SEO

NP Digital is pleased to announce the addition of Alison Moser as Vice President of Customer Service. He has over 20 years of experience in customer leadership and performance marketing, and extensive experience in solution delivery and performance marketing. His previous positions are managing iProspect’s global strategic partnerships, advancing digital acquisition efforts, and managing a diverse customer portfolio. LinkedIn, Discover, Cox Communications, Chamberlain University, Walt Disney World, U.S. He has worked with the Army and many other companies.

He is a co-founder of BIGG Digital Assets, a public company listed on the New York Stock Exchange (NYSE: NBVC). Founded in 2015, it brought together a team of senior executives from the media and technology industry. The company’s core products include QLUE, BitRank Verified and iProtect. He was also a non-profit COO and CFO of The City of Hope in San Francisco.

In her new role, Alison will be responsible for the development and execution of digital products for major consumer banks. His experience as a founder of a public affairs company helped him form a team that specializes in complying with regulations. The company’s products include QLUE, BitRank Verified and RegTech XML. It will oversee all aspects of a client’s digital strategy, including strategy and implementation.

In addition to launching a new customer service division, Moser will lead the company in its efforts to retain existing customers. Using a CRM platform, banks can create a personalized digital journey for their customers, and provide personalized customer care. The result: a better customer experience and increased loyalty. He will lead the team that will be responsible for the strategic direction of the company’s customer relations.

With her background in public relations and social media, Ms. Moser will oversee the organization’s efforts to develop and implement a new platform for its clients. He has a passion for boosting revenue and improving customer loyalty, and will be instrumental in establishing a strong partnership with the bank. In addition, its role will be crucial to the future growth of the company. NP Digital is proud to appoint Ms. Moser as VP of Customer Service.

Ms. Moser’s appointment will strengthen the team’s capabilities in customer service, as well as its growth in the financial industry. Ms. Moser holds a master’s degree in business administration. He also has extensive experience in marketing and communication, and is keen to help grow his customers. His career in marketing and communication will help companies meet their strategic goals.

Ms. Moser will lead the agency’s customer service team. It will be responsible for managing the company’s brand in a way that promotes its mission and values. It will also be responsible for improving existing products and services to meet the needs of its customers. NP Digital will be responsible for overseeing all aspects of customer relations.

Ms. Moser brings extensive experience in marketing and digital communication. He has worked in public relations and public relations for the past 10 years. He has an impressive track record in the world of digital marketing and will bring a wealth of experience and expertise to NP Digital. He is currently President of Customer Service at Ketchum and a senior member of the company’s management team.

Ms. Moser has been with NP Digital for the past eight years. He is a co-founder of BIGG Digital Assets, a CSE-listed startup. He has experience in digital advertising and media. He is also a member of the Company Advisory Board. In addition to his position, he also has a degree in law. He joined the agency to help spread his digital footprint.

SAN DIEGO, Nov. 23, 2021 (GLOBE NEWSWIRE) – NP Digital, a leader in performance marketing, today announced that Alison Moser has joined the agency as Vice President of Customer Service. Moser leverages its extensive experience in performance marketing strategy and solution delivery to strengthen customer collaboration and success.

Moser brings more than 20 years of customer leadership and the experience of high-performance marketing agencies to NP Digital. His most recent role as Director of Group Accounting at iProspect was VP focused on global strategic partnerships. Moser joined iProspect by buying Leapfrog Online, where he spent more than 10 years in various customer leadership positions. It is where the digital purchasing effort has progressed throughout the consumer journey and digital media. Moser has extensive industry experience with LinkedIn, Discover, Cox Communications, Spectrum, Chamberlain University, Walt Disney World, U.S. He has worked with brands such as Army and USPS.

“Performance marketing is an ever-evolving space where Alison’s specialties in funnel marketing, data and UX will help us continue to deliver the personalized experiences that consumers expect and want to deliver to brands.” said Mike Gullaksen, CEO of NP Digital. “We are pleased to welcome Alisoni to the team, which will add tremendous value to our customers and our commitment to customer service.”

“NP Digital and I share a vision for the future of performance marketing and our passion for bringing new and better ways to connect brands with the consumer. I’m looking forward to working with a team that supports customer initiatives,” said Moser.

He is a co-founder of BIGG Digital Assets, a public company listed on the New York Stock Exchange (NYSE: NBVC). Founded in 2015, it brought together a team of senior executives from the media and technology industry. The company’s core products include QLUE, BitRank Verified and iProtect. He was also a non-profit COO and CFO of The City of Hope in San Francisco.3

He is a co-founder of BIGG Digital Assets, a public company listed on the New York Stock Exchange (NYSE: NBVC). Founded in 2015, it brought together a team of senior executives from the media and technology industry. The company’s core products include QLUE, BitRank Verified and iProtect. He was also a non-profit COO and CFO of The City of Hope in San Francisco.4

He is a co-founder of BIGG Digital Assets, a public company listed on the New York Stock Exchange (NYSE: NBVC). Founded in 2015, it brought together a team of senior executives from the media and technology industry. The company’s core products include QLUE, BitRank Verified and iProtect. He was also a non-profit COO and CFO of The City of Hope in San Francisco.5

New York City, NY, January 29, 2022 (NEWSWIRE GLOBE) –

Listen to the full episode of your favorite podcast channels

Perras uses his analogy from decades of experience, which now applies to digital press communication. During an expert podcast on the subject hosted by Qamar Zaman of KISS PR, Canadian entrepreneur Rene Perras discussed the importance of 5 W PR when writing press releases.

How to do SEO PR and use search intentionsHow to write a press releaseHow to use Google Universal How to pitch JournalistSubject matter podcast host Qamar Zaman also asked Rene how agencies can get the right documentation from their clients before releasing any type of news announcement.

About Rene Perras’ Digital PR Advisory

PR attorney and digital marketing consultant Rene Perras specializes in PR consulting at several law firms and public companies.

About KISS PR Expert Podcast on Topics

Hosted by Marketing Lawyer and SEO Expert Qamar Zaman of KISS PR, a digital marketing agency that helps large and small law firms in the area of ​​website design, SEO, conversion rate optimization is digital public relations.

Company: KISS PR Phone: 9726462789

Copyright 2022 GlobeNewswire, Inc.

While search engine optimization has always been important, it has been changing over time. Although mobile optimization and local SEO are now essential, your SEO strategy needs to keep up with the latest changes. In the year 2021, Google’s Core Web Vitals will become one of the most important ranking factors for websites. To stay ahead of the curve, here are some tips for staying on top of the game.

Website speed is crucial. Many users will be using voice search to search for what they want, which makes Google unhappy. This means that the site must be fast and easy to navigate. Don’t hide the content and make it difficult for visitors to find it. In addition, you want to make sure that the site is mobile-friendly. Testing the links and buttons on your website is a crucial step in making sure they are working correctly. Heat maps are good for this.

Your content is equally important. If people don’t feel they can trust you, they click away and look elsewhere. To improve your Google rankings, you need to make sure your site is user-friendly. It should load quickly on mobile devices and work well on different platforms. Test your links and buttons with heat maps to see how users respond to them. You should also make sure that your content is informative, authoritative and reliable.

The content of your website is one of the most important aspects of your digital strategy. While going for popular search terms is still a key aspect of SEO, it is also important to understand your audience and provide them with the best information, content and service possible. In the new year, it will be more important than ever to focus on the human side of business. Increasing the amount of content on your site is crucial for your website to rise above competitors and gain a competitive edge.

