SEO

North Las Vegas, August 24, 2022 (GLOBE NEWSWIRE) — North Las Vegas, Nevada –

Local Blitz, an Indianapolis SEO company, which also has an office in San Diego, CA, would like to inform everyone that they are ready to provide expert SEO services in San Diego and the surrounding area. They pointed out that an individual who is considered an SEO expert must have at least 10,000 hours of experience with regards to SEO or a total of 4.8 years based on a work schedule of 40 hours per week with 52 weeks in a year. After starting in 2009, SEO professionals at Local Blitz are definitely qualified to present themselves as SEO experts, not to mention the fact that they continue to update themselves on the latest developments and techniques in SEO.

People who want to get free advice from SEO experts, can simply fill out an online form on the Local Blitz website and they will personally evaluate the specified website and let the client know what to do to be more interesting with SEO this year. . This is not an ordinary running machine analysis with no explanation. Instead, they will take a deeper dive and make sure that the owner of the site will really understand the findings.

Nick Bennett, co-founder of Local Blitz, says, “We’ll tell you a secret, it might not be a secret. A lot of people who claim to be experts aren’t really experts. When hiring a San Diego SEO expert, you want to make sure it’s someone who has the knowledge you need and the experience you can trust. Many people in the industry are either reselling other people’s services or just good salespeople who like to play with other people’s time and money. For example, if using the 10,000-hour rule to become an SEO expert San Diego, it takes 4.8 years of experience in that field. Not many people have that.”

The SEO experts from Lokal Blitz will first conduct extensive keyword research using certain professional tools. It will also analyze the competition. The SEO expert will perform a technical SEO audit that will include: checking for duplicate content on the site; looking for thin content on the site; determine whether the site can be found and indexed by Google; ensure that structured data is added and verified to the correct entities and pages; checking that the URL structure is well thought out and easy to follow by website users and Google bots; checking canonical tags, 404 pages and 301 redirects; ensure the installation of a valid SSL certificate; ensure that there is no mixing of non-SSL and SSL content on the site; check website speed; build internal links and check broken links on the site; create an XML sitemap and send it to the Google search console; image optimization, HTML, CSS, and more to ensure fast loading speed; and checking all mobile usability issues.

Founded in 2009, Local Blitz is a digital marketing agency that offers great value to its clients by developing a digital sales funnel for them, especially for those who need it most, be it small or medium businesses. They are always ready to function as an important resource for companies that are not big enough to have their own Internet digital marketing services but are fully aware that it is vital. They have received a lot of feedback from satisfied clients in a wide range of areas, including e-commerce, automotive, real estate, and more. Their SEO experts always make sure to be updated on the latest SEO news and strategies.

Those interested in learning more about the Internet marketing services provided by Local Blitz can check out their website, or contact them on the phone or via email. They are open from 8:00 am to 5:00 pm, from Monday to Friday. For information on the latest developments regarding the Local Blitz, people can visit their media room at https://www.pressadvantage.com/organization/local-blitz2.

For more information about Local Blitz, contact the company here:

Local BlitzNick Bennett(317) 672-1156ni[email protected] E 63rd Pl Suite 201, Indianapolis, IN 46220

To ensure the success of your website, it is important to create valuable content. This will help you get high-quality inbound links from authoritative sites. Iana Dixon is proud to announce a new SEO service called website content writing services. If you don’t have the time to create compelling content, consider hiring a professional to do it for you. Website content is a key component of SEO, and it is vital for businesses to have an engaging website.

Whether you need web content for a single page or an entire website, you may want to consider hiring an SEO professional to do the work for you. Iana is a licensed seo expert and knows that quality content plays a vital role in boosting your website’s ranking. They prioritize scope and quality in their services and use premium tools like SEMrush to ensure your website gets the best possible ranking.

The first step is to conduct a thorough site audit. The reason why most existing websites do not rank well is because of technical problems. An SEO expert can find the problems that prevent a site from ranking and fix them. This will help your website rank well and be easier to navigate in search engines. There are three main types of SEO packages that Iana Dixon offers.

SEO experts are experts in on-page optimization and have a large amount of experience. On-page optimization is an essential part of website success and requires high-quality content. Iana Dixon’s SEO services are available to small businesses for $75 – $125 apiece. They specialize in WordPress, Wix, and Shopify sites and offer custom SEO optimization for these platforms.

