SEO

For the third year in a row, 3Q Digital, a global agency, has been named to the Ad Age Best Places to Work list. As a top employer in the North American advertising industry, the recognition reflects 3Q’s commitment to its employees and its culture of excellence and empathy. For more information, visit the 3Q website. The company was ranked 7th in the large companies category.

The advertising agency industry is a competitive and highly specialized field. It is a business that uses a variety of tools and analytics to make the most of its marketing campaigns. As a result, the company employs diverse talent, from writers to photographers to video and audio engineers. The results of a successful campaign will bring beyond leads. They can help strengthen a brand, improve customer acquisition and even change the path of a company’s growth path.

The company also values ​​diversity and encourages employees to bring their own perspectives. The company’s culture supports its employees and encourages creativity. Its creative team, which includes art directors, photographers, video producers, videographers and audio engineers, earned 3Q Digital a place on the Ad Age Best Places to Work list for the third year in a row.

With its global reach, 3Q Digital is recognized as an exceptional place to work in the industry. The company has a reputation for being an excellent place for creative and innovative employees to work. The agency’s diverse team includes artists, designers, copywriters, video editors, and audio engineers. The results of a successful campaign will go far beyond the lead generation. They can strengthen a brand, make customer acquisition easier, and even change the trajectory of an organization.

The company’s diverse team includes talented creative directors, video producers, and audio engineers. As a result, the agency has the talent to create viral ads for its clients. Its advertising campaigns determine whether a business continues to grow. By building a global team of experts, the team of 3Q will create powerful campaigns for its clients and their clients. The agency’s work will help companies solidify their brands and build their brands while attracting and retaining customers.

The success of an advertising agency depends on the data it uses to make informed decisions about the performance of its clients. In addition, an advertising agency can analyze and quantify the results of many different campaigns to ensure the best possible results for their clients. These insights can help the agency better tailor future campaigns. The result of this process is that an advertising agency can create and execute viral content faster than any other company, which ultimately leads to greater revenue.

As the leading digital agency, 3Q Digital was named Ad Age’s Best Places to Work in 2017 in the technology sector. The advertising agency’s innovation culture makes it the best place to work in the industry. The ad agency Kultur has an environment of support for its employees. Its employees feel appreciated and appreciated.

The growth path of a company depends on the efficiency of its marketing efforts. As a result, it’s essential to create a campaign that reaches its target audience. This is where the advertising agencies come in. As a result, they have a diverse team of creative and technical experts, including an ad creative director, a videographer and an audio engineer. A successful campaign generates more than just leads, but it will also strengthen a brand and make customer acquisition much easier.

In the advertising industry, the company’s marketing strategy and advertising campaigns have laid the foundation for the company’s growth. They are also responsible for the brand’s reputation. They must appeal to a wide range of demographics, including millennials. In addition, advertising agencies are known for working in a good place.

CHICAGO – (BUSINESS WIRE) – 3Q Digital, the disruptive growth marketing agency that transforms brands and marketers, is honored to announce its recognition in the Ad Age’s prestigious Best Places to Work list for the third year in a row. 3Q Digital ranks # 7 in the large company category (201 or more employees). The award, which recognizes the top 50 employers in the North American advertising and marketing industry, underscores 3Q Digital’s continued commitment to cultivate an environment where employees love to go above and beyond – both for clients and for everyone else – and where everyone is constantly awake to create paths for a culture of excellence and empathy.

“It is an honor to be recognized once again as one of the best places to work, and it reflects the tremendous focus and effort we have put into building a culture that empowers employees by giving them the tools and It provides the resources they need to succeed, both personally and professionally, “said Rob Murray, CEO of 3Q Digital. “Together, we have all worked to create a diverse, inclusive organization that embraces our ‘Accept No Limits’ mentality and continually supports each other to further push the boundaries of what is possible.”

3Q Digital has implemented industry-leading policies and benefits that allow employees to focus on delivering exceptional results for customers. These include unlimited paid leisure, work-from-home options, parental support, and a continually expanding list of benefits, such as fitness reimbursement and student loan subsidies. Recognizing the ongoing impact the pandemic has had on the lives of its employees, 3Q Digital continues to identify opportunities to improve work-life balance, such as switching to a company-wide vacation and assembly-free weeks.

“I’m proud of the way the 3Qers have come together around our values ​​in another difficult year. They have supported each other, taken on new responsibilities, pushed themselves and our clients to continue to grow and push no boundaries. accept, and work to create inclusive and welcoming places for all our team members, “said Laura Rodnitzky, Chief People Officer at 3Q Digital.

Headquartered in Chicago, 3Q Digital has grown to more than 460 employees, with offices in New York City, Austin, San Francisco, Charlottesville and San Diego. Anyone interested in joining the 3Q Digital Team is encouraged to discover the current jobs available at https://3qdigital.com/careers/.

To learn more about why 3Q Digital has won several awards for being a “best place to work”, check out our blog here.

3Q Digital is one of the world’s largest independent digital growth marketing agencies. Verified by TechCrunch as an Expert Growth Marketing Agency, it has built an impressive portfolio of clients across a range of verticals through paid media, business strategy, decision making, creative, SEO and content. 3Q Digital is ranked in the Ad Age’s Best Places to Work lists in 2020, 2021, and 2022, Inc.’s Best Workplaces in 2020 and 2021, and was also recognized in Adweek’s Fastest Growing Agencies list in 2019.

Today is Thursday. Welcome to Equilibrium, a newsletter tracking the growing global battle over the future of sustainability. Sign up here: thehill.com/newsletter-signup.

The brand that has long guided American moms (and dads) to kiddie soccer games and sweat-soaked performing arts recitals is planning to develop an all-electric version of its signature minivan.

Chrysler CEO Chris Feuell recently announced plans to launch an electric minivan, as part of a broad list of new vehicles that will include four new electric Chryslers by 2028, CNET reported. This minivan may also become a “multi-purpose vehicle” in an attempt to move away from outdated conventions, Feuell told MotorTrend.