It is important to make sure that your site is user-friendly. If a user is not happy, Google will feel the same way. You should also make sure that your site loads quickly. If your site is slow, they will click away and not return to your website. In addition, your website should be mobile friendly. It is important to test your links and buttons to see if they are responsive. You can also use heat maps to see how people interact with the page.

In the future, you should focus on the human-centric side of SEO. While pursuing popular keywords can be effective now, you should be aware of the needs and interests of your audience to get more traffic. For example, if your site has a blog post, make sure it’s optimized for mobile devices. These are the two main components of a good SEO strategy. While a site may be able to rank well in the future, it should still be user-friendly.

Your site should be user-friendly. Users performing voice searches will use natural language, so your content should reflect this. Don’t hide your content. Your site should be mobile-friendly to rank well. It should be easy to find and use. In addition to these basics, your site must be responsive to mobile devices. The best way to test your website is to use a tool called Browseo.

The most important factor of SEO is to focus on the human-centered aspect. This means that your site should prioritize the user experience, not the search engines. You want to put the user first, and Google takes care of the rest. Your content must demonstrate Competence, Authority and Reliability. This is Google’s ultimate goal. The best way to do this is to focus on creating relevant content and linking it to other websites.

Another important aspect of SEO is to make sure your site is fast. You need to be able to load your site quickly, as a slow site will cause people to click back on your competitor’s website. You should also react to mobile devices. As a result, your website should be mobile friendly. This means that it should be easy for people to read and navigate. It should also be easy for those who seek to understand and use.

Trying to improve your site with a search engine can sometimes make you feel like reading a crystal ball. Every website owner wants to know what it takes to rank at the top of search results, but despite periodic communications from search companies and the best efforts of SEO experts, it’s always hard to tell exactly how. everything works.

This is because the algorithms that search companies use to determine rank are complex, and have only become more complex over time, as the changes are broken down into an ever-changing game of cats and mice. between search companies and website owners trying to uncover gaps that will help them get a better rank. As a result, search companies are generally quite strict about how, exactly, their algorithms work.

Google has dominated search since the 1990s, and the company is still the largest player today. In addition, forty-one percent of the world’s population – more than 3 billion users – use Chrome browsers, according to a recent study by Atlas VPN.

More recently, privacy concerns have changed the landscape a bit, as less data-hungry search companies like DuckDuckGo gain market share. But these shifts are small compared to Google’s dominance.

The role of the search engine optimizer itself has also evolved, starting as a highly non-technical position focused on content writing and link building, to one that is deeply technical, with a skill set. closer to that of an engineer. In its current iteration, the field is more complex than ever, and requires workers to use their content skills along with their technical capabilities.

That said, there is a lot to be gained from getting some simple basics right. Here’s what you need to know to get started.

MORE ON SEO13 Effective Methods To Improve Your SEO Strategy

Quality Content Remains the First Pillar of SEO

Kate Neuens, who works as a search engine optimization manager at Beyond Identity, said there are three main pillars of SEO. The first pillar is content creation, called “on-page SEO.” When Neuens started in the industry in 2012, she focused primarily on this area, creating content on a variety of topics for her company in order for her site to rank for different search terms.

Neuens started working in SEO at an interesting time. Google had just pushed one of the biggest updates to its search algorithms, changing its ranking criteria to discourage websites from trying to cater to the algorithm. Before the 2011 update – called the Panda update, after its chief engineer – the SEO work was much more Wild West. People have relied on cheap tricks to get their websites ranked, often to the detriment of providing useful results to the user.

“There was some plagiarism, people just stole other people’s content and put it on their websites to use to help them rank.”

One approach was to pack as many search terms into an article as possible, hoping that the ranking would increase along with the number of keyword matches. This practice, known as “keyword stuffing,” often resulted in a script that was stylized and filled with repetitive keywords, and even hidden keywords embedded in the structure of web pages.

“People were just pumping low quality content,” Neuens said. “There was some plagiarism, people just stole other people’s content and put it on their websites to use to help them rank.”

The goal of the Panda update was to remove the value of low-quality content and reward high-quality content, determined by the depth and breadth of the topics covered, she said. Tactics such as content plagiarism and keyword stuffing no longer worked, making SEO strategies more focused on providing useful answers to user searches.

High-Quality Links Are Still Important for SEO

The second pillar of SEO is link-building, also known as “off-page SEO.” Initially, the rank of a website on Google Search was determined by an algorithm that measured its popularity by looking at other sites that link to it – how many sites link to you, and how popular are those sites? The algorithm, called the PageRank algorithm, was Google’s first search algorithm, and was developed as a research project by its founders during their time at Stanford University. The PageRank algorithm meant that, in addition to quality content, the search rank was determined by the number and quality of other websites that link to yours.

But website owners have been able to take advantage of PageRank and artificially increase their search rankings by creating their own links – or buying links – to their site. Although the quality of those links may not be very good, the quantity may still have a significant effect on the grade.

“Links are still very valuable and very important, but so far they will only lead you.”

In 2012, the year Neuens started working in SEO, Google launched its Penguin update, which adjusted how its algorithm took into account links when ranking results. After the update, off-page SEO was still important, but it became more difficult to play the algorithm by buying links to websites.

“Whenever I talk to people who have just a little bit of an understanding of SEO, they go,‘ You need links, don’t you? “said Neuens. “So I think there’s that historic association – SEO equals building links to your website. I don’t want to downplay it – links are still very valuable and very important, but so far they will only lead you.

Natural Language Processing Improved Keyword Search Matching

The Google Hummingbird update arrived in 2013. It was another big update that changed the way user search terms were interpreted by the algorithm. Originally, the search only considered the exact match of the words, but the Hummingbird update used advances in natural language processing to match the intent behind the user’s search, rather than the exact words. . The algorithm has become much better at using context to decipher what the user wanted to find.

“I remember, being very focused, when writing a piece, on a keyword – like I have to use that exact keyword match,” Neuens said of her work in SEO prior to the Hummingbird update. “And that was a really interesting change in the algorithm … Google was doing a lot better to understand that lawyer and lawyer mean the same thing, basically, when people are searching.”

“Google was doing much better to understand that lawyer and lawyer mean the same thing.”

Improving the understanding of the algorithm of meaning behind words meant that the content of writing for SEO was not as boxed as before. Neuens felt that the changes allowed her to focus more to make her writing better and more useful to the reader.

“So I thought I just saw positive behavioral changes on my part,” she said. “It also made you a little more focused on, ‘Okay, what are people trying to do to get an answer when they’re looking for questions?’ So you had to think a little bit deeper when you were writing pieces. “

Technical SEO Is All About User Experience

The third pillar of SEO is known as technical SEO – instead of content or links, technical SEO deals with the structure of websites and how websites are built.

Search is possible because Google uses bots to crawl and crawl the internet. Then, when users submit searches, the search algorithms compare the search terms of the users to the information that Google has indexed from websites. But when Google bots are initially crawling, they don’t see everything on websites exactly as users do – content that takes longer to load because loading using JavaScript can be skipped. That’s why website owners need to consider whether the way they load pages leads to good SEO.

“When I think about the future of SEO, I see technical SEO becoming more and more important.”

Technical SEO was not an important consideration for ranking years ago, but it is changing rapidly. Last year, Google announced that factors such as page load speed and content movement will play a big role in search ranking starting in June 2021. This means that the experience of the user related to the polish and speed of a website will be used to determine the grade.