Search engines look for unique, high-quality web content that is well integrated with SEO keywords. Good content must also be unique and provide informative, emotional or entertainment value. By using SEO content writing services, a business can increase search visibility and online exposure. With quality content, a website can be seen by millions of people. This means more traffic for the business.

Our website content writing services help create quality content for small and handmade online business success.

SAN DIEGO, CALIFORNIA, SAN DIEGO, August 23, 2022 /EINPresswire.com/ – Iana Dixon SEO Services offers a new service – website content writing services provided exclusively on the official website ianadixon.com.

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Iana Dixon, the founder and owner of Iana Dixon SEO Services, provides website content writing services for online craft and small businesses. These services are only for WordPress, Wix, Shopify and Woocommerce and include blog posts and product descriptions. These services will be available from August 25, 2022 on the official website of Iana Dixon.

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A proud member of the small business community, Iana Dixon decided to share her knowledge, expertise and experience with small business owners and crafters struggling with SEO-optimized content writing.

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A certified SEO expert, Iana Dixon, knows that great content plays a big role. A very high level of content quality and completeness is the number 1 thing we care about when it comes to content writing. Therefore, every customer can get informative and SEO-optimized product description / blog post content from experienced professionals.

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When providing SEO services, Iana Dixon uses experience, knowledge, skills and premium tools like SEMrush.

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Bluffton, SC – Leading digital marketing company Vanguard Online Marketing is helping small businesses in South Carolina and other parts of the United States expand their business through their SEO or Search Engine services Optimization.

Vanguard Online Marketing states that SEO gets businesses higher on search engine results pages, and outpaces the competition. It means more exposure for online businesses by creating trust, authority and dominance on the web. SEO is also the most powerful and effective marketing at the cutting edge available today.

In line with this, the full-service digital marketing agency headquartered in Bluffton, SC, offers its Small Business Search Engine Optimization package. The company’s SEO program employs a proven step-by-step methodology that works. They use a proven method that took years of Google testing, trial and error, and theory that brings great results. Vanguard Online Marketing does not settle for mediocre results. Their entire goal is for their clients to dominate in their respective fields.

The SEO Agency assists businesses in ranking at the top of Google with their professional looking websites and the most positive reviews. Their SEO formula ensures the proper use of on-page SEO and off-page SEO.

In addition, the SEO expert implements engagement strategies and builds an online ecosystem for their client’s business. In addition, they ensure reputation management by maintaining quality reviews and monitoring every word written about the company. Vanguard Online Marketing has SEO experts who can help any business with its marketing needs.

“We take our clients to the next level of success by using powerful online strategies that are a step above other brands. We have deep knowledge of Google and its algorithms. Therefore, clients benefit greatly by beating their competitors and continuously getting new leads and business exposure,” adds the company.

The company has professionals who have worked in the industry for more than 15 years. The VOM team is led by Ed Gelb, an online and SEO expert in Hilton Head, SC, with 35 years of business experience, including high-level digital marketing training.

In addition to SEO, Vanguard Online Marketing offers website development, lead generation, social media marketing, search engine marketing (SEM), email marketing, content marketing (blogging), and paid advertising .

To learn more about SEO for Business, companies can schedule a free consultation with Vanguard Online Marketing, visit their website at https://vanguardonlinemarketing.com/, and contact them at 843-422-7458 or email [email protected].

They are located at 766 Cornplanters Cour South, Bluffton, SC 29910.

For more information about Vanguard Online Marketing, contact the company here:

Vanguard Online MarketingEdward Gelb843-422-7458[email protected]“766 Cornplanters Court SouthBluffton, SC 29910″

SideHusl.com’s latest review round uncovers options for entertainers, marketers, and people looking to participate in mock jury and legal focus groups. And there is no clinker in the group. In fact, these new options for entertainers and more are at the top of their respective categories.

What makes this choice so attractive? The answer is slightly different for each, but the bottom line is to be profitable and freelancer friendly overall. To be sure, some have geographic constraints. But neither has a problematic term or a red flag. The choice?