“While he appreciates the value of Chrysler’s reputation as a family brand, he would like to expand the tent to more than just families with young children,” MotorTrend reported, after speaking with Feuell. “She wants a vehicle that works and appeals to whatever kind of family you’re a part of, not just the outdated ‘soccer mom’ stereotype.”

Today we’ll focus on California, where celebrities, activists, and electric vehicle enthusiasts are fighting a proposal that could cut subsidies for solar roofs that provide residents with significant savings. Then we’ll look at whether deforestation is as big a threat to the US financial system as carbon emissions, and what to do about it.

For Equilibrium, we are Saul Elbein and Sharon Udasin. Send suggestions or comments to Saul at [email protected] or Sharon at [email protected]. Follow us on Twitter: @saul_elbein and @sharonudasin.

Celebrities Unite to Save Rooftop Solar Subsidy

Elon MuskElon Reeve MuskThe Hill’s Morning Report – Featured by Facebook – Biden Clarifies Russia Comments Al Gore: Emission Reductions Hinged on AI Measurements From Space Hillicon Valley: States Probing Tech Giants PLUS Basketball Legend Bill Walton and actors Edward Norton and Mark Ruffalo were among celebrities who spoke out Wednesday against a California proposal that would cut subsidies for rooftop solar systems, Bloomberg reported.

First words: “Strange move against the environment by the California government,” Musk wrote, while retweeting a post by the Tesla Silicon Valley Club calling on area Tesla owners to act on it.

What is exactly the problem? According to The San Diego Tribune, about 1.3 million Californians today can sell excess rooftop solar generation to utilities through the electric grid and receive credits on their bills through the Net program. Energy Metering. California has not updated this rule since January 2016.

But in December, the California Public Utilities Commission (CPUC) published a lengthy proposal that would bring a long list of changes to this system, the Tribune reported.

The CPUC justified the latest revision with the fact that the average Californian without rooftop solar pays about $100 a month for grid access, the Tribune reported.

Tesla owners called for action: The Tesla Silicon Valley Club has called on area Tesla owners to “tell Governor [Gavin] Newsom [D] and the CPUC to reject the proposed solar tax and retroactive changes to existing solar customers.

The message accused the CPUC of “giving in to pressure from California utilities,” adding that the proposal would make Californians pay the highest solar rates in the country, according to a report in the trade magazine Solar Builder.

The utilities blamed in the Tesla message include Pacific Gas and Electric Company (PG&E), Southern California Edison (SCE), and San Diego Gas & Electrical (SDG&E).

WEIGH-IN OF NORTON, RUFFALO AND WALTON

Norton, best known for his role in Fight Club and American History X, called on Californians to “make noise about this” in a Twitter post.

“This is truly a moment of truth & choice between an American Renewal, characterized by technological innovation & business dynamism that made this country a power or remain chained to bankruptcy & dirty system,” he tweeted.

Meanwhile, Ruffalo published a California Solar & Storage Association, which is asking Californians to join a “Rally to Save Our Solar Jobs” in San Francisco and Los Angeles on Thursday.

Walton, a basketball hall of famer and longtime advocate for solar energy, sent a letter to Newsom asking him to reject the CPUC’s proposal, according to Bloomberg.

What does the governor have to say? Newsom agreed that changes to the state proposal were needed to reduce rooftop solar incentives, at a state budget news conference on Monday, Bloomberg Quint reported.

“We still have work to do,” Newsom said.

Whats Next? While the CPUC had been scheduled to hear oral arguments on the plan at a Wednesday hearing, those arguments have been postponed to a later unspecified date, a spokesperson for the Environmental Working Group (EWG) confirmed to Equilibrium.

“Gift” and “Extortion” Accusations “Gov. Newsom simply cannot allow this gift from state regulators to utilities, at the expense of California consumers and climate, to go forward under his watch and define his record on climate change,” Ken Cook, president of EWG and a California resident, said in a statement.

Cook stressed that consumers are “being ripped off this winter by skyrocketing energy costs” and fees to pay for wildfires “caused by PG&E and other utilities.”

CUPC’s proposal, he argued, is only “intended to boost utility profits and crush the only competition they now face”: California rooftop customers.

Final Words: “We appreciate the Governor’s comments and respectfully urge him to use his voice and full authority to stop the ill-conceived plan,” Cook added.

Deforestation puts the financial system at risk

A new report finds that US banks are actively financing a global epidemic of deforestation and land degradation that puts the nation’s financial stability at risk.

That means the Biden administration must pay the same attention to curbing global deforestation as it has paid to reducing the risk of fossil fuel emissions, or invite creeping economic collapse, the consultancy Climate Advisers argued in the report.

First words: “It is clear that financial sector links to deforestation should receive the same level of attention as foreign financing of fossil fuels,” the authors wrote.

“Action by the Biden administration, the Federal Reserve and the Securities and Exchange Commission could have huge climate benefits, while protecting American investors from outright risk,” they added.

An Existing Tailwind: The Biden administration has repeatedly pointed to the risk that climate change, and the economic transition away from fossil fuels, pose to the nation’s economic stability.

Last May, President BidenJoe BidenSunday shows a breakthrough: the US reaffirms its support for Ukraine amid the threat of a Russian invasion. The Fed has a clear mandate to mitigate climate risks. Biden says Roe v. Wade is under attack like ‘never before’. government to develop “consistent, clear, intelligible, comparable and accurate disclosure of climate-related financial risk,” The Hill reported.

He signed another executive order demanding an end to federal funding for offshore coal plants in December, a month after the administration joined a global commitment to end deforestation by 2030.

But so far, these initiatives have followed parallel and unconnected paths, leaving investors in the dark about what risky businesses they may be investing in, the Climate Advisers report argued.

