convert and sell on a website. These experts hope to promote the site and by seeing the messaging and goals of the corresponding company, and Africans can be helped.

Contemplate this notion as you interact with others in your marketing strategy. The idea is to create emails for marketing funnels, campaign campaigns, and to upgrade the SEO store with creative thinking skills. Besides, your familiarity with well-known e-commerce platforms can help you develop the skills needed to become an expert.

Conclusion

Africans can make money with digital marketing by becoming an interior designer, SEO expert marketing services, and affiliate marketing. You can make money by providing digital marketing services, marketing marketing, and being a news manager. Africans can earn good money with these proven tips, but they need to learn and develop. Now that you know the established ways to make money from digital marketing, think carefully about each idea before you decide.

* The views expressed in this article are those of a contributor to Business Insider Africa. It does not represent the vision of the organization Business Insider Africa.

Olayinka Sodiq is a professional writer with technology, research and writing experience gained from five years of both in-house and free gigs. He specializes in finance, finance, technology, blockchain, integration & amp; seizure, bankruptcy, etc.

As an example of this, you can consider the partnership between the fast food chain Jack in the Box and the robotics company Miso Robotics. The two companies merge to begin testing a new robotic fry station, known as a Flippy, later this year. The robots will be able to take over tasks at the fry station such as frying and emptying baskets. The machines are able to take over the job of a human fryer, and increase the kitchen flow by 30%. These machines will also be able to help with the preparation of drinks, and will be able to take the place of a human fryer or waiter should the need arise.

The company is currently working on refining its second product, a beverage dispenser called Sippy. The Sippy will be joining Flippy 2 at Jack in the Box in San Diego by the end of the year. The company is also now increasing its Series E financing round, with an initial target of $ 40 million. This is a sign of the company’s momentum.

The partnership is one of many examples of a technical start-up that tries to streamline the restaurant industry. In this case, a robotic fryer like Flippy 2 will eliminate long lines in the driveway and counter areas, while keeping the kitchen quiet. In addition to the robots, the company also developed special basket accessories that would help workers focus on customer-facing tasks. Miso is preparing the robots and plans to have hundreds of them in operation by the end of 2022.

The company also partnered with burger chain White Castle to launch the Flippy robot at its 100 stand-alone locations. The partnership began in September 2020, and White Castle began deploying the first machine, the Flippy. The new robots will be used in 20 locations throughout Southern California. The company noticed a boost in daily operations and productivity immediately after the initial installation.

The company has also developed two more robot models, Flippy 2 and Sippy, both of which automate tasks at the hatchery. They will be tested by White Castle in September 2020, and Flippy 2 will be more advanced than its predecessors. They are smaller and easier to integrate into small kitchens. The company is also piloting another robot product, Sippy, which automatically dispenses beverages and seals cups.

As part of the pilot, Jack in the Box will test the platform integration between the two companies. The goal of a connected kitchen is to increase the restaurant economy by reducing the friction in large kitchens with large volumes. The company is also a publicly funded start-up with over 18,000 shareholders. It is currently in its series E-round. With this latest announcement, the company looks forward to a successful future with its innovative robot products.

The restaurant industry has been working on labor shortages since the recent pandemic began. However, automation solutions such as these can help reduce labor costs. The new robot systems can help restaurants increase production without relying on employees at the stations. And these robots can make cooking more efficient and accurate. This is why many restaurant chains are starting to explore automated robotics to increase production.

From the fryer to the drinking station, Jack in the Box embraces automation to maximize efficiency and deliver a better customer experience

Miso Robotics – the company that transforms the restaurant industry with robotics and intelligent automation – announced a partnership with Jack in the Box to launch a pilot test that will distribute the core product lines Flippy 2 and Sippy at one of the national restaurant chain’s stand-alone locations, with possible plans for further integration in months ahead. Built on the Miso platform, both products utilize artificial intelligence, machine learning, computer vision and data analysis to maximize the efficiency of the commercial kitchen.