Entertainers

StageRush is a young website that aims to help entertainers promote their acts. This site allows entertainers to post profiles, photos, and videos of bands and their performances. It also easily connects to social media accounts, merchandise sales, and any event where you’ve already performed. Site visitors can hire you through the site or send you “tips”. You can also link your calendar to show when you are and when you are not. Better yet, unlike competing entertainment booking sites, the fees charged to performers are fairly modest.

In particular, most new players go to the site’s basic plan, which costs nothing to list. However, if you book a show, you will pay a 12% commission to the site for its marketing and collection services.

The only negative about this site is that it is new, and most of the acts listed are in Pennsylvania where the site is founded. That said, with no fee to register, there is no reason not to register. But it may take some time to get the notification.

Marketers

Mayple connects marketing experts with companies that need them. There are no specific age or education requirements. However, marketing experts are expected to have two years or more experience in their particular niche—namely SEO marketing, email marketing, social media—and will need to provide detailed details of any marketing work they have done in the past to measure its success. .

Freelancers are matched against companies based on an algorithm that takes into account 25 factors. They also go through an interview and proposal process with potential clients.

Most projects are based on package rates ranging from $1,800 to $6,000. Freelancers earn 70%, so a typical job would net freelancers $1,260 to $4,200.

Freelancers and clients can also negotiate their own deals, when the set packages don’t fit. A Mayple spokesperson said freelancers typically earn between $50 and $200 per hour, depending on their level of experience and the complexity of the work assigned.

Mock jurors

LegalFocusGroup is a mock jury/young legal focus group company that completes all its sessions online via Zoom. The brainchild of an attorney and MBA candidate, this site connects prospective jurors from across the US to help lawyers evaluate whether a case is ready for trial. In some cases, a mock jury will help lawyers see that the case still needs work or is best resolved without litigation.

With trials restarting after a long COVID-related shutdown, LegalFocusGroup co-founder Caswell Prewitt said the site is seeing a rapid increase in demand as courts seek to tackle the record stack. However, as with other mock jury sites, prospective jurors should only expect to work here occasionally.

There are some special requirements to register. However, attorneys requesting mock jury and legal focus groups can impose restrictions on any occupation. Given the local nature of trials, the most common restrictions are regional. If you are interested in mock jury work, also consider applying to eJury and OnlineVerdict.

Kristof is the editor of SideHusl.com, an independent website that reviews money-making opportunities in the gig economy.

A B2B branding agency is a great option to increase your brand awareness and increase sales. These companies have extensive experience in creating successful campaigns for companies in the B2B sector. Their expertise spans a variety of areas including lead generation, transformational change, and sales pipeline project management. They can also help you improve and improve your products and services. And they have a close relationship with Google, which makes them a Google Cloud Partner.

With more than 30 years of experience, the Mx Group is a leading B2B brand. The company works with a variety of clients including Fujifilm, Tempur Sealy, and Siemens. It uses the Persuasive Process(tm) system to help its customers differentiate their brands. Its recommendations are based on customer expectations and deliver on them.

Skona is one of the leading B2B branding agencies in the world. With offices in San Francisco and Stockholm, Skona helps clients diversify their brands through a three-pronged approach. This design combines nature and customer expectations with proven quality techniques to deliver powerful results. The Skona team is passionate about helping businesses create brands with soul. They have worked with companies like Adobe, Epson, and Panasonic to develop their brands.

Ironpaper is one of the leading B2B branding agencies. With offices in New York and Charlotte, Ironpaper specializes in doing business in major markets. They use the agile-LEAN manufacturing process to develop the position and core messages. Their teams test ideas with specific expectations to make sure the ideas are working. They also have experience working with international brands, so they have a lot of experience to offer.

MOI Global is a full-service B2B branding agency. It specializes in technology companies and uses a proprietary approach to help their clients grow. The company has a strong client list and several offices around the world. The agency has a wide range of creative and digital offerings that help B2B brands build brand awareness and increase sales. And its creative staff is dedicated to creating emotions and stories for their customers.

A diverse team is essential for a B2B branding agency. A diverse team provides a unique perspective on your company. A diverse team reflects different challenges in your industry. Bringing a diverse team to a project makes it easier to ensure the best possible results. You should be able to speak to several of the agency’s clients to see their experiences. It is important to have full confidence in the person involved, so it is important to research the agency thoroughly.