DOMESTIC RISKS OF FOREIGN DEFORESTATION

For a temperate country, the US economy surprisingly depends on products that come from tropical forests. US importers generated $618 billion in tropical products in 2020, of which $76 billion in agricultural products, a trade that affects nearly 40 percent of the US economy, according to Climate Advisers.

Much of this danger is direct: the threat involves goods and services that tropical forests provide and that American consumers and businesses depend on, from chocolate and coffee to rain and cutting-edge pharmaceuticals.

But this only scratches the surface: atmospheric rivers, regions of the atmosphere that flow and transport water vapor, that is, according to NASA.

Ecosystem services at risk: And half of the world’s gross domestic product (about $44 trillion in economic value) depends “moderately or heavily” on nature, according to a 2020 study by the World Economic Forum. The agricultural sector, the main culprit in deforestation and soil erosion, is also “among those most dependent on ecosystem services,” the Climate Advisers report noted.

The loss of pollinating species such as bats, birds, flies and bees puts hundreds of billions of dollars in US agricultural production at risk, according to the report.

The collapse of key services provided by landscapes, from pollination to the harvesting of wild fisheries, could lead to a $2.7 trillion decline in global GDP by 2030, according to a World Bank report.

Then there are pandemics: The coronavirus pandemic is thought to have emerged from a species of bat that was forced into close contact with humans due to deforestation in the global wildlife trade, and loss of wilderness. it directly contributes to the emergence of new pandemic diseases in humans, according to a 2020 study in Nature.

Conclusions: The report identifies a simple solution: the administration must pay the same attention to deforestation as to fossil fuels.

That means focusing on more than just emissions and requiring companies to assess and disclose the role of deforestation itself in their supply chains.

Dirty gold in high-tech, China’s coal supply problems threaten its climate commitments, and sewage plagues an Alabama town.

Illegal Amazon gold enters US tech supply chain: AP

Cutting China’s coal imports may also lower its climate ambition

Alabama city sewer problems put infrastructure bill to the test

Visit The Hill’s sustainability section online for the web version of this newsletter and more stories. See you on Friday.

This has been an incredibly challenging task, there is a lot of junk, spam, and scams to fight.

Content

Introduction

Introduction

The Best SEOs in Texas

How much does it cost to hire an SEO in Texas?

How To Tell If SEO Is A Scammer

How to Hire Texas SEO

The Best SEOs in Texas

Methodology

Our readers have asked us to investigate and find the best SEOs currently located in the state of Texas.

Our researchers learned a lot about this niche marketing position during our research for this list including; Having good SEO is virtually a necessity for all Texas businesses, finding good or reliable SEO to work with can be extremely difficult, systems designed to highlight local SEO consultants often highlight spammers and scammers from outside or parties other than the country instead, many businesses that sell SEO do not do actual SEO work, there seem to be thousands of unscrupulous vendors in the space who make very attractive promises but ultimately leave customers hanging.

Our researchers determined that it would be best to find as many Texas-based SEOs as possible, then list only those who had what appeared to be credible evidence of their knowledge. This was a daunting task as many SEOs who claim to live or work in Texas currently actually live elsewhere, one of these SEOs was resident in a large Texas city but moved to California years ago (yuck ) and run their business through web-based video calling. Where possible we also wanted to list current employers for SEO, their current disposition, and any specialties that may be best known for it.

There is another final twist for SEOs. Some work for companies (known as “in-house” or “mark side”), some work for marketing agencies of different sizes, some work as freelancers, some only offer or specialize in a niche service. . , some of them work as auditors only, and some of them only offer consultancy. This means that if you are trying to hire one of the best SEOs in Texas, you may not be able to or as the industry has told us to call it “good and bad”.

This list should be considered carefully but by no means completely complete as SEO has a lower barrier to entry than other professional occupations where most anyone can learn discipline and pretend. who is at least somewhat knowledgeable or even an expert without a formal education, certification, or governing body of any kind.

If you are looking for SEO to hire, we have provided links to the websites of agencies, consultants, and freelancers. Internal SEOs have no links but you can easily find them on LinkedIn, Twitter, or Facebook.

1. Christine Churchill

One of the first SEOs in the world and a renowned speaker on SEO topics. Christine’s company started offering SEO services in 2003.

Belt: Lucas, TX

Company: Key Relevance

Website: https://www.keyrelevance.com/

Type: Agency and Consultant

2. Greg Gifford

Greg is a brilliant local SEO best known for his demanding topical presentations who use quotes and movie scenes to help highlight the points he makes. He spent years doing SEO for Plano-based AutoRevo clients then as the Vice President of Search for DealerOn, and today he serves as the Vice President of Search at SearchLab Digital, Inc. based in Chicago, IL.

City: Dallas, TX

Company: SearchLab Digital

Website: https://searchlabdigital.com/

Type: Agency

3. Brett Tabke

Brett is the founder of Pubcon, a series of conferences focusing on SEO topics as well as other digital marketing topics. He is also the founder of WebmasterWorld, an online forum where SEOs discuss various topics. While it is highly unlikely that you could hire Brett as a consultant or in-house hire, our researchers felt they deserved to be included in this list.

City: Austin, TX

Company: Pubcon

Website: n / a

Type: n / a – Conference Organizer

4. Keith Goode

Keith has a long history of SEO performance at leading technology companies including IBM, DELL, and seoClarity. During our team’s research he left IBM for his new role as Chief SEO Product Manager with Cox Automotive in Atlanta.

City: Austin, TX

Company: Cox Automotive

Website: n / a

Type: In-house

5. Joe Youngblood

Joe runs a mid-sized SEO agency in North Dallas. Our researchers have been able to find documents that show his work dating back at least more than a decade in various industries including real estate, technology startups, travel, and more. His agency gets high marks for ranking well on various keywords, conducts unique SEO research, and openly shares quite a bit of knowledge about SEO publicly and freely. His agency offers a Free SEO Review that our research team found incredibly enlightening and helpful.