With constant staffing challenges affecting operating hours and costs, Jack in the Box saw a need to renew its technological roadmap and establish new systems – especially at the back of the house – that improve restaurant-level economy and alleviate the pain of working in a large commercial kitchen.

“This partnership with Miso Robotics is a springboard for our own restaurant business. We are confident that this technology will be well-suited to support our growing business needs with the intention of having a positive impact on our operations while promoting safety and comfort for team members. ours, says Tony Darden, Chief Operating Officer at Jack in the Box… “We look forward to testing Flippy 2 as our new hiring at our San Diego location!”

Through the installation of Flippy 2 and Sippy, Jack in the Box will test the integration of both products in the operation and measure the benefits of a connected kitchen. With the goal that team members should see an immediate impact on their daily responsibilities – to spend less time at the frying and drinking stations and more time in front of customers.

“Starting our journey with a premier brand like Jack in the Box is a huge step in our commitment to helping restaurants increase throughput, reduce costs and create a safer environment for employees,” said Mike Bell, CEO of Miso Robotics. “From tacos and curly fries to fountain soda, the future is now for Jack in the Box, and we are ecstatic to act as the company’s technology arm to ensure a quality product falls into customers’ hands every time they order.”

Miso Robotics is primarily funded by individual investors and is one of the most successful crowdfunding stories in history. With over 18,000 shareholders, the company has raised more than $ 50mm in crowdfunding to date and is currently in their Series E round, starting with a market value of $ 500 million. To invest in Miso Robotics, visit: https://invest.misorobotics.com/.

Top SEO Sydney, a reputable SEO company in Sydney, is committed to providing innovative SEO solutions for businesses to thrive in the digital age.

Sydney, NSW – May 27, 2022 – With years of industry experience, Top SEO Sydney is committed to delivering innovative SEO solutions for businesses of all sizes to thrive in the digital age.

Asked about their SEO service, a Sydney SEO expert from Top SEO Sydney said, “A company’s marketing efforts can be wasted if the right audiences are not targeted. It’s important to get the message across to the right target audience while giving an edge to competitors who offer the same product or service similar to yours. This is where SEO Sydney comes in. But few are SEO conscious and struggle to get their website to the top spot of the SERP. That’s why we’re here to help businesses rank in the placements they target.

“We specialize in providing innovative and strategic SEO solutions that support a business’s goals, drive more website traffic and convert leads into sales. Whether it’s an online store providing a service or product, or a physical store in the community, our team can help increase website traffic while developing a strategy that helps provide long-term results. We can create a targeted SEO strategy that helps put businesses directly in front of the right audience who are looking for the products or services they offer.

“We have helped many businesses in Sydney to thrive and become leading brands with our effective SEO strategies and solutions as well as custom SEO packages tailored to their business needs. We are passionate about supporting local businesses across Sydney and proud to help them with the right SEO solutions they need. Innovative and personalized SEO strategies, upfront pricing, attention to detail and transparency are the main reasons we were able to secure the position of best SEO company in Sydney, added the manager.

“We understand the tremendous effort that goes into your business, and that’s why our SEO experts dedicate their experience to driving the results you’re looking for. No business is big or small for us; you can rest assured that the best consultants SEO Sydney are with you,” TOP SEO Sydney spokesperson concluded.

One of their clients added, “Great SEO services from TOP SEO Sydney. They have helped grow our business and we are pleased with the results.

TOP SEO Sydney helps businesses of all sizes improve their online presence and visibility with their custom SEO packages that will bring desired results.

Top SEO Sydney is the best Google SEO and advertising agency in Sydney, offering personalized SEO strategies to businesses of all sizes. Visit https://www.topseosydney.com.au/ to find out more.

Media Contact Company Name: Top SEO Sydney Contact Person: Harry Sazos Email: Send Email Phone: (02) 9764 4024 Address: 105/20 Lexington Drive, Bella Vista City: Sydney State: Nova Scotia South Wales Country: Australia Website: https://www.topseosydney.com.au/

NP Digital, a leader in performance marketing, has been named one of the fastest growing companies on Inc.’s list. 5000 for 2021. NP Digital grew its revenue 13,259% over the past three years by expanding its services in content marketing, paid media, and data analytics and insight. The company has 450 employees worldwide. His fast-growing business is testament to the value of his solutions and approach.