Hinge Marketing is a national B2B marketing agency that offers a wide range of marketing and advertising services. Its employees include strategists, analysts, writers, and marketers. They use a proprietary growth algorithm to uncover opportunities for brand development. Its services span a wide range of industries and offer a full suite of branding services. Another B2B branding agency is New North. Its team of experts has helped companies build successful brands and communicate value propositions.

Sculpt is a B2B social media marketing agency. Founded in 2005, Sculpt has evolved into a leading B2B marketing agency, working with global brands such as Pearson. They conduct social media analysis, analyze audience behavior, and develop a social media marketing strategy to help companies grow their presence. They use a large database of past campaigns and analyze performance data to determine the best results.

Top Spot works in marketing for creative industries and B2B companies. They focus on delivering results but are transparent, accountable, and consistent. They have received many awards for their design and development work and have worked with many clients around the world. They are a Google Partner in AdWords and Analytics and a Hubspot Partner. Regardless of your budget, Top Spot can help your business shine.

NoGood combines data-driven and purpose-driven strategies to help B2B brands get the recognition they need. They see branding as the seed of progress, and efficiency as the water that nourishes it. Their integrated approach to creating funnels helps their customers increase revenue and lifetime value. They are the best choice if you are looking for an agency that can help you build your brand.

Brand success is more than just adding a logo to your brand name and calling it a day. From typography to color combos, there are various other visual elements that play an important role in branding. And, those are the only things you see at first. Then, there are things like tone, typefaces, etc.

Considering that there are different pieces of the puzzle that need your attention and that your vision will have a big impact on the outcome of everything you do, it’s a good idea to call for professional help. And, if you are working in the B2B sector that has several important considerations, it makes even more sense to turn to a branding agency that focuses on B2B businesses.

In fact, you would be surprised to know how many organizations offer this type of service. To help you narrow down the search, we’ve compiled this list of over 25 leading B2B companies. Many of these agencies offer other valuable digital marketing services as well. So, you will end up working with them long after your brand has gone live.

1. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a full-service digital marketing agency and one of the top branding and marketing agencies in the US. As part of a social media brand management service, they help you identify your brand voice, create a brand strategy, and implement a customized brand design for each social media channel. They use a step-by-step approach to branding that includes:

Before starting their branding process, one of our branding consultants will schedule a meeting with you to discuss your needs, goals, and current brand voice. They will also start analyzing your social profiles and conduct detailed market research to get a better idea of ​​what your competitors are doing.

Success is an online marketing agency with a passion for using the power of the Internet to grow your business.

2. Lyfe Marketing

Success was founded on the belief that businesses can thrive beyond their computer…

LYFE Marketing’s team of inbound marketing experts can help you build your brand and accelerate growth. To help you develop brand awareness, they offer a variety of social media marketing services that will help you gain more followers that suit your interests and target audience. Then, they will help promote engagement and increase website exposure to generate more sales.

As a B2B marketing agency, they understand that the identity of B2B companies is different from others and they will tailor your marketing campaigns to match the latest B2B digital marketing trends.

3. Sculpt

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing….

Sculpt is a B2B social media marketing agency that was founded in 2012. They started as a social media agency, but have grown to become one of the world’s leading B2B marketing agencies that have worked with global brands such as Pearson.

After they complete the analysis, they will take another look at your brand messaging, personas, and business goals to help develop a strategy. Armed with this knowledge, they create a social media marketing strategy to help you grow your brand and audience on social media.

4. Clay

Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, promote their agents, and close more deals.

…

Based in San Francisco, Clay is a benchmark and UI/UX design agency. From branding to logo design to style guides, they can help you create a cohesive system that spans all touchpoints and mediums. Some of the clients they have helped with branding include Uber, SendGrid, and Coca-Cola.

5. Maxaudience

They can also work with your marketing team to create a website that will tell your brand story. Not only will they ensure that the brand story is on point, but also the user experience. The result – a next-level, responsive website.

Clay is a UI/UX designer and brand in San Francisco….

Based in San Diego, California, MaxAudience is a brand management, web design, and marketing agency. During their 10+ years in business, they have helped create and manage campaigns for some of the world’s largest corporations including names like Intel.