“When I think about the future of SEO, I see technical SEO becoming increasingly important,” Neuens said. “I think they’re putting a lot more emphasis on that, which just needs a deeper level of technical knowledge.”

It may also be a good idea for SEO managers to keep an eye on the quality of web development, as messy code can have real repercussions on the rank.

“Another part of technical SEO is just getting really clean code for your website,” Neuens said. “There are a lot of websites that are bloated with unused JavaScript and CSS. It provides clean code – the page loads faster, and it’s easier for crawling bots.

Mobile Experience Is Becoming More Important

SEO started moving towards mobile search a few years ago. Last September, Google switched to using the first mobile approach to determine rank for all searches, which means that bots indexing websites are only loading mobile pages.

Google has made the switch because more of its searches are done on mobile devices than traditional desktops or laptops. Some websites have had to adapt quickly because the amount of effort put into the user experience for the mobile phone tends to lag behind other devices.

Around 2016, a new kind of search result began to appear – image-rich “cards” that use more real estate on the screen and are prominently displayed at the top of the web pages. search results, which often appear after searching for topics such as recipes. Google has introduced this new type of search result to provide a more visually appealing experience for mobile phone users.

Rich cards have forced SEO managers to consider a new factor: in order to be in the lead for this type of real estate as a result of the main search, website owners must provide specific tags – called “markups”. structured data ”- to crawling bots and internet indexes.

Ultimately, it’s just another way that website owners want to think about how they’re doing SEO. Having a good rich paper result can really affect traffic, and it is an opportunity for websites to communicate directly with crawlers about what to look for in their content.

Today, SEO emphasizes technical expertise and programming ability. SEO managers should work closely with developers to ensure that their sites are accessible to bots and to provide great user experiences. This trend is likely to be more pronounced in the future, as search engines continue to make search experiences faster, easier, and more accurate for users.

Many of us reach a stage in our careers as SEO professionals where we feel a little stagnant.

We’ve been optimizing the site for a while and feel pretty confident that we can do well… but there’s a nagging thought that there’s still a lot we can do.

That there is another layer of skill set that will make us more efficient, employable, and confident.

In this article, you will discover 10 skills that can improve your SEO competence.

This isn’t necessarily an essential skill for all SEO experts (you’ll find them here).

But developing these advanced SEO skills can help you dive deeper into your specialty, become a more knowledgeable marketer, and also earn you a new salary or freelance rate.

1. Intent Analysis

Intent analysis is the deciphering of user intent behind the keywords they enter into search engines.

When someone types [pizza restaurant] into a search engine, what do they expect the end result to be?

Do they want to know what pizzerias are around?

Are they in the market to open a pizzeria?

Are they looking for work in a pizzeria?

Developing your understanding of the psychology behind what searchers want is an essential skill for those looking to go further in their SEO competence.

This will help both of you meet the needs of the user when they hit the page and also increase the likelihood of your page ranking in their search.

However, it can’t just stop there.

You also have to understand what search engines want from the content they are looking for.

For example, from my location in the United Kingdom, if I search for [pizza restaurant] on Google from my desktop device, I get mixed results.

I get the option to click to search on another website:

Screenshot from Google search [pizza restaurant], January 2022

This was followed by Map Packages and then a mix of review and editorial sites and restaurant websites.

If I try to rank a website about the history of pizzerias in my country, I might have a hard time.

Google has identified user intent as either navigation – wanting to go to a local restaurant – or comparative, such as wanting to compare options in a local area.

Resources To Learn More

2. Coding

There’s no doubt that understanding HTML, CSS, and JavaScript can help you ensure your website is set up in a bot-friendly way.

While an SEO expert doesn’t have to be a full-fledged developer, having an understanding of the code can help you identify issues with rendering, indexing, and crawlability.

There are times when knowing the basics of how code is generated, or being able to read existing code, can help with your SEO.

This can help with your communication with developers who may need to change it.

This can help you demonstrate incremental improvements to your site’s performance.

Learning to code is not a prerequisite for SEO, but it can be said that knowing the basics of these three commonly used languages ​​will prepare you well for your career.

Understanding code syntax, how it’s structured, and the ability to see how elements relate to one another can also help you get better at writing and debugging schemas.

Learning Python and SQL can also help you streamline your SEO process by allowing you to automate labor-intensive activities like URL redirect mapping and keyword research.

Resources To Learn More

3. Understanding Server Management

No SEO professional is really responsible for ensuring that the server can handle the load of visitors to the site.

However, understanding the basics of how servers can affect crawlability, load speed and website reliability can push your technical SEO understanding forward.

Using a CDN instead of a static server can help speed up content loading, but without understanding the limitations of fixed-location servers, it can be hard to argue about the need for a CDN.

A better understanding of how web hosting can affect the user experience on your site as well as Google’s ability to access it is necessary for a strong technical SEO foundation.

You need to understand how aspects such as uptime and location can impact your site’s performance on search engines.

This is just the beginning of how knowledge of servers can help with your SEO efforts.

Better knowledge of server code beyond the standard 404 and 301 can help you communicate with those in charge of your server if there is a critical issue.

Found a previous 504 status code?

Otherwise, this might be a quick and easy area for you to brush up on your knowledge.

A 5XX status usually means that something is wrong with the server preventing the processing of requests from clients.

A simple way to find out what the status codes mean is to look at httpstatuses.com.

From here, you can identify whether it’s a problem with the client or the server and find a suitable fix.

Resources To Learn More

4. Content Writing

Understanding the content writing process is an essential element of advanced SEO.

You may not be a great wordsmith yourself.

However, in order for you to provide better direction in copywriting to your colleagues, you need to understand what is part of good writing.

It is not enough to know that the copy must be attractive and have sufficient relevance for the search terms used to find it.

Get to know the process your copywriter goes through in researching, writing, and editing their work.

This will help you to better understand your own copy request.

Editing

Editing is another good skill to develop when working with content.

In many organizations, it is the job of the SEO specialist to take content created by others and optimize it further for search engines.

In practice, this unfortunately often results in well-written copies being slaughtered.

Adding keywords into the first few paragraphs to make them more keyword rich might help you a little with your rankings, but it could destroy your conversions and brand loyalty.

Learn how to take well-written copy and enhance it, not destroy it.

You may also benefit from having a conversation or two with your SEO copywriter and asking for details of their process.

A better understanding of how they do copywriting can improve your skills.

It can also streamline your processes while working together.

Resources To Learn More

5. Reporting

Being able to communicate your progress, results and rationale with the experts behind your SEO work is critical to being successful in this industry.

As an SEO expert, you always match stakeholder needs and expectations, whether you work for a company, on the agency side, or freelance.

You’ll find support and budgets a lot easier if you know how to demonstrate the impact of the work you do.

Reporting is not just a case of adding labels to charts or even logging the causes of increases and decreases.

Really good SEO reports allow readers to understand the context of the results, draw conclusions and make business decisions from them.

SEO professionals need to be really good at helping stakeholders understand the priorities and limitations of their recommended work (as well as mistakes to avoid when reporting).

They also need to help interested parties identify how the work will benefit them through data visualization and their long-term goals.

All of this can be achieved through well-crafted, clear and honest reports.

Resources To Learn More

6. SEO Forecasting

Similar to the need to become an expert at explaining past results, experienced SEOs need to develop the ability to calculate likely outcomes.

SEO forecasting is a complicated science.

There are many external factors that are difficult to isolate and predict.