Cardinal Web Solutions, a leading Internet marketing agency in Atlanta, has been named to the 33rd Inc. list. 500 5000 annually, an elite ranking of the fastest growing private companies in America. Cardinal Web Solutions ranked at # 831 nationally, and ranked # 27 among private companies in metro Atlanta. The company had revenue growth of 549% over the past three years, and will be recognized at the conference awards ceremony in Phoenix, Arizona, next month.

NP Digital has continued to invest in its business, and has made significant investments in expanding its technology platforms. Its flagship product, Ubersuggest, has over 2 million active users in 190 countries and nine languages, and has generated $ 209 billion in revenue every month. It also has a huge database of six billion keywords, two trillion links, and one billion pieces of content.

NP Digital is ranked 109 in List Inc. 5000 of the Fastest Growing Companies for 2021, and is the only digital marketing agency in Texas to make the list five years in a row. It has grown more than three hundred percent over the past three years, placing it on the Inc. list. 5000 for five consecutive years. Only 4% of companies have made this list five years in a row, and he’s proud to be one of them.

The Agency Ranks 21 for its Global Expansion in Digital Marketing Services and Technology

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London, UK – May 20, 2022 – Keywords are a crucial part of link building, and making sure you have the most relevant keyphrases is even more important. Although short-tail keywords tend to have high search volumes, these types of keywords can be very competitive and it may take some time for you to rank higher on engine results pages. of research.

For this reason, using short-tail keywords can be considered less effective and less profitable than using long-tail keywords. Long-tail keywords tend to be more specific and therefore tend to get less search traffic – but don’t be discouraged – long-tail keywords actually drive more website traffic and have a higher conversion rate. This is because users are actively searching for these questions or keywords.

Although long-tail keywords are used less frequently, the searcher who finds the desired product is more likely to buy your products or services, or at least contact you to learn more.

While short-tail keywords can be interesting (in the short term) because generalized searches have higher search volumes, using long-tail keywords is more rewarding. The reason marketers should use longer terms with lower search volume is because of the less competitive nature. It’s much easier to rank for long-tail keywords than typical or common keywords, and it helps boost organic traffic completely.

The value of long-tail keywords, James Speyer, SEO Manager at The Brains, says:

“It’s human nature to want to achieve the best. We’re also impatient creatures, which means we want everything now. For SEO, that can often mean clinging to ideas about ranking big volumes and high-competition keywords that could turn your business into a gold mine.But in Google’s algorithms, going after the big fish too soon probably means you’re hitting less than 0. Instead, you often end up wasting your investment for zero returns. The keyword ranking game can be considered martial arts training. You have to get your belts one by one, you don’t go straight for the black. In terms real, this means you need to look to prove yourself in easy-to-win keywords first, and once you’ve done that, you can climb the rankings to rank for more and more difficult terms, until you are ready for this “golden”. goose phrase. Long tail keywords help you get there. These low-volume, low-competition keywords give you the opportunity to train your craft, build relevance for your business, and start working toward bigger and bigger opportunities. – James Speyer, SEO Manager, The Brains

The Brains is a leading SEO agency in London, delivering unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing, and lead generation services, among others.

For more information please contact:

Jonathan Lemer, Director, The BrainsEmail: [email protected]: 0333 050 7328LinkedIn: https://www.linkedin.com/company/thebrainsmarketingWebsite: https://thebrainsmarketing.co.uk

Media ContactCompany Name: The BrainsContact: Jonathan Lemer, DirectorEmail: Send EmailPhone: 0333 050 7328Country: UKWebsite: https://thebrainsmarketing.co.uk

© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

NP Digital has added around 125 employees in the first three

month 2022. About 650 employees support the performance agency’s clients today, but the company expects to add at least 50 more in the future.

Kristen Shaw, senior vice president of marketing at NP Digital, recently joined the company to focus on lead generation, SEO, paid search, social media,

account -based marketing, and partnership marketing.