6. Velocity Partners

Online leads generation and change is at the level of what they do. Using an innovative approach that relies on database marketing, inbound search marketing, innovation, and analytics, they build medium-sized and large-scale businesses into brands.

MaxAudience is a Top San Diego Digital Marketing Agency that provides branding strategies and digital marketing strategies, helping clients build their brand online…

7. Elevation Marketing

Unlike some of the other agencies that work with companies in different sectors, Velocity Partners focuses exclusively on serving B2B businesses. At the core of their B2B branding process, positioning, and strategy is what they refer to as The Galvanizing Story. Think of it as the common thread that ties everything together. It helps with everything – need gen, content programs, you name it.

Their team will help you report great stories that will help you earn more money. For example, when LookBookHQ went over their name and story, they helped them create a new story to cover their identity – PathFactory.

8. Digital Silk

Elevation Marketing was one of the first national B2B marketing agencies in the United States. From their offices in San Francisco and Phoenix, their in-house team of professionals works with a variety of medium-sized businesses in a variety of industries including tech, healthcare, and manufacturing.

Included in their list of services is branding. They have a proven track record and have helped brands uncover the truth about their brand, determine their value, and connect with their target audience. Their team will delve deep into your business culture, audience perceptions of your services, and target markets to help you create a strong brand.

Digital Silk is a full-service digital agency that aims to help brands grow online. They have helped brands of all sizes and worked with the likes of Sony, Xerox, and HP.

9. Merkle B2B

They use a four-step process to help create quality plans and before they start planning, you can expect an initial phone call to get your opinion.

10. No Good

They can combine your design with other digital tools to enhance customer experiences online as well as offline. Whether you need help with messaging or brand visibility, their team can help ensure your brand is represented equally across all channels.

With over 1,000 B2B professionals, Merkle B2B is one of the largest B2B marketing organizations. They combine a proven method of innovation and direct innovation to help drive change. Whether you need help with brand identity, content, or brand research, they can redefine, transform, and implement your brand. Using a data-driven, intelligent approach, they will help you connect on an emotional level with your audience and create strong brand engagement.

11. Ironpaper

Nothing Better combines two marketing strategies – purpose-driven storytelling and data-driven strategies – to help B2B brands with brand recognition. According to their website they see the symbol as “a leaping seed” and as “water and sunlight”. So, one marketing strategy is not good without the other. By integrating quality thinking and branding principles into a measurable funnel, they help their customers maximize revenue and increase lifetime value.

12. Mower

Included in their performance branding service are:

Ironpaper is a B2B marketing and growth agency with offices in New York and Charlotte, North Carolina. They can help you establish your business within key markets by creating an identity card and brand guidelines. Their team can also help with creating a positioning and core message to help create a cohesive brand strategy. Using an agile-LEAN approach, they test ideas and messages with a specific focus on helping create a brand that meets customer needs.

13. The Mx Group

Mower describes itself as an independent, full-service agency for thinkers and designers. Using strategy, innovation, creativity, and people’s understanding they build B2B brands from their 10 offices across the United States. For them, advertising is based on friendship. Good brands are like good friends – they are loved, reliable, and important. They can help you with all aspects of branding including:

For example, Detroit Diesel created a rebranding campaign that helped transform the B2B brand from an engine manufacturer to a technology leader. To do this, they updated their menu which caught the attention of customers and reflected the spirit of the brand.

14. Sköna

The Mx Group has been in business for over three decades, making them one of the most established B2B agencies. In fact, according to their website, they are the third largest independent B2B agency in the US. During their 30+ years in business, they have worked with clients in a variety of industries including SaaS, manufacturing, and hospitality and their impressive client list includes names like Siemens, Fujifilm, and Tempur Sealy.

To help their clients differentiate their brands, they use a three-part, Persuasive Process™ framework. It’s a proven strategy for creating a creative design that builds on customer expectations and the action plan needed to make them happen.

15. Bray Leino

Sköna is one of the leading B2B marketing agencies with offices in Stockholm and San Francisco. Their goal is to help businesses create brands with people and soul, or as they like on their LinkedIn page, “turn B2B Tech companies into bold brands with Silicon Valley flair and Scandinavian personality”.