City: Dallas, TX

Company: Joe Youngblood SEO & amp; Digital Marketing Consulting

Website: https://www.joeyoungblood.com/

Type: Agency and Consultant

6. Shelly Fagin

Shelly is a fantastic SEO who was recently with publicly traded SEMrush before moving to a new position as Senior SEO Product Manager at Atlanta-based Cox Automotive.

Honorable Mentions

City: Houston, TX

How Much Does Hiring an SEO in Texas Cost?

Company: Cox Automotive

Website: n / a

How to Tell if an SEO is a Scammer

Type: In-house

How to Hire a Texas SEO

7. Steven Kang

Methodology

Founder of the Facebook group SEO Signals Lab and a well known maker of SEO meme. While it is clear that Steven knows his stuff and is likely available for hire, we are not entirely sure where to send him to contact him. If you’re interested in learning more about Steven we suggest you try his Facebook Group “SEO Signals Lab”.

Notes on Updating

City: Mansfield, TX

Company: SEO Signals Lab

We are pleased to announce that we have become a Google Partner! This program requires companies to meet stringent requirements. We are a first-class member of Google Partners, which means that we meet these standards and can offer our customers a variety of benefits. As a Google partner, we have access to a wealth of information to help you run successful campaigns. We are experts in digital advertising and we know the right tactics to get the best results for your clients.

As a Google partner, we can enjoy the benefits the program provides for both the customer and the business. As a Premier Partner, our clients are recognized for their superior performance and ability to manage Google Ads campaigns. Our partners receive a wider range of benefits and can proudly display their badge on their website and marketing materials. To become a certified Google Partner, complete the online application and complete the required documents.

To become a Google Partner, our company must have a Google Ads account and be enrolled in the program. To become a Premier Partner, we must maintain a minimum ad spend of $10,000 for 90 days, have at least 50% certified account strategists, and have a minimum of two Premier Partner certified employees for each product area. We will continue to be a Google partner until we reach the highest level of performance and grow our customers’ businesses.

Google requires partners to have an ad account with a minimum of $10,000 in ad spend over a 90-day period. To become a Premier Partner, your company must have 50% of its staff certified in Google Ads. To be a Premier Partner, you must also be a member of the Premier Partners program and be registered in each product area. The process to become a partner is simple and you can also add new users to your account.

Become a Google partner. Becoming a Google Partner is an important step towards improving your business and increasing your profits. As a member of the program, you can enjoy exclusive benefits. You may also use the Google Partner badge on your website and marketing materials. It’s easy to become a Premier Partner with a Google Ads account. This will allow you to access a variety of benefits.

To become a Google partner, your business must have an existing Google Ads account. You will need to provide access to your account so that you can obtain your badge on your website and in your marketing materials. Once you become a partner, you will be able to benefit from program benefits. And you will be able to use the badge in all your marketing materials and other activities.

If you are interested in becoming a Google partner, you will need access to your existing Google Ads account. If you already have an account, you will need to add other users to it before submitting your proposal. To make changes to your account, go to Tools & Settings and select “Access & Security”. There, you can now change your password and confirm the credentials of your current team members.

To be a Google partner, you must be a registered ad manager with Google. To be a Premier Partner, your company must spend at least $10,000 in 90 days. Minimum ad spend per country is $10,000. You can also get your logo by being a Google partner. You can also list your site on Google’s partner certification page by following these steps.

To become a Google partner, you must first have an existing Google account. You must have access to your account before applying to become a partner. You can add other users to your account by clicking Tools & Settings and selecting “Access & Security”. Once you have permission to access your account, you can start enrolling in the program. We can provide you with the information you need to apply.

The creation of the new Google Partners program takes effect in February 2022. Certification requirements have been met by the SunCity Advising PPC Services team.

SunCity Advising is proud to announce official Google Partner certification, meeting the stringent requirements set by Google. This new seal was earned in January 2022 and takes effect immediately. This achievement mark means that SunCity’s Consulting PPC Services are included in the inaugural Google Partner class. February 2022 is the launch of the new program and will include the SunCity consulting team in the list.

This feat was achieved by successfully meeting 3 categories of requirements: Performance, Expenses and Certifications. Google Partner requirements are checked daily and requirements categories and limits for each category must be maintained. Specific requirements for PPC certification are outlined below.

The performance requirement helps ensure that a PPC business can efficiently configure and run Google Ads campaigns optimally to achieve the best results for their clients.

An ad admin account registered with Google Partners must have a minimum optimization score of 70% with the ability to apply or dismiss recommendations based on your experience and evaluation and your customers’ goals.

The registered Google Partners ad admin account must maintain an ad spend of $10,000 for 90 days across all managed accounts.

An ad admin account registered with Google Partners must have a minimum of 50% Google Ads certified account strategists (limited to 100 users), with at least one certification in each campaign spend product area (e.g. search , display, video , Purchases or Apps).

Account Strategists are employees of a company who manage Google Ads campaigns on behalf of their clients.

All three of these metrics were easily met to provide SunCity Advising with initial certification for Google’s new program. In addition to Google Ads, SunCity Advising has expertise in Google Analytics, Google Search Console, Google Tag Manager, Google Data Studio and more. Google certifications and courses can be found here: https://skillshop.withgoogle.com/.

This award is another reason SunCity Advising CEO Ivan Reed says, “It is humbling to get recognition for being highly skilled in pay-per-click advertising and, I think, justifies the biggest area of ​​service fee growth for our company . However, we are even more proud of the successful campaigns we continue to run for our clients and what the related profits mean for them.”

The SunCity Advising Paid Digital Ads team can help you start ad campaigns, improve the ones you currently have, or even set up affiliate marketing programs that can allow you to use your website for passive income. Typically, these campaigns run for a short period of time, scrutinize for opportunities, and repeatedly optimize. As the competitiveness of certain ads can change, it’s important to pivot frequently. Our clients’ budgets range from a few hundred dollars to tens of thousands of dollars per month.