Changes in competition, markets, or the political situation can all cause well-thought-out estimates to go awry.

We should not force ourselves to accurately predict the exact volume of traffic, or visibility, that our work may get.

However, being able to put reasonable estimates and possible ranges into our recommendations can make budget holders much more confident in our proposed work.

It is not enough to shrug and cross fingers when asked about results.

We often ask for a lot of time, money and resources for recommended activities.

SEO Forecasting is a skill that not only sets you apart when looking for new roles or opportunities, but also significantly increases the quality and reliability of your work.

Resources To Learn More

7. Log File Analysis

Log file analysis is the process of understanding records of who or what has accessed your website.

They can tell you when people have visited the page as well as what device they used to do so.

They can also notify you when bots access your website.

This is very helpful in understanding Googlebot and other search engine crawler behavior on your site.

By analyzing log files, you can better understand what pages search engine bots can or cannot access.

You can identify where there may be spider traps on your site or the frequency with which certain parts of your site are crawled.

Log files can seem intimidating if you don’t spend a lot of time around them.

Luckily there are some great tools available that make analyzing them a lot simpler than just wading through bare log files.

Understanding what to do with information once you have it is a real skill. If you know that certain areas of your site are rarely crawled by Google, that should inform your next technical SEO steps.

This will raise questions about your internal linking structure.

Getting to know log files is a great first step, but to improve your skills, make sure you analyze the files and draw actionable conclusions from them.

Resources To Learn More

8. Website Migrations

Being good at planning and executing a website migration is not easy. It really takes experience.

Many SEO professionals who have worked exclusively on the brand side may find that they don’t have the opportunity to do many website migrations.

If you’re dealing with something really complicated, like merging multiple websites, it can be quite daunting.

Chances are if you have spent any length of time at an SEO agency, you will migrate a website or two.

It may be a smooth process but there are likely to be unforeseen complications that make processing time and resources time consuming.

It’s really not just one or two skills involved in website migration.

They are usually a complicated mix of stakeholder management, communication, planning, process driving, technical understanding, and knowing when to say no.

But the skills you develop during website migration will help you immensely with the rest of your SEO career.

Participate in one if you get the chance.

This can give you a great (albeit high-pressure) opportunity to see several moving parts of SEO at once.

Resources to learn more:

9. Optimizing For Other Search Engines

If you really want to improve your SEO skills, you may want to look further than Google.

We often fall into the trap of thinking only about traditional search engines when discussing SEO skills.

If we limit our training and experience to just this then we could be missing out on a much bigger opportunity.

Traditional International Websites

Many search engines work on the same principle, but with their own special nuances.

The more common traditional search engines outside your home region may be unfamiliar to you.

There are some great resources available to help you start to understand the difference between them and the search engines you are more familiar with to optimize for.

However, nothing beats practice.

If you want to sharpen your knowledge and understanding of foreign search engines, then you need to try ranking sites in them and see what works and what doesn’t.

YouTube

For a search engine like YouTube, the mechanics may be more familiar to you.

However, you still need to learn more about the algorithms at play to ensure you are doing the right activities to optimize your video content for the platform.

Other Non-traditional Search Engines

Don’t just stop at YouTube if you really want to improve your SEO skills.

Take a look at some of the other search engines, like Pinterest and TripAdvisor.

These sites may not be up to your current duties as an SEO expert.

Yet they are still search engines where you can influence the success of your content.

Resources to learn more:

10. International SEO

One of the most complex projects that may involve SEO usually includes an international element.

This is a tricky task as there are many factors at play.

To optimize your website for an international audience, you need to use technical SEO, digital PR and on-page optimization skills.

There will be a variety of questions that you will need to ask yourself when you are considering expanding your website to an international audience.

This would include questions about site structure – separate sites, sub-folders, or sub-directories?

Do you want to translate or localize content? Do you want to target geography at the site or page level?

There is a lot of strategy and technical knowledge required to get international SEO right.

You may also need certain language skills or sources of local knowledge.

Google has helped create an introduction to managing multi-region websites. This is a good place to start identifying the types of questions you should be asking.

You can also use it as a starting point for further training or research.

This can help deepen your knowledge of the subject and sharpen your skills.

Resources to learn more:

Conclusion

These are just some of the skills you can develop to become a more pragmatic SEO professional.

Even if you don’t want to learn them all, it’s good to have an understanding of what they are.

What’s more, how they can help complement your skills as an SEO expert.

Featured Image: Alexander Supertramp/Shutterstock

The president-elect is looking for ways to reinvigorate his base, and the Supreme Court vacancy is an easy way to do that. The vice president announced last week that he would appoint 11 federal judges. As a candidate, Biden pledged to appoint a black woman to the court, a goal that has yet to be achieved. In addition to filling a vacant judicial post, he demonstrates his political strength by reinvigorating his base by appointing more judges, which is an important part of any campaign.

The nomination process is expected to be expedited as the president promised during the campaign to appoint a black woman to the Supreme Court. It would be a major victory for African Americans, and it could also lessen the frustration of Democratic lawmakers over the failure of the social spending program and voting rights legislation. While the vacancy isn’t guaranteed, Democrats hope to reinvigorate their base by staffing it with a black woman.

Another key benefit for the president is the ability to re-energize voters. The Supreme Court vacancy has become a symbol for Democrats, as the High Court vacancy provides respite from the deadly fighting of recent years. Appointing a black woman to the High Court would be a huge breakthrough for African Americans. What’s more, it could ease the frustrations of Democratic lawmakers, who are growing increasingly frustrated with the failure of the social spending package and the Voting Rights Act.

A Supreme Court vacancy could help Democrats regain control of the House. By appointing a black woman to court, Biden fulfilled one of his campaign promises. Plus, the nomination of the first black woman to the Supreme Court will help them reinvigorate their discouraged base. Also, it will provide respite from deadly political battles.

By filling a vacancy on the Supreme Court, Biden could reinvigorate voters. The appointment of a black woman to court would be a historic achievement for African Americans. It would also lessen the frustrations of Democratic lawmakers who voted against the social spending package and failed to pass voting rights legislation. But it may be too little too late for a political boost.

A Supreme Court nominee would be an unlikely choice had the GOP been against a pro-abortion, anti-gun, or anti-religious candidate. If a black woman was the first to serve on the Supreme Court since the 17th century, it is a symbol of the progress made under the former president. While the GOP was wary of the nomination, Democrats remained hopeful.

Nominating a black woman to the Supreme Court is a way for Biden to re-energize voters and energize the Democratic Party. Electing a black woman can help offset political and political losses the party suffered under the former president. But the vacancy on the Supreme Court could still be filled by a white man. With a black woman on the Supremes, the vacancy will be a major factor in the Senate majority race, and Biden’s upcoming nomination is crucial to his re-election campaign.

A black woman on the Supreme Court would be a historic milestone for African Americans. It would also help ease the frustrations of Democratic senators who voted against Obama’s social spending bill and voting rights legislation. While Biden cannot reinvigorate the Democratic base with a black woman on the court, the nomination process is a complex and partisan affair.

The Supreme Court vacancy is a huge opportunity for Biden to re-energize voters after the failed legislative agenda. He has promised to appoint a black woman to the field if there is a vacancy. While this is a historic victory for the African-American community, it will also help ease the frustrations of Democratic lawmakers over the failure of the social spending program and voting rights legislation.