Using their unique model, their team helps their clients tell their true stories across all touch points and create memorable experiences. Before they create and share your brand story, however, they first listen. They know that you know your business well and start by listening, learning, and building a foundation using your vision and purpose. As a full service, creative agency, they also offer all other marketing services.

16. The Croc

Founded in 1974, Bray Leino is an established, full-service international agency. They help their clients drive growth through creativeenergy® (a term they coined for the energy that makes them think, create, and differentiate them from their competition).

It doesn’t matter if you’re just starting a new business or you’ve been running a brand for 10 years, they can help a brand at any stage to the next level. Some of the B2B brands they have worked with include Tefal, Barilla, and Cummins. To help their clients reach their full potential, they offer the following services:

17. Torpedo

The Croc is a customer information center for B2B brands with offices in the UK and US. Using technology, they help their clients, which include names like Cisco and Amazon Web Services (aws), solve some of the most complex business problems.

For real brand building, they combine strategy, design, media, technology, and data to create short-term results as well as long-term business results. Included in their brand building services are:

Based in the UK, Torpedo is an award-winning, full-service B2B branding agency that has been in business for nearly two decades. During their time in business, they have worked with many world-renowned brands including names like Panasonic, Adobe, and Epson.

18. MOI Global

Their team of over 70 people work together with the shared goal of simplifying and humanizing B2B marketing. In terms of branding, they offer a long list of services including:

For example, for Panasonic Business, they created a European rebrand to help improve its brand across Europe. The challenge was to emphasize its technical expertise and the various ways in which their products can work together to deliver a unified solution. The result – an increase of more than 30% in the performance of the image attractiveness and 18% increase in emotional attractiveness.

19. Gravity Global

With offices in many cities around the world, MOI Global is one of the top professional B2B organizations for technology companies. Founded more than three decades ago, they use their proprietary method, Turning Heads™, to create head-turning solutions that help their clients differentiate, transform, and expand. Not only has their work earned them several awards, but also an impressive client list that includes names like Adobe, Google Cloud, and Dropbox.

As part of their creative services, their team of designers, experts, and planners help brands differentiate their stories. They will help you shape the thoughts and feelings your employees and customers have about your brand.

20. Earnest

According to their website Gravity Global is the leading professional B2B marketing agency worldwide. Using their lens of “Reputation, Admiration and Trust” they help transform brands. Regarding branding, they offer a wide range of services including:

Then, to help you keep your brand’s reputation that you’ve worked so hard to grow protected, they can also help with public relations, crisis management and communications.

21. Stein IAS

Earnest is an award-winning B2B branding and marketing company with offices in New York and London that has worked with big-name clients like Instagram, Samsung, and Vodafone. Founded in 2009, they have built multiple brands, created content, and created content programs and campaigns that engage audiences while delivering results at the same time.

In addition to branding, they offer a variety of other training including strategic planning, campaigns, content, and information marketing. In terms of branding, they can create new brands, create post-acquisition brand strategies, and help brands position themselves to expand new opportunities.

22. Walker Sands

Stein IAS began as Industrial Art Services (IAS) in the 1970s. In fact, according to their website, they have created a B2B marketing department. Needless to say, if you’ve been in business that long, you have a long list of famous clients to show for it. Included in their customer list are brands like Tetra Pak, Duracell, and Castrol.

23. Hinge Marketing

Data and intelligence are at the center of their approach. In terms of branding, their team analyzes customer needs (both emotional and logical) to determine the best brand strategy.

24. New North

As one of the top Tech PR agencies, Walker Sands can help you tell your brand story in the best possible way. In addition to PR, they can also help with branding to help improve customer experience and sentiment, while increasing your sales and profits. Whether you need help with a brand review or need advice on repositioning your brand, they offer a full range of quality branding services.

Founded in 2002, Hinge Marketing focuses exclusively on marketing and advertising. Their team of experts, researchers, writers, marketers, and developers use their growth algorithm to research their customers and their audience, helping them uncover opportunities for your brand. From brand research to signage, they offer a full suite of services to help you build reputation and increase visibility.

25. Bader Rutter

Founded in 2008, New North is a marketing agency that helps B2B businesses with branding and lead generation. Using a proprietary method, The RTX Framework, which divides sales goals into 30-day, 90-day, and annual goals, they help their clients find a balance between short-term opportunities and a long-term strategy.