We are a full-service SEO and digital marketing company based in San Diego. With offices in La Jolla and Oceanside, we pride ourselves on our in-depth knowledge of local marketing trends, as well as keeping an eye on all things marketing.

Over 90% of our customers have stayed with us and we believe this is a sign of success. We attribute our strong customer retention rate to our focus on continuous learning, relationship building, personalized approaches and willingness to roll up our sleeves.

Our mission is to help clients uncover hidden opportunities and unlock their full growth potential by creating data-driven marketing strategies that drive results.

We create data-driven marketing strategies. Whether it’s interviews, industry research, digital marketing trends, or your own customer behaviors.

London, UK – January 21, 2022 – In recent years, digital policy has become an important factor in the success of modern business – being on the front page of Google can make all the difference in sales and overall performance. With this in mind, business owners are focusing more on domain names and domain extensions – but how much of a site expansion really affects SEO efforts?

According to SEO experts at The Brains, the reality is that domain extensions probably have no effect according to technical SEO. However, if you look at all the search results, you will find that almost all of the top domains are .com or local domains, including .co.uk. This may be a lot lower in branding and opinion than SEO, however – people tend to trust .com sites, so they will prefer them to less well-known sites, to meaning that these businesses are getting more traffic and conversions as a result. With this in mind, it is very wise to look at domain extensions as a way to create a network – and business owners should focus on building domain information that fits their unique business.

It is also important to note that there are some important points to keep in mind when trying to optimize your website for SEO – including keywords, targeted, long-term, content common, accurate and mandatory metadata and command speed. Moreover, SEO features outside of a website can make a big difference – for example, a website with .io extension and ten backlinks will outpace a website. with .com extension and zero backlinks – like most SEO stuff, the topic is complicated. and domain extensions need to be considered along with many other aspects.

Speaking of domain extensions and their overall value in terms of SEO, James Speyer, Senior SEO Account Specialist, says:

“There are millions of ways to improve the website of your business – and many of them will be more influential and important than domain extensions according to SEO. Instead of focusing too much on them -extensions domain from a technical point of view, instead, it is important to pay attention to them from a web perspective. Consider the fact that a business with a .com extension only carries a lot more anonymous – it seems legal. For consumers, we always recommend a .com or .co.uk site based on our business model, but not necessarily from a SEO perspective. “- James Speyer, Senior SEO Account Expert, The Brains

The Brains are London’s leading digital marketing center, focused on strategies that provide an inevitable ROI and long-term business success. The Brains provides content marketing, PPC, lead generation and first-class SEO services among others.

For more information, please contact:

Jonathan Lemer, Director, The BrainsEmail: [email protected] Tel: 0333 050 7328LinkedIn: https://www.linkedin.com/company/thebrainsmarketingWebsite: https://thebrainsmarketing.co.uk

Media Contact Name: The BrainsContact Person: Jonathan Lemer, DirectorEmail: Send EmailPhone: 0333 050 7328 Country: United KingdomWebsite: https://thebrainsmarketing.co.uk

SAN DIEGO, January 18, 2022 / PRNewswire-PRWeb / – Kanbar Digital LLC is pleased to announce that over $ 500,000 in revenue has been generated by the marketing agency in its first quarter. Khalil Kanbar has founded a new start-up marketing agency, Kanbar Digital.

Khalil Kanbar, founder and CEO of Kanbar Digital LLC, said: “I am glad that the hard work put in by the Kanbar Digital team is paying off. We knew it could be a challenge to open a new marketing agency in these difficult times, but we believe our high-quality service and commitment to delivering the best results to each client have contributed to our success. ”

Khalil has a strong marketing background. He has worked in the past with reputable clients such as Expedia, Adobe, Experian, HBO Max, and DoorDash.

Kanbar Digital LLC was founded by Khalil Kanbar with the aim of providing companies of all kinds and sizes to successfully expand their marketing presence and achieve sales growth. The company offers a complete package of marketing services tailored to the individual needs of each client. The effectiveness of their approach is demonstrated by their commercial data for the first three months of Kanbar Digital’s operation. With over $ 500,000 in revenue accumulated in the first quarter of operations, it’s clear that Kanbar Digital has found a successful approach to marketing.

The types of services offered by Kanbar Digital LLC include CRO, Amazon, email, e-commerce, local marketing, international marketing, digital PR, paid media marketing, social media marketing, and SEO strategies. Kanbar Digital actively and effectively cooperates with companies in every sector. The company has special experience in achieving marketing success for local companies, SaaS, e-commerce, B2B and B2C.

Kanbar Digital LLC can assist companies at all stages of their operations. Kanbar Digital realizes that marketing is a rapidly changing sector where new innovations and ways of working are constantly emerging. The company is ahead of a fresh approach by presenting customers with exciting new marketing solutions designed to stay ahead of the competition.

By delivering a holistic, multi-faceted marketing solution that uses many different techniques, Kanbar Digital provides companies with marketing tailored to their specific requirements and aspirations. The company aims to implement a marketing strategy that will provide a solid foundation on which to build. In addition to an initial marketing strategy designed to bring you short-term profits, Kanbar Digital adds value by introducing a long-term strategy, consolidating past wins and providing a clear, sustainable path to future success.

Kanbar Digital LLC has a new website that is now accessible to everyone. Visit KanbarDigital.com to learn more and request a free marketing audit today!

Khalil Kanbar, Kanbar Digital, LLC, +1 916-346-7535, [email protected]

The sheer volume of information out there can be intimidating if you are just starting out in SEO.

We asked industry experts to share their advice for those trying to find their way into a new SEO career, and here are their top tips.

1. Build On Your Existing Skills & Knowledge

“Most SEOs start with one of these skills: writing, marketing or web design / development,” says Benj Arriola, Senior SEO Director at Assembly Global.

If you’ve decided to do SEO full time, “start learning the other two skills where you’re weaker but do not have to be a master. It’s not your core strength, but this is where you learn to build teams, or even tasks. spend if necessary, “he recommends.