By Elvia Limon, Amy Hubbard and Laura Blasey

Hello, it’s Thursday January 27th and before we move on to today’s main stories, we’d like to take note of a sad anniversary. Yesterday marked two years since the helicopter crash that killed Lakers star Kobe Bryant, his daughter Gianna and seven others. The morning of the accident is something we will not soon, if ever, forget. The shock that reverberated in Los Angeles and beyond also rocked the Times newsroom. Tears are inevitable when working to deliver local, national and international news. It was among those times when co-workers fell silent in disbelief.

Among the touching stories we wrote was that of sports columnist Bill Plaschke on the one-year anniversary of the accident: Bryant is “still here. He still lives among us. It is in our daily struggles. It is in our personal triumphs. He’s in our last-second defensive saves or our buzzer shots or wherever we need that Mamba mentality. Even in the midst of a pandemic in which no one is supposed to be anywhere, Kobe is everywhere.

A mural, shown Tuesday, commemorates Lakers legend Kobe Bryant and others at El Toro Bravo Carniceria in Costa Mesa. On January 26, 2020, a Sikorsky S-76B helicopter crashed in Calabasas, killing Bryant, his daughter Gianna, and seven others.

(Allen J. Schaben/Los Angeles Times)

Now here are the stories not to be missed today:

TOP STORIES

Supreme Court vacancy offers Biden and Democrats chance to energize voters after setbacks

The retirement of Supreme Court Justice Stephen G. Breyer presents President Biden and Democrats with a golden opportunity to overcome recent setbacks and re-energize black and progressive voters ahead of the midterms. In other words, if all goes well.

Although the White House has been tight-lipped about its shortlist of Supreme Court nominees, U.S. Court of Appeals Justice Ketanji Brown Jackson and California Supreme Court Justice Leondra Kruger are consensus favorites .

Nominating the nation’s first black woman justice to the Supreme Court, as Biden has pledged to do, could ease the political headwinds Democrats face in the November election. But given the perilous nature of Democrats’ tenuous majority in the Senate and an already hectic legislative schedule, adding a Supreme Court confirmation process has the potential to exacerbate existing intraparty tensions and further complicate the drive to further enact Biden’s legislative agenda.

Must-Have Stories from the L.A. Times

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US refuses to budge on Ukraine in response to Russian demands

As tensions mount over a possible Russian invasion of Ukraine, the Biden administration on Wednesday rejected Moscow’s demands for NATO to pledge never to admit the former Soviet republic into the transatlantic alliance and to suspend troop deployments in Eastern Europe.

While most experts agree that Ukraine’s membership of the transatlantic alliance is not imminent, the State Department says such a position will not be communicated publicly to Russia.

Moscow had demanded a written response to two sets of position statements it made in Washington more than a month ago regarding Ukraine’s entry into NATO and US troop drills near the Russian border. Initially, US officials hesitated but eventually agreed to provide it. The American letter drew an angry reaction from Moscow.

California surpasses 8 million coronavirus cases as new BA.2 subtype raises questions

California has now passed 8 million cumulative cases of coronavirus since the start of the pandemic. The milestone, which equates to around 1 in 5 residents having been infected at some point, comes amid growing signs that Omicron has finally peaked – but not before tearing California communities apart.

And if anything, the recent sky-high numbers are likely an undercount, experts say, because many people who may be infected may not get tested because they have only mild or no symptoms. all, while others may use self-administered home tests.

But there could be another speed bump: the emergence of an Omicron subtype. The World Health Organization has said the occurrence of the subtype, called BA.2, is on the rise in many countries. Two cases were also discovered in Santa Clara County, the most populous county in Northern California.

Stay up to date on variant developments, case counts and vaccine news with Coronavirus Today.

Cannabis social equity programs leave many California entrepreneurs demoralized and burnt out

Five years after California voters legalized adult recreational cannabis, many cities and counties have yet to enact programs to increase the odds of success for hopeful Black and Latino cannabis entrepreneurs.

In places that have, these programs have been plagued by lack of funding, changing requirements, and severe delays in processing applications, often creating additional difficulties and barriers rather than removing them.

A review of state data by The Times found that equity seekers made up only a small fraction — less than 8% — of all people granted cannabis licenses through the end of 2020 in several of the state’s largest courts. Additionally, local authorities across the state have created different regulations for licensing cannabis businesses and meeting social equity criteria.

Los Angeles decides to end oil drilling in the city

The Los Angeles City Council voted to ban all new oil wells and commissioned a study to help city officials determine how to phase out existing wells over the next two decades. Under the motion approved Wednesday, the city will conduct a depreciation study to understand whether oil companies have recovered the value of their investments at each oil site. If the companies recouped those costs, city officials say it will be easier for the city to close the sites.

Environmental justice activists heralded the vote as a long-standing victory for low-income communities of color near wells and a turning point in city regulations that allow oil and gas extraction in residential neighborhoods .

Rock Zierman, CEO of the California Independent Petroleum Assn., said in a statement that “Shutting down household energy production not only puts Californians out of work and lowers taxes that pay for vital services, but it makes us more dependent on imported foreign oil”. from Saudi Arabia and Iraq being transported by tanker through the crowded port of Los Angeles. »

If you’re a fan of this newsletter, you’ll love our daily “The Times” podcast, hosted every weekday by columnist Gustavo Arellano, along with reporters from across our newsroom. Go beyond the headlines. Download and listen on our app, subscribe on Apple Podcasts and follow Spotify.

PHOTO OF THE DAY

Freshen up: Old lanterns are replaced with new, larger ones in San Francisco’s Chinatown on January 14, ahead of the Chinese New Year on February 1.

(Christina House/Los Angeles Times)

CALIFORNIA

San Jose passes the first law in the United States requiring gun owners to have insurance. The San Jose City Council overwhelmingly approved the measure despite opposition from some gun owners who said it would violate their 2nd Amendment rights.

A new bill would force courts to overturn cannabis convictions more quickly. The move comes two weeks after a Times investigation found tens of thousands of Californians still have felonies, misdemeanors and other cannabis convictions on their records. Despite a 2018 law that required the state to overturn cannabis convictions, many courts have been slow to process cases, the Times found.

CSU strongly indicates that it will permanently remove its SAT and ACT admission requirements. The council of students, faculty, and administrators found assessments less effective than high school grades in predicting college success, while producing disparate outcomes for underserved students and creating undue stress.

Martine Colette, founder of Wildlife Waystation who saved animals by the thousands, has died aged 79. For years, the 160-acre sanctuary served as a model for rescuing exotic animals abandoned by impetuous owners, traveling roadside attractions and research labs, while Colette was the only one. – tour de force woman, leading rescue missions and charming Hollywood celebrities to support her cause.

NATION-WORLD

Journalists across Mexico are saying enough about murders and crimes against the media. The trigger for the whistleblowers was the murder of two journalists in one week this month in the northern border city of Tijuana, long a bastion of organized crime, corruption and violence against the press. Protesters gathered in more than three dozen Mexican cities on Tuesday.

A thwarted prison break brings a sense of deja vu – and fears of a resurgence of Islamic State. Ghweiran prison in northeast Syria houses more than 3,000 suspected Islamic State fighters and hundreds of boys, some as young as 10. The state freed more than 500 of its members in an assault that heralded the group’s rise to power.

The German offer to send 5,000 helmets to Ukraine becomes a punch. Responding to the offer, the mayor of Ukraine’s capital Kyiv – a former world heavyweight boxing champion who lived for years in Germany and is well known in the country – said he was “speechless”.