26. Altitude Marketing

For real advertising,  they use the data method. Their team will help you research your market and identify different sales pitches. Armed with this knowledge, they focus on creating, testing, and refining key brand concepts, before strategically deploying your brand across platforms.

Wrapping Things Up

Based in Milwaukee, Wisconsin, Bader Rutter’s team of 240+ professionals can help businesses with all aspects of modern marketing. Whether you are a mid-size or Fortune 200 brand, their team has successfully promoted brands of all sizes for the past 50 years. Their Brand Consultancy Group provides senior-level consulting with practical solutions to create meaningful results.

Headquartered in Pennsylvania, Altitude Marketing is an integrated, full-service B2B marketing agency that offers a wide range of marketing services. Included in their list of services is branding and rebranding. As a mix ancey, they can help you with the various things needed to bring your brand to life such as:

Branding is one of the most exciting aspects of building a business. Also, with many agencies available that specialize in this area, there is no reason for you to ignore branding. Furthermore, given that B2B trends over the next few years show that the industry is undergoing some significant changes, you’ll want to get all the professional help you can get.

Moving forward, millennials will begin to play a much larger role in B2B businesses and it is expected that brand transparency will increase in importance. So, all the ideas you can get about branding will help you stay relevant and increase the trends that are emerging.

Brands and SEO professionals must take responsibility for the performance of the websites they administer and manage.

Applying these six SEO truths will help you achieve top-notch website performance, according to Bruce Clay, founder and president of digital marketing optimization company Bruce Clay Inc., who spoke at SMX Advanced.

1. SEO needs to be a strategic initiative across the company

The entire organization participates in SEO. It starts at the leadership level – everyone must understand that SEO is important, commit to it, and make it a priority.

You can’t just do your SEO on Monday. A person cannot do SEO randomly. It won’t work if you’re not working on SEO every day.

The organization should think about SEO every time there is a meeting to discuss the site change. Someone in that room might ask, “How does this affect SEO?”

“How can we improve the overall quality and operation of our website so that it actually generates traffic or meets a business KPI? … If the commitment is to do SEO, and if you believe in it for the long term, then SEO is a winning operation within your business,” said Clay.

2. SEO should beat the competition, not the algorithm

We must understand how ranking algorithms work. But our job is not to beat the algorithm. Winning the algorithm is an insurmountable battle.

Google makes thousands of changes to searches every year. And every keyword you’re trying to optimize for is essentially a new algorithm.

Your job is to beat the competition.

The best we can do is determine who ranks and determine what they are doing. Are there common features? Are there common words and can we use them better?

“The story I always tell is about two friends going camping. They pitched their tents. They start a fire. They are cooking a meal and a bear comes. They run out of the way. The bear is chasing them. The guy in front doesn’t have to be an Olympic runner. He just needs to be faster than his friend,” Clay said.

Well, SEO is the same thing. You have competitors. You have to be better than them.

3. SEO done right cares about content architecture

Websites should be built in such a way that search engines see you as a subject matter expert. Publishing authoritative and authoritative information requires a concerted effort.

Google prefers content presented in a clear hierarchical structure. In other words, a breakdown (eg, a website about electronics has cameras > digital cameras; a website about automobiles has a Ford > Mustang). This is called a silo.

“It actually works better in search because you’ve concentrated all the information about that particular keyword in one place rather than scattering it all over the site,” Clay said. “For SEO to work properly, you need to be the subject matter expert. You can’t just randomly throw a bunch of stuff on a website and expect it to work.”

4. It’s not the job of SEO to make a pig fly

Sometimes no amount of SEO can save a poorly maintained website. That’s why website maintenance should be built into your SEO program.

You can’t just hit an “easy” button and say you want to rank tomorrow if your site looks 20 years old, hasn’t been updated in years, or isn’t mobile-friendly.

“It’s the SEO’s job to take that pig and work with you to genetically turn it into an eagle. So you can have something that works. Many people come to us with old technology. They haven’t updated their site in five years. They didn’t update the content. And they expect the search engine to reward them with people who maintain their sites all the time,” Clay said.

Organic search competition is intense. Your competition might have an entire team working on their SEO. Sometimes it can be like trying to compete against sites armed with machine guns while you only have bows and arrows.