Specialization is great, but a working understanding of what your colleagues are doing will make you much more effective at your own tasks.

Sam Hollingsworth, Director of SEO at Hero Digital, suggests starting with books and blogs.

“There are several legit web publications that can teach a lot about SEO. Most are free like Google’s SEO Starter Guide and SEJ’s SEO for Beginners to name a few,” he says.

Webinars, social groups and forums, podcasts, and even YouTube videos are other great places to get a free SEO training.

However, there is a lot of misinformation and old content out there about what is actually a ranking factor, how SEO tools and tactics work best in different scenarios, and more.

It is important that you carefully evaluate your educational source. Look for consensus among experts on what is actually best practice today, and be aware that Google algorithm changes can come and go about implementing things quickly.

You also want to develop your understanding of the key skills needed to be successful in SEO – critical thinking, analytical knowledge, and your ability to adapt to rapidly changing situations between them.

2. Learn The Basics of Website Building

“In recent years, I’ve helped some potential SEO professionals start their careers,” says Ludwig Makhyan, co-founder of Mazeless – Enterprise SEO. He usually suggests that anyone “start with the discovery of HTML and CSS and know the basics of a website anyway”, and suggests that w3 resources be a good source for this.

“Starting a test mini-site is the best approach where you can code and optimize a page for yourself,” adds Makhyan.

Senior SEO specialist Jean-Christophe Chouinard of SEEK agrees. He advises that SEO newbies also learn the basics of JavaScript, Google Analytics and Google Search Console.

Whether you are an internal or freelancing / agency site, it is important that you have a solid understanding of how the websites you work for work, whether they are custom builds, WordPress based, on an ecommerce platform, etc. .

While SEO Best Practices are largely the same across websites – links, content quality, and user experience are essential, for example – you can find SEO for Shopify a very different beast than optimizing a Wix or Weebly site.

Dig into our web development archives to discover expert articles on the platforms relevant to your work in SEO.

3. Brush Up On Your Communication Skills

“The biggest shock many new SEO professionals get is the lack of predictability and uncertainty,” says Kevin Rowe, vice president of strategy & amp; Product at Purelinq.

He advises: “You need to be an expert in operating this kind of environment by communicating, setting goals, being flexible, building evidence of the concept, and testing and scaling.”

Hollingsworth advises a similar approach.

“The basics of any job still apply: Use communication to your advantage. Be personal. Be motivated with a good attitude, and never stop learning,” he says. Hollingsworth explains and notes that much of effective communication comes from clear, well-written emails and deliveries.

“Another big part is developing complex concepts and simplifying ideas to better understand them,” he adds.

So-called “soft skills” like communication are often overlooked in the professional development of an SEO because there are so many technical and analytical things to learn.

However, your communication style can have a huge impact. It could be the difference between your landing that customer, or not; or get the promotion … or not.

When it comes to the specific communication skills you need in SEO, Adam Proehl cites the ability to listen, think at your feet, and know how to distill complex information down to a format that meets the needs of your audience as one of the most important.

4. Learn How To Tell Stories With Data

“Go well with data,” advises Lee Foot, director at Search Solved.

“Learning how to use LOOKUP and COUNTIFS in Excel is a must. Learning how to find the story in the data and present it to actors in an easy-to-understand way,” he says.

Failing to use visual cues to receive text, trying to tell your story without the necessary context, and lack of trust and authority are among the biggest mistakes SEO professionals tend to make in their approach to data stories, says Justin Lugbill.

You can grab more of the top bugs he identified and how to fix or avoid them here.

Amy Hebdon recently shared these compelling examples of data stories for paid search that you can customize to meet your SEO reporting needs, too.

Claudia Higgins, SEO Insights Strategist at Conductor, recently shared some of the hardest lessons she has learned about SEO reporting. Prior to joining the company, she managed SEO data and insights internally with a large ecommerce website.

There, she learned the value of constantly working to improve SEO reporting.

“Establishing consistent, accurate data deserves trust in the business,” Higgins said. She added, “The less labor intensive I was able to make the process, the more time we can spend digging deeper into the data and discovering the root causes and emerging opportunities.”

5. Expand Your Network

Foot also suggests that interning in an SEO agency will help you develop your skills quickly. “It’s also great for networking if you decide to do freelance in the future.”

Chouinard shares the same perspective. He says, “Most SEOs are analytical and student. SEO is great because you can make business decisions, build your specialization, and discover new things first-hand.

“The hardest part is learning to fail. Not everything works. Be humble enough to accept the defeat (or force change from Google) and possibly start over from scratch,” he advises.

It has been a difficult time for many newcomers to the SEO industry to make connections, as the pandemic is seriously affecting our ability to come together in person.

However, virtual and hybrid events have become much more common.

It is also a good idea to track SEO pros on social channels. Many share their articles, blog posts and case studies for the benefit of the industry as a whole.

This monster list of 202 SEO experts to follow is a good place to start.

Do not be afraid to engage and be a part of the conversations that happen online.

Conclusion

As you learn and grow in SEO, try new tools and have all kinds of experiences, you will find a focus area that suits you best.

But if you’re just getting started, it’s a good idea to try as many things as you can.

See if you can build some links to your own website.

Set up a site where you can measure, try different size optimizations to see what works.

Read SEO books, make time to visit reputable blogs, and invest in training programs when you find an area you really like.

SEO is very much an ongoing learning industry where even those who have been there for 10 or 15 years or more cannot afford to sit down so that competitors can pass them in the rankings.

If you feel that there is a lot to learn, you are not alone – it’s part of what so many love to be in SEO.

Excellent image: eamesBot / Shutterstock

SAN DIEGO, Jan. 19, 2022 / PRNewswire-PRWeb /-According to Rio SEO research, national search behavior last month revealed a significant increase in local search traffic and conversion metrics among restaurants, financial services, and health listings, compared to November. 2021.