HOLLYWOOD AND THE ARTS

Taylor Swift has slapped every woman who’s been told ‘you didn’t write that’. For Damon Albarn to casually assert that someone of Swift’s stature doesn’t write her own songs isn’t just an insult to her; it’s an insult to all the women who fought so that someone like Taylor Swift could exist, writes columnist and cultural critic Mary McNamara.

Unpaid dancers say they worked side-by-side with paid dancers during the 2021 Super Bowl halftime show. Watching the show, viewers were likely unaware that two different groups were at work — and being treated unequally . Only certain artists received compensation for this union concert, which operated under SAG-AFTRA rules.

Euphoria star Sydney Sweeney has pushed back the nude scenes with the director’s backing. The gritty teen drama stars Sweeney as Cassie Howard, a sensitive former figure skater navigating toxic relationships that are often seen as promiscuous. Throughout the show, Sweeney’s Cassie appeared partially nude in several sex scenes.

BUSINESS

Jimmy Fallon promoted his NFT Bored Ape on “The Tonight Show.” Is it a conflict of interest? Highlighting it on his show could well increase his asking price even further if he ever tries to resell it – this is where things get tricky.

Spotify chose Joe Rogan over Neil Young in its fight against misinformation. The Swedish music and podcast streaming giant has previously told news outlets that it prohibits “false or dangerous misleading content about COVID-19.” But unlike its peers, no such policy is listed in the company’s usage guidelines or its banned content summaries, which is remarkable given the controversies surrounding Spotify’s top podcast show,” The Joe Rogan Experience”.

SPORTS

UCLA gymnastics united against racial injustice, then was torn apart by it. The dispute began in early fall when several gymnasts heard a non-black teammate sing lyrics that included the N-word. As the university staged a response that some felt was insufficient, members of the team described cracks in the famous cheerful facade of one of the most visible and successful programs in the country.

Anthony Davis’ return has the Lakers feeling the worst may be behind them. Davis’ return to the lineup comes at a critical time. The star big man needs to prove that his presence can get the Lakers out of the rut they’re stuck in.

Get our free daily crosswords, sudoku, word search and arcade games in our new game center at latimes.com/games.

OPINION

Justice Breyer’s retirement preserves the status quo of the Supreme Court, for better and for worse. His retirement will reverse neither the destructive partisanship that has plagued the court nor the court’s increasingly conservative political orientation. But at least for now, partisanship is unlikely to get any worse, writes the Times editorial board.

The term Latinx was not created by “woke” white people. Stop erasing its creators. In the early 2000s, queer Latinx people began using the term on message boards and blogs. Campaigns to ban it understandably alienate many LGBTQ, Indigenous, and black Latinx people the word was meant to represent.

ONLY IN L.A.

Susan and Juan Sanchez in front of their florist, Frida Pickles, in San Gabriel.

(Jason Armond/Los Angeles Times)

Their motto is “Thrive through flowers” – and they really mean it. Juan and Susan Sanchez have made it their mission to use Frida Pickles, their San Gabriel business, as a way to employ residents with special needs. Their 13-year-old daughter, Sofia, has autism. “Just like people, all flowers and plants are different,” Susan said. “And we all deserve a chance to thrive.”

Opened in May 2019, the lush display showcases a variety of plants, flowers, lawn ornaments and pickles. The couple work with community and school organizations to staff their shop: “We not only believe these partnerships are important in strengthening how and where we can help, but they also provide us with…onboarding and management.” And I have to say, all the employees are paid,” Susan said. “They are actually paid above minimum wage. So it’s very important to us. But really, we had no playbook or model to follow. More here.

FROM THE ARCHIVES

January 28, 1973, Los Angeles Times. Top half of first page.

Forty-nine years ago today, US involvement in the Vietnam War effectively ended. North Vietnam began releasing American prisoners of war, and in late March 1973 the last American combat troops left South Vietnam. In its edition of January 28, 1973, the Times speaks of the “fragile peace” obtained thanks to the pact. The fighting, of course, continued.

“To revisit Vietnam decades after the war is to confirm the tragedy and futility of it all,” Alvin Shuster, a former Times editor who was a war correspondent in South Vietnam, wrote in the newspaper in 2000. American involvement is rarely visible. And few, if any, will now dispute the conclusion that it was for nothing.

We appreciate you taking the time to read today’s headlines! Comments or ideas? Feel free to send us a message at [email protected].

We’ve all heard that the data tells a story. But sometimes that story is hard to follow, especially if you’re not really a numbers person.

As SEO professionals, we know that what we do has an effect on a company’s bottom line. So how do we convey this to our customers in ways that resonate?

Data visualizations are becoming more and more popular, and rightfully so.

These views illustrate the compelling stories SEO data can tell.

Whether you’re just getting started with data visualizations or looking for inspiration to improve your relationships, you’ll find what you need here.

What Is Data Visualization?

Data visualization is the act of turning numbers into visual graphics.

Those charts you did in elementary school? Views.

Data visualization is also how you present your numbers.

As an SEO expert, views can dramatically improve your reports.

Visuals not only make your data easier for customers to digest, they also make it more interesting.

And when you’re looking to get executive or client membership, it’s essential.

11 Examples Of Stunning Visuals For SEO Reporting

The good news is you don’t have to start over.

There are many data visualization tools and examples you can draw inspiration from to speed up the job of telling the right stories with your SEO data.

Here are 11 you can check in your search for views to improve your SEO reports.

1. Datapine Dashboard

On the left side of the datapine dashboard are six rectangles in different shades of blue.

Above is the lighter shade of blue representing the less qualified audience; at the bottom, you’ll see a dark blue rectangle representing the converted audience.

Screenshot from datapine on Twitter, January 2022

As SEO professionals, we often work with people to solve a specific problem.

No matter what the problem, there are several key performance indicators that can deceive whether or not we are on the right track.

The best way to determine these key performance indicators is to start at the end and work backwards along the pipeline.

If the goal is to get more people to reach the end of the blog post and click on the “related articles”, then obviously you will need to keep track of those clicks. But scrolling to the end of the blog post, 75% scrolling, 50% scrolling, 25% scrolling, page visits and page impressions are also indicators of whether or not we are getting to the right. direction.

It’s also a great way to be able to quickly see where drop-offs might be occurring.

Personally, I would create to make this overview on the left hand side a workshop with the customer to identify all the KPIs we will focus on.

Then, I would choose the graphics with the client for each of those clients so that they can insert an image with the name and refresh their memory on what that KPI means.

Finally, if you report every month, you can also put a comparison number under the name of the metric to let the customer know if you are performing better month after month.

2. Oneupweb ROI Report

There is a section of every report that a customer’s eyes always look for first … the one that talks about money.

Too often, we focus excessively on the core of the work we’ve done and want to show it off, even though we know it’s not what’s most important to our customers.

Regardless of whether the ROI is high or low, the reality is customers always go there first, so own it.

Make big numbers and show your impact.

Screenshot from OneUpWeb, January 2022

This OneUpWeb example sets up the numbers to draw attention to what matters.

Above, you see the price of the retainer.

Right in the middle in a large font, you see the ROI percentage and down, the formula that makes up the ROI in dollars.

This relationship is transparent and truly responds to customer wishes.

3. Keywordresearch.co Keyword Tool

The keywordresearch.co keyword tool spits out a lot of information, but the table displaying information by URL is extremely useful.

In just a second, you can see which URLs have the best (and which are the worst).