Some employees work from the San Diego office. Most work from all over the world -from the US and Canada to the UK –

such as Brittany Richter, chief operating officer, NP Digital U.S.

Richter stepped into her role on May 2. She joined after supporting clients at Dentsu Media, where she served as chairman

business strategy and transformation and chief of staff and head of resource management. Previously, he spent eight years at iProspect in the roles of chief solutions officer and senior deputy

president, head of products and services and vice president, head of social media, among other positions.

“The new business pipeline remains, and we get business in a

high level, “said Richter. “We have a bit of such turnover that you see in any institution, but that institution is usually driven growth.”

Search & amp; Performance

Daily Marketing (S & amp; PMD) spoke with Richter to take his perspective on the current market and plan for the year. Part of the discussion follows.

S & amp; PMD: How

a company managing 125 new hires in three months?

Richter: You need a very good on-boarding process. Gather the people in the cohort, who join every few days, so that you can

through the process together. Useful not to be the only new person.

S & PMD: What were some of your goals in that year?

Richter: There is

so much momentum in the company, so I wanted to help create processes, protocols and procedures- all Ps, alliteration, purely accidental- even though I didn’t hate it. this

to help me maintain the momentum and scale of the business. I want to make sure the operation works in a sustainable way.

S & PMD: Is the industry going right

direction?

No matter how talented your digital marketing team is, getting outside support can be invaluable. Hiring an SEO expert can offer several benefits, such as improving the performance of a website and saving the time that can be spent on other efforts. However, when considering hiring an SEO consultant for law firms, it is essential to work with a highly qualified and credible resource. Google has just released a video detailing tips for hiring SEO professionals, and we’ve detailed it here.

A Three-Step Process for Hiring an SEO Consultant for Law Firms

Google has suggested a few steps to test an SEO resource before choosing one. Here’s a little bit of each step.

1. An In-depth Interview

It is essential not to skip or shorten the interview process. Take the time to conduct live, face-to-face interviews (either via Zoom or in person). When doing so, make sure that the company or individual is focusing on the right areas. Google says it’s a red flag for SEO experts to focus too much on particular rankings or where a site appears in search rankings. Instead, let’s talk about the general ways in which they can help your business improve in search results. Look for “how” descriptions instead of just classification promises. In order to discuss this information correctly, you should be asked questions such as:

If during the interview, the SEO resource doesn’t seem interested in your business from a holistic point of view, it’s a red flag. You also want to keep certain promises based on classification or unrealistic guarantees. The search is constantly changing and only Google developers know the algorithm – so it is impossible to make such statements.

2. Checking References

The second biggest step is to get referrals from potential organizations or individuals. Don’t be afraid to ask specific questions about performance. Try to find out how resource management has affected your SEO efforts. You should also look for information on whether the results are sustainable or not. If the client worked with the SEO expert some time ago, are they still exploiting the strategies put in place? Are the improvements maintained? Google shares that a truly valuable SEO partner will help make SEO an integral part of your company’s overall marketing efforts. Look for testimonials that point to long-term results, not just quick fixes.

3. A Technical Audit

Once you’ve conducted interviews and called referrals, you should be able to narrow down your list to a few possibilities. At this time, you should ask potential partners for a technical audit. This means that they will review your site and come back to you with a list of priority actions to make your website more search engine friendly. Suggestions should not be general best practices, but based on specific data and insights gathered from the audit. They should also include tactics to make your website more effective for visitors (human users, not just search engines). At that time, they should be able to provide an estimate for doing the work noted in the audit, as well as the results that can be expected.

Once You’ve Hired an SEO Partner

In its video, Google also provides some tips on what to do after hiring an SEO expert. Before any work begins, it is important to put in place and agree on specific goals and metrics, and methods of follow-up. It is critical to know what you get from the arrangement from the beginning, and to be on the same page as how those results are determined.

Since this advice comes from Google, it’s probably worth listening to. An SEO consultant can be invaluable for companies starting out in SEO, hoping to improve their search strategy, or with digital marketing teams that are stretched too thin.