Healthcare saw an 8.4% increase in total searches, a 17% increase in clicks to call, and a 25% increase in clicks to websites compared to November. Additionally, sit-down restaurants saw a 23% increase in clicks to call, a 6% increase in total searches and a 13% increase in clicks to websites.

“Hospitals, pharmacies and urgent care around the nation are seeing extreme pressure, a dramatic increase in consumer questions, and a surge of customers,” said Ryan Weber, director of client success, Rio SEO. “Sharing relevant information about how your facility operates, health and safety protocols in place, the availability of COVID-19 tests, and special hours can lead to an increase in your conversions via phone, click, and search.”

Americans weigh in on the search for COVID tests the day before Christmas, according to CNN Health. Hospital COVID-19 has risen since November and let people search for answers, then support Rio SEO’s invention.

For sit-down restaurant brands, although sales growth results were 2.0 percentage points lower than the strongest week in November, the first week of December posted stronger sales growth than the monthly sales growth reported for August, September, and October, according to Black. The box of SENSE. The future seems strong for other industries, as well.

Service businesses, financial services, sit-down restaurants, fast service restaurants, retail, hotels, and healthcare organizations are collectively seeing a YoY increase in local search behavior, including:

“With the start of the new year, we expect consumers to be more active and engaged in 2022,” Weber added. “Despite current forecasts, professionals are predicting COVD-19 and a falling price surge, which will, in turn, allow consumers to leverage products and services in all the verticals that we study each month.”

To see a complete analysis, or to request a demo of Rio SEO’s comprehensive local marketing platform, visit RioSEO.com.

Rio SEO is a leading local marketing platform for corporate brands, agencies and retailers. Rio SEO’s Open Local Platform provides multi -location organizations with a comprehensive, seamlessly integrated suite of turnkey local marketing solutions and reputation management tools – Local Listings, Local Pages, Local Reviews, Local Ratings, Local Reporting and Local Managers – proven to increase brand visibility. across search engines, social networks, map applications and more.

Founded in 2006, Rio SEO ranks among the largest global providers of local search automation solutions and patented SEO reporting tools, driving business from search to sale for corporate brands worldwide. More than 150 corporate brands and retailers rely on Rio SEO’s innovative technology and local marketing skills to drive motivated online traffic, measured to local web sites and to physical stores. Rio SEO currently serves Fortune 500 companies across a variety of industries, including retail, finance, insurance, hospitality, and more. For more information, visit rioseo.com or follow @rio_SEO on Twitter.

Chelsea Alves, Rio SEO, 1-858-529-5042, [email protected]

A 2020 study found that 65% of law firms spend the majority of their marketing budget on online marketing.

However, what these statistics don’t answer is how much they spend on marketing overall and how this money is allocated across various digital platforms.

The reason for this, in a nutshell, is that each law firm’s marketing budget depends on a variety of factors—from size, service area, to number of competitors, and so on. These factors greatly influence how much money a law firm can expect to spend to see results.

In this guide, we’ll cover some important details about budgeting and marketing, including what the average budget looks like for several marketing categories. We’ll also provide recommendations on how to more effectively allocate your own marketing budget.

Do You Have a Law Firm Marketing Budget?

Many modern law firms do not have a set marketing budget. Unfortunately, this contributes to a “DIY” approach that can result in a lackluster ad hoc strategy that fails to produce useful results.

According to marketing statistics from the ABA, “Less than half (46%) of law firms of all sizes have a marketing budget. Among 46% who said their company had a budget, 11% said it was decreasing, 26% said it was increasing from a year earlier, 27% said it remained the same, and 36% said they had no idea.”

To generate a significant return on investment, law firms must dedicate appropriate funds to expert-level marketing services, which go far beyond DIY tactics.

Budgeting for expert-level knowledge can result in:

Very fine niche or target market

Adjustment of cost savings based on marketing performance

Selection of the most suitable marketing channel based on specific objectives

Regular evaluation of KPIs and other metrics

Law Firm Marketing by Category

While it’s important to establish your overall marketing budget needs, it’s only the first step. Because there are so many unique channels and methods for law firm marketing, it’s also important to set a specific budget for each marketing category.

Depending on what is best suited for a particular law firm, these budgeting figures may differ for legal specialties and certain geographic areas. However, the goal is to provide a research-based benchmark that law firms can follow when setting a budget for each type of marketing campaign.

Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing content for search engine results pages (SERPs). Qualified SEO experts can help law firms by:

Appears in more organic and local searches

Develop keyword strategy for content marketing

Optimize pages and links for maximum performance

Perform SEO reporting and analytics

The cost of SEO for lawyers depends on how competitive the market is, with denser markets requiring a larger investment.

Several marketing agencies report that the average SEO budget for law firms is close to $7,500 each month. The top end of SEO investment for a highly competitive company is close to $25,000 per month.

Social Media Marketing

Social media marketing involves creating content for social platforms like Facebook, Instagram, LinkedIn, and YouTube. Before investing heavily in a single platform, it is important to know which one suits the target market or audience of the company. Decisions may depend on demographic data.

Social media is a unique marketing outlet, as many attorneys and attorneys choose to invest in their own individual pages. Data over the last decade shows that 71% of lawyers secure clients through social media.

Budgeting for social media marketing depends on whether the law firm pays for profile management or invests in digital advertising. In general, costs range from $1,000-2,000 per month for a social media marketing plan

Website Development

It’s very difficult to grow, scale, and leverage other marketing methods without a professional website. As a result, it is a major area of ​​investment for law firms.

The average cost of a professionally designed WordPress website for a law firm ranges from $7,500 to $25,000 in total. These budgets are typically for small to medium sized companies that need a site from scratch.

Website development becomes more expensive with the addition of tasks related to legacy systems, migration, and domain consolidation. These extra steps can add another $1,000 to your total bill, but the benefits are enormous.