While it’s not overly complicated or artistic, it simplifies the data surprisingly.

While this table is used for the layout of metrics for certain URLs, it could easily be used to track important keyword metrics for customers.

Screenshot from KeywordSearch.co, January 2022

4. Smart Insights Bot Traffic Report 2016

Smart Insights consistently publishes beautiful reports and this is no exception.

They released this infographic to explain the types of bots that target websites.

Green represents good bots and red is bad, a concept we know very well from a young age: that was their first win.

Screenshot from Smart Insights, January 2022

The infographic has a pie chart in the middle. There’s nothing too special about this, except that the bottom half of the bottom pie chart is split a little further to the right a little further down the page.

Below the pie chart, the same color scheme is followed to further break down the information and provide a visual context for how the “good” and “bad” robots are composed.

This concept could easily be replicated for device reports in SEO reports.

You can use a pie chart for the device category, and you can break it down further by browser type or device model further down the page.

5. Lucky Orange Heatmaps

Much of our work as SEO experts is to make a site more user-friendly.

At times, this can be difficult for our customers to understand.

Therefore, one of my favorite things to do is to share click maps with customers.

Here’s an example from Lucky Orange that gives them an idea of ​​what people click on their pages the most.

As you can see, a look at this image can give anyone an idea of ​​where customers might get lost.

Screenshot from Lucky Orange, January 2022

The best time to extract heat maps is for modules. You’d be surprised how the click density decreases the longer the form goes on.

This can be particularly useful for comparing the performance of forms on mobile and desktop.

6. Gov | DNA By Werner Helmich

No wonder this upcoming visual was the winner of the World Data Visualization Prize.

This bubble chart of the Gov | The DNA site is wonderfully simple.

Screenshot from Information Is Beautiful, January 2022

Unlike traditional scatter charts, this bubble chart is color coded and features bubbles of different sizes.

This is a great way to track lots of metrics in one place in an understandable way.

On the other hand, the bubble chart is very similar to a scatter chart in that it makes it very easy to spot outliers.

In my mind, this would be a great way to map out different keyword sessions and conversions.

I would also use color groups to represent different keyword groups and make the bubble size represent the keyword’s total monthly volume.

7. Popular Programming Languages On The Cran Network Visual

Just like tracking keywords, tracking the performance of blog posts and blog post categories can get a little tricky.

However, after taking a look at this image, it seems there may be an easy way to do it.

The image above shows the different programming languages, how many CRAN packages were written in the languages, and what the different types of packages were.

The languages ​​are color coded and are located in the center of the image while the package types are attached to their respective languages ​​in the outer circle.

We could use the same configuration for blog content.

The colors and large cells in the center could be based on the categories and the amount of traffic they bring, and all large cells could be attached to the individual blog posts in each category in the outer circle.

This type of setup could allow anyone to easily see where the biggest winnings are coming from and which categories might need more attention.

8. The Women Of Data Viz

This view is unique with many moving parts.

I’m not too sure I’d keep all parts, but I think the concept could be used to track progress for an audit.

On the left side, you see a heart with all potential attributes.

These attributes indicate whether a qualification is met or not. If the qualification is met, it goes to the heart, if it isn’t, it doesn’t.

Hence, this visual element could be made to represent an “optimized page checklist”.

If you’ve created attributes for all the things that need to be done for a particular page, you could easily show progress on the site as a whole in an easy-to-digest way.

You can look at this picture and see that most of the hearts below have a larger white ring, if that larger white ring represented the length of the content, we could see that the other pages (hearts without rings) still need a little more content.

9. The Invisible Heartbeat Of New York City

There are tons of ways to show geography, but none of them are more overly exciting.

At some point, you start looking past the images you have seen many times before.

But this New York City picture from Justin Fung is sure to grab your attention.

Screenshot from manpopex.us, January 2022

This map uses 3D bars that go up and down to represent each block of the city’s population.

Color is also used as a secondary indicator of population.

For local SEO marketers, this could be a fantastic way to rock your relationships and show your customers something new.

Imagine showing your customers where directions were requested on their Google business profile with this awesome visual!

10. Hoaxy

Hoaxy is a tool used to identify disinformation communicators on Twitter.

However, it can also only be used to identify those who share the information and the circles they influence.

Screenshot by the author, January 2022

In this specific case, I searched for the name of a new Search Engine Journal article to see who shared it and influenced others to do the same.

What’s really cool about this is that it actually attracts all Twitter usernames, which could be super useful.

This would be a very cool way to show your customers how a particular Twitter blog post performed and who picked it up.

This is especially useful if you’ve worked with PR people for link building.

Finally, this could also be great information for identifying potential people for guest posting opportunities.

11. Visual Link Explorer

Now, this is a really cool visualization because it comes from a tool made especially for SEOs!

CognitiveSEO’s Visual Link Explorer can tell you (and your customers) a lot about how their pages acquire links in a wonderful way.

Screenshot from CognitiveSEO, January 2022

Not only can you see which pages have the most links at a glance due to the size of the element, but you can also tell how authoritative those links are, but see how far those links go.

The further the cable is from the center, the more authoritative the connection.

In addition, this tool is interactive and allows you to color-code rooms based on the type of domain linking to the page and whether the link is active or lost.

Honestly, this list could go on for days but hopefully, now you’ve got some inspiration!

I challenge you to take a look at the reports you are currently providing to customers and try to create at least one new visual to replace or supplement the data you are already reporting.

I have a good feeling it will end up with more engaging relationships and happier people on the receiving end.

Featured Image: Wichy / Shutterstock

There are many opportunities for SEO and SEM agencies in Chicago. The best will use their knowledge of the search engine marketing industry to help businesses succeed on the Internet. Here are some of the best options: A full-service agency that specializes in content marketing and PPC. It also works with internal marketing departments to optimize websites and increase traffic. Listed below are the Top 10 SEO / SEM Agencies in Chicago that are worth knowing.

Thrive is a comprehensive digital marketing company that operates in a wide range of industry sectors. Its clients include law firms, residential buildings for seniors, producers and e-commerce suppliers. While it works with large companies, it also serves small businesses and start-ups. The company is famous for combining long-term goals with action. It has excellent customer reviews and a respectable number of links to follow.

Local Media Group is a Chicago-based SEO and SEM boutique agency that has been around for ten years. The agency is a certified Google partner and employs employees certified by Google Adwords. The company is also on the Inc. 5,000 for the next five years and is looking forward to growing further. Its staff covers a wide variety of experiences and works with both small and Fortune 500 companies.

Flamingo Interactive is a local SEO and SEM agency in Chicago that has been in the market for a year. They are relatively new to the industry, but their highly personalized approach and easy communication with customers make them an excellent choice. They have a broad portfolio of services and a proven track record. So, before you hire a Chicago SEO & SEM agency, find out what to look for before you get involved.

An SEO agency in Chicago can help a business reach the right audience locally and expand its client base. After selecting an SEO agency in Chicago, define your goals and desired results. You can start by defining the project budget. Then you can refine your list of companies to meet that budget. Additionally, you can check the company’s previous projects to assess the quality of the work.

When looking for an SEO agency in Chicago, consider the size and reputation of the agency. If the business is small, they may not be the best fit. However, if the company has been around for a while, it should have an impressive portfolio. They offer a competitive price and guarantee. There are many other SEO and SEM agencies in Chicago that you should consider hiring. If you’re on a budget, choose one that fits your budget.