5. Cheap SEO is a near-death experience

Cheap SEO has consequences. It can harm you. No business should expect cheap SEO to work well.

Do you want bad advice for half the price or do you want good advice? How long will it take you to figure out what went wrong after it went wrong? And how much will it cost you to fix it later?

What you end up with cheap SEO is inexperienced people experimenting at your expense. And they can often be wrong.

“Do it right and do it right, the first time. You can’t afford to do that again,” Clay said.

6. SEO is done when Google stops changing things and all your competition dies

SEO is a perpetual project because search is constantly changing. That’s what your competition is doing. (Oh, and also search behavior.)

Google’s goal is to please users, so they relied heavily on things like user experience and rewarding truly expert, accurate, and trustworthy content.

“When you’re in an environment like this, where the search engine is constantly changing, experimenting and trying to improve – these are changes that will seriously affect performance in search results,” Clay said. “You can never finish with SEO. The search engines took care of that.”

Danny Goodwin is Editor-in-Chief of Search Engine Land & SMX. In addition to writing daily about SEO, PPC and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject matter experts. He also helps to program our conference series, SMX – Search Marketing Expo.

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We may receive commissions and other income from this article. We are a paid partner of the organizations mentioned in this article.

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The AI-based platform Ezoic has been recognized for its outstanding technology innovation by the Business Intelligence Group. The award, which is part of the Sales and Marketing Technology Awards, honors companies and organizations that solve challenging business problems. The company’s product, Ad Tester, automates the handpicking of potential ad slots on websites. This helps publishers increase overall ad visibility while monetizing their content with display ads.

The Ad Tester uses real artificial intelligence to optimize the ad combinations on publisher websites. Two months before the award, the Ad Tester was featured on the Google AdSense blog, highlighting the app’s success in helping various publishers increase revenue. This new award is a testament to Ezoic’s commitment to improving the user experience. With this recognition, the company plans to continue to expand its offering and remain a key partner for publishers who want to improve their online advertising.

Using the Ezoic Ad Tester, digital publishers can select over 1,000 potential ad slots. With it, publishers can increase overall visibility and revenue without compromising user experience. The ad test tool also automatically generates mobile-friendly ad variants and analyzes website analytics to determine the best ad placement for each website.

Founded in 2011, Ezoic has over 400 publishers and has over half a billion visitors every month. It has a global presence, and recently became the first Google Certified Publishing Partner. The Ezoic Ad Tester product is available in paid and free tiers. The company has offices in San Diego, Newcastle, and London. The company has raised $50 million in venture capital funding.

SAN DIEGO–( BUSINESS WIRE )–The Business Intelligence Group has awarded Ezoic, the AI-driven platform for digital publishers, its Sales and Marketing Technology Award (Sammy) for the Ezoic Ad Tester product at the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products that help solve the challenges organizations have in connecting and collaborating with prospects and customers.

Ezoic’s Ad Tester enables digital publishers to handpick over a thousand potential ad placements for their website and then find the best combinations for each website page to increase overall visibility and revenue and maintain user experience. Ad Tester also automatically creates ad variations for mobile devices and tablets, and systematically uses the publisher’s website analysis to choose which layouts maximize the user experience to improve website ad position on each site page and increase website advertising .

“Ezoic’s Ad Tester is a game changer for digital publishers because it is the only online ad management tool to effectively use machine learning to select the best ad positions on websites and optimize them for increased clicks and ad revenue,” says Ezoic Chief Marketing Officer Tyler Bishop. “We are honored by this Sammy Award and grateful to the Business Intelligence Group for this program that recognizes innovation and excellence in marketing technology.”

“We are proud to reward and recognize Ezoic for its innovation and commitment to helping both the organizations that use its technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve as we all connect with the brands we love for years to come.”

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of identifying true talent and superior performance in the business world. Unlike other industry awards programs, business leaders – those with experience and knowledge – judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business areas and then rewards those companies whose performances stand above those of their peers.

Ezoic is the leading AI technology for online publishers and websites to monetize content with display ads. Ezoic is a Google Certified Publishing Partner that hosts approximately 35,000+ domains, allowing them to streamline implementation, optimization, and testing of ads and ad partners alongside smart tools and features for site speed, SEO, and more. Visit www.ezoic.com.