Branding

Branding is a broad marketing category that includes both large and small activities. Branding tasks may include:

Brand visualization and strategy

Some branding agencies charge by the hour and can charge law firms $150-$300/hour. Larger projects, such as a full rebrand, can cost up to $5,000. This amount depends on the specific purpose, geographic location and length of the contract.

Paid Advertising

Paid advertising is the use of digital content and advertising to drive results. In relation to digital marketing, the most paid advertising is Pay Per Click, or PPC. Paid advertising also takes place on social media channels where potential clients spend their time.

A realistic budget for paid advertising can range from $10,000 to $50,000 per month depending on the area of ​​practice. While this number is high, you get what you pay for with a paid advertising service. Investing too little can result in expensive campaigns that generate very few leads and credible leads.

Email Marketing

Email marketing can be divided into two main goals – maintenance and sales. While it is important to maintain current clients, it is also important to generate new business through effective sales tactics. Email marketing professionals can help with tasks such as–

One attorney recommends allocating $10,000/year to email marketing. Annual budgets allow law firms to develop strong written copy and regularly evaluate email performance metrics. According to the ABA, 41% of law firms dedicate a large portion of their marketing budget to email.

Content

Content marketing sets the stage for other marketing campaigns. Activities like email, paid advertising, and social media depend on creating strong content. A content marketer can be hired to produce:

Long-form content (eBooks and whitepapers)

Content creation is an ongoing task and is sometimes included in the SEO budget. Good content moves potential clients from awareness to consideration to conversion, and the consideration phase should account for 20-50% of a company’s marketing budget. Additionally, the average midsize business (the size of most law firms) spends $2,000-10,000 monthly on content marketing.

Events & Networking

While events and networks are important pieces of the marketing puzzle, they vary widely based on the size, budget, and reach of a particular company. While some large-scale companies are able to devote hundreds of thousands of dollars to professional events, others may rely on organic networking methods to generate results.

Virtual events are another option for law firms looking to host events and expand their reach. Analysis reveals that the average virtual event size can range from $5,000-15,000. Consider the following expenses when planning to host or network.

Marketing costs for events (print and digital)

Technology services (video hosting, production, etc.)

Post-event engagement and follow-up

How Much Does an Average Law Firm Spend on Marketing? 

It is good practice to allocate anywhere from 2% to 18% of gross revenue for marketing. In 2018, the Legal Marketing Association reported that law firms only allocated an average of 6.7% of their revenue to marketing initiatives. These numbers show that there is room for growth for marketing investments.

Law firms should also consider the total marketing budget as a percentage of the growth target. For example, if a company wanted to increase revenue by $500,000 in one year, it would require more than a few hundred dollars per month on the average marketing project.

To establish your own company’s comprehensive marketing budget, consider the following numbers.

How to Make the Most of Your Marketing Budget

While you may be spending thousands of dollars a month on marketing, you need a plan to maximize that investment. A marketing budget shouldn’t go to waste, and there are several ways you can ensure the best ROI.

A professional agency or marketing expert has the experience, tools, software and insights needed to design high-yield campaigns. Working with a qualified marketing professional eliminates the guesswork and allows law firms to outsource key tasks to those who understand logistics. In the end, it saves critical time, resources and money.

Create content assets

Maximize inbound online traffic by capturing links with ebooks, PDFs, and other selected content assets. These resources also help strengthen law firms as authorities or thought leaders in the industry. Creating evergreen content ensures that visitors and prospects always have a valuable resource to consult when they are curious or in need.

Measure results and follow success

Observe and evaluate which platform is the most suitable for your law firm based on analytics. The data should include performance related to web traffic, inbound leads, engagement and sales.

Don’t be afraid to do more things that work and pivot–even when you set out with certain preferences and data leads you to different conclusions.

& # xD;

SAN DIEGO (PRWEB) & # xD;

January 18, 2022 & # xD;

Kanbar Digital LLC, is pleased to announce that, after its first quarter of operation, the marketing agency has managed to generate more than $ 500,000 in revenue. A new marketing agency, Kanbar Digital, was set up by Khalil Kanbar.

Khalil Kanbar, founder and CEO of Kanbar Digital LLC, said, “I’m delighted that the hard work the Kanbar Digital team has done is bearing fruit. We knew that opening a new marketing agency in these difficult times could be is a challenge, but believes that our high quality services and our commitment to providing the very best results for all clients have contributed to our success ”.

Khalil has a strong marketing background. In the past, he has worked with high profile clients like Expedia, Adobe, Experian, HBO Max, and DoorDash.

Kanbar Digital LLC was started by Khalil Kanbar with the aim of ensuring that businesses of all types and sizes can successfully grow their marketing presence and achieve sales growth. The company offers a complete suite of marketing services tailored to suit each client’s individual needs. The effectiveness of their approach is shown in their trading figures for the first three months of Kanbar Digital’s operation. With more than $ 500,000 of revenue accumulated during the first quarter of the operation, it is clear that Kanbar Digital has found a marketing approach that works.

Types of services offered by Kanbar Digital LLC include CRO, Amazon, email, e-commerce, local marketing, international marketing, digital public relations, paid media marketing, social media marketing, and SEO strategies. Kanbar Digital works proactively and successfully with companies in all sectors. The company has special expertise in achieving marketing success for local businesses, SaaS, e-commerce, B2B, and B2C.

Kanbar Digital LLC can assist businesses at every stage of their operation. Kanbar Digital recognizes that marketing is a rapidly changing sector, with new inventions and ways of working constantly emerging. The company stays at the forefront of fresh approaches, presenting clients with fresh, exciting marketing solutions designed to put them ahead of the competition.

By providing a holistic, multilateral marketing solution that uses a number of different techniques, Kanbar Digital provides companies with tailored marketing tailored to their specific requirements and aspirations. The company aims to put in place a marketing strategy that provides a solid foundation on which to build. In addition to an initial marketing strategy to deliver short-term returns, Kanbar Digital adds value by implementing a longer-term strategy, consolidating early returns and providing a clear, sustainable path for future success.