The most important thing to consider when choosing an SEO & SEM agency in Chicago is their experience. The size of the company and the quality of its services should be taken into account. If the company is small, choose a smaller agency and focus on your needs. A smaller agency may be better for a smaller company, but a larger agency may be best for your brand. A Chicago SEO and SEM agency can help you reach your target audience and increase your customer base.

Whether you need local SEO or a national SEO agency, this area has many options. There are some of the best SEO and SEM agencies to choose from in Chicago. You should choose the best agency that suits your business needs. A full-service company will be able to provide you with an effective marketing strategy. A large, comprehensive team will ensure your success in search engines.

A Chicago SEO agency should be able to meet your needs and goals. It should also have a team that understands the market and its competitors. In addition to an experienced team, the agency should have its own digital marketing department. That way, you can easily understand the competition and choose the best one for your business. It’s important to remember that the right SEO agency should be working with your business and your goals.

63,000 searches per second. 228 million searches per hour. 5.6 billion searches every day. From recipe suggestions to hotel reservations and literally everything in between, the internet doesn’t stop. Luckily, the Chicago SEO and SEM agencies don’t do that either. With their help, you can get your business, blog or product content high-ranking on search engines like Google, ensuring thousands (or maybe millions) of people will see your content in response to a relevant query.

With over 200 unique signals in Google’s free search algorithm and the complexity of a company’s advertising platform, it’s often best to seek professional guidance.

Top SEO & SEM Agencies in Chicago

Whether you’re looking for help with your next project, or you’re a search engine specialist looking for a great career opportunity, Chicago is home to many of the best agencies to help. Check out the 10 most promising SEO and SEM agencies in Chicago below.

Location: North Center (1801 W. Belle Plaine Avenue)

What they do: SearchLab works with SMBs to improve search engine rankings through both SEO and paid advertising. To assess a company’s digital marketing needs, SearchLabs first conducts a technical audit and then develops a personalized game plan to generate more backlinks and create useful content that is searchable.

Who they work with: SearchLab works with business owners, marketing teams and marketing agencies

Location: Loop (211 W. Upper Wacker)

What they do: Straight North offers services in almost every aspect of search engine optimization for small to medium sized organizations. The company’s in-house SEO team handles everything from content marketing to copywriting to even competitive keyword research.

Who they work with: BluePay, Coyote Logistics, Showpad, Keyence, FIGO and Steadfast

Location: Lincoln Square (5106 N. Lincoln Avenue)

What they do: Northcutt helps cloud and e-commerce companies increase their online presence. The company employs a team of specialists who work in four areas: strategy, content, relationships and exposure. In these four sectors, professionals do everything from keyword research to social strategy and link building.

Who they work with: Paro, Eezy, SimpleTexting and LiquidWeb

Location: Lakeview (3304 N. Lincoln Avenue)

What they do: Be Found Online (BFO) offers a variety of digital marketing SEO and SEM solutions for businesses in need of support. The agency develops personalized plans that strategically align with the brand’s goal, whether that means more page views or customer inquiries. BFO also performs SEO both on-page (on-page element optimization) and off-site (link building) so that websites can get rounded rank boost.

Who they work with: Motorola, Bai, StubHub, Nissan, Backcountry and Depaul University

Location: River West (770 N. Halsted Street)

What they do: Accompany digital marketing by taking advantage of customer industries to tailor their SEO strategies. The company has search engine plans for almost every industry (including legal, healthcare, real estate, and construction) and will apply its specific plans to help companies with tasks such as backlinking, content creation, and everything in between. Comrade has optimized over 200 local and national websites in the past 10 years.

Who they work with: AARP, Vesta Realty, Marmot and Cobalt Robotics

Location: West Loop (444 W. Lake Street)

What they do: NEWMEDIA is a full-service web design, development and marketing agency. The company’s digital marketing services cover a wide variety of SEM and SEO campaigns that are combined with other services to help brands, businesses, nonprofits, etc. achieve full online visibility. NEWMEDIA managed over 4,000 campaigns and was named by Clutch.

Who they work with: CBS, Delta Airlines, YMCA and Almonds.com

Location: The Loop (9 W. Washington Street)

What they do: Razzo Marketing offers a range of services including digital strategy, branding, reporting, and of course SEO. The company creates tailored SEO strategies using various search engine optimization tools. Razzo has worked with dozens of fashion, e-commerce, tech and travel companies to optimize their website and content for maximum exposure.

Who they work with: Netrix, Northwoods Education, AdvisorLaw and SoMe

Location: The Loop (111 E. Wacker Drive)

What they do: OneIMS is an integrated marketing services agency that focuses on SEO as an important digital marketing tool. The company specializes in a variety of SEO techniques including local, corporate, e-commerce and UX assessment to help companies reach the top positions in search engines. Within these core pillars, OneIMS performs tasks such as competitor analysis, site indexing, and link checking to ensure that your sites are searchable and up-to-date.

Who they work with: Samsung, Costco, Salesforce and Northern Trust

Location: West Town (2540 W. North Avenue)

What they do: Digital Third Coast specializes in both SEO and paid media. The agency first conducts a technical audit, during which it determines the best action plan. The business then starts building high-quality backlinks to increase traffic and rank. The company’s paid media team is working with the company to develop pay-per-click advertising to advertise other SEM plans that match the company’s overall goals and budgets.

Who they work with: Lifetime, Lurie Children’s Hospital, Shorr Packaging and Alight

Location: Loop (70 W. Madison Street)

What they do: Thrive is a full-service website development, design, and marketing agency with a dedicated team of SEO specialists. The team will conduct a comprehensive SEO audit as the basis for developing a custom SEO strategy plan that will fit each unique business plan. The Thrive team then implements SEO tactics such as keyword research, PPC marketing, and even content syndication to help businesses increase search engine traffic.

Who they work with: Longhorn Investments, Ready Seal, Nationwide Construction and Max Mechanical

Anesa Kratovac, new SEO + content specialist

Chicago’s Leading Manufacturer Website Design and Marketing Agency Hires New SEO + Content Specialist, Strengthens Partnerships as Part of Growth Strategy

Many brands tend to want to be the hero of their customer journeys and speak for themselves in most of their messaging. The best brands do it differently”

CHICAGO, ILLINOIS, USA, Jan. 25, 2022 /EINPresswire.com/ — Idea Marketing Group, a leading web design and marketing expert, entered the new year with a comprehensive growth strategy. Through a combination of new strategies, they continue to line up as Chicago’s top web design and digital marketing agency for makers.

“Idea Marketing Group has some of the best digital marketing and custom web design talent with unique experience in manufacturing marketing strategy. We are implementing plans to grow our customer base and offer the best manufacturing marketing services. – Darren Fox, President and CEO of Idea Marketing Group.

Here’s what the Chicago Marketing Agency recently rolled out:

New industry focus

As one of the leading experts in manufacturing web design and marketing services, Idea is looking to double down on its efforts in the industry and expand its influence and client base.

Idea has worked with some of the most notable names in the manufacturing industry including Carmex, Mirwec Coating, Raptor Tech, NAI Group, Inplex, and more. The agency recently launched its new manufacturing website division to display available marketing and web design services and showcase marketing case studies and past web design projects for manufacturers.

“By demonstrating to clients our level of expertise in the manufacturing industry, we believe potential clients will feel confident choosing our agency for their web design and marketing projects. The new additions to the portfolio solidify our position as one of the best manufacturing web design services available. – Wyatt Meese, digital marketer.